Upstream S.A. is a mobile marketing technology company based in Athens, Greece, specializing in accelerating mobile commerce in high-growth markets. Founded in 2001, Upstream operates the MINT platform, which serves mobile operators, agencies, e-commerce brands, and application developers by providing insights from mobile interactions and customer data. The platform facilitates mobile purchase rates and offers a variety of services, including marketing promotions, mobile content, loyalty programs, and direct billing solutions. Upstream reaches over one billion consumers across Latin America, Africa, the Middle East, the CIS, and Southeast Asia, leveraging partnerships with more than 50 mobile operators. The company has successfully engaged half a billion consumers and converted 65 million into paying customers through a subscription micro-payment model. With a global presence, Upstream has offices in multiple countries, including the United Kingdom, the United States, Italy, Brazil, Nigeria, Romania, Singapore, and the United Arab Emirates.