Buddy Media
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Brighter Option
Acquisition in 2012
Brighter Option is an independent software development company that specializes in advertising management solutions. The company has developed SAM, a tool designed to assist businesses of various sizes and budgets in launching, monitoring, and optimizing Facebook advertising campaigns. SAM offers a range of features, including efficient campaign creation, extensive reporting, advanced analytics, and intelligent optimization focused on key performance indicators. Additionally, it provides campaign scheduling and exceptional customer support. Brighter Option is committed to ensuring users maximize the potential of SAM through comprehensive training and support, offering valuable insights into campaign setups and performance.
Spinback
Acquisition in 2011
Spinback is a social commerce platform designed to enhance online retail by facilitating product sharing and tracking sales and conversions. It offers a suite of applications that can be seamlessly integrated into any e-commerce platform, allowing retailers to deploy sharing features, incentivized offers, and daily deals directly on their product and purchase pages. This functionality empowers sellers to engage consumers more effectively and drive higher sales. The Spinback team comprises experienced professionals from various tech and e-commerce backgrounds, bringing expertise from notable companies to support its mission of transforming how products are shared and sold online.
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