Better Collective

Their culture is driven by an urge to accomplish, create and grow. To accomplish their vision and mission, they share a firm belief in cross-functional collaboration, short decision-cycles and a firm focus on execution. Their vision is to empower iGamers - by leading the way in transparency and technology. Their mission is to make betting and gambling entertaining, transparent and fair.

Jens Bager

Chairman

21 past transactions

Aceodds

Acquisition in 2024
Aceodds is a digital platform that provides a variety of betting tools and resources tailored for users in countries such as Australia, Canada, India, and Brazil. The company specializes in delivering betting tips, bookmaker information, and a bet calculator, which assists customers in calculating odds efficiently. In addition to these features, Aceodds offers odds reviews and streaming schedules, allowing users to stay informed about the latest betting opportunities and sign-up codes. Through its web and app-based platforms, Aceodds aims to enhance the betting experience by making essential information easily accessible.

Tipsbladet

Acquisition in 2023
Tipsbladet creates and distributes premium soccer content across digital channels with a focus on printed magazines.

Torcedores.com

Acquisition in 2023
Torcedores.com is a EdTech platform focused on producing high-quality digital sports content to millions of fans. The site was founded in Brazil, early 2014 and today has over 21,000 contributor writers, a 30 person team in Sao Paulo and reaches an audience of more than 30 million people multiplatform each month.

Playmaker

Acquisition in 2023
Playmaker is a sports media platform that caters to a large audience of over 40 million sports enthusiasts. It focuses on showcasing the journeys of athletes and artists, particularly their comebacks and successes. The platform enables these individuals to share and monetize their stories through various formats, including shows, brand partnerships, and merchandise. By doing so, Playmaker provides fans with an intimate view of the lives and challenges faced by athletes, creating a unique connection between them and their favorite sports figures.

Futbin

Acquisition in 2022
Futbin is an esports brand that relates to the FIFA esoccer game.

Soccernews.nl

Acquisition in 2021
Soccernews.nl is one of the visited Dutch online sports media company..

Voetbalwedden.net

Acquisition in 2021
Voetbalwedden.net is a well-established Dutch online sports betting community.

The Action Network

Acquisition in 2021
The Action Network is a sports media start-up that builds products and creates content to inform and entertain the sports bettor

HLTV.org

Acquisition in 2020
HLTV.org is a leading website dedicated to comprehensive coverage of the Counter-Strike gaming community. It provides extensive news and information about major tournaments, including live scores, statistics, results, and standings. The platform features various multimedia content such as videos and photographs, along with a dedicated community forum for fans and players. Additionally, HLTV.org hosts player ratings, MVP awards, and a world ranking system for teams, making it a vital resource for anyone interested in the competitive landscape of Counter-Strike.

Mindway AI

Corporate Round in 2019
Mindway AI A/S, founded in 2018 and based in Aarhus, Denmark, specializes in developing artificial intelligence and neuroscience-based software aimed at identifying and preventing at-risk gambling and problem gambling behaviors. The company’s innovative platform utilizes advanced analytics and customer segmentation to enhance player protection for gambling operators. By employing a combination of artificial intelligence, neuroscientific insights, and expert assessments, Mindway AI enables early detection of at-risk individuals, facilitating timely interventions that can mitigate potential harm. As of January 1, 2021, Mindway AI operates as a subsidiary of Better Collective A/S.

Mybettingsites

Acquisition in 2019
Mybettingsites primary purpose is to help players by listing all betting sites and each of their offers.

VegasInsider

Acquisition in 2019
VegasInsider is an online platform that provides its users with sports gaming information. The platform has a collection of sports gaming resources available for its users. VegasInsider is based in Fort Lauderdale, Florida.

RotoGrinders

Acquisition in 2019
RotoGrinders.com is a Nashville-based platform that caters to the daily fantasy sports industry. It serves as a community for users interested in sports betting and daily fantasy games, providing resources, tools, and insights to enhance their gaming experience. The platform aims to be a leader in the daily fantasy sports sector, offering valuable information and fostering engagement among its users.

Ribacka Group

Acquisition in 2018
Ribacka Group is a strong network of Swedish sports betting and casino marketing platforms.

WBS I.K.E

Acquisition in 2018
WBS founded is a fast-growing performance marketing company.

Bola Webinformation

Acquisition in 2018
Bola Webinformation GmbH, founded in 2008 and based in Vienna, Austria, specializes in online marketing services, particularly within the sports betting sector. The company operates a prominent affiliate website that serves the German sports betting market, leveraging its strong brand presence to attract and engage users. As of June 29, 2018, Bola Webinformation functions as a subsidiary of Better Collective A/S, further enhancing its capabilities and reach in the competitive online marketing landscape.

PariuriX

Acquisition in 2017
PariuriX operates an online platform that provides comprehensive information on sports betting and gambling. The platform features insights on legal betting houses, betting tips, and articles related to gambling, catering to both professional and amateur bettors. By fostering a strong community of tipsters, PariuriX enables users to make informed decisions regarding their betting activities, thereby enhancing their overall experience in the sports betting landscape. The emphasis on community and accessible information positions PariuriX as a valuable resource for those interested in online wagering.

Sportfreunde

Acquisition in 2017
Sportfreunde is one of the providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products.

Oddslife

Angel Round in 2013
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.

Oddslife

Seed Round in 2011
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.
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