Ethos Fund

TechCoop is an agrifintech company focused on serving small and medium-sized enterprises (SMEs) and farmer clubs in Vietnam's agriculture sector. It operates an agriculture-focused fintech platform that integrates trade, financing, and advisory solutions. By providing a comprehensive suite of services, TechCoop aims to empower smallholders in export-driven agricultural supply chains. The company facilitates access to markets, financial resources, and technology, while offering expert guidance on various aspects of agricultural production and export processes. This holistic approach positions TechCoop as a vital partner for MSMEs seeking to enhance their operations and competitiveness in the agricultural industry.

Beaubble is an e-commerce platform that specializes in beauty products, combining the elements of beauty and community. The company provides a space for discussions about cosmetics, allowing consumers and influencers to connect and collaborate. Through its platform, Beaubble offers a variety of cosmetic products, enabling customers to shop for beauty items while also engaging in conversations that shape trends and preferences in the beauty industry. This approach fosters a vibrant community around beauty, enhancing the shopping experience beyond mere transactions.

Needle is an AI-driven marketing platform for e-commerce brands. It assists founders by identifying business priorities, providing personalized marketing tactics, and executing campaigns across various channels to improve ROI.

Uplift Labs is a Palo Alto-based company that develops AI-powered motion analysis technology to help people move better and reduce injuries. Its platform provides in-depth kinematic analyses to assess movement performance across sports, fitness, and everyday life. Using proprietary deep learning models, the system analyzes movement to support performance improvements for professional teams, healthcare organizations, and individuals. The company translates complex movement data into actionable insights for training, rehab, and injury prevention, enabling users to optimize technique and reduce risk.

Plots develops a social ticketing platform for hosts, guests, and promoters. The platform connects organizers with local venues, DJs, and resources, helps sell out events, brand events, and build a community. It provides instant payouts, detailed analytics, team management, and ticket scanning to streamline event operations and enhance attendee engagement.