East Ventures

East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Willson Cuaca

Co-Founder and Managing Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Past deals in Marketing

Genexyz

Seed Round in 2023
Genexyz is a technology company that specializes in creating metahumans and aggregating virtual influencer intellectual properties (IPs). It operates a content creation platform designed for businesses, enabling them to develop virtual influencers that align with the digital media landscape. By doing so, Genexyz helps businesses create more effective advertisements to reach their target audiences, thereby disrupting the traditional advertising and web3 ecosystems.

Desty

Seed Round in 2023
Founded in 2020, Desty is an Indonesian e-commerce platform designed to help creators, influencers, and merchants promote and sell their products online. It offers a unified dashboard for managing online presence across various marketplaces and social media channels.

IDN

Series D in 2022
IDN Media Company is a multi-platform digital media organization based in Surabaya, Indonesia, catering primarily to affluent Millennials and Gen Z. Established in 2014, it operates several key platforms, including IDNtimes.com, which offers a variety of engaging content such as visuals, quizzes, and listicles. The company also runs IDNtv, an online video producer focused on web series, social experiments, and branded content. Additionally, it owns Popbela.com, a lifestyle platform aimed at young urban women, and IDN Creative, which specializes in native advertising, creating sponsored content and events for brands. Furthermore, IDN Media organizes live events through IDN Event, providing a stage for creativity and talent among its target audience. With over 80 million monthly active users, IDN Media strives to democratize information access across Indonesia while fostering positive societal impacts.

Desty

Seed Round in 2021
Founded in 2020, Desty is an Indonesian e-commerce platform designed to help creators, influencers, and merchants promote and sell their products online. It offers a unified dashboard for managing online presence across various marketplaces and social media channels.

Feedloop

Series A in 2021
Founded in 2018, Feedloop is a software-as-a-service company based in Bandung, Indonesia. It specializes in designing interactive content marketing platforms that enable businesses to create engaging campaigns such as surveys and quizzes.

Desty

Seed Round in 2021
Founded in 2020, Desty is an Indonesian e-commerce platform designed to help creators, influencers, and merchants promote and sell their products online. It offers a unified dashboard for managing online presence across various marketplaces and social media channels.

REJECT

Series A in 2021
REJECT is an esports and entertainment organization based in Minato, Japan, founded in 2018. The company specializes in the management and operation of professional esports teams, focusing on fostering communication and creativity within the esports community. REJECT's platform aims to bridge gaps across various demographics, including language, generation, gender, and disability, contributing to the growth of the domestic esports market. By providing comprehensive team management and organizing campaigns, events, and exhibitions, REJECT plays a significant role in elevating esports players to national prominence.

Sumasuma

Venture Round in 2021
Sumasuma provides business services and software for customer data platform development, operation, and sales support. It offers data management software that supplies sales-focused customer data, predicts likely future customers, and delivers accurate contact and profile information to inform marketing and sales efforts. The company supports acquisition of new appointments, promotes ongoing course purchases, and delivers sales training, leveraging its experience in B2B sales support. Its platform aids planning and execution of marketing and sales initiatives by enabling data collection and targeted outreach.

member.id

Series A in 2021
Member.id is a technology firm established in 2014, headquartered in Jakarta, Indonesia. The company specializes in designing and developing rewards and loyalty platforms for businesses. Its core service enables customers to convert loyalty points into various miles and redemption schemes, while also offering third-party program design, build, and operation services. Member.id's mission is to transform the Indonesian loyalty landscape by providing comprehensive capabilities ranging from strategy development to management and analytics, aiming to create profitable loyalty alternatives for clients.

Pricing Studio

Seed Round in 2021
Pricing Studio is a pricing strategy consultancy that helps companies identify and address pricing issues. It provides evidence-based pricing services, including customer analysis, sales simulations, and execution support, as well as dynamic pricing implementation consulting and pricing research. The firm assists clients in improving their pricing strategies by translating the value of goods and services into pricing decisions that better reflect value and drive revenue growth.

