FEMSA Ventures

FEMSA is a company based in Monterrey, Mexico, focused on creating economic and social value through its operations in convenience formats and retail. Established in 2018, FEMSA Ventures serves as its corporate venture capital arm, investing primarily in the beverage, retail, and logistics sectors throughout Latin America and the United States. The firm aims to identify and support innovative businesses that align with FEMSA's broader mission, fostering growth and development in key industries.

Patrick Menendez

Investment Director

33 past transactions

Loads

Venture Round in 2024
Loads is the first digital platform to offer an end-to-end solution to make importing and exporting fresh food simple, transparent, and accessible, from financing through logistics and everything in between, enabling traceable and secure transactions worldwide for growers and importers. Located in Chile, our multidisciplinary team combines up to +20 years of experience in technology and international trade, all sharing the same purpose: Change how the industry has been working for the past +80 years by helping local growers connect with global markets through technology.

Cayena

Series B in 2024
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Celes

Seed Round in 2024
Celes provides AI-powered solutions designed to address key challenges in marketing, finance, sales, and supply chain for retailers. The company focuses on helping clients gain a deeper understanding of their customers, which enhances their campaigns, promotions, and communications. This understanding leads to improved customer retention, increased average ticket prices, and higher units sold per transaction. By analyzing and processing extensive data, Celes enables retailers to optimize their stock levels, determine optimal pricing, and deliver effective promotions. The firm's goal is to serve as a comprehensive operating system that transforms complex data into actionable insights, facilitating better cash flow management for businesses in the retail sector.

SPOT

Seed Round in 2024
We provide video analytics as a service to turn any surveillance video into data and actions that automate operations in the retail, security and warehouse industries.

Clivi

Seed Round in 2023
Clivi is a specialized digital clinic focused on enhancing the treatment of diabetes and obesity. It offers a comprehensive approach by utilizing AI-assisted follow-up care and providing all-inclusive supplies and lab services. The platform ensures affordable and accessible healthcare for individuals living with diabetes, employing digital tools to facilitate effective patient monitoring. This includes the configuration of messaging plans to track glucose levels and step-by-step consultations with health specialists. Through these services, Clivi aims to deliver timely and effective treatment to diabetic patients, adapting to their specific needs.

Cayena

Series A in 2023
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Pacto

Seed Round in 2023
Pacto is a B2B enterprise software and payments platform that caters to small merchants in Latin America. Headquartered in Mexico City, the company develops tools and technology that enable banks and financial institutions to support merchants in transitioning from cash payments to digital solutions. Pacto's offerings include a point-of-sale platform designed for restaurants, featuring an all-in-one payment integration with a user-friendly interface, automatic reconciliation at payment, and mobile point-of-sale capabilities. This technology allows restaurants to enhance their operations and drive business growth by facilitating seamless ordering and payment processes directly from customers' mobile devices.

DataRebelsMX

Pre Seed Round in 2022
DataRebelsMX offers data literacy content & data project management software to improve data project adoption.

Kuona

Seed Round in 2022
Kuona is a technology company based in Monterrey, Mexico, that specializes in developing an AI-based platform aimed at enhancing the efficiency of consumer brands and retailers. The platform focuses on automatically optimizing product pricing, promotions, and inventory management. By tracking competitor prices and providing notifications for frequent changes, Kuona enables businesses to access real-time pricing and promotional information from grocery retailers. This capability allows companies to effectively optimize their trade promotions and regular pricing strategies, ultimately maximizing profits and increasing market share. Additionally, Kuona offers a mobile application that personalizes in-store deals based on user profiles and preferences, further enhancing the shopping experience for customers.

NetPay

Acquisition in 2022
NetPay is a provider of payment and collection solutions established in 2008, focused on transforming financial transactions in Mexico through innovative technology. The company specializes in creating tailored solutions for retail stores, enabling them to process electronic transactions effectively. By combining various applications, payment services, and a selection of devices, NetPay simplifies complex financial processes and enhances control for merchants via a suite of cloud-based and back-office reporting tools. With a commitment to security, the company holds all necessary certifications, ensuring compliance with banking standards. NetPay aims to support businesses in their growth by offering effective point-of-sale terminals and integrating banking systems, ultimately enhancing the overall customer experience.

Pulpo

Venture Round in 2022
Pulpo is a software startup that specializes in fleet management solutions, providing a cloud-based platform designed to optimize vehicle operations for businesses. Founded in 2015, the company is headquartered in Madrid, Spain, and has a strong focus on enhancing efficiency and cost-effectiveness for its clients. By leveraging its software as a service model, Pulpomatic enables organizations to make informed decisions regarding their fleet, ultimately facilitating smarter management of their vehicle operations. Since its inception, the company has aimed to transform the way businesses manage their fleets, improving overall productivity and operational performance.

