Investor directory

Undertone

Undertone is a digital advertising company that specializes in creating high-impact advertising experiences for brands across multiple screens and formats. By developing immersive video and display ad units, Undertone enables brands to engage consumers beyond traditional banner ads. The company leverages its technology platform to deliver these advertisements on a curated selection of prominent media properties, reaching audiences across smartphones, tablets, and desktops. With a global presence, Undertone collaborates with advertisers and publishers to enhance brand visibility and audience engagement, effectively uplifting the advertising experience for all stakeholders involved.
http://www.undertone.com
https://app.dealroom.co/companies/undertone
https://crunchbase.com/organization/undertone
https://facebook.com/accessundertone
https://linkedin.com/company/undertone
https://pitchbook.com/profiles/company/12239-56
https://twitter.com/accessundertone
https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=11517522

Damian Hamp-Adams

Executive Director, EMEA

4 past transactions

Sparkflow

Acquisition in 2015
Spark Flow is an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem. A cloud-based solution to create and deliver the ultimate ad experiences in smartphones, tablets, desktop, social media feeds and smart TV devices.

Upfront Digital Media

Acquisition in 2014
Upfront Digital Media, established in 2013 by Legolas Media, specializes in programmatic marketing services that facilitate the trading of advertising space through reverse auctions, allowing advertisers to set prices. The company offers a comprehensive multi-screen, multi-format advertising solution that includes display, rich media, video, and mobile formats, all backed by direct publisher integration. With a focus on transparency and targeting reserved audiences, Upfront Digital Media aims to serve agency and digital brand marketer communities effectively. The company is led by a team of experienced executives from the digital media sector and is supported by notable investors, including Greylock Partners and Blumberg Capital.

World Web Network

Acquisition in 2010
World Web Network is the first digital media sales representative house for European international Publishers. Bought by Undertone in 2010

Jambo Media

Acquisition in 2010
Jambo Media is a leading developer of online video solutions — including JamboCast, JamboTV.com and the Jambo Video Network. JamboCast is a simple video solution for web publishers, content owners, and advertisers, providing flash video players for sites to display video content either from Jambo Media or content they have created internally. Currently JamboCast powers JamboTV.com and the Jambo Video Network. The Jambo Video Network (JVN) is a group of highly targeted websites that display professionally-produced, engaging video content. JVN licenses video from sources such AP, iVillage, and Ivanhoe Broadcast News, and then packages them into channels for distribution to affiliate sites. JVN is partnered with Fortune 500 advertisers — all backed by the cutting-edge Jambocast Video Management System. This creates a seamless union between publishers, advertisers and content providers. Currently, Jambo Media is delivering more than 2 million daily video plays and supports video on more than 120 web sites and growing on a weekly basis.
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