Desty

Seed Round in 2020
Founded in 2020, Desty is an Indonesian e-commerce platform designed to help creators, influencers, and merchants promote and sell their products online. It offers a unified dashboard for managing online presence across various marketplaces and social media channels.

REJECT

Seed Round in 2020
REJECT is an esports and entertainment organization based in Minato, Japan, founded in 2018. The company specializes in the management and operation of professional esports teams, focusing on fostering communication and creativity within the esports community. REJECT's platform aims to bridge gaps across various demographics, including language, generation, gender, and disability, contributing to the growth of the domestic esports market. By providing comprehensive team management and organizing campaigns, events, and exhibitions, REJECT plays a significant role in elevating esports players to national prominence.

Crafter

Series A in 2019
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.

Pricing Studio

Seed Round in 2019
Pricing Studio is a pricing strategy consultancy that helps companies identify and address pricing issues. It provides evidence-based pricing services, including customer analysis, sales simulations, and execution support, as well as dynamic pricing implementation consulting and pricing research. The firm assists clients in improving their pricing strategies by translating the value of goods and services into pricing decisions that better reflect value and drive revenue growth.

StickEarn

Series A in 2019
StickEarn is an innovative out-of-home advertising platform that specializes in connecting drivers with brands to facilitate impactful on-vehicle advertising. The company aims to create memorable advertising campaigns by leveraging intelligent asset networks and advanced technologies. Through its platform, StickEarn provides measurable and effective advertising solutions that enable brands to engage with customers in their daily activities. By focusing on collaboration and customer-centric services, StickEarn enhances the advertising experience for both brands and drivers, fostering a unique environment for out-of-home advertising.

Follop

Venture Round in 2019
Follop is a Tokyo-based influencer marketing company that develops a mobile application to connect brands with social media influencers for marketing campaigns. The app enables influencers to post about hotels, restaurants, beauty products, and leisure facilities and provides a platform for brands to manage influencer collaborations. It includes an in-app wallet to handle revenues and supports in-app product purchases, allowing users to earn money by posting about items on Instagram. Founded in 2019, Follop focuses on planning, development, and operation of influencer marketing services and related businesses.

LikePay

Seed Round in 2019
LikePay is a marketing company focused on enhancing product and service promotion through user-generated content on social media. It operates a platform that leverages applications to analyze influencers' social networking accounts, allowing users to convert social media engagement, such as likes, into meaningful discounts. This innovative approach aims to create an immediate influencer experience, enabling businesses to reach a wider audience through reliable reviews and effective advertising strategies. By harnessing the power of social media, LikePay seeks to deliver advertising solutions that resonate with consumers and drive engagement.

1ne studio

Seed Round in 2019
1ne studio is a startup that supports creators who want to work as a professional. It aims to empower creators, hoping to help them focus more on great creativity without having to spend hours on promotion, preparing a portfolio. Its product is called "foriio" whereas it is the portfolio platform for great creators. “foriio” is a portfolio creation service that anyone can easily create a simple and easy to see portfolio page.” With the concept of “portfolio to all creators, efficient matching of the creators, the place of appeal is limited to breaking the current situation. In June 2019, the company raised approximately 50 million yen from several companies and investors, including the East Ventures. Matching companies seeking creators and creators with various demands, such as influencers, liver, video Contents, VR, VTB, etc. It will evolve as a platform. It was founded on December 15, 2017, and is headquartered in Tokyo, Japan.

Feedloop

Seed Round in 2019
Founded in 2018, Feedloop is a software-as-a-service company based in Bandung, Indonesia. It specializes in designing interactive content marketing platforms that enable businesses to create engaging campaigns such as surveys and quizzes.

