Edcon

Edcon Limited, founded in 1929 and headquartered in Johannesburg, South Africa, is the largest clothing and footwear retailer in Southern Africa. The company operates a variety of retail stores that offer clothing, footwear, textiles, and accessories. Edcon's strategy focuses on several key areas: enhancing comparable store growth, expanding new store locations, improving profit margins, and providing credit options to customers. By increasing sales in existing stores and continuing to open new locations across South Africa and other African nations, Edcon aims to drive revenue growth. Additionally, their partnership with Absa Bank enhances customer access to their products through credit offerings, further supporting their business objectives.