East Los Capital

East Los Capital is a private equity firm founded in 2019 and based in Los Angeles, California. The firm specializes in investing in lower middle market companies across various sectors, including technology, consumer, healthcare, internet, media, services, and software. East Los Capital employs a tech-enabled and operationally-focused approach, leveraging its capital, talent, and analytical capabilities to enhance the value of its investments. The firm is known for its research-driven strategy, seeking to identify successful businesses where it can make a significant impact. With a team that boasts experience from notable companies such as Amazon, Google, and McKinsey & Company, East Los Capital is committed to driving productivity and innovation through its investment portfolio.

Anthony Valencia

Managing Partner and Partner

21 past transactions

Nova

Private Equity Round in 2023
Nova is a company specializing in Cloud Technology Consultancy Services. All its team members have one thing in common: their enthusiasm for technology and passion for customer service excellence. Nova provides services in North America and Latin America. Its headquarters are located in the NYC metropolitan area, and it has offices in Guadalajara.

Everyset

Private Equity Round in 2023
Everyset is a production management platform that simplifies the onboarding, payment, and insurance processes for project workforces, particularly within the entertainment industry. The platform enables employers to efficiently manage cast and crew by digitizing production reports and facilitating the hiring, management, and payment of workers. Additionally, it provides a profile system that allows workers to seamlessly transition between employers while tracking their payments. By enhancing the connection between employers and project workers, Everyset aims to ensure that film producers have the necessary crew on set and can effectively monitor their workforce.

Basepaws

Venture Round in 2023
Basepaws is a pioneering pet genetics company that offers a direct-to-consumer feline DNA test, providing detailed insights into breed composition and health markers. The company's comprehensive tests analyze a cat's genetic makeup, revealing information about ancestry, physical traits, and hereditary diseases. By building a growing database from test results, Basepaws aims to enhance its offerings, linking genetic data to potential health issues and nutritional needs. The company collaborates with pet owners, veterinarians, breeders, and nutrition companies to leverage genomic data across various fields, including pet nutrition and health therapeutics. Utilizing proprietary sequencing technology, Basepaws' tests are accessible through multiple online and offline channels, with aspirations to develop personalized pet food and health coaching services based on the accumulated genetic information.

Tampon Tribe

Private Equity Round in 2023
Tampon Tribe, Inc. is a company based in Santa Monica, California, founded in 2016, dedicated to providing women with access to certified organic and toxin-free personal hygiene products. The company specializes in a monthly subscription service that delivers organic cotton tampons and pads, all of which are plastic-free, completely compostable, and designed with sustainability in mind. Tampon Tribe's product offerings include sanitary pads and tampons made from organic cotton, ensuring that they are hypoallergenic and free of harmful chemicals. In addition to prioritizing the health of its customers, the company focuses on environmental responsibility by using recycled materials for packaging and producing compostable applicators. Tampon Tribe's mission is to make organic menstrual products more accessible and affordable for all women while promoting a healthier planet.

Sabio.la

Private Equity Round in 2023
Sabio.la is a software development and education company based in Culver City, California, that specializes in training aspiring developers in both front-end and back-end technologies. Founded in 2013 by Gregorio Rojas and Liliana Monge, the company provides a range of in-person coding programs that cover essential topics such as HTML5, CSS3, JavaScript, RESTFUL API development, and various programming languages including Python, PHP, Ruby, and C#. In addition to technical skills, Sabio.la emphasizes soft skills development, offering training in agile methodologies, technical project management, and team collaboration. The company also hosts informational sessions to support both technical and non-technical needs, helping students enhance their professional capabilities and achieve their career goals in the software industry.

Lynx Biosciences

Private Equity Round in 2023
Lynx Biosciences, Inc. is a clinical-stage biotechnology company based in La Jolla, California, founded in 2013. The company focuses on developing innovative solutions for blood cancer therapies by utilizing a cytomics-based platform technology. Its flagship product, MicroC3, leverages patient biopsy samples to create personalized cancer models that help determine individual responses to various treatments. By integrating physiologically relevant suspension cell co-culture assays, automated microfluidics, and advanced deep learning analytics, Lynx Biosciences aims to enhance the precision of patient management and expedite the advancement of promising drug candidates in oncology. The company's mission is to deliver tailored cancer treatments that significantly improve outcomes for blood cancer patients, including those with multiple myeloma.

