FEMSA Ventures

FEMSA is a company based in Monterrey, Mexico, focused on creating economic and social value through its operations in convenience formats and retail. Established in 2018, FEMSA Ventures serves as its corporate venture capital arm, investing primarily in the beverage, retail, and logistics sectors throughout Latin America and the United States. The firm aims to identify and support innovative businesses that align with FEMSA's broader mission, fostering growth and development in key industries.

Patrick Menendez

Investment Director

Past deals in Mexico

Pacto

Seed Round in 2023
Pacto is a B2B enterprise software and payments platform that caters to small merchants in Latin America. Headquartered in Mexico City, the company develops tools and technology that enable banks and financial institutions to support merchants in transitioning from cash payments to digital solutions. Pacto's offerings include a point-of-sale platform designed for restaurants, featuring an all-in-one payment integration with a user-friendly interface, automatic reconciliation at payment, and mobile point-of-sale capabilities. This technology allows restaurants to enhance their operations and drive business growth by facilitating seamless ordering and payment processes directly from customers' mobile devices.

Kuona

Seed Round in 2022
Kuona is a technology company based in Monterrey, Mexico, that specializes in developing an AI-based platform aimed at enhancing the efficiency of consumer brands and retailers. The platform focuses on automatically optimizing product pricing, promotions, and inventory management. By tracking competitor prices and providing notifications for frequent changes, Kuona enables businesses to access real-time pricing and promotional information from grocery retailers. This capability allows companies to effectively optimize their trade promotions and regular pricing strategies, ultimately maximizing profits and increasing market share. Additionally, Kuona offers a mobile application that personalizes in-store deals based on user profiles and preferences, further enhancing the shopping experience for customers.

NetPay

Acquisition in 2022
NetPay is a provider of payment and collection solutions established in 2008, focused on transforming financial transactions in Mexico through innovative technology. The company specializes in creating tailored solutions for retail stores, enabling them to process electronic transactions effectively. By combining various applications, payment services, and a selection of devices, NetPay simplifies complex financial processes and enhances control for merchants via a suite of cloud-based and back-office reporting tools. With a commitment to security, the company holds all necessary certifications, ensuring compliance with banking standards. NetPay aims to support businesses in their growth by offering effective point-of-sale terminals and integrating banking systems, ultimately enhancing the overall customer experience.

Pulpo

Venture Round in 2022
Pulpo is a software startup that specializes in fleet management solutions, providing a cloud-based platform designed to optimize vehicle operations for businesses. Founded in 2015, the company is headquartered in Madrid, Spain, and has a strong focus on enhancing efficiency and cost-effectiveness for its clients. By leveraging its software as a service model, Pulpomatic enables organizations to make informed decisions regarding their fleet, ultimately facilitating smarter management of their vehicle operations. Since its inception, the company has aimed to transform the way businesses manage their fleets, improving overall productivity and operational performance.

Pacto

Pre Seed Round in 2022
Pacto is a B2B enterprise software and payments platform that caters to small merchants in Latin America. Headquartered in Mexico City, the company develops tools and technology that enable banks and financial institutions to support merchants in transitioning from cash payments to digital solutions. Pacto's offerings include a point-of-sale platform designed for restaurants, featuring an all-in-one payment integration with a user-friendly interface, automatic reconciliation at payment, and mobile point-of-sale capabilities. This technology allows restaurants to enhance their operations and drive business growth by facilitating seamless ordering and payment processes directly from customers' mobile devices.

KIWI

Seed Round in 2014
Kiwi purposed in increasing affordability by re-defining and re-formatting antiquated and burdensome financial solutions. They searched but found little evidence that for Mexico’s ~80% underbanked (and many others in the world) there are suitable, at best, solutions when it comes to financial services.
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