eEquity

Mediatool is a comprehensive campaign management platform designed to enhance the planning, execution, tracking, and optimization of media and marketing campaigns. It enables marketing professionals and brands to streamline their activities by integrating traditional and digital media, facilitating collaboration between advertisers and agencies. The platform provides real-time performance data, allowing users to make informed decisions and optimize their marketing investments effectively. By replacing cumbersome spreadsheets and improving workflow, Mediatool offers a more efficient approach to managing marketing efforts, ultimately driving productivity and revenue growth for its users.

Go North is a holding company established in 2020 by Johan Hallenby in Göteborg, Vastra Gotaland. The company specializes in acquiring and scaling profitable e-commerce brands, particularly those operating on Amazon through the FBA model. By leveraging a deep understanding of market dynamics, including rankings, ratings, reviews, and supply chains, Go North provides entrepreneurs with essential resources to enhance their businesses. This strategic approach allows clients to achieve high client acquisition rates and rapid brand profitability, positioning Go North as a key player in the e-commerce aggregation space.

Briqpay is a company that specializes in developing payment solutions aimed at enhancing business-to-business sales online. Its platform allows merchants to maintain comprehensive control over the customer journey, facilitating everything from account creation to checkout. By providing a seamless payment application programming interface, Briqpay automates the payment process across various markets, thereby improving user experience and driving sales for e-commerce businesses. Additionally, the platform offers valuable customer insights, enabling merchants to analyze data effectively and optimize their operations.

John Henric is a fashion and lifestyle brand specializing in smart casual and outerwear for men, including wedding outfits, accessories, and bags. The brand emphasizes a blend of simplicity and timeless elegance, catering to individuals who are confident in their style while remaining fashion-forward. John Henric develops men's accessories that reflect personality and character, targeting those who believe that being well-dressed and unique can coexist. Positioned in the affordable luxury segment, the company sells its apparel and accessories through its own webshop and physical stores, focusing on traditional craftsmanship and tailored designs to ensure a superior fit for its customers.

Venture Design is a company specializing in home interiors and furnishings, focusing on the development, production, marketing, and online sales of a diverse range of furniture products. These offerings include chairs, children's furniture, lighting, and items for dining and kitchen spaces, as well as various home interior accessories. The company prioritizes environmental sustainability, ensuring that its products are eco-friendly and suitable for both indoor and outdoor use. By combining functionality with aesthetic appeal, Venture Design aims to enhance living spaces while promoting responsible consumption.

ZOO.se is a pet store based in Stockholmsvagen that specializes in providing a comprehensive selection of pet supplies through both its online platform and physical hypermarkets. The company offers a wide range of products catering to various animals, including cats, dogs, aquatic animals, and reptiles. Its inventory includes pet food, cages, toys, and medical supplies. In addition to retail offerings, ZOO.se also provides veterinary services, ensuring that pet owners can meet the healthcare and nutritional needs of their pets effectively.

Briqpay is a company that specializes in developing payment solutions aimed at enhancing business-to-business sales online. Its platform allows merchants to maintain comprehensive control over the customer journey, facilitating everything from account creation to checkout. By providing a seamless payment application programming interface, Briqpay automates the payment process across various markets, thereby improving user experience and driving sales for e-commerce businesses. Additionally, the platform offers valuable customer insights, enabling merchants to analyze data effectively and optimize their operations.

Gordon Delivery is a startup that, by digitizing the load-mile flow, aims to change the service experience in e-commerce. Service-oriented Gordoneers supplies goods to consumers and Gordon supports traders through the process - from received orders to satisfied customers. With a rapidly growing market under change, Gordon distinguishes itself among logistics actors by taking responsibility for the customer experience and building its business based on today's and future consumer needs.

