Buddy Media

Buddy Media is a provider of social media marketing applications that enable companies to engage with and expand their social network audiences. The company offers a comprehensive social marketing suite that helps brands establish and maintain meaningful relationships with consumers in a digital environment. With its scalable and secure architecture, Buddy Media delivers data-driven customer insights that guide brands from the initial point of contact through to the point of purchase. Headquartered in New York City, Buddy Media also has offices in Asia, London, and San Francisco, serving eight of the world's top ten global advertisers.

Michael Lazerow

Co-Founder and CEO

2 past transactions

Brighter Option

Acquisition in 2012
Brighter Option is an independent software development company that specializes in advertising management solutions. The company has developed SAM, a tool designed to assist businesses of various sizes and budgets in launching, monitoring, and optimizing Facebook advertising campaigns. SAM offers a range of features, including efficient campaign creation, extensive reporting, advanced analytics, and intelligent optimization focused on key performance indicators. Additionally, it provides campaign scheduling and exceptional customer support. Brighter Option is committed to ensuring users maximize the potential of SAM through comprehensive training and support, offering valuable insights into campaign setups and performance.

Spinback

Acquisition in 2011
Spinback is a social commerce platform designed to enhance online retail by facilitating product sharing and tracking sales and conversions. It offers a suite of applications that can be seamlessly integrated into any e-commerce platform, allowing retailers to deploy sharing features, incentivized offers, and daily deals directly on their product and purchase pages. This functionality empowers sellers to engage consumers more effectively and drive higher sales. The Spinback team comprises experienced professionals from various tech and e-commerce backgrounds, bringing expertise from notable companies to support its mission of transforming how products are shared and sold online.
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