Dyrdek Machine

Dyrdek Machine is a unique venture studio based in Beverly Hills, California, established in 2016. The company specializes in building and advising brands, employing a systematic approach that emphasizes foundational principles deemed essential for creating profitable and sustainable businesses. Dyrdek Machine primarily targets opportunities within the media and consumer product sectors, aiming to develop, invest in, and cultivate ventures that align with its vision of brand development.

14 past transactions

MindRight

Seed Round in 2021
MindRight is the world’s first Good Mood-focused nutritional platform.

Lusso Cloud

Seed Round in 2020
Lusso Cloud is a footwear company that manufactures and sells luxury footwear. The company specializes in luxury slip-on sneakers and slippers. Lusso Cloud was founded in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek.

Momentous

Seed Round in 2019
Momentous is a nutritional supplement company that provides performance products. With products designed by NFL, NBA, and NHL human performance experts, Momentous has leveraged the best knowledge in sports in order to deliver innovative products that only use high-quality ingredients, absolutely no fillers, are certified safe, and taste phenomenal. Founded in 2016 by Matt Wan and Rob Dyrdek, and is based in Palo Alto, California.

Chemistry Holdings

Seed Round in 2017
Chemistry Holdings is a highly innovative product creation and business growth partner to the food, beverage, nutrition, wellness and social impact communities. The Chemistry team consists of encapsulation scientists, product designers, market strategists and project deployment specialists. Together, Chemistry Holdings pioneers disruptive products made from sustainable materials that are built to reach, serve and inspire far greater numbers of people than previously possible – and with far greater benefit. For more information on Chemistry Holdings, visit http://www.chemistryholdings.com/.

WhereTo

Seed Round in 2017
WhereTo is a venture backed startup that inspires and empowers today’s corporate travelers with an AI-based travel experience. We are a team of engineers, artists, and entrepreneurs re-imagining corporate travel from our HQ in San Francisco. Our commitment to innovation has attracted partnerships with Fortune 100 companies and won us accolades in TechCrunch, Life Hacker, and more. WhereTo leverages proprietary artificial intelligence to balance dozens of factors, including company policy, in order to recommend the optimal hotel, flight, or car for a given trip. Ultimately WhereTo is enabling enterprises to save an average of 30% on their travel expenditures, while reimagining the corporate travel experience.

Made by Science

Seed Round in 2017
Made by Science is supplying the emerging global edible cannabis market with a new standard of cannabis ingredients. Leveraging cutting-edge, industry leading intelligence, Made by Science offers its partners the next generation of quality, safe, and reliable delivery systems for high quality edible producers. For more information about what Made by Science is cooking, visit https://madebyscience.co/

Wherefor

Seed Round in 2016
WhereFor helps both businesses and individuals find the best destination, flight, and hotel within a given budget. With software that can analyze a quarter-million hotels and 5 million flights in over 150 destinations in about 10 seconds, users can be confident that they are getting the best possible prices on their travel bookings. Further, WhereFor Business leverages proprietary artificial intelligence to balance dozens of factors, including company policy, in order to recommend the optimal hotel, flight, and airport for a given trip. Ultimately WhereFor is enabling companies of all sizes to save an average of 23% on their travel expenditures.

Outstanding Foods

Seed Round in 2016
Outstanding Foods is a plant-based foods company that specializes in the fields of consumer goods, beverages, and snack foods. Their products contain pure, wholesome ingredients combined with proprietary chef-crafted methods. It was founded in 2016 and headquartered in Venice, California.

Black Feather Whiskey

Seed Round in 2016
Black Feather is a premium American whiskey company that is welcoming, but full of fire. The company's whisky, American bourbon is an all occasions, great-tasting, hardworking, premium, understated whiskey, enabling whiskey drinker to enjoy a great whisky which is easily accessible.

Beach Whiskey

Series A in 2016
Beach Whiskey™ was founded in 2015 by entrepreneurs including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin and co-founding investor and advisor Ken Austin, and entrepreneurs co-founder Andrew McGinnis and co-founding investors Kenny Dichter and Andrew Kline. Beach Whiskey is a flavored American whiskey made for sun worshiping, moon chasing, and fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…your time, day time! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – “your place in the sun” – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

CCCXXXIII

Seed Round in 2016
CCCXXXIII is a unique concept dedicated to setting new standards in luxury. Created with the most exquisite materials, designed by a luxury connoisseur, and handcrafted by the most accomplished artisans, CCCXXXIII’s collection of limited-edition, limited-production products are released with only products, three tiers, three times a year to cater to even the most discerning collector. For more information on CCCXXXIII, visit www.cccxxxiii.com/.

Superjacket Productions

Seed Round in 2013
Founded in 2013, Super Jacket Productions is an all-media production company that specializes in creating uniquely entertaining content with some of the world’s most magnetic personalities. Building upon the success of shows such as Ridiculousness, Fantasy Factory, and Rob & Big, Super Jacket continues to apply their distinct comedic sensibility to highly repeatable formats alongside these captivating individuals. For further information about Super Jacket Productions, please visit www.superjacket.com.

Street League Skateboarding

Seed Round in 2010
Founded by professional skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. SLS has since evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. Fans may now tune in live to any SLS events via ETN, the only digital OTT network with authenticity at its core, by downloading the ETN app on IOS or Android, or by visiting www.ETNlive.com. For more information on SLS and its upcoming events, please visit www.streetleague.com.
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