FIREBUG

Venture Round in 2019
FIREBUG Inc., established in Tokyo, Japan in 2016, specializes in media content creation and marketing services. The company offers comprehensive solutions including marketing planning for mass and digital platforms, public relations support, TV commercial production, media buying, event planning, and smartphone video distribution. FIREBUG also facilitates talent development for comedians, actresses, models, artists, and creators by arranging production plans and creating IP and advertising items based on their social networking sites. Additionally, they provide basic marketing assistance and advertising services for businesses.

member.id

Seed Round in 2018
Member.id is a technology firm established in 2014, headquartered in Jakarta, Indonesia. The company specializes in designing and developing rewards and loyalty platforms for businesses. Its core service enables customers to convert loyalty points into various miles and redemption schemes, while also offering third-party program design, build, and operation services. Member.id's mission is to transform the Indonesian loyalty landscape by providing comprehensive capabilities ranging from strategy development to management and analytics, aiming to create profitable loyalty alternatives for clients.

Crafter

Seed Round in 2018
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.

Babel

Seed Round in 2018
Founded in Japan in 2017, Babel is a technology company that specializes in video media provision. It leverages AI and machine learning technologies to create innovative business solutions and offers a cloud-based sales analysis tool.

IDN

Series B in 2017
IDN Media Company is a multi-platform digital media organization based in Surabaya, Indonesia, catering primarily to affluent Millennials and Gen Z. Established in 2014, it operates several key platforms, including IDNtimes.com, which offers a variety of engaging content such as visuals, quizzes, and listicles. The company also runs IDNtv, an online video producer focused on web series, social experiments, and branded content. Additionally, it owns Popbela.com, a lifestyle platform aimed at young urban women, and IDN Creative, which specializes in native advertising, creating sponsored content and events for brands. Furthermore, IDN Media organizes live events through IDN Event, providing a stage for creativity and talent among its target audience. With over 80 million monthly active users, IDN Media strives to democratize information access across Indonesia while fostering positive societal impacts.

StickEarn

Seed Round in 2017
StickEarn is an innovative out-of-home advertising platform that specializes in connecting drivers with brands to facilitate impactful on-vehicle advertising. The company aims to create memorable advertising campaigns by leveraging intelligent asset networks and advanced technologies. Through its platform, StickEarn provides measurable and effective advertising solutions that enable brands to engage with customers in their daily activities. By focusing on collaboration and customer-centric services, StickEarn enhances the advertising experience for both brands and drivers, fostering a unique environment for out-of-home advertising.

member.id

Seed Round in 2017
Member.id is a technology firm established in 2014, headquartered in Jakarta, Indonesia. The company specializes in designing and developing rewards and loyalty platforms for businesses. Its core service enables customers to convert loyalty points into various miles and redemption schemes, while also offering third-party program design, build, and operation services. Member.id's mission is to transform the Indonesian loyalty landscape by providing comprehensive capabilities ranging from strategy development to management and analytics, aiming to create profitable loyalty alternatives for clients.

New Action

Seed Round in 2017
New Action is a company that specializes in providing food ingredients and online food delivery services, aimed at helping consumers create restaurant-quality meals at home. It offers a range of carefully selected food constituents and seasonings, along with full-scale recipes crafted by professional chefs. By combining high-quality ingredients with easy-to-follow instructions, New Action enables food enthusiasts to prepare a variety of cuisines, enhancing their cooking experience and meal enjoyment. Additionally, the company provides web marketing services, further supporting its mission to connect consumers with the culinary world.

Betaout

Venture Round in 2017
Betaout is a developer of cloud-based platforms and tools that facilitate content production and customer intelligence. The company offers ContentCloud, a collaborative platform tailored for editorial publication houses, which streamlines the entire content production process from ideation and planning to distribution and analytics. Additionally, Betaout features a customer intelligence and marketing automation platform that provides businesses with an omnichannel marketing solution. This includes tools for email marketing, mobile push notifications, onsite marketing, SMS marketing, in-app engagement, and ad retargeting. By integrating these capabilities, Betaout enables businesses to enhance customer retention and achieve improved return on investment through personalized marketing campaigns.

SocialDog

Seed Round in 2016
SocialDog is an online platform that aids Twitter marketers in managing followers, analyzing performance, scheduling posts, and automating tasks. It enables users, ranging from individuals to large corporations, to focus on strategic planning by standardizing and automating operational aspects of Twitter marketing.

