Undertone

[Undertone](http://www.undertone.com) is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

Damian Hamp-Adams

Executive Director, EMEA

4 past transactions

Sparkflow

Acquisition in 2015
Spark Flow is an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem. A cloud-based solution to create and deliver the ultimate ad experiences in smartphones, tablets, desktop, social media feeds and smart TV devices.

Upfront Digital Media

Acquisition in 2014
Upfront Digital Media, established in 2013 by Legolas Media, specializes in programmatic marketing services that facilitate the trading of advertising space through reverse auctions, allowing advertisers to set prices. The company offers a comprehensive multi-screen, multi-format advertising solution that includes display, rich media, video, and mobile formats, all backed by direct publisher integration. With a focus on transparency and targeting reserved audiences, Upfront Digital Media aims to serve agency and digital brand marketer communities effectively. The company is led by a team of experienced executives from the digital media sector and is supported by notable investors, including Greylock Partners and Blumberg Capital.

World Web Network

Acquisition in 2010
World Web Network is a digital media sales representative agency specializing in online international web advertising services for European publishers. The company offers a range of digital and online advertising solutions, focusing on enhancing the visibility of its clients' content. Additionally, World Web Network provides clients with statistical analysis, offering insights into user engagement by tracking the amount of time each user spends on a webpage. Acquired by Undertone in 2010, the company has positioned itself as a key player in the digital advertising landscape, facilitating connections between publishers and advertisers.

Jambo Media

Acquisition in 2010
Jambo Media is a prominent provider of online video solutions, specializing in video advertising services. The company offers JamboCast, a versatile video platform designed for web publishers, content owners, and advertisers to effectively utilize online video content. JamboCast powers JamboTV.com and the Jambo Video Network (JVN), which features a collection of targeted websites showcasing professionally-produced video content. JVN licenses videos from reputable sources and packages them into channels for distribution to affiliate sites, collaborating with Fortune 500 advertisers. This integrated approach facilitates a seamless connection between publishers, advertisers, and content creators. Jambo Media currently supports over 120 websites and delivers more than 2 million daily video plays, reflecting its growing influence in the online video landscape.
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