eEquity

eEquity is a private equity firm based in Stockholm, Sweden, specializing in investments in online business models primarily within the Nordic region. The firm focuses on identifying passionate entrepreneurs who possess scalable and differentiated business models that target substantial markets. By maintaining a diverse portfolio of companies in similar sectors, eEquity fosters a collaborative environment where entrepreneurs can benefit from shared experiences and expertise. The firm adopts an opportunistic approach to its investment process, aiming to build large market leaders in the technology sector.

Therese Angel

Investment Manager

Caroline Björkman

Operations Director

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Patrik Hedelin

Managing Partner

Aida Jammal

Associate

Jessica Matsson

Investment Director

Jessica Mattsson

Partner

Therése Segerberg

Chief Financial Officer

Alexandra Severin

Analyst

Therese Svensson

CFO

Johan Symmons

Partner

Magnus Wiberg

Co-Founder & Managing Partner

Past deals in Nordic Europe

John Henric

Private Equity Round in 2022
John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, and wedding outfits, along with accessories and bags. They create dressed fashion for people who are confident enough to be sophisticated but curious enough to be fashionable by combining simplicity with timeless elegance. It develops men's accessories with personality and character for those who believe that being well-dressed and unique does not have to be mutually exclusive. Jonh Henric focuses on the affordable luxury segment, selling men's fashion apparel and accessories via its own webshop and physical stores.

Sweef

Private Equity Round in 2021
Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production. It sells furniture and interior design products via its website, as well as directly from a showroom based in Stockholm.

Karma

Venture Round in 2020
Karma is a Swedish company founded in September 2015 by Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel. The company has developed an application aimed at reducing food waste by allowing restaurants, grocers, and cafés to sell their surplus food to consumers at discounted prices. This platform serves as a sales channel, enabling merchants to offer takeaway food items to registered users. By facilitating access to affordable food deals, Karma promotes smart shopping while also addressing the issue of food waste in the hospitality and retail sectors. The company's headquarters is located in Stockholm, Sweden.

SON OF A TAILOR

Venture Round in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

SON OF A TAILOR

Series A in 2020
SON OF A TAILOR is a Denmark-based company that provides its clients with customized T-shirt tailoring services. The company is based in Copenhagen, Hovedstaden.

PS of Sweden

Venture Round in 2020
PS of Sweden design and production of anatomical bridles.

aim'n

Venture Round in 2020
aim'n is manufactures and sells sportswear for women.

Selego

Venture Round in 2020
Selego is a manufacturer of Verso Skincare, an anti-aging skincare brand.

NA-KD.com

Series B in 2019
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Lavendla

Venture Round in 2018
Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way. Its digital service enables customers to do the planning wherever and whenever they prefer. Lavendla was established in 2014 and is based in Stockholm, Stockholms Lan.

NA-KD.com

Series B in 2018
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

KidsBrandStore

Venture Round in 2017
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

NA-KD.com

Series A in 2017
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Refunder

Venture Round in 2016
Refunder is a site that gives money back on everything the members shop online. Cashback sites are a crowded space and have been around for a while now, so I was interested to hear what made Refunder different from all the others and if it is possible to make money in this segment.

Swap.com

Series C in 2016
Swap.com, Inc. operates an online store. It sells women’s, junior girl’s, men’s, kid’s, baby, and maternity apparel and related accessories; and toys and games, sports and outdoor products, movies and books, and decoration products. The company was incorporated in 2012 and is headquartered in Bolingbrook, Illinois with additional offices in Chicago, Illinois; and Helsinki, Finland.

Swiss Clinic

Venture Round in 2016
Swiss Clinic AB, founded in 2011 and based in Stockholm, Sweden, specializes in the manufacture of high-tech skincare and beauty products. The company offers a range of cosmetics and treatments that are sold through an online retail platform, allowing customers to access innovative solutions for their beauty needs. With a focus on quality and technology, Swiss Clinic aims to enhance the skincare experience through its carefully developed products.

Vaadin

Venture Round in 2016
Vaadin provides an components and tools for developing creating business oriented single page web applications with that run on any mobile device or desktop browser. Vaadin Framework allows building compelling HTML5 based user interfaces with established Java platform and tooling. It reduces complexity by removing need to program the web and the communication layers. Vaadin Elements build on top of Google Polymer, providing web components for front-end developers. Company supports the open source core products with commercial add-on components, tools, support and services. With over 150,000 developers, Vaadin Framework is one of the most popular web frameworks for building business applications on Java platform. It is used by some of the largest enterprises and public organizations around the world.

KidsBrandStore

Venture Round in 2015
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

RoyalDesign

Funding Round in 2012
Royal Design Group AB operates an e-commerce platform specializing in design and home furnishings. Founded in 1999 and headquartered in Kalmar, Sweden, the company provides a wide range of products including furniture, lighting fixtures, kitchenware, textiles, rugs, serving items, and accessories such as jewelry and watches. Royal Design aims to cater to both home and office needs, ensuring customers have access to quality decor and furnishings. The platform also offers shipping services and customer support through email and phone, reinforcing its commitment to customer satisfaction. As the largest online furniture store in Sweden, Royal Design stands out for its extensive selection of designer products.