Better Collective

Better Collective A/S, based in Copenhagen, Denmark, is a global sports betting media company that connects sports bettors with betting operators through various digital platforms and technologies. Established in 2002, the company focuses on online sports betting and casino marketing, operating community-driven websites such as bettingexpert.com, speltips.se, and spilXperten.dk, along with esports sites like HLTV.org and Dust2.dk. Better Collective aims to enhance the betting experience by promoting transparency and fairness in gambling, while empowering users through innovative technology and engaging content.

21 past transactions

Aceodds

Acquisition in 2024
Aceodds is a company that develops digital platforms focused on providing a variety of betting tools and resources. Its offerings include betting tips, bookmaker information, and a bet calculator, catering to users in countries such as Australia, Canada, India, and Brazil. Through its web and app-based platforms, Aceodds supplies customers with essential features like odds reviews and streaming schedules, facilitating an informed betting experience. The company aims to simplify the betting process by enabling users to access the latest sign-up codes and efficiently calculate odds.

Playmaker Capital

Acquisition in 2023
Playmaker is a digital sports media company that operates at the intersection of sports, media, gambling, and technology. The company is focused on creating a portfolio of sports media brands designed to engage and attract sports fans, which it then connects to sports betting companies, leagues, teams, and advertisers. Playmaker's business segments include digital media, technology services, and affiliate marketing. The company has a diverse geographic presence, with operations in Canada, the United States, the United Kingdom, Uruguay, and other regions, with the majority of its revenue generated from the United States.

Tipsbladet

Acquisition in 2023
Tipsbladet, based in Copenhagen, Denmark, is a publisher specializing in weekly sports magazines. Its primary focus is on creating and distributing high-quality soccer content, with a unique emphasis on printed magazines alongside digital channels.

Torcedores.com

Acquisition in 2023
Torcedores.com is an EdTech platform based in Brazil, established in 2014, that specializes in producing high-quality digital sports content for a vast audience. With a team of 30 individuals in São Paulo and over 21,000 contributor writers, the platform delivers a diverse array of content, including news articles, videos, live streams, and podcasts. This comprehensive approach enables Torcedores to engage with more than 30 million sports fans across multiple platforms each month, ensuring that users remain informed about the latest developments in the sports world.

Playmaker

Acquisition in 2023
Playmaker is a sports media platform that caters to a large audience of over 40 million sports enthusiasts. It focuses on showcasing the journeys of athletes and artists, particularly their comebacks and successes. The platform enables these individuals to share and monetize their stories through various formats, including shows, brand partnerships, and merchandise. By doing so, Playmaker provides fans with an intimate view of the lives and challenges faced by athletes, creating a unique connection between them and their favorite sports figures.

Futbin

Acquisition in 2022
Futbin is an esports brand focused on the FIFA esports game, providing a comprehensive online platform for gamers and the esports community. The company facilitates a live video environment that connects game developers, publishers, and media outlets, allowing users to broadcast, watch, and interact with esports content. In addition to fostering community engagement, Futbin offers resources and advice related to online betting and gambling within the gaming sector. By creating a space for user-generated content and facilitating events, Futbin enhances the overall gaming experience for its users.

SoccerNews.nl

Acquisition in 2021
SoccerNews.nl is a prominent Dutch online sports media company specializing in soccer-related news and information. The platform provides users with timely updates and insights into the world of soccer, catering to the interests of enthusiasts and fans alike. By delivering comprehensive coverage of events, scores, and analysis, SoccerNews.nl ensures that its audience remains well-informed about their favorite sport. The company has established itself as a key player in the online sports media landscape in the Netherlands, attracting a significant number of visitors seeking reliable and engaging soccer content.

Voetbalwedden.net

Acquisition in 2021
Voetbalwedden.net is a well-established Dutch online sports betting community.

