Ethos VC

The firm invests in both primary rounds, tenders, and secondary transactions with company executives or employees. We are focused primarily on US-based companies with some concentration in Africa & LATAM FinTech.

John Andreini

General Partner

Anthony Zepponi

Investor

34 past transactions

Setscale

Debt Financing in 2023
Setscale is a provider of funding services that assists businesses in managing their cash flow through purchase order financing. The company evaluates purchase orders of various sizes and offers capital to cover up to 100% of production costs, ensuring that businesses can continue to grow without interruption. By directly paying manufacturers, Setscale facilitates the completion of inventory orders, allowing companies to focus on their operations rather than financial constraints. The funding model is structured so that Setscale only receives payment after the customer has received the goods and invoiced for the order, enabling a non-dilutive growth strategy for its clients.

Clara

Series B in 2023
Clara is a spending management platform focused on serving companies in Latin America. It offers an end-to-end solution that includes locally-issued corporate cards, bill payment services, financing options, and a software platform that streamlines corporate expense management. The platform is designed to simplify and automate financial processes, allowing businesses to gain real-time insights into spending and manage budgets more effectively. Clara is backed by a diverse group of global and regional investors, aiming to empower companies with greater financial agility and clarity. By enhancing the way company finances are managed, Clara contributes to increasing the economic competitiveness of the region.

Payday

Seed Round in 2023
Payday is a fintech platform that provides global payment solutions such as virtual mastercards and payments for foreign employees. Payday can also be used to handle payroll, taxes, and compliance by foreign companies with African employees. Payday was established on May 1, 2021 in Vancouver, British Columbia by Favour Ori.

TIER Mobility

Venture Round in 2023
TIER Mobility GmbH is a shared micro-mobility provider based in Berlin, Germany, specializing in electric vehicles for local commuting. Founded in 2018, the company offers a variety of light electric vehicles, including e-scooters, e-bikes, and e-mopeds, all accessible through a user-friendly application that allows customers to locate and book vehicles easily. TIER aims to transform urban transportation by reducing reliance on cars and promoting climate-neutral solutions that contribute to a sustainable future. Through its proprietary Energy Network, TIER is committed to fostering environmentally friendly mobility options in cities.

Prism

Seed Round in 2023
Prism is a marketplace that provides liquidity for startup founders, employees, and investors.

Omneky

Seed Round in 2022
Omneky is an AI-powered platform that assists businesses in creating effective advertising campaigns by leveraging machine learning and data analysis. The platform generates and tests various ad creatives, optimizing campaigns to enhance performance and return on ad spend. Additionally, it personalizes brand experiences by modeling and designing websites based on audience preferences. By recommending posts, ads, and landing pages tailored to specific audiences, Omneky enables clients to drive engagement and expand their market reach, ultimately saving time and resources in the advertising process.

Yummy

Venture Round in 2022
Yummy Inc. is a food delivery service that operates a mobile application, allowing users to conveniently order and pay for food through their platform. Founded in 2020 by Vicente Zavarce, the company is headquartered in San Francisco, California, with an additional office in Caracas, Venezuela. Yummy serves customers across Latin America, offering various payment options, including foreign credit cards and cash, to facilitate easy access to food delivery at the desired locations.

earnJARVIS

Seed Round in 2022
earnJARVIS is a crypto investment platform that helps retail investors and businesses access the full breath of the crypto economy by automating asset and yield management.

Setscale

Seed Round in 2022
Setscale is a provider of funding services that assists businesses in managing their cash flow through purchase order financing. The company evaluates purchase orders of various sizes and offers capital to cover up to 100% of production costs, ensuring that businesses can continue to grow without interruption. By directly paying manufacturers, Setscale facilitates the completion of inventory orders, allowing companies to focus on their operations rather than financial constraints. The funding model is structured so that Setscale only receives payment after the customer has received the goods and invoiced for the order, enabling a non-dilutive growth strategy for its clients.

Proof

Secondary Market in 2022
Proof is an identity verification platform that focuses on enhancing the security of business transactions. By verifying identities, it ensures that digital transactions are conducted with a high level of trust and security. This platform aims to protect both businesses and their customers by providing a reliable framework for identity assurance and transaction management. Through its services, Proof facilitates secure interactions in an increasingly digital landscape.

