Ellerston Capital

Ellerston Capital is an asset management firm based in Sydney, Australia, founded in 2002. The firm specializes in equity strategies, offering a range of investment products including separately managed accounts, wholesale funds, and retail offerings to financial advisers, institutions, and individual investors. With over $5.1 billion in funds under management as of February 2017, Ellerston Capital is dedicated to growing and protecting client wealth through careful investment. The firm employs a focused approach to identify exceptional stocks and design long-term portfolios that aim to deliver consistent performance. In addition to its core equity strategies, Ellerston Capital also engages in long-short equity and private equity investments.

Justin Diddams

Investment Analyst

Anthony Klok

Investment Director

David Leslie

Investment Director

30 past transactions

Willed

Series A in 2022
Willed is an Australian online estate planning platform designed to simplify the process of end-of-life planning. It provides users with the tools to create legally valid wills from the comfort of their own homes, at their own pace, and at a lower cost than traditional methods. The platform aims to make it easier for individuals to organize their affairs, ensuring that their spouses, children, and assets are adequately protected after their passing. By offering an accessible and user-friendly approach to will-writing, Willed addresses a critical need in estate planning for individuals looking to secure their legacies.

Aerologix

Seed Round in 2022
Aerologix Pty Ltd. provides a platform that matches clients with drone pilots. It offers an app-based software to optimize drone technology through a network of drone pilots for specific engagements. It serves visual media, telecommunications, real estate, insurance, emergency services, and other industries. The company was incorporated in 2019 and is based in North Sydney, Australia.

CredShare

Venture Round in 2022
CredShare is a platform that specializes in credential verification and management, aimed at streamlining the compliance process for businesses. By eliminating the need to upload copies of credentials, it facilitates a secure exchange of credential data between issuers and users. This innovative approach not only helps organizations manage compliance checks effectively but also minimizes risk and saves time. Additionally, CredShare empowers individual users to utilize their credentials securely, ensuring that sensitive information is protected while maintaining accessibility.

Marketplacer

Venture Round in 2021
Marketplacer Pty Ltd, founded in 2012 and headquartered in South Melbourne, Australia, specializes in developing online marketplace software that facilitates the creation of marketplaces for various products, services, events, and bookings. The platform offers comprehensive features such as seller management, order management, advertising management, returns handling, categorization, and logistics support. It is designed to integrate front and back-end systems, enabling businesses to expand their product ranges quickly and gain valuable insights to enhance customer experiences. Marketplacer is recognized as a leading technology and business platform, supporting numerous successful marketplaces across the United States, Europe, and Australasia. The company's scalable solution allows users to efficiently manage operations, focus on market growth, and foster community engagement.

Konvoy Kegs

Series D in 2021
Konvoy automates the entire keg management process, allowing producers to concentrate on producing beverages and selling kegs. It also provides customized solutions for keg care, repair, maintenance, and branding. They provide rental types including short-term and long-term rentals.

SiteMinder

Venture Round in 2021
SiteMinder is a leading technology provider for the hotel industry, offering an online platform that enhances guest acquisition and streamlines operations. Established in 2010 and headquartered in London, the company provides a range of services, including channel management, online booking engines, and hotel website design. SiteMinder's solutions are designed to be cost-effective and efficient, helping hoteliers save time and money while maximizing their visibility and reach. With a presence in over 160 countries, SiteMinder supports more than 35,000 hotels, enabling them to generate over 100 million reservations annually, contributing to substantial revenue growth within the hospitality sector.

Prospection

Series B in 2021
Prospection Pty Ltd is a Sydney-based company specializing in healthcare data analytics through its software as a service (SaaS) platforms. Founded in 2012, it leverages predictive analytics and machine learning to analyze real-world healthcare data, providing insights that enhance research and improve patient outcomes. The company's key offerings include PharmDash, which tracks patient medication usage and treatment progression, and PharmMap, a platform that integrates commercial and operational data using geospatial mapping. Prospection collaborates with government entities, pharmaceutical companies, and the medical community on over 70 therapy programs, with a focus on areas such as immuno-oncology, HIV, and hepatitis across Australia and the Asia Pacific region.

All G Foods

Seed Round in 2021
Called All G Foods, the company uses technology to develop dairy proteins that can be included in milk and other “cow-free” dairy products, as well as to enhance its incoming plant-based meat ranges.

