FEMSA Ventures

FEMSA is a company based in Monterrey, Mexico, focused on creating economic and social value through its operations in convenience formats and retail. Established in 2018, FEMSA Ventures serves as its corporate venture capital arm, investing primarily in the beverage, retail, and logistics sectors throughout Latin America and the United States. The firm aims to identify and support innovative businesses that align with FEMSA's broader mission, fostering growth and development in key industries.

Patrick Menendez

Investment Director

33 past transactions

Loads

Venture Round in 2024
Loads is the first digital platform to offer an end-to-end solution to make importing and exporting fresh food simple, transparent, and accessible, from financing through logistics and everything in between, enabling traceable and secure transactions worldwide for growers and importers. Located in Chile, our multidisciplinary team combines up to +20 years of experience in technology and international trade, all sharing the same purpose: Change how the industry has been working for the past +80 years by helping local growers connect with global markets through technology.

Cayena

Series B in 2024
Cayena is a B2B marketplace designed for the wholesale food industry in Latin America, which exceeds $200 billion in value. The company facilitates procurement for restaurants, grocery stores, and various food outlets, enabling them to source inventory from multiple suppliers with next-day delivery. Cayena's platform not only connects suppliers with food businesses but also provides a comprehensive suite of add-on services aimed at optimizing operations and enhancing profitability for small restaurants and commercial kitchens. By leveraging technology, Cayena empowers its clients to streamline their procurement processes while ensuring suppliers benefit from increased, reliable demand without incurring credit risk.

Celes

Seed Round in 2024
Celes is a technology company specializing in AI-powered solutions tailored for retailers. It focuses on transforming critical areas such as marketing, finance, sales, and supply chain by leveraging data analysis and processing. Celes assists its clients in gaining deeper insights into their customers, enabling them to enhance campaigns, promotions, and communications. This ultimately aids in improving customer retention, increasing average ticket price, and boosting units per ticket. The company's core objective is to provide retailers with an authentic operating system that manages vast data, converting it from a technical challenge into a source of cash flow.

SPOT

Seed Round in 2024
We provide video analytics as a service to turn any surveillance video into data and actions that automate operations in the retail, security and warehouse industries.

Clivi

Seed Round in 2023
Clivi is a specialized digital clinic focused on improving the treatment of diabetes and obesity. The company offers a comprehensive platform that utilizes artificial intelligence to assist in patient follow-up and management. By providing affordable and accessible healthcare solutions, Clivi enables patients to receive timely treatment through features such as customized messaging plans for glucose monitoring and step-by-step consultations with health specialists. This approach ensures that individuals living with diabetes can access the necessary support and resources for effective disease management.

Cayena

Series A in 2023
Cayena is a B2B marketplace designed for the wholesale food industry in Latin America, which exceeds $200 billion in value. The company facilitates procurement for restaurants, grocery stores, and various food outlets, enabling them to source inventory from multiple suppliers with next-day delivery. Cayena's platform not only connects suppliers with food businesses but also provides a comprehensive suite of add-on services aimed at optimizing operations and enhancing profitability for small restaurants and commercial kitchens. By leveraging technology, Cayena empowers its clients to streamline their procurement processes while ensuring suppliers benefit from increased, reliable demand without incurring credit risk.

Pacto

Seed Round in 2023
Pacto is a B2B enterprise software and payments platform based in Mexico City, focused on serving small merchants in Latin America. The company develops tools and technology that facilitate the transition from cash payments to digital transactions, enabling banks and financial institutions to support merchants in enhancing their operational efficiency. Pacto's offerings include a user-friendly point-of-sale platform that allows restaurants to manage orders and payments seamlessly through mobile devices. This all-in-one payment integration features automatic reconciliation at the time of payment, streamlining daily operations and fostering business growth for its users.

DataRebelsMX

Pre Seed Round in 2022
DataRebelsMX offers data literacy content & data project management software to improve data project adoption.