Passfolio

Private Equity Round in 2023
Passfolio is a financial technology company that offers a mobile application enabling users to trade US stocks and cryptocurrencies without incurring commission fees. The platform aims to democratize investment opportunities by providing access to the US market for individuals in emerging markets, thereby expanding economic prospects for a broader audience. Passfolio's application facilitates a unified, global, and borderless capital market, allowing users to fund their accounts using cryptocurrencies and eliminating minimum investment requirements. By prioritizing accessibility and inclusivity, Passfolio seeks to reshape the modern financial system to benefit a wider range of individuals.

Finix

Private Equity Round in 2023
Finix is a developer of a B2B payment processing platform that enables businesses to own, manage, and monetize their payment transactions. The platform features a modular, workflow-driven architecture accompanied by a real-time interface that allows users to track transactions and consolidate data from various payment processors. It also supports the underwriting of merchant accounts, thereby facilitating efficient and secure push payments over debit cards. Finix serves banks, acquirers, and enterprises, providing them with the tools necessary to send money globally.

Breadware

Private Equity Round in 2023
Breadware, Inc. is a company that provides an online platform aimed at facilitating product development, particularly in the realm of the Internet of Things (IoT). Established in 2017 and headquartered in Reno, Nevada, Breadware serves various sectors including sports, smart buildings, smart homes, transportation, medical, and industrial applications. The platform allows businesses to explore existing IoT products for inspiration, compare service providers based on various criteria, and receive support throughout the development process. By offering tools that unify hardware and firmware development, Breadware simplifies the creation of smart and connected products, helping organizations reduce costs and expedite their journey from concept to market. The company operates as a subsidiary of StoneAge Inc. as of March 2020.

Nadine West

Private Equity Round in 2022
Nadine West, Inc. is a personalized styling platform based in Austin, Texas, that specializes in the online retail of women's apparel and accessories through a subscription model. Founded in 2013, the company provides customers with distinctive pink packages containing clothing and accessories tailored to their individual style preferences. Upon signing up, members complete a style profile that includes size, color preferences, and other relevant parameters. Based on this information, a stylist curates an outfit that is shipped to the customer each month. Users have 3-5 days to decide which items they wish to keep, allowing for a convenient and personalized shopping experience without the need to visit a store.

Caylent

Private Equity Round in 2021
Caylent, Inc. is a cloud-native services company based in Irvine, California, founded in 2015. It specializes in providing a DevOps-as-a-Service platform designed to simplify the development, deployment, and management of applications in the cloud. Caylent enables development teams to deliver software quickly and efficiently through continuous delivery pipelines, container management, and automated provisioning. The company focuses on accelerating time-to-value by offering expert guidance and implementation services, helping organizations navigate the complexities of cloud technology. Its core practice areas include Cloud DevOps, Cloud Migration and Modernization, Cloud Data Engineering, Cloud Native Applications, Cloud Security and Compliance, and Cloud Platform Monitoring. Additionally, Caylent invests in its team’s continuous learning and development, ensuring they stay at the forefront of emerging technologies. By combining a commitment to open source principles with innovative practices in Extended Reality and Machine Learning, Caylent aims to empower businesses to maximize their technology investments and successfully transition to cloud environments.

MagicLinks

Private Equity Round in 2021
MagicLinks is a social commerce platform that connects video influencers with leading brands, enabling creators to monetize their content while fostering authentic relationships with their audiences. The platform provides powerful tools that allow influencers to share and sell products directly within their content on platforms such as YouTube, Instagram, and TikTok. By facilitating this seamless integration, MagicLinks empowers creators to generate income and engage their fans more effectively. At the same time, brands benefit from authentic endorsements that help them reach engaged communities, supported by scalable, data-driven influencer campaign solutions that include comprehensive sales data reporting. Through its innovative approach, MagicLinks enhances the social commerce landscape, driving value for both creators and brands alike.

RealKey

Private Equity Round in 2021
RealKey, Inc. is a technology company based in San Francisco, California, that specializes in digital mortgage technologies. Founded in 2015, RealKey has developed a platform that enhances the mortgage processing experience for both bank and non-bank mortgage loan originators (MLOs). By addressing inefficiencies in traditional systems, the RealKey Digital Mortgage Platform streamlines the collection and review of documents, facilitating secure communication among all parties involved. The platform employs AI algorithms to accommodate various loan types and organize essential information for underwriters, allowing for cleaner approvals with reduced effort. This innovation significantly shortens the loan processing cycle by approximately 50%, enabling MLOs to close more loans efficiently, which is particularly vital amid increased interest rates and a challenging lending environment. RealKey's software integrates smoothly with existing point-of-sale and loan origination systems, creating a comprehensive digital mortgage processing experience for lenders, brokers, and their clients.

