Definition

Definition is a venture capital firm based in New York City that focuses on investing in category-defining software companies. The firm seeks to identify and support innovative startups that have the potential to lead their respective markets. By concentrating on software ventures, Definition aims to foster growth and drive advancements in technology through strategic investments.

Teddy Citrin

Co-Founder and General Partner

Thabet Mahayni

Principal

16 past transactions

Salsa

Series A in 2025
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

Tldraw

Series A in 2025
Tldraw is a collaborative drawing application that offers users an infinite canvas for creating diagrams and illustrations without the need for login. Launched in 2021 by Steve Ruiz, the app allows users to draw shapes, write text, and insert various media, including images, videos, and GIFs. It is accessible to all at no cost, making it a versatile tool for individuals and teams. Additionally, Tldraw provides developer tools that facilitate the integration of its drawing capabilities into other applications, enhancing its utility for software development. The platform is designed to render and react to components on the canvas, enabling users to create clear and elegant diagrams with a hand-drawn aesthetic.

Ramp

Secondary Market in 2025
Ramp Holdings, Inc. specializes in Software-as-a-Service solutions aimed at modernizing financial operations and enhancing content delivery. The company provides a comprehensive platform that includes tools for corporate card management, expense tracking, bill payments, and accounting integrations. By leveraging advanced technologies such as speech-to-text, natural language processing, and search engine optimization, Ramp allows organizations to maximize the value of their video content and drive increased engagement. Its offerings also include various video management solutions, notably for the SharePoint ecosystem, which facilitate seamless integration, live streaming, and efficient content delivery. Founded in 1948 and based in Boston, Massachusetts, Ramp operates as a subsidiary of Raytheon BBN Technologies Corporation. The company serves diverse industries, including media, finance, healthcare, and technology, with a focus on creating cost-effective and insightful financial tools for organizations.

Deterrence

Seed Round in 2024
Deterrence is a defense technology company focused on automating the production of reliable, safe energetics at scale.

BRM

Series A in 2024
BRM is a developer of an AI-powered vendor management and procurement platform.

Vooma

Series A in 2024
Vooma is a back-office automation platform that specializes in automated order entry for brokers and carriers in the freight industry. The company has developed an AI-driven, web-based platform that facilitates efficient document management services. By providing tools that automate freight orders, Vooma enables brokers and carriers to manage their operations more effectively, increasing order volume without the need for additional staffing. This innovative approach streamlines processes and enhances productivity within the logistics sector.

Arphie

Seed Round in 2024
Arphie is a technology company that specializes in developing an AI-driven tool for optimizing Request for Proposal (RFP) processes, questionnaires, and content libraries. Its core mission is to create a collaborative intelligence platform that simplifies and streamlines cross-functional teamwork, enabling businesses to generate accurate and thoughtful RFP responses efficiently.

Footprint

Series A in 2024
Footprint is a developer of an identity verification platform designed to enhance how companies gather and manage user information. The platform offers tools for verifying, authenticating, and securing identities efficiently and cost-effectively. With features such as one-click Know Your Customer (KYC) processes and a secure data vault, Footprint simplifies user onboarding and allows businesses to manage sensitive data without friction. By enabling the creation of a shared knowledge database of bad actors, Footprint supports clients in expanding their user base while empowering consumers to maintain control over their personal information.

Ramp

Series D in 2024
Ramp Holdings, Inc. specializes in Software-as-a-Service solutions aimed at modernizing financial operations and enhancing content delivery. The company provides a comprehensive platform that includes tools for corporate card management, expense tracking, bill payments, and accounting integrations. By leveraging advanced technologies such as speech-to-text, natural language processing, and search engine optimization, Ramp allows organizations to maximize the value of their video content and drive increased engagement. Its offerings also include various video management solutions, notably for the SharePoint ecosystem, which facilitate seamless integration, live streaming, and efficient content delivery. Founded in 1948 and based in Boston, Massachusetts, Ramp operates as a subsidiary of Raytheon BBN Technologies Corporation. The company serves diverse industries, including media, finance, healthcare, and technology, with a focus on creating cost-effective and insightful financial tools for organizations.

Salsa

Seed Round in 2023
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

Tactic

Venture Round in 2022
Tactic is a developer of a crypto accounting platform that unifies financial activities across various wallets and exchanges, specifically catering to web3 companies. The platform enables organizations to manage their finances in a clean and compliant manner, providing a clear overview of treasury operations along with a robust transaction audit trail formatted for easy accounting integration. Tactic's solution seamlessly connects with existing custody solutions, such as Gnosis Safe, and traditional financial software like QuickBooks, facilitating a straightforward financial management process for businesses in the evolving digital landscape.

Ramp

Series C in 2022
Ramp Holdings, Inc. specializes in Software-as-a-Service solutions aimed at modernizing financial operations and enhancing content delivery. The company provides a comprehensive platform that includes tools for corporate card management, expense tracking, bill payments, and accounting integrations. By leveraging advanced technologies such as speech-to-text, natural language processing, and search engine optimization, Ramp allows organizations to maximize the value of their video content and drive increased engagement. Its offerings also include various video management solutions, notably for the SharePoint ecosystem, which facilitate seamless integration, live streaming, and efficient content delivery. Founded in 1948 and based in Boston, Massachusetts, Ramp operates as a subsidiary of Raytheon BBN Technologies Corporation. The company serves diverse industries, including media, finance, healthcare, and technology, with a focus on creating cost-effective and insightful financial tools for organizations.

Kandji

Series C in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.
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