Sweef is a furniture manufacturer and supplier based in Stockholm, dedicated to providing quality interior design products that stand apart from mass-produced items. The company offers a diverse range of products, including sofas, sofa beds, armchairs, tables, chairs, and various accessories. Through its website and a physical showroom, Sweef aims to deliver an efficient shopping experience while prioritizing comfort and design. The business is driven by a passion for thoughtful design, appealing to customers who seek unique and high-quality furnishings for their homes.

Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in customized T-shirt tailoring services. The company utilizes innovative processes to create custom-fitted garments, focusing on eliminating waste in clothing production. By providing wardrobe essentials tailored to each customer's exact measurements, Son of a Tailor ensures that its products are not mass-produced. The company emphasizes ethical and sustainable practices, using high-quality materials to deliver clothing that meets individual preferences while promoting responsible consumption.

PS of Sweden is a manufacturer specializing in the design and production of anatomical bridles and various horse riding gear, catering to the equestrian industry. The company offers a diverse range of products, including jumping saddle pads, headpieces, throat latches, cheek pieces, riding plants, and riding apparel. By focusing on anatomical considerations, PS of Sweden aims to enhance the comfort and performance of both riders and horses, ensuring a better experience in equestrian activities.

aim'n is a fashion designer and manufacturer specializing in women's activewear and athleisure. The company offers a diverse range of products, including swimwear, tights, leggings, tops, shorts, and outerwear, along with various accessories. By focusing on fashionable and comfortable apparel, aim'n caters to the needs of women seeking versatile clothing that combines performance with style. The brand emphasizes quality and design, ensuring that customers have access to a wide selection of trendy sportswear from a single source.

Verso Skincare is a retailer of spas and skincare products. They provide retinol, hydroxy acids, beta-glucans, ceramides, fruit enzymes, turmeric, and other ingredients and offer products including face oil, face masks, and face cream.

NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Preglife AB is a health technology company based in Stockholm, Sweden, that specializes in developing a mobile application aimed at supporting pregnant women and new parents. Founded in 2009, Preglife operates in several markets, including Sweden, Norway, Denmark, Finland, Poland, Germany, and the UK. The company's application is designed to provide comprehensive and accessible information throughout the pregnancy journey, allowing users to track their pregnancy week by week. It features a statistics function to monitor progress and offers resources such as diet plans, exercise recommendations, and tips on various pregnancy-related topics. Content within the app is developed by midwives from MamaMia and the Baby Group. Preglife's app is recognized as the most downloaded in the Nordic region for expectant families, further enhancing its role as a trusted guide during pregnancy and childbirth.

Twistshake is an online retailer specializing in baby products aimed at the feeding market for children aged 0 to 4 years. The company offers a diverse range of items, including thermoses, pacifiers, teethers, sippy cups, and squeeze bags. Twistshake is committed to providing safe, well-designed, and user-friendly products that simplify life for parents of young children. By focusing on affordability and quality, the company strives to meet the needs of families seeking reliable feeding solutions for their infants and toddlers.

Lavendla is a digital funeral home based in Stockholm, established in 2014. The company provides an innovative platform that allows customers to plan and arrange funerals online, offering convenience and accessibility for those making such arrangements. By enabling users to book funerals at their convenience, Lavendla enhances transparency regarding funeral costs and simplifies the process of planning a funeral. In addition to its core services, the platform also offers assistance with related legal issues, further supporting families during difficult times. Lavendla's approach modernizes the traditional funeral planning process, making it easier for individuals to navigate their options.

NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

iDeal of Sweden AB, founded in 2012 and based in Norrköping, Sweden, specializes in the design, manufacturing, and retail of mobile accessories. The company offers a wide range of products, including mobile shells, wallet cases, power banks, screen protectors, chargers, and various mounts, all crafted from durable materials to ensure longevity and style. iDeal of Sweden operates primarily through an online direct-to-consumer model, leveraging a global network of influencers to enhance its marketing reach. The brand is recognized for its high design content, merging functionality with fashion, catering to consumers who seek both aesthetic appeal and practicality in their mobile accessories.