CoreZero

Seed Round in 2022
CoreZero is a climate-tech company focused on accelerating the transition to net zero energy by quantifying and monetizing the environmental benefits of reducing food waste. The company has developed an Environmental Platform-as-a-Service (PaaS) that measures the impact of waste prevention and minimization initiatives. This platform seamlessly integrates into an organization's operations, collecting data through proprietary and third-party-approved methodologies. By doing so, CoreZero enables users to understand and quantify their positive impact on the environment in terms of carbon dioxide equivalence, supporting efforts to achieve sustainability goals.

R2

Series A in 2022
R2 is a developer of an embedded lending platform that provides financial resources to small and medium-sized businesses (SMBs) in Latin America. By partnering with established companies like Rappi and Clip, R2 enables these platforms to offer seamless financing options to their buyers and sellers. This integration allows businesses to lend without incurring credit risk, thereby enhancing their gross merchandise volume (GMV) and promoting customer retention. Additionally, R2's services create new revenue streams for its partners by positioning the company as a trusted financing supplier.

Valora Group

Acquisition in 2022
Valora Group is a Swiss company based in Muttenz, founded in 1905, that operates a network of kiosks and small retail outlets across several European countries. The company focuses on providing convenience through its retail division, which offers a wide range of products including grab-and-go food options, beverages, daily consumer staples, and impulse-purchase items. Valora Retail is strategically located in high-traffic areas, ensuring accessibility for customers seeking quick and essential purchases. Through its comprehensive marketing and distribution system, Valora aims to meet the everyday needs of consumers effectively.

Cluvi

Seed Round in 2022
Cluvi offers digital solutions designed to enhance the operational efficiency and profitability of restaurants. The company specializes in creating smart menus that facilitate customer service by digitizing key aspects such as table ordering, reservation management, and an address system. By leveraging these tools, Cluvi enables restaurants to boost sales of specific products, increase customer turnover, and gain valuable insights into consumer behavior through comprehensive data analysis. Additionally, Cluvi provides event management applications that keep businesses informed about recent events, further supporting decision-making and optimizing performance across various sectors, including hospitality and entertainment. Through its data-driven strategies, Cluvi aims to unlock growth opportunities for its clients.

Morado

Pre Seed Round in 2022
Morado is an online B2B marketplace dedicated to the beauty industry, serving businesses, professionals, and consumers. The platform offers a wide selection of products related to hair care, skincare, makeup, and wellness tools. By providing affordable pricing and free shipping, Morado aims to facilitate access to essential beauty and wellness items for its customers.

Pacto

Pre Seed Round in 2022
Pacto is a B2B enterprise software and payments platform that caters to small merchants in Latin America. Headquartered in Mexico City, the company develops tools and technology that enable banks and financial institutions to support merchants in transitioning from cash payments to digital solutions. Pacto's offerings include a point-of-sale platform designed for restaurants, featuring an all-in-one payment integration with a user-friendly interface, automatic reconciliation at payment, and mobile point-of-sale capabilities. This technology allows restaurants to enhance their operations and drive business growth by facilitating seamless ordering and payment processes directly from customers' mobile devices.

Cayena

Series A in 2022
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Cargamos.com

Seed Round in 2021
Cargamos.com is a logistics platform that transforms underutilized spaces such as malls, parking lots, and storage facilities into fulfillment centers for quick commerce across Latin America. By unifying small logistics contractors and operators, the platform facilitates collaboration among businesses that traditionally rely on outdated systems. This integration enhances operational efficiency, allowing clients to improve delivery speed and reduce costs per transaction. Cargamos.com aims to streamline the logistics process, making it easier for small companies to compete in the evolving market landscape.

Cayena

Series A in 2021
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Algramo

Series A in 2021
Algramo is a Chilean company founded in 2013 that focuses on retailing consumer products through automated dispensing machines. The business model centers on providing basic necessity items, such as detergents, rice, and oil, in returnable containers, thereby allowing customers to purchase products in bulk at reduced prices. This approach addresses the issue of financial accessibility for low-income families, who often cannot afford larger quantities due to liquidity constraints. By establishing wholesale relationships with manufacturers, Algramo is able to source products in bulk and eliminate packaging costs, while maintaining product quality. The company's innovative platform not only minimizes waste associated with traditional packaging but also promotes a more sustainable approach to consumer goods. Through its unique distribution system, Algramo aims to significantly impact both economic and environmental challenges in the retail sector.

Muncher

Series A in 2021
Muncher is an end-to-end platform focused on enhancing off-premise dining for restaurant brands worldwide. The company specializes in the development and rental of dark kitchens, providing hidden kitchens and virtual restaurant solutions. Muncher offers a range of complementary services aimed at helping restaurants improve their profit margins and increase sales. By leveraging hidden kitchen technology and infrastructure, Muncher enables its partners to scale their operations effectively. Additionally, the company develops a portfolio of brands on its platform and collaborates with top influencers to operate these restaurant brands, further driving success in the off-premise dining sector.

