East Ventures

East Ventures is a venture capital firm founded in 2009, with offices in Singapore, Tokyo, and Jakarta. The firm specializes in seed, early-stage, and Series A investments, focusing on technology and consumer sectors, including fintech, e-commerce, and education technology, primarily in Southeast Asia. East Ventures has supported over 170 companies across the region, with notable investments in Indonesia's unicorns such as Tokopedia and Traveloka. The firm typically invests between $0.1 million and $0.5 million and has been recognized for its consistent performance, being named the most active investor in Southeast Asia. In 2018, it launched a joint venture called EV Growth, aimed at providing growth capital to startups throughout Southeast Asia. East Ventures continues to play a significant role in nurturing the startup ecosystem in the region.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Sang-Uh Han

Partner

Tomoki Hirata

Principal

Wai Kit Koh

Managing Partner

Yinwei Liang

Principal

Taiga Matsuyama

Co-Founder and Managing Partner

Jumpei Mouri

Director

Yoshiharu Okubo

Principal

Avina Sugiarto

Partner

Emily Tampi

Managing Director, Finance

Wesley Tay

Principal

Jordy Tenka

Investment Professional

Alda Wardhana

Principal

Zhengyi Zhu

Investment Professional

Past deals in Beauty

Base

Seed Round in 2021
Base is a technology company founded to bring the next beauty experience in Indonesia. Starting with personalized skincare, all Base products are naturally formulated from the holistic online consultation results on consumers' skin type, skin goals, and lifestyle. Fully digitalized, Base is sold directly from www.base.co.id.

Sociolla

Venture Round in 2021
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Unnaturally Natural

Seed Round in 2020
Manufacturer of skin care products intended to provide beauty care that includes natural components. The company uses skin-friendly, vegan, cruelty-free, alcohol-free, gluten-free, and sulfate-free ingredients in its products, enabling customers to reset and restore the health of their skin.

Base

Seed Round in 2019
Base is a technology company founded to bring the next beauty experience in Indonesia. Starting with personalized skincare, all Base products are naturally formulated from the holistic online consultation results on consumers' skin type, skin goals, and lifestyle. Fully digitalized, Base is sold directly from www.base.co.id.

Meily

Venture Round in 2019
Meily Inc. is a Tokyo-based company that operates a social network platform focused on beauty care. Founded in 2017, Meily offers a web application that facilitates the search for information on cosmetic surgeries, allowing users to connect with others who have undergone similar procedures. The platform features a comprehensive listing of cosmetic dermatology, cosmetic surgery, and aesthetic dentistry clinics, enabling users to make informed decisions about their beauty care options. Additionally, Meily provides a booking service for various cosmetic treatments, helping users manage their appearance concerns while empowering them to choose whether to pursue surgery or treatment.

Sociolla

Series B in 2017
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Sociolla

Series A in 2015
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Sociolla

Seed Round in 2015
Sociolla is an online beauty and personal care shopping platform based in Indonesia, designed to provide women with a convenient way to purchase a wide range of products, including makeup, skincare, haircare, and perfumes. The platform offers various items such as lip gloss, serums, lipsticks, eyeshadow palettes, hair oils, face masks, and more. Sociolla ensures the authenticity of its products by collaborating exclusively with authorized distributors and brand holders, emphasizing the importance of quality in beauty products that come into contact with the skin. The service also facilitates home delivery, enhancing the shopping experience for its customers.

Berrybenka

Seed Round in 2012
Berrybenka.com is an online fashion and beauty shopping platform based in Jakarta, Indonesia, established in 2010. The website functions similarly to a department store, curating a wide selection of clothing, accessories, shoes, bags, sports products, and beauty items from both local and international brands. Berrybenka aims to meet the diverse fashion needs of its customers, particularly women, by continually launching new products. In addition to its online presence, the company operates physical retail stores. Berrybenka prioritizes customer service, offering benefits such as easy product returns, on-site paid services, and free shipping, to enhance the shopping experience for its clientele.
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