eEquity

eEquity is a private equity firm based in Stockholm that focuses on investing in technology and online-related business models, primarily in the Nordic region. The firm aims to cultivate large market leaders by leveraging a comprehensive portfolio of companies within similar sectors, allowing entrepreneurs to benefit from a robust network and shared expertise. eEquity seeks passionate entrepreneurs who possess scalable and differentiated business models that address significant market opportunities. Their investment approach is opportunistic, allowing them to adapt to emerging trends and potential high-growth ventures within the technology landscape.

Therese Angel

Investment Manager

Caroline Björkman

Operations Director

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Patrik Hedelin

Managing Partner

Aida Jammal

Investment Manager

Jessica Matsson

Investment Director

Jessica Mattsson

Partner

Anders Nordström

Investment manager

Therése Segerberg

CFO

Alexandra Severin

Associate

Therese Svensson

CFO

Johan Symmons

Partner

Magnus Wiberg

Managing Partner

57 past transactions

Lavendla

Venture Round in 2018
Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way. Its digital service enables customers to do the planning wherever and whenever they prefer. Lavendla was established in 2014 and is based in Stockholm, Stockholms Lan.
Markify is a trademark search company, focused on similarity technologies. Entrepreneurs, brand name creators and domain name buyers can with Markify, for free, check any name to see whether anyone is already operating under a similar trademark - both in the US (USPTO data) and in Europe (CTM data). This enables them to avoid such names in their search for a new domain name or trademark. Otherwise there is a risk that they might have to change their name later.
Begravningsbyran Lavendla AB provides digital funeral home services. The company operates a platform that provides online funeral booking services. The company is based in Stockholm, Sweden.
Californian Roots AB operates as an Internet retailer of street wear with three physical stores. Its products include t-shirts, headwear, tops, pants, jackets, accessories, skates, and shoes. The company was founded in 2003 and is based in Stockholm, Sweden.
PriceRunner Sweden AB operates a comparison shopping engine that provides consumers with access to buying information of products. It offers product details, user and expert product reviews, retailer ratings, and prices in one location. The company provides independent price comparisons and product information from both online and traditional stores. It offers price comparisons on product categories, such as cameras and camcorders, clothing and accessories, computers and software, electronics, games and consoles, health and beauty, home appliances, jewelry and watches, kids and family, music and movies, office products, and sports and outdoors. The company was founded in 1999 and is based in Stockholm, Sweden. As of March 18, 2016, PriceRunner Sweden AB operates as a subsidiary of NS Intressenter AB.
Royal Design Group AB owns and operates an e-commerce platform that provides design, furniture, and home furnishings products. It offers lightning products, such as lamps, chandeliers, shades, etc; kitchenware that includes, knives, kitchen appliances, and appliances; furnishings, such as vases, body care products, mirrors, and others; textiles and carpet; serving plates; jewelry and accessories; and watches. Additionally, the company offers shipping services. The company was founded in 1999 and is headquartered in Kalmar, Sweden.
Footway Group AB (publ) operates an online shoe store. The company is headquartered in Kista, Sweden.
Selego AB manufactures and markets skincare products. The company offers products in the areas of cleanse, daytime, nighttime, boost, eye, refine, oil, mask, lip, hand, and kits and sets. It sells products online within the European Union, Schengen, and the United States. The company was founded in 2013 and is based in Stockholm, Sweden.
Vaadin provides an components and tools for developing creating business oriented single page web applications with that run on any mobile device or desktop browser. Vaadin Framework allows building compelling HTML5 based user interfaces with established Java platform and tooling. It reduces complexity by removing need to program the web and the communication layers. Vaadin Elements build on top of Google Polymer, providing web components for front-end developers. Company supports the open source core products with commercial add-on components, tools, support and services. With over 150,000 developers, Vaadin Framework is one of the most popular web frameworks for building business applications on Java platform. It is used by some of the largest enterprises and public organizations around the world.

SON OF A TAILOR

Series A in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

iDeal of Sweden

Merger/Acquisition in 2019
Ideal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network.
Nakdcom One World AB owns and operates an e-commerce retail platform for cloths and accessories. The company offers women's, men's, and children cloths and accessories. It provides dresses, denims, tops, shirts and blouses, sweaters, jackets, pants, jeans, shorts, jumpsuits, skirts, swimwear, lingerie, shoes, beauty products, sports apparel, and books. Nakdcom One World AB was founded in 2015 and is based in Gothenburg, Sweden.
Mister Spex GmbH operates as an online eyewear retailer in Europe. The company offers a range of own and private label prescription and sun glasses, as well as contact lenses for various age groups. It also serves customers through a network of retail stores in Germany. Mister Spex GmbH was founded in 2007 and is based in Berlin, Germany.