The Action Network

Acquisition in 2021
The Action Network is a premium sports content and analytics platform that focuses on serving the sports betting audience. By developing a range of products and creating engaging content, the company aims to inform and entertain sports bettors. Through its offerings, The Action Network provides insights and analysis that help users make informed betting decisions, positioning itself as a valuable resource in the evolving landscape of sports media and wagering.

HLTV.org

Acquisition in 2020
HLTV.org is a premier coverage platform dedicated to the competitive gaming scene, specifically focused on Counter-Strike. It provides comprehensive coverage of major tournaments, offering a wide range of content including news, results, standings, live scores, and statistics. The site features various multimedia elements, such as videos and photos, as well as community engagement through forums. Additionally, HLTV.org hosts player ratings, MVP awards, and maintains a world ranking system for teams, making it a vital resource for fans and participants in the esports industry.

Mindway AI

Corporate Round in 2019
Mindway AI A/S is a company that specializes in developing artificial intelligence and neuroscience-based software aimed at identifying and preventing at-risk gambling and problem gambling behavior. Founded in 2018 and headquartered in Aarhus, Denmark, Mindway AI provides tools designed to enhance player protection for gambling operators. Its software features an analytics dashboard and customer segmentation capabilities, leveraging a combination of artificial intelligence and neuroscientific insights to facilitate early detection and intervention for potential gambling issues. This proactive approach helps mitigate the risks associated with gambling by enabling operators to implement effective harm reduction strategies. As of January 2021, Mindway AI operates as a subsidiary of Better Collective A/S.

Mybettingsites

Acquisition in 2019
Mybettingsites primary purpose is to help players by listing all betting sites and each of their offers.

VegasInsider

Acquisition in 2019
VegasInsider is an online platform based in Fort Lauderdale, Florida, that delivers comprehensive sports gaming information to users, catering to both novice and professional bettors. The platform focuses on providing detailed insights into betting odds for a variety of sports, including football, basketball, hockey, automotive events, and horse racing. With a rich collection of resources, VegasInsider serves the growing sports betting audience in the United States, helping users make informed decisions in their betting activities.

RotoGrinders

Acquisition in 2019
RotoGrinders.com is a prominent online platform based in Nashville, Tennessee, dedicated to the daily fantasy sports and sports betting industry. The company operates a community-focused website that provides resources, tools, and insights for individuals interested in participating in daily fantasy games. RotoGrinders aims to be a leader in the sector by supporting users with valuable information and fostering a collaborative environment for fantasy sports enthusiasts. Its offerings cater to both novice and experienced players looking to enhance their performance and engagement in daily fantasy sports.

Ribacka Group

Acquisition in 2018
Ribacka Group is a strong network of Swedish sports betting and casino marketing platforms.

WBS I.K.E

Acquisition in 2018
WBS I.K.E is a fast-growing performance marketing company that specializes in providing online marketing services tailored for the sports industry. The company offers a comprehensive range of services, including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, email marketing, and affiliate marketing. By leveraging these strategies, WBS I.K.E aims to enhance its clients' online presence and drive measurable results in their marketing efforts.

Bola Webinformation

Acquisition in 2018
Bola Webinformation GmbH, established in 2008 and headquartered in Vienna, Austria, specializes in online marketing services. It operates as a subsidiary of Better Collective A/S since June 29, 2018. The company is renowned for its strong brands in the sports betting sector, notably its affiliate website targeting the German sports betting market. Bola Webinformation's services encompass creating and establishing websites, facilitating clients' successful monetization within the gaming industry.

PariuriX

Acquisition in 2017
PariuriX is a company that operates an online platform focused on providing comprehensive information about sports betting and gambling. Through this platform, PariuriX offers details on legal betting houses, betting tips, bookmaker information, and various gambling articles. The company fosters a community of both professional and amateur tipsters, enabling users to make informed decisions regarding their betting activities.

Sportfreunde

Acquisition in 2017
Sportfreunde is one of the providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products.

Oddslife

Angel Round in 2013
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.

Oddslife

Seed Round in 2011
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.
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