Better Collective A/S, based in Copenhagen, Denmark, is a global sports betting media company that connects sports bettors with betting operators through various digital platforms and technologies. Established in 2002, the company focuses on online sports betting and casino marketing, operating community-driven websites such as bettingexpert.com, speltips.se, and spilXperten.dk, along with esports sites like HLTV.org and Dust2.dk. Better Collective aims to enhance the betting experience by promoting transparency and fairness in gambling, while empowering users through innovative technology and engaging content.
Aceodds is a digital platform that provides a variety of betting tools and resources tailored for users in countries such as Australia, Canada, India, and Brazil. The company specializes in delivering betting tips, bookmaker information, and a bet calculator, which assists customers in calculating odds efficiently. In addition to these features, Aceodds offers odds reviews and streaming schedules, allowing users to stay informed about the latest betting opportunities and sign-up codes. Through its web and app-based platforms, Aceodds aims to enhance the betting experience by making essential information easily accessible.
Playmaker Capital
Acquisition in 2023
Playmaker is a digital sports media company that operates at the intersection of sports, media, gambling, and technology. The company is focused on creating a portfolio of sports media brands designed to engage and attract sports fans, which it then connects to sports betting companies, leagues, teams, and advertisers. Playmaker's business segments include digital media, technology services, and affiliate marketing. The company has a diverse geographic presence, with operations in Canada, the United States, the United Kingdom, Uruguay, and other regions, with the majority of its revenue generated from the United States.
Tipsbladet
Acquisition in 2023
Tipsbladet, based in Copenhagen, Denmark, is a publisher specializing in weekly sports magazines. Its primary focus is on creating and distributing high-quality soccer content, with a unique emphasis on printed magazines alongside digital channels.
Torcedores.com
Acquisition in 2023
Torcedores.com is an EdTech platform based in Brazil, established in 2014, that specializes in producing high-quality digital sports content for a vast audience. With a team of 30 individuals in São Paulo and over 21,000 contributor writers, the platform delivers a diverse array of content, including news articles, videos, live streams, and podcasts. This comprehensive approach enables Torcedores to engage with more than 30 million sports fans across multiple platforms each month, ensuring that users remain informed about the latest developments in the sports world.
Playmaker
Acquisition in 2023
Playmaker is a sports media platform that caters to a large audience of over 40 million sports enthusiasts. It focuses on showcasing the journeys of athletes and artists, particularly their comebacks and successes. The platform enables these individuals to share and monetize their stories through various formats, including shows, brand partnerships, and merchandise. By doing so, Playmaker provides fans with an intimate view of the lives and challenges faced by athletes, creating a unique connection between them and their favorite sports figures.
Futbin
Acquisition in 2022
Futbin is a prominent esports brand focused on the FIFA eSoccer game, serving as a hub for gamers and enthusiasts. It offers a live video platform that fosters an online community where game developers, publishers, and media outlets can engage with audiences through broadcasts and user-generated content. Additionally, Futbin provides resources for betting and gambling advice, enhancing the overall gaming experience for its users. Through its interactive environment, the company connects various stakeholders in the esports industry, catering to both casual players and serious competitors alike.
SoccerNews.nl
Acquisition in 2021
SoccerNews.nl is a prominent Dutch online sports media company that focuses on delivering news and information specifically related to soccer. The platform provides users with the latest updates, enabling them to stay informed about their favorite sport. With a strong online presence, SoccerNews.nl is among the most visited sports media websites in the Netherlands, catering to the interests of soccer enthusiasts and ensuring they have access to relevant and timely information.
Voetbalwedden.net
Acquisition in 2021
Voetbalwedden.net is a well-established Dutch online sports betting community.
The Action Network
Acquisition in 2021
The Action Network is a sports media start-up that builds products and creates content to inform and entertain the sports bettor
HLTV.org
Acquisition in 2020
HLTV.org is a leading website dedicated to comprehensive coverage of the Counter-Strike gaming community. It provides extensive news and information about major tournaments, including live scores, statistics, results, and standings. The platform features various multimedia content such as videos and photographs, along with a dedicated community forum for fans and players. Additionally, HLTV.org hosts player ratings, MVP awards, and a world ranking system for teams, making it a vital resource for anyone interested in the competitive landscape of Counter-Strike.