Kuona

Seed Round in 2022
Kuona is a technology company based in Monterrey, Mexico, that specializes in developing an AI-driven mobile application and platform designed to assist consumer brands and retailers. The company's solutions enable users to search for consumer products and receive personalized in-store deals based on their profiles and preferences. Additionally, Kuona's platform automatically optimizes trade promotions, pricing strategies, and inventory management. By tracking competitor pricing and providing real-time updates on price changes and promotional information from grocery retailers, Kuona helps its clients maximize profits and enhance market share through efficient pricing and inventory strategies.

NetPay

Acquisition in 2022
NetPay is a provider of payment and collection solutions in Mexico, established in 2008. The company focuses on transforming payment methods by offering innovative solutions designed for retail stores to process electronic transactions effectively. NetPay combines applications, payment services, and a diverse selection of devices to simplify complex financial transactions. Their offerings include a comprehensive suite of cloud-based tools and back-office reporting capabilities, which enhance control for merchants and support business growth. With a commitment to technology and innovation, NetPay aims to break from traditional financial transaction methods while delivering valuable solutions to both companies and individual customers. The company prioritizes a trained workforce to continually improve its services and meet customer needs.

Pulpo

Venture Round in 2022
Pulpo is a software startup that specializes in fleet management solutions, providing a cloud-based platform designed to optimize vehicle operations for businesses. Founded in 2015, the company is headquartered in Madrid, Spain, and has a strong focus on enhancing efficiency and cost-effectiveness for its clients. By leveraging its software as a service model, Pulpomatic enables organizations to make informed decisions regarding their fleet, ultimately facilitating smarter management of their vehicle operations. Since its inception, the company has aimed to transform the way businesses manage their fleets, improving overall productivity and operational performance.

CoreZero

Seed Round in 2022
CoreZero is a climate-tech company focused on accelerating the transition to net-zero energy. It specializes in quantifying and monetizing the environmental benefits associated with food waste reduction and valorization initiatives. CoreZero offers an Environmental Platform-as-a-Service, which measures the impact of waste prevention and minimization efforts. This platform seamlessly integrates into an organization's operations, collecting data through proprietary and approved third-party methodologies. By doing so, it enables users to translate their waste reduction activities into measurable carbon dioxide impact equivalence, thereby promoting more sustainable practices.

R2

Series A in 2022
R2 is a developer of an embedded lending platform that facilitates seamless access to financing for small and medium businesses (SMBs) in Latin America. The company partners with prominent firms, including Rappi and Clip, to enhance their capital offerings. By integrating its platform into existing systems, R2 enables businesses to provide financial resources to their customers without assuming credit risk. This approach not only increases gross merchandise volume for merchants but also fosters customer retention by establishing R2 as a trusted financing provider. Additionally, R2's services create new revenue streams for its partners, thereby enhancing their overall business model.

Valora Group

Acquisition in 2022
Valora Group is a Swiss company based in Muttenz, founded in 1905, that operates a network of kiosks and small retail outlets across several European countries. The company focuses on providing convenience through its retail division, which offers a wide range of products including grab-and-go food options, beverages, daily consumer staples, and impulse-purchase items. Valora Retail is strategically located in high-traffic areas, ensuring accessibility for customers seeking quick and essential purchases. Through its comprehensive marketing and distribution system, Valora aims to meet the everyday needs of consumers effectively.

Cluvi

Seed Round in 2022
Cluvi is a technology company that focuses on enhancing restaurant operations through digital tools designed for customer service and menu management. By offering smart menus that can be accessed at the table, along with an efficient address system and reservation capabilities, Cluvi aims to increase restaurant profitability. The platform allows restaurants to boost sales of specific items, improve table turnover, and influence customer purchasing behavior. Additionally, Cluvi provides valuable insights into customer consumption data, enabling restaurants to make informed decisions. The company also extends its expertise to various industries, including hotels, stadiums, and consumer packaged goods, by delivering data analysis solutions that help optimize operations and drive sales performance.