Azupay

Venture Round in 2021
Azupay Pty Ltd, established in 2019 and located in Woolloomooloo, Australia, specializes in developing real-time payment solutions that enable instant payments without the need for credit cards. The company offers a PayID-powered digital payment method that facilitates online shopping and bill payments. In addition to this core service, Azupay provides features such as settlement, online checkout, tracking and reconciliation, as well as integration and control options for users. The mobile application aims to streamline banking and payment processes, making financial transactions more efficient for its clientele.

Animoca Brands

Venture Round in 2021
Animoca Brands is a digital entertainment company that specializes in developing and publishing mobile products utilizing gamification, blockchain, and artificial intelligence technologies. The company offers a diverse portfolio of games, including titles like The Sandbox, Crazy Kings, and products based on popular intellectual properties such as Formula 1, Marvel, and Doraemon. Additionally, Animoca Brands supports intellectual property holders by providing a Web3 platform that enables the creation and monetization of non-fungible tokens and fungible tokens, enhancing fan engagement and community building. With operations spanning multiple countries, including Australia, Hong Kong, South Korea, Finland, and Argentina, Animoca Brands is actively involved in shaping the future of digital entertainment and blockchain applications.

DesignCrowd

Venture Round in 2021
DesignCrowd is an online marketplace for logo, website, print, and graphic design services providing access to freelance graphic designers and design studios around the world. Through crowdsourcing 2.0, DesignCrowd provides its users with access to a virtual team of over 430,896 designers from around the world allowing its users to tap into international design talents. It allows its users to post projects and receive more than 50 designs through the platform. DesignCrowd was launched in January 2008 and is based in Sydney, Australia.

Phocas

Venture Round in 2021
Phocas Limited is a software company that specializes in business intelligence and data analytics through its cloud-based SaaS platform. Founded in 2001 and headquartered in Coventry, United Kingdom, with additional offices in various locations including Denmark, the United States, Australia, and New Zealand, Phocas serves thousands of customers across North America, the UK, Europe, and Australia. The software is designed to assist management, sales, IT, finance, inventory, and purchasing teams in sectors such as manufacturing, distribution, and retail, as well as industries like automotive, consumer goods, and food and beverage. Phocas offers user-friendly dashboards and a fast data grid that enables users to access and analyze their company data effectively, allowing for insights into operational performance rather than merely presenting data visually.

Prospecta

Series A in 2020
Prospecta develops enterprise solutions that empower users to take control of their business processes. We aim to disrupt and challenge industry mind-sets about traditional software implementations. Focused on two scalable and holistic solutions; Master Data Online (MDO) and ConnektHub (CKH), Prospecta specialises in Master Data Governance and business collaboration including Health, Safety & Environment. With more than 15 years of experience in IT solution development, Prospecta continues to transform the way organizations can structure their data to improve business processes. Headquartered in Sydney, Australia, Prospecta have additional offices in India and USA. Our customers come from a diverse range of industries and verticals ranging from large global multinationals and government departments, to small and medium enterprise. Our team is passionate and agile, we continuously improve our solutions based on customer needs and future industry analysis.

Marketplacer

Venture Round in 2020
Marketplacer Pty Ltd, founded in 2012 and headquartered in South Melbourne, Australia, specializes in developing online marketplace software that facilitates the creation of marketplaces for various products, services, events, and bookings. The platform offers comprehensive features such as seller management, order management, advertising management, returns handling, categorization, and logistics support. It is designed to integrate front and back-end systems, enabling businesses to expand their product ranges quickly and gain valuable insights to enhance customer experiences. Marketplacer is recognized as a leading technology and business platform, supporting numerous successful marketplaces across the United States, Europe, and Australasia. The company's scalable solution allows users to efficiently manage operations, focus on market growth, and foster community engagement.

SiteMinder

Venture Round in 2020
SiteMinder is a leading technology provider for the hotel industry, offering an online platform that enhances guest acquisition and streamlines operations. Established in 2010 and headquartered in London, the company provides a range of services, including channel management, online booking engines, and hotel website design. SiteMinder's solutions are designed to be cost-effective and efficient, helping hoteliers save time and money while maximizing their visibility and reach. With a presence in over 160 countries, SiteMinder supports more than 35,000 hotels, enabling them to generate over 100 million reservations annually, contributing to substantial revenue growth within the hospitality sector.

Camms

Funding Round in 2019
CAMMS, operating as CA Technology Pty Limited, specializes in developing enterprise performance management (EPM) software and business intelligence solutions. Founded in 1996 in Adelaide, Australia, the company offers a comprehensive suite of products, including SYCLE, cammsrisk, cammsproject, cammsengage, ecuria, and RevuMap. These tools cater to various business needs, such as risk management, project management, stakeholder reporting, and meeting management. CAMMS also provides services in software implementation, training, data warehousing, integration, and advanced analytics. The company serves a diverse range of sectors, including financial services, local government, health, construction, engineering, and NGOs, and has established a global presence with offices in the United Kingdom, North America, New Zealand, and Asia.

