eEquity

eEquity is a Stockholm-based private equity firm that concentrates its investments in the technology sector and related businesses across the Nordic region. It backs online-oriented models and other technology, digital, retail and software companies with the ambition to build market-leading businesses in close partnership with entrepreneurs. The firm emphasizes a collaborative portfolio approach, enabling entrepreneurs to benefit from a connected network and shared experience across companies. It looks for teams with scalable and differentiated business models addressing large markets and pursues opportunities opportunistically within its investment scope.

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Abdullah Haider

Partner

Patrik Hedelin

Co-Founder and Managing Partner

Aida Jammal

Investment Director

Jessica Mattsson

Co-Founder, Investment Director and Partner

Douglas Persson

Associate

Alexandra Severin

Investment Manager

Therese Svensson

CFO

Past deals in Apparel

John Henric

Private Equity Round in 2022
John Henric is a fashion brand that offers men's apparel and accessories, including smart casual wear, outerwear, shirts, sweaters, shoes, bags, and wedding outfits. It emphasizes timeless, simple design and traditional craftsmanship to deliver comfortable, well-tailored pieces with personality and character. Positioned in the affordable luxury segment, the brand seeks to combine elegance with approachable pricing. John Henric markets its collections through its own webshop and physical stores, helping men present a confident, refined style.

Son of a Tailor

Series A in 2020
Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in customized T-shirt tailoring services. The company utilizes innovative processes to create custom-fitted garments, focusing on eliminating waste in clothing production. By providing wardrobe essentials tailored to each customer's exact measurements, Son of a Tailor ensures that its products are not mass-produced. The company emphasizes ethical and sustainable practices, using high-quality materials to deliver clothing that meets individual preferences while promoting responsible consumption.

Aim'n

Venture Round in 2020
Aim'n is a women's fashion brand that designs, manufactures, and sells athletic leisure and active wear. Their product range includes tights, leggings, tops, shorts, outerwear, pants, swimwear, accessories, and suits, catering to women seeking stylish and comfortable sportswear from a single source.

NA-KD.com

Series B in 2019
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

NA-KD.com

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Kids Brand Store

Venture Round in 2017
KidsBrandStore is an online retailer specializing in clothing for children and adolescents aged 8 to 16 years. The company provides a diverse selection of trendy apparel, shoes, and accessories, catering specifically to the fashion needs of today's youth. Through its e-commerce platform, KidsBrandStore enables customers to easily access a unique and fashionable range of products, positioning itself as a go-to destination for teenage fashion.

NA-KD.com

Series A in 2017
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Swap.com

Series C in 2016
Swap.com, Inc. is an online consignment and thrift store that specializes in selling pre-owned clothing and accessories for women, men, children, and babies, along with a variety of related products such as toys, games, books, and home décor. Founded in 2004 and headquartered in Bolingbrook, Illinois, the company operates as a consumer-to-consumer marketplace, allowing users to buy, sell, and swap gently-used items. With a diverse inventory of approximately 1.5 million items, Swap.com focuses on providing a straightforward shopping experience for customers seeking affordable, quality secondhand goods. The platform promotes sustainability by encouraging the reuse of items, which helps reduce waste, as a significant portion of discarded clothing typically ends up in landfills. By offering a curated selection of reliable pre-owned items, Swap.com positions itself as a trusted resource for everyday clothing needs.

Kids Brand Store

Venture Round in 2015
KidsBrandStore is an online retailer specializing in clothing for children and adolescents aged 8 to 16 years. The company provides a diverse selection of trendy apparel, shoes, and accessories, catering specifically to the fashion needs of today's youth. Through its e-commerce platform, KidsBrandStore enables customers to easily access a unique and fashionable range of products, positioning itself as a go-to destination for teenage fashion.

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company based in Stockholm, Sweden, founded in 2003. The company operates both retail stores and an online platform, offering a curated selection of streetwear and sneakers from various brands. With a focus on providing a mix of trendy and unique fashion options, Caliroots caters to a diverse customer base seeking urban and casual styles.
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