Morado

Pre Seed Round in 2022
Morado is an online business-to-business marketplace focused on the beauty industry, catering to beauty professionals and enthusiasts. The company operates a platform that offers a wide selection of products, including hair care, skincare, makeup, and wellness tools. By providing access to these products at competitive prices, Morado aims to meet the needs of its customers while also offering the advantage of free shipping. The marketplace serves as a valuable resource for beauty businesses, enabling them to efficiently source the products they require.

Pacto

Pre Seed Round in 2022
Pacto is a B2B enterprise software and payments platform based in Mexico City, focused on serving small merchants in Latin America. The company develops tools and technology that facilitate the transition from cash payments to digital transactions, enabling banks and financial institutions to support merchants in enhancing their operational efficiency. Pacto's offerings include a user-friendly point-of-sale platform that allows restaurants to manage orders and payments seamlessly through mobile devices. This all-in-one payment integration features automatic reconciliation at the time of payment, streamlining daily operations and fostering business growth for its users.

Cayena

Series A in 2022
Cayena is a B2B marketplace designed for the wholesale food industry in Latin America, which exceeds $200 billion in value. The company facilitates procurement for restaurants, grocery stores, and various food outlets, enabling them to source inventory from multiple suppliers with next-day delivery. Cayena's platform not only connects suppliers with food businesses but also provides a comprehensive suite of add-on services aimed at optimizing operations and enhancing profitability for small restaurants and commercial kitchens. By leveraging technology, Cayena empowers its clients to streamline their procurement processes while ensuring suppliers benefit from increased, reliable demand without incurring credit risk.

Cargamos.com

Seed Round in 2021
Cargamos.com is a logistics platform that transforms underutilized spaces such as malls, parking lots, and storage facilities into fulfillment centers for quick commerce across Latin America. By unifying small logistics contractors and operators, the platform facilitates collaboration among businesses that traditionally rely on outdated systems. This integration enhances operational efficiency, allowing clients to improve delivery speed and reduce costs per transaction. Cargamos.com aims to streamline the logistics process, making it easier for small companies to compete in the evolving market landscape.

Cayena

Series A in 2021
Cayena is a B2B marketplace designed for the wholesale food industry in Latin America, which exceeds $200 billion in value. The company facilitates procurement for restaurants, grocery stores, and various food outlets, enabling them to source inventory from multiple suppliers with next-day delivery. Cayena's platform not only connects suppliers with food businesses but also provides a comprehensive suite of add-on services aimed at optimizing operations and enhancing profitability for small restaurants and commercial kitchens. By leveraging technology, Cayena empowers its clients to streamline their procurement processes while ensuring suppliers benefit from increased, reliable demand without incurring credit risk.

Algramo

Series A in 2021
Algramo is a Chilean company founded in 2013 that specializes in the retail of consumer products through automated dispensing machines utilizing returnable containers. Its business model focuses on providing basic necessity items, such as detergents, rice, and oil, in bulk to address affordability issues faced by low-income families, often referred to as the "poverty tax." By establishing wholesale relationships with manufacturers, Algramo purchases products in larger quantities, thereby reducing packaging costs without compromising quality. This innovative approach not only lowers prices for consumers but also minimizes the environmental impact of packaging waste. Algramo's automated dispensing platform enables customers to buy the precise amount of products they need at competitive prices, promoting a sustainable and cost-effective distribution system.

Muncher

Series A in 2021
Muncher is a global technology company that partners with restaurant brands to facilitate off-premise dining. It specializes in developing and renting 'dark kitchens', which are commercial kitchens designed for food preparation and delivery without a physical storefront. Muncher also offers virtual restaurants, complimentary services, and collaborates with influencers to operate restaurant brands on its platform. By leveraging hidden kitchen technology and infrastructure, Muncher helps restaurants enhance their profit margins, boost sales, and expand their businesses.

Cargamos.com

Seed Round in 2021
Cargamos.com is a logistics platform that transforms underutilized spaces such as malls, parking lots, and storage facilities into fulfillment centers for quick commerce across Latin America. By unifying small logistics contractors and operators, the platform facilitates collaboration among businesses that traditionally rely on outdated systems. This integration enhances operational efficiency, allowing clients to improve delivery speed and reduce costs per transaction. Cargamos.com aims to streamline the logistics process, making it easier for small companies to compete in the evolving market landscape.