Tyro Payments

Secondary Market in 2019
Tyro Payments is Australia's first and only fully independent acquirer, offering an EFTPOS facility processing credit, debit, gift, loyalty and Medicare cards. Tyro is the first new entrant into the EFTPOS business in over 15 years. Tyro uses the Internet and related bleeding edge technologies to build an efficient and scalable transaction processing system that merchants can rely on. Tyro was has been recognised as the: * BRW 4th fastest growing company in Australia in 2010 * BRW 7th fastest growing company in Australia in 2011 Tyro (formerly MoneySwitch Ltd) holds an authority under the Banking Act to carry on banking business as a Specialist Credit Card Institution (SCCI) and operates under the supervision of the Australian Prudential Regulation Authority (APRA). Tyro provides credit, debit and EFTPOS card acquiring services and does not take money on deposit. (Note that all Funding figures are in Australian Dollars (AUD))

Mable

Series C in 2019
Mable is an online platform where people with disability, or those who are ageing, can find and hire local care and support workers.

Ansarada

Series A in 2018
Ansarada is a global provider of next generation virtual data rooms that enable faster, easier and safer business transactions. Their services are used by the world's leading companies, investment banks, legal and advisory firms in business transactions such as M&A, joint ventures, fundraising and other due diligence based projects. Operating since 2005, their virtual data rooms are independently certified to the highest security standards and supported by experienced professionals 24/7.

Genero

Funding Round in 2017
Genero Media Pty Ltd is a cloud-based software platform that facilitates the sourcing and production of video content by connecting brands and agencies with a global network of creative professionals. Established in 2008 and headquartered in St Kilda, Australia, Genero enables clients to enhance their content creation capabilities by collaborating with a diverse pool of talent. The platform supports various types of video production, catering to both large global brands, such as Unilever and Diageo, and smaller businesses and music artists. Formerly known as Genero Music Pty Ltd, the company aims to address the increasing demands for innovative and engaging video content in the marketing landscape.

Intelledox

Venture Round in 2017
Intelledox Pty Ltd specializes in digital transformation software tailored for various sectors, including government, healthcare, insurance, financial services, and enterprise clients globally. The company’s flagship product, Infiniti, is a mobile-ready platform designed to enhance business process management through features such as workflow automation, smart forms, adaptive interviews, and customer relationship management. This platform enables organizations to improve customer engagement, increase satisfaction, and optimize operational efficiencies. Additionally, Intelledox offers a marketplace for showcasing and sharing innovative technologies and solutions across different industries. The company also provides a range of services, including implementation, support, consulting, and training. Founded in 1991 and headquartered in Canberra, Australia, Intelledox has expanded its presence with offices in major cities such as New York, London, Singapore, Sydney, and Toronto.

Mable

Series C in 2016
Mable is an online platform where people with disability, or those who are ageing, can find and hire local care and support workers.

Genero

Funding Round in 2016
Genero Media Pty Ltd is a cloud-based software platform that facilitates the sourcing and production of video content by connecting brands and agencies with a global network of creative professionals. Established in 2008 and headquartered in St Kilda, Australia, Genero enables clients to enhance their content creation capabilities by collaborating with a diverse pool of talent. The platform supports various types of video production, catering to both large global brands, such as Unilever and Diageo, and smaller businesses and music artists. Formerly known as Genero Music Pty Ltd, the company aims to address the increasing demands for innovative and engaging video content in the marketing landscape.

Friendsurance Australia

Seed Round in 2016
Friendsurance Australia is a peer-to-peer insurance company that rewards small groups of customers with a potential premium Cashback on our Cashback anniversary if they don’t make a claim. Friendsurance wanted to re-create this system of mutual support, but with the added benefit of some new fandangle technology. In a nutshell, Friendsurance wanted to make insurance social again.

LiteracyPlanet

Series A in 2015
LiteracyPlanet is an online resource that provides literacy skills improvement to students.LiteracyPlanet is set to take the world of online learning by storm. This means schools, teachers and students are at the centre of a significant step forward in harnessing the power of digital media to support and develop literacy skills across all walks of life.LiteracyPlanet equips teachers and parents with a motivational learning platform that is compelling and addictive for students of all ages and ability. It is accessible and affordable, and puts the learning needs of every child firmly in the hands of those entrusted with their education.