RoyalDesign

Funding Round in 2012
RoyalDesign.se is the largest furniture store online for design, jewelry and home decor. Here you will find everything for you and your home.

Preglife

Private Placement in 2019
Preglife is the Nordic region's most downloaded app for pregnant and new parents! With the app, which is free, you can follow your pregnancy week by week. The app's statistics function means that you keep track of how long you are and how many days it remains for BF. All material in the app is written by the midwives at MamaMia and the Baby Group. The app has its own Play channel with relaxation exercises and other movie clips. Do as hundreds of thousands of other pregnant women and download the app as well.

NA-KD.com

Series A in 2017
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

Swiss Clinic

Venture Round in 2016
Swiss Clinic is a manufacturer beauty products and treatments that sells its product via an online retail platform.

Vaadin

Venture Round in 2016
Vaadin provides an components and tools for developing creating business oriented single page web applications with that run on any mobile device or desktop browser. Vaadin Framework allows building compelling HTML5 based user interfaces with established Java platform and tooling. It reduces complexity by removing need to program the web and the communication layers. Vaadin Elements build on top of Google Polymer, providing web components for front-end developers. Company supports the open source core products with commercial add-on components, tools, support and services. With over 150,000 developers, Vaadin Framework is one of the most popular web frameworks for building business applications on Java platform. It is used by some of the largest enterprises and public organizations around the world.

Selego

Venture Round in 2020
Selego is a manufacturer of Verso Skincare, an anti-aging skincare brand.

Mediatool

Venture Round in 2023
Mediatool World W AB develops media planning collaboration software for advertisers and agencies. The company helps to organize and analyze marketing and media activities. It offers source of truth, collaboration tools, manage media, plan, and data features to brands. The company offers achieve more in less time, deliver campaigns, plans and campaigns in one place, collaborate, report, and marketing data features to agencies. Mediatool World W AB was founded in 2014 and is based in Stockholm, Sweden with additional office in Malmö, Sweden.

CHIMI

Seed Round in 2021
Chimi makes handcrafted sunglasses out of stainless steel and titanium. They offer swim goggles eyewear silhouettes that are intended to create unforgettable summer memories among the waves. Sunglasses in ten different styles and ten different colors. Visitors can also buy from a store or online.
Swiss Clinic is a manufacturer beauty products and treatments that sells its product via an online retail platform.
Original Brands Sweden AB owns and operates an online retail platform for kids’ apparel. The company is based in Vasteras, Sweden.
PS of Sweden AB manufactures and sells horse riding wear. The company offers products for the horse that includes bridles and reins, headband, schabrak, and other equipment. The company also offer products for the rider that includes breeches, tops, accessories rider, and completion clothes. It also sell the products through its online portal. The company was incorporated in 2011 and is based in Nyköping, Sweden.
Swap.com, Inc. operates an online store. It sells women’s, junior girl’s, men’s, kid’s, baby, and maternity apparel and related accessories; and toys and games, sports and outdoor products, movies and books, and decoration products. The company was incorporated in 2012 and is headquartered in Bolingbrook, Illinois with additional offices in Chicago, Illinois; and Helsinki, Finland.

Karma

Venture Round in 2020
Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.
Preglife is the Nordic region's most downloaded app for pregnant and new parents! With the app, which is free, you can follow your pregnancy week by week. The app's statistics function means that you keep track of how long you are and how many days it remains for BF. All material in the app is written by the midwives at MamaMia and the Baby Group. The app has its own Play channel with relaxation exercises and other movie clips. Do as hundreds of thousands of other pregnant women and download the app as well.

NA-KD.com

Series B in 2018
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).
Merkantil Sverige AB sells sports and outdoor products online. The company offers hiking and other sports products online and through physical stores in Västerås. The company was founded in 2005 and is based in Västerås, Sweden.
Twistshake Of Sweden AB manufactures baby products. It offers pearls, baby bottles, pacifiers and teethers, sippy cups, tableware, and accessories. It sells its products through distributors, as well as online. The company was founded in 2011 and is based in Västerås, Sweden.