Ok Market

Acquisition in 2020
Ok Market is a small-format proximity store chain in Chile with more than 120 locations.

Jüsto

Seed Round in 2020
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Waxie Sanitary Supply

Acquisition in 2020
WAXIE Sanitary Supply is a prominent supplier of sanitary products and janitorial equipment, serving a diverse range of markets, including commercial, industrial, contractor, and institutional sectors. The company specializes in various products, such as paper products, dispensers, floor machines, can liners, and hygiene supplies. Additionally, WAXIE provides innovative solutions like solar waste and recycling collection systems, contributing to a cleaner and healthier environment for employees, customers, students, and patients. Through its comprehensive offerings, WAXIE Sanitary Supply plays a vital role in maintaining cleanliness and hygiene across multiple settings.

Apperto

Venture Round in 2019
Apperto Inc. is a technology company based in Venado Tuerto, Argentina, with an additional office in Belgrano. Founded in 2017, it has developed a digital platform that facilitates interaction among users and between users and local businesses. The platform supports online orders, digital wallets, and coupons, allowing residents of small and medium-sized cities to engage with shops and friends conveniently. Apperto's mission focuses on improving the quality of life in low-tier cities and rural areas in Latin America by providing accessible technology that enhances business operations and promotes community connectivity.

Jüsto

Seed Round in 2019
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Conekta

Series B in 2019
Conekta is a company that specializes in creating an online payment platform aimed at enhancing the security and efficiency of banking processes. Utilizing artificial intelligence, Conekta's platform integrates application programming interfaces to facilitate both online and offline payment transactions. This technology enables financial institutions to analyze transaction behavior, helping to identify and mitigate fraudulent activities. Additionally, Conekta's services are designed to be PCI-DSS certified, ensuring that banking and financial information is encrypted and safeguarded. By providing a secure environment for processing payments through various methods such as cards, cash, or bank transfers, Conekta allows businesses to accept payments simply and safely.

Fybeca

Acquisition in 2018
Fybeca, headquartered in Cuenca, Ecuador, operates as a retail pharmacy chain, offering a wide range of pharmaceutical products and related items. Its product portfolio includes healthcare essentials, with the remaining 35% comprising categories such as health and beauty, household goods, food and beverages, gifts, and infant care products.

Conekta

Series A in 2016
Conekta is a company that specializes in creating an online payment platform aimed at enhancing the security and efficiency of banking processes. Utilizing artificial intelligence, Conekta's platform integrates application programming interfaces to facilitate both online and offline payment transactions. This technology enables financial institutions to analyze transaction behavior, helping to identify and mitigate fraudulent activities. Additionally, Conekta's services are designed to be PCI-DSS certified, ensuring that banking and financial information is encrypted and safeguarded. By providing a secure environment for processing payments through various methods such as cards, cash, or bank transfers, Conekta allows businesses to accept payments simply and safely.

KIWI

Seed Round in 2014
Kiwi purposed in increasing affordability by re-defining and re-formatting antiquated and burdensome financial solutions. They searched but found little evidence that for Mexico’s ~80% underbanked (and many others in the world) there are suitable, at best, solutions when it comes to financial services.

Heineken

Heineken is an international premium beer and cider manufacturer established in 1864 by the Heineken family. It is recognized as the world's second-largest brewer, following Anheuser-Busch InBev, and holds a leading position in various European markets, including the Netherlands, Austria, Greece, and Italy. Heineken distributes a diverse portfolio that consists of its flagship Heineken lager, the world’s leading international premium lager by volume, as well as brand extensions like Heineken 0.0 and Heineken Silver. The company also boasts a significant presence in the cider market, making it the largest cider producer globally. Additionally, Heineken markets around 40 national and regional brands across approximately 60 countries, emphasizing a commitment to quality through the use of natural ingredients such as malt, barley, hops, and a proprietary yeast strain. Recent acquisitions in emerging markets across Africa, India, Asia, and Latin America are expected to further drive the company's growth.
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