eEquity

eEquity is a private equity firm based in Stockholm, Sweden, founded in 2010. The firm focuses on investing in online business models primarily within the Nordic region, aiming to develop market-leading companies in collaboration with passionate entrepreneurs. eEquity seeks businesses that are scalable and differentiated, addressing significant market opportunities. By leveraging a comprehensive portfolio of companies within similar sectors, eEquity provides entrepreneurs with valuable networking opportunities and the chance to share experiences and expertise. The firm takes an opportunistic approach to its investment process, emphasizing close partnerships to foster growth and success.

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Aida Jammal

Investment Manager

Jessica Mattsson

Partner

Douglas Persson

Analyst

Severin, Alexandra

Associate

Therese Svensson

CFO

Abdullah Haider

Partner

Past deals in Scandinavia

Briqpay

Private Equity Round in 2022
Briqpay offers a payment platform that facilitates online business-to-business sales, providing merchants with comprehensive control over the customer journey. This includes account creation, checkout processes, and access to data analysis in the back office. By developing a payment application programming interface, Briqpay ensures a seamless customer experience and automates payment flows across various markets. This approach not only enhances user experience but also supports e-commerce businesses by delivering valuable customer insights, ultimately driving sales growth.

John Henric

Private Equity Round in 2022
John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, and wedding outfits, along with accessories and bags. They create dressed fashion for people who are confident enough to be sophisticated but curious enough to be fashionable by combining simplicity with timeless elegance. It develops men's accessories with personality and character for those who believe that being well-dressed and unique does not have to be mutually exclusive. Jonh Henric focuses on the affordable luxury segment, selling men's fashion apparel and accessories via its own webshop and physical stores.

Briqpay

Seed Round in 2021
Briqpay offers a payment platform that facilitates online business-to-business sales, providing merchants with comprehensive control over the customer journey. This includes account creation, checkout processes, and access to data analysis in the back office. By developing a payment application programming interface, Briqpay ensures a seamless customer experience and automates payment flows across various markets. This approach not only enhances user experience but also supports e-commerce businesses by delivering valuable customer insights, ultimately driving sales growth.

Sweef

Private Equity Round in 2021
Sweef consists of a small group of design and furniture fans who are allergic to soulless mass production. It sells furniture and interior design products via its website, as well as directly from a showroom based in Stockholm.

Karma

Venture Round in 2020
Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

Son of a Tailor

Series A in 2020
Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in custom-fitted T-shirt tailoring services. The company focuses on providing clients with wardrobe essentials tailored to their exact measurements, utilizing innovative processes to minimize waste in clothing production. By prioritizing high-quality materials, Son of a Tailor aims to deliver ethical and sustainable clothing options that stand apart from mass-produced garments.

PS of Sweden

Venture Round in 2020
PS of Sweden is a manufacturer specializing in the design and production of anatomical bridles and various horse riding gear for the equestrian industry. The company offers a diverse range of products, including jumping saddle pads, headpieces, throat latches, cheek pieces, riding plants, horse equipment, and riding clothes. By focusing on anatomical design, PS of Sweden aims to enhance comfort for both horses and riders, ensuring a better experience during riding.

aim'n

Venture Round in 2020
Aim'n is an apparel & fashion brand that manufactures and sells athlete leisure and active wear for women.

Selego

Venture Round in 2020
Verso Skincare is a retailer of spas and skincare products. They provide retinol, hydroxy acids, beta-glucans, ceramides, fruit enzymes, turmeric, and other ingredients and offer products including face oil, face masks, and face cream.

NA-KD.com

Series B in 2019
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Lavendla

Venture Round in 2018
Lavendla is a digital funeral home that offers the possibility to plan and arrange funerals online, in addition to the traditional way. Its digital service enables customers to do the planning wherever and whenever they prefer. Lavendla was established in 2014 and is based in Stockholm, Stockholms Lan.

NA-KD.com

Series B in 2018
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

KidsBrandStore

Venture Round in 2017
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

NA-KD.com

Series A in 2017
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Refunder

Venture Round in 2016
Refunder AB is an online shopping portal based in Stockholm, Sweden, founded in 2012. It operates as the largest cashback platform in the region, allowing users to earn money back on their purchases from various well-known online retailers. By utilizing the Refunder.se platform, users can shop across hundreds of stores and receive cashback on each transaction, in addition to accessing special offers. This service enhances the online shopping experience by providing an incentive for consumers to shop through its platform, effectively rewarding them with cash back for their purchases.

Swap.com

Series C in 2016
Swap.com has simplified the entire process of buying and selling pre-owned items with its proprietary technology. With and inventory of 1.5 million items--and counting--for women, men and children, Swap.com is the largest online store for thrift and consignment. As a result, shoppers never have to leave the privacy of their home to shop for gently-used items, sift through piles and piles of clothes to find what they need. Swap.com is all about real clothes for real people--not a so-called "designer clearinghouse" nor do we target single high-value items to drive big dollar sales. Our inventory if curated to ensure top quality, consistent and reliable pre-owned shopping. Swap.com is the online and consignment thrift store people can trust for everyday needs clothing needs that are one of a kind. Another appeal to buying pre-owned items is sustainability. Unfortunately, 85% of discarded clothes ends up in landfills every year. People who buy from Swap.com can feel good about their purchases knowing they gave pre-owned items a second life.

Swiss Clinic

Venture Round in 2016
Swiss Clinic is a manufacturer beauty products and treatments that sells its product via an online retail platform.

Vaadin

Venture Round in 2016
Vaadin specializes in providing modern web components and developer productivity tools for creating enterprise web applications with Java backends. Its offerings include the Vaadin Framework, which simplifies the development of HTML5-based user interfaces by eliminating the complexities associated with programming web and communication layers. Additionally, Vaadin Elements, built on Google Polymer, offer reusable web components for front-end developers. The company supports its open-source core products with commercial add-ons, tools, and services. With a user base of over 150,000 developers, Vaadin Framework is recognized as a leading web framework for business applications on the Java platform, widely adopted by major enterprises and public organizations globally.

KidsBrandStore

Venture Round in 2015
KidsBrandStore is an online store selling quality clothes for children and adolescents aged 8-16 years. They offer today's youth a unique trendy utbut.

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

RoyalDesign

Funding Round in 2012
Royal Design is a prominent online retailer specializing in furniture, lighting, and home decor, offering a wide range of products for both home and office environments. The company features an extensive selection that includes textiles, rugs, kitchenware, tableware, jewelry, and outdoor accessories. As the largest online furniture store in its category, Royal Design is committed to providing quality design products to enhance living spaces. Customer support is readily available via email and phone to assist with inquiries and purchases.
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