Cargamos.com

Seed Round in 2021
Cargamos.com is a logistics platform that transforms underutilized spaces such as malls, parking lots, and storage facilities into fulfillment centers for quick commerce across Latin America. By unifying small logistics contractors and operators, the platform facilitates collaboration among businesses that traditionally rely on outdated systems. This integration enhances operational efficiency, allowing clients to improve delivery speed and reduce costs per transaction. Cargamos.com aims to streamline the logistics process, making it easier for small companies to compete in the evolving market landscape.

Ok Market

Acquisition in 2020
Ok Market is a small-format proximity store chain in Chile with more than 120 locations.

Jüsto

Seed Round in 2020
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Waxie Sanitary Supply

Acquisition in 2020
WAXIE Sanitary Supply is a supplier and manufacturer of sanitary products and janitorial supplies, serving the commercial, industrial, contractor, and institutional markets. The company offers a wide range of products, including paper products, dispensers, can liners, floor machines, and hygiene supplies. WAXIE Sanitary Supply also provides specialized items such as solar waste and recycling collection systems, helping customers maintain clean and healthy environments for staff, customers, students, and patients. By delivering essential cleaning and sanitation solutions, WAXIE supports organizations in promoting hygiene and safety in their facilities.

Apperto

Venture Round in 2019
Apperto Inc. is a digital platform provider based in Venado Tuerto, Argentina, with an additional office in Belgrano. Founded in 2017, the company focuses on enhancing interaction among users and businesses within local communities, particularly in low-tier cities and rural areas of Latin America. Its application facilitates online ordering, coupon distribution, and digital wallet services, allowing users to connect with shops and friends. By offering solutions that support in-store digitization, Apperto aims to empower small and medium-sized businesses to leverage technology, improving accessibility and convenience for clients seeking to purchase food and other necessities.

Jüsto

Seed Round in 2019
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Conekta

Series B in 2019
Conekta is a developer of an online payment platform that enhances the security and efficiency of banking processes for financial institutions. The platform leverages artificial intelligence to integrate application programming interfaces, facilitating the processing of both online and offline payments. It enables financial institutions to analyze transaction behavior, helping to identify and mitigate fraudulent activities. Additionally, Conekta's services are PCI-DSS certified, ensuring that banking and financial information is encrypted and protected, which allows businesses to accept payments through various methods, including cards, cash, and bank transfers, in a straightforward and secure manner.

Fybeca

Acquisition in 2018
Fybeca is a pharmacy retailer based in Cuenca, Ecuador. The company operates a chain of drug retail stores that offer a wide range of pharmaceutical products, accounting for the majority of their offerings. In addition to pharmaceuticals, Fybeca provides various other categories, including health and beauty products, household goods, food and beverages, gifts, and infant care items. This diverse product range positions Fybeca as a comprehensive retail destination for health and wellness needs, catering to a broad customer base throughout the region.

Conekta

Series A in 2016
Conekta is a developer of an online payment platform that enhances the security and efficiency of banking processes for financial institutions. The platform leverages artificial intelligence to integrate application programming interfaces, facilitating the processing of both online and offline payments. It enables financial institutions to analyze transaction behavior, helping to identify and mitigate fraudulent activities. Additionally, Conekta's services are PCI-DSS certified, ensuring that banking and financial information is encrypted and protected, which allows businesses to accept payments through various methods, including cards, cash, and bank transfers, in a straightforward and secure manner.

KIWI

Seed Round in 2014
Kiwi purposed in increasing affordability by re-defining and re-formatting antiquated and burdensome financial solutions. They searched but found little evidence that for Mexico’s ~80% underbanked (and many others in the world) there are suitable, at best, solutions when it comes to financial services.

Heineken

Heineken is an international premium beer and cider manufacturer established in 1864 by the Heineken family. It is recognized as the world's second-largest brewer, following Anheuser-Busch InBev, and holds a leading position in various European markets, including the Netherlands, Austria, Greece, and Italy. Heineken distributes a diverse portfolio that consists of its flagship Heineken lager, the world’s leading international premium lager by volume, as well as brand extensions like Heineken 0.0 and Heineken Silver. The company also boasts a significant presence in the cider market, making it the largest cider producer globally. Additionally, Heineken markets around 40 national and regional brands across approximately 60 countries, emphasizing a commitment to quality through the use of natural ingredients such as malt, barley, hops, and a proprietary yeast strain. Recent acquisitions in emerging markets across Africa, India, Asia, and Latin America are expected to further drive the company's growth.
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