SkyLink

Venture Round in 2022
SkyLink is a travel management and collaboration platform based in San Francisco, California, founded in 2021. It leverages artificial intelligence to automate trip management through email and chat, streamlining processes typically handled by traditional travel management agents. By integrating with clients' existing technology, SkyLink enhances operational efficiency and simplifies travel planning for users. The platform aims to provide a seamless experience in managing travel arrangements while utilizing cutting-edge technology.

Starburst

Series D in 2022
Starburst is an analytics platform that enables organizations to efficiently query and access data across various databases. By providing a unified solution, it simplifies the complexities associated with data movement and duplication, allowing businesses to derive actionable insights quickly. The platform is designed to be cost-effective, helping clients reduce their total expenses related to infrastructure and analytics. Additionally, Starburst mitigates the risk of vendor lock-in, giving organizations the flexibility to manage their data without being tied to a specific provider. This approach positions Starburst as a valuable tool for data-driven companies seeking to harness the full potential of their data assets.

Caplight

Seed Round in 2022
Caplight is a financial technology platform that facilitates derivative transactions in private equity, allowing institutional investors to buy and sell options and swap contracts related to private company stock. The platform connects institutional trading counterparties with underwriting financial institutions, enabling investors to manage risks, generate income on assets, and achieve greater liquidity through mechanisms similar to public market settlements. Caplight serves a diverse clientele, including hedge funds, venture capital firms, family offices, pensions, endowments, mutual funds, and insurance companies. The platform's innovative approach provides institutional investors with the ability to take both long and short positions in private companies using synthetic and cash-settled derivatives.

Trackonomy Systems

Series C in 2021
Trackonomy Systems, Inc. specializes in designing and developing software solutions for supply chain management, focusing on enhancing the parcel delivery process. Founded in 2017 and headquartered in Santa Clara, California, the company offers a range of features such as last-mile logistics, cold chain management, and indoor navigation. Their applications provide end-to-end visibility and control, aimed at simplifying the complexities of parcel tracking for various industries, including transportation, healthcare, manufacturing, and logistics service providers. By leveraging this technology, Trackonomy Systems enhances efficiency in package delivery, catering to the needs of high-value and time-sensitive shipments.

Chipper

Series C in 2021
Chipper Cash is a financial services company founded in 2017 and headquartered in San Francisco, California. The company operates a mobile application platform that facilitates free and instant cross-border money transfers across Africa. By allowing users to send money to any mobile phone number in the region, Chipper Cash promotes financial inclusivity and provides a frictionless method for personal payments in different currencies. Its aim is to make peer-to-peer money transfers as simple and accessible as sending a text message, thereby enhancing the efficiency of financial transactions across the continent.

Rain

Seed Round in 2021
Rain Technologies Inc. is a financial technology company based in Los Angeles, California, founded in 2019. The company develops applications aimed at enhancing employees' financial health by providing them with on-demand access to their earned wages. Rain's platform integrates with existing payroll systems, allowing employees to withdraw portions of their earned wages at any time, rather than waiting for the traditional payday. This service is offered as a voluntary benefit at no cost to employers. The Rain Instant Pay app not only facilitates wage access but also includes features such as overdraft protection through a checking account option, notifications for upcoming bills, and various budgeting and saving tools. By providing an alternative source for cash, Rain helps businesses support their employees in managing finances more effectively and avoiding reliance on payday loans.

Natural Fiber Welding

Venture Round in 2021
Natural Fiber Welding, Inc., founded in 2015 and based in Peoria, Illinois, specializes in the manufacturing and supply of sustainable fabrics and materials derived from plants. The company has developed a circularity platform that produces high-performance, plastic-free materials suitable for various industries, including fashion, footwear, automotive, and upholstery. By integrating its innovative technology into existing supply chains, Natural Fiber Welding enables brands to design and scale eco-friendly products effectively.