Nevados

Venture Round in 2020
Nevados Engineering specializes in the design and manufacture of innovative solar ground installations, focusing on single-axis solar trackers that simplify the installation of solar power plants. By reducing complexity, these trackers can be deployed on various terrains without extensive grading, enhancing efficiency and lowering costs for utility-scale solar projects. The company aims to enable solar developers to improve profitability by expanding site options and minimizing construction expenses while increasing energy generation. With the support of a $1 million award from the Department of Energy, Nevados is advancing its products and preparing to supply its systems to solar developers, marking its commitment to making solar energy more accessible and cost-effective.

Capillary Biomedical

Private Equity Round in 2019
Capillary Biomedical, Inc. is a medical device company based in Irvine, California, established in 2014 as a spin-out from the Artificial Pancreas Center at the Sidney Kimmel Medical College. The company focuses on developing innovative technologies for diabetes management, aiming to simplify the processes of glucose monitoring and insulin delivery. Their signature product features a kink-proof, flexible, multiport cannula designed to enhance the reliability and comfort of insulin delivery. This user-friendly device allows for simple one-handed insertion, enabling diabetes patients to better manage their blood glucose levels and alleviating some of the burdens associated with diabetes on both individuals and the healthcare system.

Pasturebird

Private Equity Round in 2019
Pasturebird, Inc., established in 2012 and headquartered in Murrieta, California, specializes in producing high-quality, pastured poultry. The company serves a diverse range of clients, including restaurants, grocery retailers, butcher shops, and online retail platforms, primarily in California and Las Vegas. Pasturebird's unique production system prioritizes the well-being of the land, animals, and consumers, offering a healthier and more sustainable alternative to conventional poultry products.

iKizmet

Private Equity Round in 2019
iKizmet is a developer of a business intelligence platform tailored for the fitness and wellness industry, including fitness studios, gyms, martial arts schools, and wellness centers. The company addresses the challenges these businesses face in managing performance data and generating reports, which can be time-consuming and prone to errors when done manually. iKizmet's platform automates the reporting process, providing clients with a personalized dashboard that features key performance indicators, smart analytics, and insightful charts. This integration allows users to access their business results efficiently and optimize their operational processes, enhancing profitability and decision-making capabilities.

Rosalind

Private Equity Round in 2019
Rosalind, developed by OnRamp BioInformatics, is a pioneering genomics analysis platform tailored for life science researchers. It empowers users to analyze and interpret genomic datasets without requiring prior bioinformatics expertise. Founded in 2013 and based in San Diego, California, OnRamp BioInformatics focuses on advancing Precision Medicine. Rosalind enables efficient management of genomic data, facilitating the conversion of genetic information into actionable insights for researchers and clinicians. The platform streamlines the analysis, interpretation, and storage of genomic datasets, ultimately supporting the advancement of research and clinical applications in the life sciences.

Orca Inventory

Private Equity Round in 2018
Orca Inventory's system thinks, calculates and uses a proprietary intelligent algorithm to assure you a perfect order every time, with only the click of a button. A system so precise you'll increase profits by thousands of dollars and save hours upon hours of labor - yet so simple any level employee can easily learn to use it within minutes.

Weibo

Convertible Note in 2017
Weibo Corporation is a prominent social media platform based in Beijing, China, primarily focused on microblogging. Founded in 2009, the platform enables users to create, distribute, and discover Chinese-language content. Weibo operates through two main segments: Advertising and Marketing Services, and Value-Added Services. Its advertising solutions include social display advertisements and promoted feeds, allowing businesses to enhance their brand visibility. Additionally, Weibo offers various products that facilitate user self-expression, social interaction, and content discovery. The company also provides value-added services such as membership programs, online games, live broadcasts, and social e-commerce features. Through its diverse offerings, Weibo serves as a comprehensive platform for both individual users and businesses, fostering a vibrant online community. It was previously known as T.CN Corporation before rebranding in 2012 and is a subsidiary of Sina Corporation.
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