Zoom2u

Seed Round in 2015
Zoom2u Pty Ltd, incorporated in 2014 and based in North Sydney, Australia, offers on-demand courier services for both business and personal use. The company provides a platform that allows users to send parcels efficiently while tracking their location in real time. Zoom2u enables customers to view the availability of couriers and receive goods within hours, enhancing the online shopping experience through e-commerce integration. In addition to its core courier services, Zoom2u operates several subsidiaries, including Locate2u, which offers a Software as a Service product for delivery management and GPS tracking, and 2u Enterprises, which provides web development and distribution services.

hipages

Venture Round in 2015
hipages group (formerly Viteknologies) is a tech company that serves as a digital lead generation partner for three distinct sectors. It operates websites in the home improvement (hipages.com.au), natural therapies (Natural Therapy Pages) and pet services (Pet Pages) sectors. hipages Group has garnered a number of accolades since inception, for company growth, employee satisfaction and product innovation. These include: • BRW 30 Most Innovative Companies (2012) • Deloitte Technology Fast 50 Australia (2013) • BRW’s Best Places to Work (2010, 2011) • BRW's Fast 100 (2010) • Deloitte Technology Fast 50 Australia (2009, 2010) • BRW Fast Starters (2008) hipages.com.au This is the most visited site in the Australian home improvement and building sector, with web traffic in excess of 1 million visitors per month. An innovative ‘Get Quote’ function allows consumers to post a job, after which businesses contact them directly. The system takes a lot of the frustration out of sourcing local trade contractors and home services for consumers. Businesses that list on the site range from architects to builders, electricians, handymen, painters and home services such as cleaners. Natural Therapy Pages The Natural Therapy Pages is a directory listing that serves the burgeoning alternative health sector. It gives businesses that list on the site online exposure and allows them to directly target users who are searching for a specific modality or service. These range from aromatherapists to chiropractors, nutritionists, massage therapists, reiki practitioners and yoga schools. Pet Pages This site serves animal breeders and related service providers in the pet sector, allowing businesses and individuals to list in a classified section. hipages Group is headquartered in Sydney, Australia.

hipages

Venture Round in 2014
hipages group (formerly Viteknologies) is a tech company that serves as a digital lead generation partner for three distinct sectors. It operates websites in the home improvement (hipages.com.au), natural therapies (Natural Therapy Pages) and pet services (Pet Pages) sectors. hipages Group has garnered a number of accolades since inception, for company growth, employee satisfaction and product innovation. These include: • BRW 30 Most Innovative Companies (2012) • Deloitte Technology Fast 50 Australia (2013) • BRW’s Best Places to Work (2010, 2011) • BRW's Fast 100 (2010) • Deloitte Technology Fast 50 Australia (2009, 2010) • BRW Fast Starters (2008) hipages.com.au This is the most visited site in the Australian home improvement and building sector, with web traffic in excess of 1 million visitors per month. An innovative ‘Get Quote’ function allows consumers to post a job, after which businesses contact them directly. The system takes a lot of the frustration out of sourcing local trade contractors and home services for consumers. Businesses that list on the site range from architects to builders, electricians, handymen, painters and home services such as cleaners. Natural Therapy Pages The Natural Therapy Pages is a directory listing that serves the burgeoning alternative health sector. It gives businesses that list on the site online exposure and allows them to directly target users who are searching for a specific modality or service. These range from aromatherapists to chiropractors, nutritionists, massage therapists, reiki practitioners and yoga schools. Pet Pages This site serves animal breeders and related service providers in the pet sector, allowing businesses and individuals to list in a classified section. hipages Group is headquartered in Sydney, Australia.

Temando

Series A in 2012
Temando was born down in Australia where fulfillment and delivery have always been very complex due to highly fragmented delivery infrastructure. It’s because of this challenging environment that Temando was launched in 2009 and to date serves many of APAC’s leading retailers including Toy’s R Us, Nike and ASOS. On the back of significant traction in Australia, Temando has expanded into key global markets - United States, United Kingdom, Europe and Asia Pacific. Temando’s fulfillment platform solves the challenges of shipping in commerce by connecting with today’s leading business systems to give retailers the tools they need to optimize the multi-carrier fulfillment process. Temando’s technology unifies available inventory, carrier service selection, shipping costs and consumer locations to create efficiency savings that maintain product margin and provide total visibility for retailers. Temando enriches this intelligence to create powerful shipping experiences focused on delivery choice and simplicity to increase conversion rates at the point of sale - whether that be online or offline – retailers can provide the same brand experience at every touch point.