Anduril Industries

Series D in 2021
Anduril Industries is a defense technology company that designs, manufactures, and deploys advanced hardware and software products to address complex national security challenges for the United States and its allies. Founded in 2017 and headquartered in Irvine, California, the company specializes in developing cutting-edge solutions, including the Lattice Platform—an artificial intelligence system that integrates real-time data into a cohesive operational picture—and the Sentry Tower, which consolidates data from various electromagnetic sources. Additionally, Anduril produces the Ghost sUAS, a man-portable unmanned aerial system capable of executing numerous missions autonomously, and the Anvil sUAS, designed for precision interception of drone threats with human operator verification. Through its innovative technologies, Anduril aims to enhance military capabilities and border surveillance, ensuring the safety and effectiveness of those serving in defense of national interests.

Vise

Series C in 2021
Vise is a New York-based company that automates investment management for financial advisors through the use of artificial intelligence. Founded in 2016 by Samir Vasavada and Runik Mehrotra, Vise has developed a comprehensive platform that supports the entire advisor-client relationship. This includes designing personalized portfolios, managing investments, and offering ongoing intelligence. By automating these processes, Vise allows financial advisors to concentrate on fostering their client relationships while providing tailored investment solutions. The platform facilitates the creation of customized portfolios using individual securities, with features such as automated trade execution and continuous rebalancing, thereby enhancing the capabilities of financial advisors in helping their clients achieve their financial goals.

Hearth

Series B in 2021
Hearth is a financial technology platform designed specifically for home improvement contractors. It offers a suite of tools that assist these contractors in managing and growing their businesses. The platform provides essential financial resources, including financing advice, invoicing, payment collections, and insurance products. By enabling contractors to send quotes, contracts, invoices, and financing options from any location, Hearth facilitates a seamless process for closing deals. This comprehensive approach helps contractors streamline operations and improve their overall business efficiency.

GreenLight

Series D in 2021
GreenLight is a financial technology company that offers a comprehensive debit card and money management app designed for families. The platform allows parents and children to earn, save, spend wisely, give, and invest money effectively. Parents can establish flexible spending controls, oversee chores, automate allowances, and invest for their children's futures. Additionally, GreenLight provides up to 3% unlimited cash back on all purchases, with the option for parents to automatically invest those cash rewards in stocks and ETFs for family-related expenses. Founded in 2014 and based in Atlanta, Georgia, GreenLight has become a valuable resource for millions of families seeking to enhance their financial literacy and management.

Cinchona

Seed Round in 2021
Cinchona is a venture builder based in London, founded in 2020. The company focuses on acquiring, incubating, and developing e-commerce brands, leveraging the expertise of its team in e-commerce, technology, and mergers and acquisitions. Cinchona aims to create an ecosystem that supports e-commerce entrepreneurs, fostering innovation and growth in the sector. Backed by leading investors, the company is dedicated to nurturing promising ventures and enhancing their market presence.

Aimi

Series A in 2021
Aimi operates a music platform that merges human creativity with advanced technology to deliver dynamic, unscripted sonic experiences. The platform enables artists, listeners, and businesses to explore and create music in innovative ways. By utilizing artificial intelligence and machine learning, Aimi generates continuous music landscapes that cater to individual preferences, fostering a more engaging and immersive listening experience. It also offers an interactive software application that ensures artists retain their intellectual property rights and receive proper credit for their contributions. This framework allows businesses to customize listening experiences in alignment with their objectives while maintaining high standards of integrity.

Airtable

Series E in 2021
Airtable is a cloud-based software company that provides an online platform for creating and sharing relational databases. The platform is designed to democratize software creation, allowing users to build custom applications tailored to their needs without requiring coding expertise. Airtable facilitates the development of flexible checklists, the organization of collections or ideas, and the management of customer contacts. It also offers a diverse range of templates, covering areas such as home improvement and inventory management, which help users efficiently structure their projects and workflows.

Stripe

Series H in 2021
Stripe, Inc. is a technology company that develops application programming interfaces (APIs) and tools to facilitate online payment processing for businesses. Its offerings include a range of services such as a developer toolkit for payments, subscription management, and a routing engine for handling third-party payouts. Additionally, Stripe provides analytics tools for business insights, fraud detection, customizable payment forms, and an embeddable checkout solution that works across various devices. The company supports a wide array of payment methods, including major credit and debit cards, and caters to diverse sectors such as e-commerce, B2B platforms, and non-profits. Established in 2009 and headquartered in San Francisco, California, Stripe operates in multiple international markets including Canada, the UK, Australia, and several European countries. The company also offers Stripe Capital, which provides businesses with flexible financing options based on their payment history, helping them manage cash flow and invest in growth.

