Puma

Puma Group is a prominent sporting goods manufacturer and one of the leading sportlifestyle companies globally, established in 1948. The company designs and develops a diverse range of products, including footwear, apparel, and accessories, with a focus on categories such as Football, Running, Motorsports, Golf, and Sailing. Footwear constitutes the largest segment of its sales, followed by apparel and accessories. Puma also owns the Cobra Golf brand and offers licensed products, including fragrances and eyewear. The company distributes its products in over 120 countries, with sales predominantly through wholesale partners, supplemented by a network of retail stores and online channels. With headquarters in Herzogenaurach, Germany, as well as offices in Boston, London, and Hong Kong, Puma employs over 11,000 individuals worldwide. Its market presence spans Europe, the Middle East, Africa, the Americas, and Asia-Pacific, reflecting its global reach and influence in both sports and fashion.

Markus Neubrand

CFO and Board Member

5 past transactions

BSE Electronic

Venture Round in 2013
BSE Electronic, established in 1987, specializes in the design and production of electronic components and systems tailored for the health, safety, communication, and transportation sectors. The company is dedicated to meeting customer expectations regarding quality, innovation, pricing, and service. BSE offers a comprehensive range of solutions, starting from initial design and prototyping to production in various batch sizes. Their services include electronic and computer studies, contract electronics manufacturing, dedicated in-situ and functional testing, complete product integration, supply chain management, and after-sales support. This holistic approach enables BSE to deliver tailored electronic solutions that address the specific needs of its clients.

COBRA Golf

Acquisition in 2010
Cobra Golf, Inc. is a manufacturer of golf products located in Carlsbad, California. The company specializes in providing a wide range of golf equipment, including drivers, irons, wedges, and golf balls. In addition to its equipment offerings, Cobra Golf also provides fittings for various aspects of the game, such as long game, iron, wedge, and driver fittings, ensuring that golfers can optimize their performance. The company further extends its brand through golf apparel, footwear, and accessories, catering to the needs of both amateur and professional golfers.

Chalayan

Acquisition in 2010
Chalayan LLP is a London-based fashion brand that specializes in the design and development of apparel. The company offers a diverse range of collections, including women's ready-to-wear and menswear, which incorporate both current and seasonal fashion trends. Chalayan's products are available through various channels, including online platforms and retail stores, allowing customers to fulfill their fashion and apparel needs effectively.

Brandon Company

Acquisition in 2009
Brandon Company AB is an advertising agency headquartered in Göteborg, Sweden, with additional offices in Norway, Finland, Germany, Hong Kong, the United Kingdom, and the United States. The company specializes in providing a range of advertising solutions, focusing on product launches, exhibitions, and interactive communication. Its services encompass store advertising, direct advertising, events, guerrilla marketing, and traditional advertising methods. Additionally, Brandon Company develops campaigns specifically for ferry services and offers design, development, and management of product portfolios, as well as retail support for branded merchandise. As of early 2009, it operates as a subsidiary of Puma AG Rudolf Dassler Sport.

Dobotex B.V.

Acquisition in 2008
Dobotex B.V. is engaged in the development, design, production, and distribution of socks and underwear. The company focuses on creating a variety of textile products, ensuring quality and innovation in its offerings. Through its comprehensive approach, Dobotex B.V. caters to diverse consumer needs in the apparel sector.
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