IDN

Series A in 2016
IDN Media Company is a multi-platform digital media organization based in Surabaya, Indonesia, catering primarily to affluent Millennials and Gen Z. Established in 2014, it operates several key platforms, including IDNtimes.com, which offers a variety of engaging content such as visuals, quizzes, and listicles. The company also runs IDNtv, an online video producer focused on web series, social experiments, and branded content. Additionally, it owns Popbela.com, a lifestyle platform aimed at young urban women, and IDN Creative, which specializes in native advertising, creating sponsored content and events for brands. Furthermore, IDN Media organizes live events through IDN Event, providing a stage for creativity and talent among its target audience. With over 80 million monthly active users, IDN Media strives to democratize information access across Indonesia while fostering positive societal impacts.

Crafter

Seed Round in 2016
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.

Future Creative Network

Seed Round in 2016
Future Creative Network is a hybrid full-service creative agency that operates within a technology-driven environment. The company specializes in digital marketing services, focusing on creative storytelling, content creation, and innovative solutions. By leveraging technology, Future Creative Network aims to enhance brand awareness and drive sales for its clients, ultimately improving their business recognition. The agency's approach combines creativity with technological insights to deliver impactful results that elevate brands in a competitive marketplace.

Branding Enginner

Venture Round in 2016
Branding Engineer Co., Ltd. is a recruitment support service provider based in Tokyo, Japan, specializing in the IT sector. Founded in 2013, the company focuses on facilitating the career development of engineers, offering comprehensive solutions that range from knowledge acquisition to employment and independent career support. Additionally, Branding Engineer addresses the needs of various organizations by providing consulting services related to engineering issues, including development orders and human resource selection. The company also develops and operates Mayonez, a lifestyle magazine aimed at IT professionals, and Tap-biz, which shares valuable insights for business individuals. With a commitment to enhancing the IT human resources market, Branding Engineer plays a pivotal role in educating and supporting IT engineers throughout their careers.

Saleshub

Seed Round in 2016
Founded in Tokyo in 2014, Saleshub operates an online platform facilitating connections between individuals seeking side jobs, businesses looking for customers, and customers aiming to make referrals. The platform enables users to earn rewards by introducing acquaintances to relevant business opportunities.

Loket

Series A in 2016
Loket is a provider of an online ticket booking and event management platform that enables users to manage their events comprehensively. The company offers a web and mobile-based solution that allows event organizers to sell tickets with personalized branding directly from their own websites. Loket's platform enhances the event experience by distributing RFID wristbands along with tickets, facilitating audience identification at access points. This technology not only streamlines event management from start to finish but also opens new revenue streams for organizers, making it easier to capitalize on live experiences.

PowerCore

Seed Round in 2016
PowerCore, Inc. is a company based in East Palo Alto, California, that specializes in creating an offline to online platform designed to connect consumers with their favorite brands and characters. Established in 2015, the company provides a range of solutions that include character creation, customer loyalty programs, digital redemption, and application development. PowerCore also features an online store offering a variety of merchandise such as apparel, collectibles, and accessories, as well as digital tagging and secure authentication services. By leveraging its innovative platform, PowerCore enables brands to gather valuable first-party client data and engage consumers effectively across both offline and online environments.

FIVE

Series B in 2016
FIVE Inc. is a company based in Shibuya-ku, Japan, that develops and operates a mobile video distribution platform. Founded in 2014, it provides services primarily aimed at advertisers, agencies, and media site owners. The company's offerings include Moments by FIVE, a branding marketplace application, and Video Network by FIVE, a specialized mobile video network that delivers creative services. In 2017, FIVE was acquired by LINE Corp., enhancing its capabilities in the mobile video advertising sector within Japan.

Kanmu

Venture Round in 2015
Kanmu, Inc. is a Tokyo-based company that specializes in sales promotion services linked to credit cards. It has developed a consumer reward platform that offers credit card-linked coupons tailored to users' individual purchasing histories and preferences. By analyzing this data, Kanmu delivers personalized offers and discounts that enhance online shopping experiences. The platform aims to broaden access to promotional opportunities, even for unbanked individuals, thereby promoting engagement with various online sales initiatives.

