Dyrdek Machine

Dyrdek Machine is a unique venture studio based in Beverly Hills, California, established in 2016. The company specializes in building and advising brands, employing a systematic approach that emphasizes foundational principles deemed essential for creating profitable and sustainable businesses. Dyrdek Machine primarily targets opportunities within the media and consumer product sectors, aiming to develop, invest in, and cultivate ventures that align with its vision of brand development.

Rob Dyrdek

Founder and CEO

17 past transactions

Deon Libra

Seed Round in 2022
Deon Libra is a beauty brand focused on creating stress care products that enhance the body's ability to manage stress and support long-term skin health. The brand offers a range of self-care items aimed at promoting stress relief, supplemented by informative content such as recipes, articles, and playlists. This holistic approach allows customers to effectively handle stress while also activating and maintaining healthy skin.

Thrill One Sports & Entertainment

Seed Round in 2022
Thrill One Entertainment is a sports entertainment company based in the United States, specializing in the organization of professional street competitions, particularly in street skateboarding. The company focuses on creating engaging events that not only excite the skateboarding community but also serve to educate both avid enthusiasts and casual fans. By facilitating competitions for skateboarders globally, Thrill One aims to enhance their performance and foster a deeper appreciation for the sport.

Jolie

Seed Round in 2021
Jolie is a manufacturer of water purifying products established in 2021, aimed at enhancing the quality of water for improved skin, hair, and overall well-being. The company specializes in eliminating harmful chemicals present in tap water, which can lead to issues such as dry scalp, hair loss, dry skin, and irritation. By providing effective water purification solutions, Jolie offers consumers the opportunity to adopt a healthier lifestyle and mitigate the adverse effects associated with contaminated water.

Mindright

Seed Round in 2021
MindRight is a nutritional platform that specializes in producing healthy, natural, and nutritious bars aimed at enhancing mood and reducing stress. The company's products are macronutrient-balanced, featuring plant-based protein, complex carbohydrates, and prebiotic vegetable fiber. These gluten-free and low-sugar bars are designed to provide sustained energy without interfering with sleep, catering to consumers seeking both wellness and convenience. As the first Good Mood-focused nutritional platform, MindRight emphasizes the connection between nutrition and mental well-being.

Lusso Cloud

Seed Round in 2020
Lusso Cloud is a luxury footwear company established in 2020 by Chris Noyes, Jon Buscemi, and Robert Dyrdek. The company focuses on the design, development, and sale of comfortable casual footwear, specializing in luxury slip-on sneakers and slippers. Lusso Cloud aims to provide customers with cozy and stylish footwear options for both men and women.

Momentous

Seed Round in 2019
Momentous is a nutritional supplement company based in Palo Alto, California, founded in 2016 by Matt Wan and Rob Dyrdek. The company specializes in performance products tailored for athletes, utilizing insights from experts in professional sports leagues such as the NFL, NBA, and NHL. Momentous emphasizes the use of high-quality, organic, and gluten-free ingredients in its formulations, ensuring that its supplements are clean, safe, and effective. The product line is designed to enhance athletic performance while providing exceptional taste without the use of fillers.

Chemistry Holdings

Seed Round in 2017
Chemistry Holdings Inc. is a company based in Santa Monica, California, specializing in the development of innovative biopolymer delivery systems tailored for the nutraceutical and pharmaceutical sectors. Established in 2016, the company focuses on creating sustainable products through advanced formulation technologies, including liquid encapsulation and microencapsulation of dry powders. These technologies enhance the stability and solubility of active ingredients, thereby improving product efficacy. Chemistry Holdings collaborates with various communities, including food, beverage, nutrition, and wellness, and employs a diverse team of encapsulation scientists, product designers, market strategists, and project specialists. Their mission is to pioneer disruptive products that serve a broader audience while delivering significant benefits. As of May 2019, Chemistry Holdings operates as a subsidiary of CURE Pharmaceutical Holding Corp.

