Better Collective

Better Collective A/S, based in Copenhagen, Denmark, is a global sports betting media company that connects sports bettors with betting operators through various digital platforms and technologies. Established in 2002, the company focuses on online sports betting and casino marketing, operating community-driven websites such as bettingexpert.com, speltips.se, and spilXperten.dk, along with esports sites like HLTV.org and Dust2.dk. Better Collective aims to enhance the betting experience by promoting transparency and fairness in gambling, while empowering users through innovative technology and engaging content.

Jens Bager

Chairman

Past deals in Gambling

Aceodds

Acquisition in 2024
Aceodds is a digital platform that provides a variety of betting tools and resources tailored for users in countries such as Australia, Canada, India, and Brazil. The company specializes in delivering betting tips, bookmaker information, and a bet calculator, which assists customers in calculating odds efficiently. In addition to these features, Aceodds offers odds reviews and streaming schedules, allowing users to stay informed about the latest betting opportunities and sign-up codes. Through its web and app-based platforms, Aceodds aims to enhance the betting experience by making essential information easily accessible.

Playmaker Capital

Acquisition in 2023
Playmaker is a digital sports media company that operates at the intersection of sports, media, gambling, and technology. The company is focused on creating a portfolio of sports media brands designed to engage and attract sports fans, which it then connects to sports betting companies, leagues, teams, and advertisers. Playmaker's business segments include digital media, technology services, and affiliate marketing. The company has a diverse geographic presence, with operations in Canada, the United States, the United Kingdom, Uruguay, and other regions, with the majority of its revenue generated from the United States.

Voetbalwedden.net

Acquisition in 2021
Voetbalwedden.net is a well-established Dutch online sports betting community.

The Action Network

Acquisition in 2021
The Action Network is a sports media start-up that builds products and creates content to inform and entertain the sports bettor

Mindway AI

Corporate Round in 2019
Mindway AI A/S, founded in 2018 and based in Aarhus, Denmark, specializes in developing artificial intelligence and neuroscience-based software aimed at identifying and preventing at-risk gambling and problem gambling behaviors. The company’s innovative platform utilizes advanced analytics and customer segmentation to enhance player protection for gambling operators. By employing a combination of artificial intelligence, neuroscientific insights, and expert assessments, Mindway AI enables early detection of at-risk individuals, facilitating timely interventions that can mitigate potential harm. As of January 1, 2021, Mindway AI operates as a subsidiary of Better Collective A/S.

Mybettingsites

Acquisition in 2019
Mybettingsites primary purpose is to help players by listing all betting sites and each of their offers.

VegasInsider

Acquisition in 2019
VegasInsider is an online platform based in Fort Lauderdale, Florida, that delivers comprehensive sports gaming information to users, catering to both novice and professional bettors. The platform focuses on providing detailed insights into betting odds for a variety of sports, including football, basketball, hockey, automotive events, and horse racing. With a rich collection of resources, VegasInsider serves the growing sports betting audience in the United States, helping users make informed decisions in their betting activities.

Ribacka Group

Acquisition in 2018
Ribacka Group is a strong network of Swedish sports betting and casino marketing platforms.

Bola Webinformation

Acquisition in 2018
Bola Webinformation GmbH, established in 2008 and headquartered in Vienna, Austria, specializes in online marketing services. As a subsidiary of Better Collective A/S since 2018, the company focuses on the sports betting and gaming industries. It owns and operates prominent brands, notably a leading affiliate website in the German sports betting market. Bola Webinformation's services encompass creating and establishing websites, facilitating clients' successful monetization strategies.

PariuriX

Acquisition in 2017
PariuriX operates an online platform that provides comprehensive information on sports betting and gambling. The platform features insights on legal betting houses, betting tips, and articles related to gambling, catering to both professional and amateur bettors. By fostering a strong community of tipsters, PariuriX enables users to make informed decisions regarding their betting activities, thereby enhancing their overall experience in the sports betting landscape. The emphasis on community and accessible information positions PariuriX as a valuable resource for those interested in online wagering.

Sportfreunde

Acquisition in 2017
Sportfreunde is one of the providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products.
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