KidsBrandStore is an online retailer specializing in clothing for children and adolescents aged 8 to 16 years. The company provides a diverse selection of trendy apparel, shoes, and accessories, catering specifically to the fashion needs of today's youth. Through its e-commerce platform, KidsBrandStore enables customers to easily access a unique and fashionable range of products, positioning itself as a go-to destination for teenage fashion.

NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Refunder AB, founded in 2012 and headquartered in Stockholm, Sweden, operates as the largest cashback platform for online shopping. Through its website, Refunder.se, the company provides users with a means to earn money back on their purchases from a wide range of well-known online retailers. By facilitating a straightforward shopping experience, Refunder enables customers to benefit from cashback rewards and exclusive offers, enhancing their online shopping experience. The platform serves as a financial tool that combines shopping with the opportunity for savings, appealing to consumers looking for value in their purchases.

Swap.com, Inc. is an online consignment and thrift store that specializes in selling pre-owned clothing and accessories for women, men, children, and babies, along with a variety of related products such as toys, games, books, and home décor. Founded in 2004 and headquartered in Bolingbrook, Illinois, the company operates as a consumer-to-consumer marketplace, allowing users to buy, sell, and swap gently-used items. With a diverse inventory of approximately 1.5 million items, Swap.com focuses on providing a straightforward shopping experience for customers seeking affordable, quality secondhand goods. The platform promotes sustainability by encouraging the reuse of items, which helps reduce waste, as a significant portion of discarded clothing typically ends up in landfills. By offering a curated selection of reliable pre-owned items, Swap.com positions itself as a trusted resource for everyday clothing needs.

Swiss Clinic AB manufactures cosmetics. The company was founded in 2011 and is based in Stockholm, Sweden.

Vaadin is a company that specializes in providing modern web components and developer productivity tools for creating enterprise web applications with Java backends, compatible with both mobile devices and desktop browsers. Its flagship product, the Vaadin Framework, simplifies the development process by enabling developers to create rich HTML5 user interfaces without the complexities of web programming and communication layers. Additionally, Vaadin Elements, built on Google Polymer, offer web components tailored for front-end developers. The company supports its open-source core products with a range of commercial add-ons, tools, support, and services. With a community of over 150,000 developers, Vaadin Framework has established itself as a leading web framework for building business applications on the Java platform, and it is utilized by numerous large enterprises and public organizations globally.

KidsBrandStore is an online retailer specializing in clothing for children and adolescents aged 8 to 16 years. The company provides a diverse selection of trendy apparel, shoes, and accessories, catering specifically to the fashion needs of today's youth. Through its e-commerce platform, KidsBrandStore enables customers to easily access a unique and fashionable range of products, positioning itself as a go-to destination for teenage fashion.

Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

Royal Design is a leading online retailer specializing in designer furniture and home decor. The company offers a wide range of products, including lighting, kitchen equipment, textiles, rugs, tableware, and outdoor accessories, catering to both home and office needs. With a focus on providing high-quality design items, Royal Design serves as a comprehensive destination for customers seeking to enhance their living spaces. The company supports its clientele through accessible customer service options, including email and phone contact, ensuring a seamless shopping experience.

Footway is an online shoe retailer headquartered in Kista, Sweden. The company operates a platform with specialized online stores, offering a diverse selection of approximately 800 brands, including well-known names such as Nike, Adidas, Converse, and Dr. Martens. Footway serves around 2 million customers across approximately 24 markets, providing a wide range of footwear options tailored to various preferences and needs.

Prisjakt Sverige AB is a price comparison service based in Ängelholm, Sweden, established in 2002. The company specializes in helping consumers identify the best prices and suitable products across various categories, including beauty and health, home and garden, audio and video, computers and accessories, sports and outdoors, phones and GPS, games and consoles, kids and toys, camera and photo, and daily deals. By aggregating prices from numerous online retailers and providing detailed filters, Prisjakt enables customers to make informed purchasing decisions, ensuring they find the right product at the best price. The company operates as a subsidiary of Schibsted ASA.