HappyFresh

HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.