Prinzio

Seed Round in 2015
Prinzio is a Jakarta-based company that provides an online platform connecting users with local brick-and-mortar printing businesses in Indonesia. The platform allows users to compare prices from various printing companies, place orders online, and have their printed materials delivered directly to their doors. As a subsidiary of Gogoprint (Thailand) Co., Ltd. since December 2018, Prinzio aims to streamline the commercial printing outsourcing process, making it easier for customers to access and utilize printing services.

IDN

Seed Round in 2015
IDN Media Company is a multi-platform digital media organization based in Surabaya, Indonesia, catering primarily to affluent Millennials and Gen Z. Established in 2014, it operates several key platforms, including IDNtimes.com, which offers a variety of engaging content such as visuals, quizzes, and listicles. The company also runs IDNtv, an online video producer focused on web series, social experiments, and branded content. Additionally, it owns Popbela.com, a lifestyle platform aimed at young urban women, and IDN Creative, which specializes in native advertising, creating sponsored content and events for brands. Furthermore, IDN Media organizes live events through IDN Event, providing a stage for creativity and talent among its target audience. With over 80 million monthly active users, IDN Media strives to democratize information access across Indonesia while fostering positive societal impacts.

3 Minute

Venture Round in 2015
3 Minute is a specialized content production agency focused on managing and developing female YouTube influencers. The company recruits popular models and celebrities, providing them with the necessary support to create and promote engaging video content. By concentrating on producing attractive and concise videos, typically around three minutes long, 3 Minute helps influencers establish their careers as content creators. This business model not only enhances the visibility of the talents but also allows them to generate revenue through advertising proceeds on their YouTube channels.

Valuklik

Seed Round in 2014
Valuklik is a prominent performance marketing company based in Indonesia, specializing in multi-channel digital marketing solutions. After merging with iProspect in 2017, Valuklik rebranded as iProspect Valuklik and significantly expanded its operations, becoming a market leader in the region. The company offers a comprehensive digital marketing platform that integrates various channels, including search, social media, programmatic advertising, and analytics. By leveraging data and technology, Valuklik helps advertisers effectively target their desired audiences and achieve measurable results. Its expertise enables marketing professionals, brand managers, and business owners to craft precise messaging that resonates with potential customers, ensuring a strong competitive edge in the dynamic digital landscape. Valuklik has been recognized for its industry excellence, having received awards such as Silver for Indonesia Independent Agency of the Year in both 2016 and 2017.

Bindo Labs

Seed Round in 2014
Bindo Labs is a software application that provides a comprehensive retail platform designed to assist local stores in transitioning to an online presence. The company's offerings include point-of-sale (POS) solutions, inventory management, customer relationship management (CRM), and staff management tools, all integrated into one cohesive system. Bindo's software facilitates both online and offline transactions, allowing merchants to manage their sales operations seamlessly. It also includes features such as geocoded SKU-level sales analytics, online dashboards, and reward programs to enhance customer engagement. By offering these solutions, Bindo Labs enables businesses to operate more efficiently and effectively in a competitive marketplace.

Hyper8

Series B in 2014
Hyper8 Inc. specializes in the development and management of a digital stamp card application, designed to enhance customer engagement and loyalty for businesses. The company has been expanding its offerings, particularly through the growth of its Mespo platform, which has been financially supported by profits generated from operating social events. This strategic approach allows Hyper8 to leverage its technology while diversifying its revenue streams, positioning itself as an innovative player in the digital engagement space.

Kanmu

Venture Round in 2013
Kanmu, Inc. is a Tokyo-based company that specializes in sales promotion services linked to credit cards. It has developed a consumer reward platform that offers credit card-linked coupons tailored to users' individual purchasing histories and preferences. By analyzing this data, Kanmu delivers personalized offers and discounts that enhance online shopping experiences. The platform aims to broaden access to promotional opportunities, even for unbanked individuals, thereby promoting engagement with various online sales initiatives.
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