Swap.com

Series C in 2016
Swap.com, Inc. operates an online store. It sells women’s, junior girl’s, men’s, kid’s, baby, and maternity apparel and related accessories; and toys and games, sports and outdoor products, movies and books, and decoration products. The company was incorporated in 2012 and is headquartered in Bolingbrook, Illinois with additional offices in Chicago, Illinois; and Helsinki, Finland.

SON OF A TAILOR

Venture Round in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.
Refunder is a site that gives money back on everything the members shop online. Cashback sites are a crowded space and have been around for a while now, so I was interested to hear what made Refunder different from all the others and if it is possible to make money in this segment.

Aim Apparel AB

Private Placement in 2020
Aim Apparel AB manufactures and sells sportswear. The company provides outfits for surfing, yoga, running, and gym workout. It also offers swimwear, gym bag, and padlock. The company sells its products through stores, retailers, and online as well. Aim Apparel AB was incorporated in 2014 and is based in Halmstad, Sweden.

Sweef

Private Equity Round in 2021
Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production. It sells furniture and interior design products via its website, as well as directly from a showroom based in Stockholm.

KidsBrandStore

Venture Round in 2015
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

NA-KD.com

Series B in 2019
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

aim'n

Venture Round in 2020
aim'n is manufactures and sells sportswear for women.

PS of Sweden

Venture Round in 2020
PS of Sweden design and production of anatomical bridles.

PS of Sweden AB

Private Placement in 2020
PS of Sweden AB manufactures and sells horse riding wear. The company offers products for the horse that includes bridles and reins, headband, schabrak, and other equipment. The company also offer products for the rider that includes breeches, tops, accessories rider, and completion clothes. It also sell the products through its online portal. The company was incorporated in 2011 and is based in Nyköping, Sweden.

KidsBrandStore

Venture Round in 2017
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

Refunder

Venture Round in 2016
Refunder is a site that gives money back on everything the members shop online. Cashback sites are a crowded space and have been around for a while now, so I was interested to hear what made Refunder different from all the others and if it is possible to make money in this segment.

Gordon Services

Private Equity Round in 2021
Gordon Delivery is a startup that, by digitizing the load-mile flow, aims to change the service experience in e-commerce. Service-oriented Gordoneers supplies goods to consumers and Gordon supports traders through the process - from received orders to satisfied customers. With a rapidly growing market under change, Gordon distinguishes itself among logistics actors by taking responsibility for the customer experience and building its business based on today's and future consumer needs.

Footway

Private Equity Round in 2011
Footway Group AB (publ) operates an online shoe store. The company is headquartered in Kista, Sweden.

Zoo.se

Private Equity Round in 2022
ZOO.se is a pet store that keeps track of all things related to animals and their owners. ZOO.se is located in Stockholmsvagen.

Go North

Seed Round in 2022
Go North adapts to acquire profitable e-commerce companies. The company's platform provides entrepreneurs with resources by buying their Amazon FBA brand. This enables clients to have a high client acquisition rate and quick brand profitability. Go North was established in 2020 by Johan Hallenby in Göteborg, Vastra Gotaland.

iDeal of Sweden

Venture Round in 2017
Ideal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network.

John Henric

Private Equity Round in 2022
John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, and wedding outfits, along with accessories and bags. They create dressed fashion for people who are confident enough to be sophisticated but curious enough to be fashionable by combining simplicity with timeless elegance. It develops men's accessories with personality and character for those who believe that being well-dressed and unique does not have to be mutually exclusive. Jonh Henric focuses on the affordable luxury segment, selling men's fashion apparel and accessories via its own webshop and physical stores.
Aim Apparel AB manufactures and sells sportswear. The company provides outfits for surfing, yoga, running, and gym workout. It also offers swimwear, gym bag, and padlock. The company sells its products through stores, retailers, and online as well. Aim Apparel AB was incorporated in 2014 and is based in Halmstad, Sweden.

Nakdcom One World AB

Private Placement in 2018
Nakdcom One World AB owns and operates an e-commerce retail platform for cloths and accessories. The company offers women's, men's, and children cloths and accessories. It provides dresses, denims, tops, shirts and blouses, sweaters, jackets, pants, jeans, shorts, jumpsuits, skirts, swimwear, lingerie, shoes, beauty products, sports apparel, and books. Nakdcom One World AB was founded in 2015 and is based in Gothenburg, Sweden.