Ethos Fund

TechCoop is an agrifintech company focused on serving small and medium-sized enterprises (SMEs) and farmer clubs in Vietnam's agriculture sector. It operates an agriculture-focused fintech platform that integrates trade, financing, and advisory solutions. By providing a comprehensive suite of services, TechCoop aims to empower smallholders in export-driven agricultural supply chains. The company facilitates access to markets, financial resources, and technology, while offering expert guidance on various aspects of agricultural production and export processes. This holistic approach positions TechCoop as a vital partner for MSMEs seeking to enhance their operations and competitiveness in the agricultural industry.

Beaubble is an e-commerce platform that specializes in beauty products, combining the elements of beauty and community. The company provides a space for discussions about cosmetics, allowing consumers and influencers to connect and collaborate. Through its platform, Beaubble offers a variety of cosmetic products, enabling customers to shop for beauty items while also engaging in conversations that shape trends and preferences in the beauty industry. This approach fosters a vibrant community around beauty, enhancing the shopping experience beyond mere transactions.

Needle is an e-commerce marketing platform that assists emerging brands in optimizing their advertising strategies. Founded by experienced entrepreneurs in the e-commerce sector, the company focuses on identifying key business and marketing priorities for its clients. Needle leverages generative AI to provide personalized recommendations, facilitating the creation and execution of marketing campaigns, including email outreach and ad launches. By automating campaign creation, Needle helps businesses reduce costs and enhance their return on investment, enabling them to effectively connect with customers across various channels and platforms.

Uplift Labs is a Palo Alto-based company that develops AI-powered motion analysis technology to help people move better and reduce injuries. Its platform provides in-depth kinematic analyses to assess movement performance across sports, fitness, and everyday life. Using proprietary deep learning models, the system analyzes movement to support performance improvements for professional teams, healthcare organizations, and individuals. The company translates complex movement data into actionable insights for training, rehab, and injury prevention, enabling users to optimize technique and reduce risk.

Plots is a company that has developed a social ticketing application aimed at enhancing the experience for hosts, guests, and promoters. The platform provides essential features such as instant payouts, detailed analytics, team management tools, and ticket scanning. This enables users to efficiently connect with local venues, DJs, and various resources, facilitating the successful sale of tickets for events. By offering these comprehensive services, Plots helps users to enhance their event branding and foster a vibrant community around their events.