Flutterwave

Series C in 2021
Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Astra

Venture Round in 2021
Astra Space, Inc. is a technology company based in Alameda, California, that specializes in designing and building rockets for satellite delivery and launch services. Founded in 2004 and originally known as Ventions LLC, the company rebranded in 2016 and aims to provide accessible and affordable access to space. Astra offers online reservations for payload deliveries to both sun-synchronous and low inclination orbits, with a focus on dedicated launch services for payloads ranging from 50 kg to 150 kg. The business is divided into two segments: Launch Services, which provides rapid global launch capabilities, and Space Products, which includes the development of space products tailored to customer needs for successful satellite launches. Astra operates test facilities to support its operations and is committed to facilitating frequent access to space for satellite operators and governments.

Fantasmo.io

Seed Round in 2021
Fantasmo builds a decentralized, open source stack for indoor and outdoor 3D maps and camera-based positioning. It enables the next generation of AR, robotics and other applications converging physical and digital. Founded in 2014, the company is headquartered in Venice, California, United States.

Astra

Venture Round in 2020
Astra Space, Inc. is a technology company based in Alameda, California, that specializes in designing and building rockets for satellite delivery and launch services. Founded in 2004 and originally known as Ventions LLC, the company rebranded in 2016 and aims to provide accessible and affordable access to space. Astra offers online reservations for payload deliveries to both sun-synchronous and low inclination orbits, with a focus on dedicated launch services for payloads ranging from 50 kg to 150 kg. The business is divided into two segments: Launch Services, which provides rapid global launch capabilities, and Space Products, which includes the development of space products tailored to customer needs for successful satellite launches. Astra operates test facilities to support its operations and is committed to facilitating frequent access to space for satellite operators and governments.

Airtable

Series D in 2020
Airtable is a cloud-based software company that provides an online platform for creating and sharing relational databases. The platform is designed to democratize software creation, allowing users to build custom applications tailored to their needs without requiring coding expertise. Airtable facilitates the development of flexible checklists, the organization of collections or ideas, and the management of customer contacts. It also offers a diverse range of templates, covering areas such as home improvement and inventory management, which help users efficiently structure their projects and workflows.

Palantir Technologies

Secondary Market in 2020
Palantir Technologies develops data fusion platforms tailored for public institutions, commercial enterprises, and non-profit organizations globally. Its primary offerings include Palantir Gotham, which integrates, manages, secures, and analyzes enterprise data, and Palantir Foundry, designed for commercial applications that enhance collaboration and data analysis. The company's software aids various sectors, including government, defense, finance, and healthcare, in navigating large and complex data sets to improve operational efficiency and decision-making. Palantir's solutions address a range of critical areas such as anti-fraud, crisis response, cyber security, and healthcare delivery. Founded in 2003 and headquartered in Palo Alto, California, the company maintains strategic partnerships to enhance its service offerings.

BAKKT

Series B in 2020
BAKKT, LLC is a digital asset platform that facilitates the buying, selling, storing, and spending of digital assets for consumers, businesses, and institutions. Founded in 2018 and based in Alpharetta, Georgia, BAKKT provides a user-friendly experience through its app and partnerships, enhancing consumer spending and loyalty programs. The platform is equipped with institutional-grade technology that includes custody solutions for secure crypto storage, catering to both experienced market participants and casual users. BAKKT's offerings also encompass the redemption of loyalty points, enabling clients to enhance customer engagement and value. The company generates revenue primarily through subscription services, positioning itself as a key player in the evolving digital economy.

Citizen

Convertible Note in 2020
Citizen is a mobile application that offers users real-time safety alerts and incident updates. It aims to enhance personal and community safety by notifying individuals about emergencies based on the latest 911 data. The app provides live stories, real-time updates, and user-generated content, allowing users to stay informed about local incidents and activities. Citizen has been recognized for its effectiveness in critical situations, such as evacuating people from dangerous environments and assisting in the reunification of missing persons with their families. With millions of downloads across the United States, the app operates in numerous urban markets, including New York City, San Francisco, Los Angeles, and Chicago, making it a vital tool for individuals seeking to ensure their safety and that of their loved ones.
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