eEquity

Mediatool is a comprehensive platform designed to support the planning, execution, tracking, and optimization of media and marketing campaigns. It facilitates collaboration between advertisers and agencies by integrating traditional and digital media channels. The platform aims to increase productivity and streamline marketing activities, allowing teams to work more efficiently. By providing real-time performance data, Mediatool helps marketing professionals and brands make informed decisions to optimize their investments and drive revenue growth. This approach eliminates the need for spreadsheets and encourages a more effective way of managing marketing efforts.

Go North is a holding company focused on acquiring and scaling profitable e-commerce brands, particularly those operating on Amazon FBA. Established in 2020 by Johan Hallenby in Göteborg, Vastra Gotaland, the company provides entrepreneurs with essential resources to enhance their business operations. By leveraging a comprehensive understanding of market dynamics, including rankings, reviews, and supply chains, Go North aims to facilitate high client acquisition rates and accelerate brand profitability for its clients. The company's approach to e-commerce is designed to optimize the intersection of commerce and technology, transforming how brands grow and succeed in a competitive landscape.

Briqpay offers a payment platform that facilitates online business-to-business sales, providing merchants with comprehensive control over the customer journey. This includes account creation, checkout processes, and access to data analysis in the back office. By developing a payment application programming interface, Briqpay ensures a seamless customer experience and automates payment flows across various markets. This approach not only enhances user experience but also supports e-commerce businesses by delivering valuable customer insights, ultimately driving sales growth.

John Henric is a fashion and lifestyle brand specializing in smart casual wear, outerwear, and wedding outfits for men, along with a range of accessories and bags. The brand aims to embody a blend of simplicity and timeless elegance, catering to individuals who appreciate sophistication while embracing fashion. John Henric focuses on the affordable luxury segment, providing well-crafted garments that prioritize both style and comfort. The company emphasizes traditional craftsmanship in its clothing, ensuring a tailored fit that meets the preferences of discerning customers. Its products are available through an online webshop and physical retail locations.

Venture Design is a home interior and furnishing company that specializes in the development, production, and marketing of a wide range of furniture products suitable for both indoor and outdoor use. The company offers items including chairs, children's furniture, lighting, dining, kitchen, and various home interior accessories. By focusing on environmentally friendly and sustainable products, Venture Design aims to meet the needs of customers looking for quality and responsible design in their living spaces. The company also engages in online sales, making its products accessible to a broader audience.

ZOO.se is a pet store based in Stockholmsvagen that specializes in providing a comprehensive selection of pet supplies through both its online platform and physical hypermarkets. The company offers a wide range of products catering to various animals, including cats, dogs, aquatic animals, and reptiles. Its inventory includes pet food, cages, toys, and medical supplies. In addition to retail offerings, ZOO.se also provides veterinary services, ensuring that pet owners can meet the healthcare and nutritional needs of their pets effectively.

Briqpay offers a payment platform that facilitates online business-to-business sales, providing merchants with comprehensive control over the customer journey. This includes account creation, checkout processes, and access to data analysis in the back office. By developing a payment application programming interface, Briqpay ensures a seamless customer experience and automates payment flows across various markets. This approach not only enhances user experience but also supports e-commerce businesses by delivering valuable customer insights, ultimately driving sales growth.

Gordon Delivery is a startup that, by digitizing the load-mile flow, aims to change the service experience in e-commerce. Service-oriented Gordoneers supplies goods to consumers and Gordon supports traders through the process - from received orders to satisfied customers. With a rapidly growing market under change, Gordon distinguishes itself among logistics actors by taking responsibility for the customer experience and building its business based on today's and future consumer needs.

Sweef is a furniture manufacturer and supplier based in Stockholm that focuses on providing quality design and interior products. The company offers a range of items, including sofas, sofa beds, armchairs, tables, chairs, and various accessories. Committed to avoiding soulless mass production, Sweef emphasizes a thoughtful approach to design while ensuring efficient logistics for its customers. Products are available for purchase through the company's website and from its physical showroom, allowing customers to experience the comfort and style of its offerings firsthand.

Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in custom-fitted T-shirt tailoring services. The company focuses on providing clients with wardrobe essentials tailored to their exact measurements, utilizing innovative processes to minimize waste in clothing production. By prioritizing high-quality materials, Son of a Tailor aims to deliver ethical and sustainable clothing options that stand apart from mass-produced garments.

PS of Sweden is a manufacturer specializing in the design and production of anatomical bridles and various horse riding gear for the equestrian industry. The company offers a diverse range of products, including jumping saddle pads, headpieces, throat latches, cheek pieces, riding plants, horse equipment, and riding clothes. By focusing on anatomical design, PS of Sweden aims to enhance comfort for both horses and riders, ensuring a better experience during riding.

aim'n is a fashion designer and manufacturer specializing in women's activewear and athleisure. The company offers a diverse range of products, including swimwear, tights, leggings, tops, shorts, and outerwear, along with various accessories. By focusing on fashionable and comfortable apparel, aim'n caters to the needs of women seeking versatile clothing that combines performance with style. The brand emphasizes quality and design, ensuring that customers have access to a wide selection of trendy sportswear from a single source.

Verso Skincare is a retailer of spas and skincare products. They provide retinol, hydroxy acids, beta-glucans, ceramides, fruit enzymes, turmeric, and other ingredients and offer products including face oil, face masks, and face cream.

Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Preglife AB is a health technology company based in Stockholm, Sweden, that specializes in developing a mobile application aimed at supporting pregnant women and new parents. Founded in 2009, Preglife operates in several markets, including Sweden, Norway, Denmark, Finland, Poland, Germany, and the UK. The company's application is designed to provide comprehensive and accessible information throughout the pregnancy journey, allowing users to track their pregnancy week by week. It features a statistics function to monitor progress and offers resources such as diet plans, exercise recommendations, and tips on various pregnancy-related topics. Content within the app is developed by midwives from MamaMia and the Baby Group. Preglife's app is recognized as the most downloaded in the Nordic region for expectant families, further enhancing its role as a trusted guide during pregnancy and childbirth.

Twistshake is an online retailer specializing in baby products, with a focus on safe, user-friendly feeding essentials for children aged 0-4 years. Their product range includes thermoses, pacifiers, teethers, sippy cups, and squeeze bags, all designed to make life easier and more convenient for parents.

Lavendla is a digital funeral home founded in 2014 and based in Stockholm, Sweden. The company offers an innovative platform that allows customers to plan and arrange funerals online, providing an alternative to traditional methods. By facilitating funeral bookings and planning services through its digital platform, Lavendla enhances accessibility and transparency regarding funeral costs. This service enables relatives to organize funerals at their convenience, ensuring they can make arrangements whenever and wherever they choose. In addition to funeral services, Lavendla also provides assistance with related legal matters, further supporting families during challenging times.

Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

iDeal of Sweden AB, founded in 2012 and headquartered in Norrköping, Sweden, specializes in designing, manufacturing, and retailing mobile accessories and fashion items. The company operates primarily through an online direct-to-consumer model, leveraging a significant global influencer network to reach its audience. iDeal of Sweden offers a diverse range of products, including mobile shells, wallet cases, power banks, screen protectors, chargers, and various types of mounts. These products are crafted from durable materials, ensuring that they are both stylish and capable of withstanding daily use. The brand emphasizes high design content in its offerings, appealing to consumers who prioritize both functionality and aesthetics in their mobile accessories.

KidsBrandStore is an online retail platform specializing in fashionable clothing for children and adolescents aged 8 to 16 years. The store provides a diverse selection of apparel, shoes, and accessories, catering to the unique style preferences of today's youth. Through its e-commerce portal, KidsBrandStore enables customers to easily access and purchase trendy and quality products designed specifically for teenagers.

Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Refunder AB is an online shopping portal based in Stockholm, Sweden, founded in 2012. It operates as the largest cashback platform in the region, allowing users to earn money back on their purchases from various well-known online retailers. By utilizing the Refunder.se platform, users can shop across hundreds of stores and receive cashback on each transaction, in addition to accessing special offers. This service enhances the online shopping experience by providing an incentive for consumers to shop through its platform, effectively rewarding them with cash back for their purchases.

Swap.com, Inc. operates an online consignment store specializing in pre-owned items, focusing on categories such as clothing and accessories for women, men, and children, baby gear, toys, books, and home decor. Founded in 2004 and headquartered in Bolingbrook, Illinois, with additional offices in Chicago and Helsinki, the company allows consumers to buy, sell, and swap secondhand goods through its user-friendly platform. With an inventory exceeding 1.5 million items, Swap.com positions itself as the largest online thrift and consignment store, catering to those seeking affordable and sustainable shopping options. The platform emphasizes quality and reliability, ensuring that shoppers can find unique, gently-used items without the hassle of traditional thrift shopping. By promoting the reuse of clothing and goods, Swap.com contributes to sustainability efforts, helping to reduce the environmental impact of discarded apparel.

Swiss Clinic AB, established in 2011 and headquartered in Stockholm, Sweden, specializes in the manufacture and sale of beauty products and treatments. The company's extensive portfolio includes skincare, masks, serums, beauty kits, and microneedling devices, all available through its online retail platform. Swiss Clinic's offerings target various skin concerns, such as acne scars, pigmentation, and stretch marks, aiming to provide effective solutions for its customers.

Vaadin Ltd., established in 2000 and headquartered in Turku, Finland, specializes in developing user interface (UI) components and tools for Web application developers. The company's core products include the Vaadin Framework, a Java server-side framework for building single-page Web applications, and Vaadin Elements, a set of custom HTML elements tailored for business applications. Vaadin also offers tools like Vaadin Designer for UI creation, Vaadin Charts for data visualization, and Vaadin TestBench for automated UI testing. Additionally, Vaadin provides consulting services in UI design, development, and training, along with development support and onsite/online training courses. Its products and services cater to Fortune-100 companies worldwide, simplifying the process of creating standard-based Web applications that run on various mobile and desktop browsers.

KidsBrandStore is an online retail platform specializing in fashionable clothing for children and adolescents aged 8 to 16 years. The store provides a diverse selection of apparel, shoes, and accessories, catering to the unique style preferences of today's youth. Through its e-commerce portal, KidsBrandStore enables customers to easily access and purchase trendy and quality products designed specifically for teenagers.

Caliroots is a streetwear fashion retail company based in Stockholm, Sweden, founded in 2003. The company operates both retail stores and an online platform, offering a curated selection of streetwear and sneakers from various brands. With a focus on providing a mix of trendy and unique fashion options, Caliroots caters to a diverse customer base seeking urban and casual styles.

Royal Design is a prominent online retailer specializing in furniture, lighting, and home decor, offering a wide range of products for both home and office environments. The company features an extensive selection that includes textiles, rugs, kitchenware, tableware, jewelry, and outdoor accessories. As the largest online furniture store in its category, Royal Design is committed to providing quality design products to enhance living spaces. Customer support is readily available via email and phone to assist with inquiries and purchases.

Footway is an online shoe retailer headquartered in Kista, Sweden. The company operates a platform with specialized online stores, offering a diverse selection of approximately 800 brands, including well-known names such as Nike, Adidas, Converse, and Dr. Martens. Footway serves around 2 million customers across approximately 24 markets, providing a wide range of footwear options tailored to various preferences and needs.

Prisjakt Sverige AB, founded in 2002 and located in Ängelholm, Sweden, specializes in online price comparison services across various categories, including beauty and health, home and garden, audio and video, computers and accessories, sports and outdoors, phones and GPS, games and consoles, kids and toys, and camera and photo. The company assists consumers in identifying the lowest prices and the most suitable products from numerous retailers by aggregating prices from online stores and providing comprehensive filtering options. As a subsidiary of Schibsted ASA, Prisjakt aims to enhance the shopping experience by enabling customers to make informed purchasing decisions.