PureCars Technologies

PureCars Technologies is a developer of an automotive business intelligence and marketing automation platform designed for auto dealers and agencies. The company offers a suite of services that includes online value reports and advertising solutions for used cars and trucks, facilitating connections between buyers and sellers. Its omnichannel marketing automation tools enable users to create data-driven advertising campaigns across various platforms such as search, display, video, and social media. By optimizing advertising spending and enhancing campaign management, PureCars Technologies aims to increase efficiency and profitability for automotive businesses.

Samuel Mylrea

Investor

4 past transactions

The AutoMiner

Acquisition in 2023
The AutoMiner is a developer of customer data management software specifically designed for the automotive industry. The platform enables automotive dealers to enhance their sales and services by facilitating the creation of videos that can be sent to customers via text or email. Additionally, it allows users to design personalized email marketing campaigns. By leveraging these tools, The AutoMiner aims to help clients achieve their business objectives and improve profit margins.

truPayments

Acquisition in 2021
TruPayments is a financial technology company specializing in digital retailing services for the automotive sector, including automotive, Powersports, and RV dealerships, as well as lending institutions. The company provides innovative tools such as shop-by-payment and trade-in services, aimed at enhancing the eCommerce experience for its clients and their customers. With a focus on streamlining the retail process, TruPayments leverages its expertise to deliver solutions that support dealerships in optimizing their sales and financing operations.

Showroom Logic

Acquisition in 2017
Showroom Logic is a technology company that has been focused on enhancing the sales capabilities of automotive dealers since 2009. The company provides a comprehensive digital marketing platform that enables dealers to grow their market share through targeted advertising solutions. Its software tools facilitate the creation of an advertising ecosystem for each vehicle, offering services such as text, display, retargeting, and conquest ads, in addition to custom landing pages optimized for conversions. Showroom Logic also features a market analytics platform that transforms lease and purchase data into accessible reports, allowing dealers to target shoppers more effectively and engage with potential buyers across various devices. This integrated approach aims to help dealers capture regional market share and outperform competitors.
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