WhereTo

Seed Round in 2017
WhereTo is an artificial intelligence-driven travel platform that specializes in corporate travel bookings and planning. Founded in 2016 and based in San Francisco, the company offers a comprehensive travel management solution that combines an AI-powered online booking engine with support from a dedicated travel agency team. WhereTo's technology enables users to input specific meeting locations or business names, allowing the platform to consider real-time commute conditions when making recommendations for flights, hotels, and car rentals. This innovative approach helps corporations optimize their travel expenditures, reportedly achieving savings of around 30%. The company has gained recognition for its commitment to enhancing the corporate travel experience and has established partnerships with Fortune 100 companies, operating as a subsidiary of Flight Centre Travel Group Limited.

Made by Science

Seed Round in 2017
Made by Science operates in the edible cannabis market by providing innovative delivery systems and high-quality cannabis ingredients. The company utilizes advanced research and development services to assist established businesses in expanding into the cannabis sector, while also offering off-the-shelf solutions for early-stage companies to streamline their market entry. By focusing on quality, safety, and reliability, Made by Science aims to set a new standard for cannabis products, supporting its partners in meeting the growing consumer demand for edible cannabis options.

Wherefor

Seed Round in 2016
WhereFor helps both businesses and individuals find the best destination, flight, and hotel within a given budget. With software that can analyze a quarter-million hotels and 5 million flights in over 150 destinations in about 10 seconds, users can be confident that they are getting the best possible prices on their travel bookings. Further, WhereFor Business leverages proprietary artificial intelligence to balance dozens of factors, including company policy, in order to recommend the optimal hotel, flight, and airport for a given trip. Ultimately WhereFor is enabling companies of all sizes to save an average of 23% on their travel expenditures.

Outstanding Foods

Seed Round in 2016
Outstanding Foods, Inc. is a plant-based food company that specializes in creating vegan snacks, primarily marketed under the PigOut Rinds and TakeOut Puffs brands. Founded in 2016 and headquartered in Venice, California, the company focuses on producing flavorful snacks using pure, wholesome ingredients and proprietary chef-crafted methods. Outstanding Foods aims to provide consumers with nutritious, high-protein options that contain no animal ingredients, allowing them to enjoy tasty snacks without guilt. The company was previously known as Fresh Soul Holdings, Inc. until it rebranded in March 2017.

Black Feather Whiskey

Seed Round in 2016
Black Feather Whiskey is a premium American whiskey company that offers a selection of cocktails, whiskey, and American bourbon suitable for various occasions. Known for its great taste and accessible quality, Black Feather caters to whiskey enthusiasts looking for an enjoyable experience without the premium price tag. The brand emphasizes a welcoming atmosphere while delivering a hardworking, understated whiskey that appeals to a broad audience.

Beach Whiskey

Series A in 2016
Beach Whiskey™ was founded in 2015 by entrepreneurs including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin and co-founding investor and advisor Ken Austin, and entrepreneurs co-founder Andrew McGinnis and co-founding investors Kenny Dichter and Andrew Kline. Beach Whiskey is a flavored American whiskey made for sun worshiping, moon chasing, and fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…your time, day time! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – “your place in the sun” – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

CCCXXXIII

Seed Round in 2016
CCCXXXIII is a unique concept dedicated to setting new standards in luxury. Created with the most exquisite materials, designed by a luxury connoisseur, and handcrafted by the most accomplished artisans, CCCXXXIII’s collection of limited-edition, limited-production products are released with only products, three tiers, three times a year to cater to even the most discerning collector. For more information on CCCXXXIII, visit www.cccxxxiii.com/.

Superjacket Productions

Seed Round in 2013
Founded in 2013, Super Jacket Productions is an all-media production company known for creating engaging content featuring popular personalities. The company has gained recognition for its successful television shows, including Ridiculousness, Fantasy Factory, and Rob & Big, and continues to leverage its unique comedic style in developing repeatable formats. Super Jacket Productions is a significant player in the cable television industry, providing high-quality video production services that resonate with audiences.

Street League Skateboarding

Seed Round in 2010
Founded by professional skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. SLS has since evolved to become a platform that serves to excite the skateboarding community, educate both the avid and casual fans, and empower communities through its very own SLS Foundation. Fans may now tune in live to any SLS events via ETN, the only digital OTT network with authenticity at its core, by downloading the ETN app on IOS or Android, or by visiting www.ETNlive.com. For more information on SLS and its upcoming events, please visit www.streetleague.com.
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