Mindway AI
Corporate Round in 2019
Mindway AI A/S, founded in 2018 and based in Aarhus, Denmark, specializes in developing artificial intelligence and neuroscience-based software aimed at identifying and preventing at-risk gambling and problem gambling behaviors. The company’s innovative platform utilizes advanced analytics and customer segmentation to enhance player protection for gambling operators. By employing a combination of artificial intelligence, neuroscientific insights, and expert assessments, Mindway AI enables early detection of at-risk individuals, facilitating timely interventions that can mitigate potential harm. As of January 1, 2021, Mindway AI operates as a subsidiary of Better Collective A/S.
Mybettingsites
Acquisition in 2019
Mybettingsites primary purpose is to help players by listing all betting sites and each of their offers.
VegasInsider
Acquisition in 2019
VegasInsider is an online platform based in Fort Lauderdale, Florida, that delivers comprehensive sports gaming information to users, catering to both novice and professional bettors. The platform focuses on providing detailed insights into betting odds for a variety of sports, including football, basketball, hockey, automotive events, and horse racing. With a rich collection of resources, VegasInsider serves the growing sports betting audience in the United States, helping users make informed decisions in their betting activities.
RotoGrinders
Acquisition in 2019
RotoGrinders.com is a Nashville-based platform that caters to the daily fantasy sports industry. It serves as a community for users interested in sports betting and daily fantasy games, providing resources, tools, and insights to enhance their gaming experience. The platform aims to be a leader in the daily fantasy sports sector, offering valuable information and fostering engagement among its users.
Ribacka Group
Acquisition in 2018
Ribacka Group is a strong network of Swedish sports betting and casino marketing platforms.
WBS I.K.E
Acquisition in 2018
WBS I.K.E is a fast-growing performance marketing company that specializes in providing online marketing services tailored for the sports industry. The company offers a comprehensive range of services, including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, email marketing, and affiliate marketing. By leveraging these strategies, WBS I.K.E aims to enhance its clients' online presence and drive measurable results in their marketing efforts.
Bola Webinformation
Acquisition in 2018
Bola Webinformation GmbH, established in 2008 and headquartered in Vienna, Austria, specializes in online marketing services. As a subsidiary of Better Collective A/S since 2018, the company focuses on the sports betting and gaming industries. It owns and operates prominent brands, notably a leading affiliate website in the German sports betting market. Bola Webinformation's services encompass creating and establishing websites, facilitating clients' successful monetization strategies.
PariuriX
Acquisition in 2017
PariuriX operates an online platform that provides comprehensive information on sports betting and gambling. The platform features insights on legal betting houses, betting tips, and articles related to gambling, catering to both professional and amateur bettors. By fostering a strong community of tipsters, PariuriX enables users to make informed decisions regarding their betting activities, thereby enhancing their overall experience in the sports betting landscape. The emphasis on community and accessible information positions PariuriX as a valuable resource for those interested in online wagering.
Sportfreunde
Acquisition in 2017
Sportfreunde is one of the providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products.
Oddslife
Angel Round in 2013
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.
Oddslife
Seed Round in 2011
Oddslife is a fast growing social sports and gaming network, operated in partnership with leading sports media brands around the world to provide engaging sports and gaming opportunities for local sports fans. We currently work with some of the world’s largest sports media brands, including MARCA.com (Spain), Sportal.bg (Bulgaria), Gazzetta.gr (Greece), Football.ua / isport.ua (Ukraine), LiveSport.eu / LiveSport.cz (Czech Republic) and Bold.dk (Denmark). We are funded by some of the largest sports media and gaming technology companies in Europe. Among these are LiveSport.eu and BetterCollective.com - both known from sports and gaming brands like Flashscore.com, LiveSport.cz, Oddsportal.com and Bettingexpert.com. Oddslife has 20 people across 6 countries including the London head office, a Poznan development office, and country teams in Greece, Denmark, Ukraine and Spain.
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