Chartbeat provides a real-time content intelligence platform for publishers. It empowers digital publishing organizations to understand audience engagement with minute-by-minute analytics across various platforms. The company offers insights into visitors, load times, and referring sites, along with alerts for website performance issues.
FatTail is an ad tech company specializing in designing and developing cloud-based solutions for digital publishers. Their platform enables publishers to optimize sales operations, manage advertising products and channels efficiently, and ultimately increase monetization while maintaining control over their media planning processes.
Tubular Labs
Acquisition in 2023
Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.
Lineup Systems
Acquisition in 2023
Lineup Systems Ltd. is a London-based company that specializes in developing advertising management and customer relationship management (CRM) solutions tailored for the media industry. Founded in 2009, Lineup Systems offers a range of products designed to enhance the operational efficiency of media companies. Its flagship solutions include AdPoint, a comprehensive system for managing sales, bookings, finance, and reporting in both print and digital publishing; AdMount, a web-based tool for advertising layout and planning; and AdPoint Outdoor, which focuses on outdoor and digital signage. Additionally, the company provides event management solutions that facilitate various aspects of event bookings, from distribution to trade shows. By leveraging its cloud-based software, Lineup Systems aims to help media companies optimize their business performance and increase advertising revenues through improved customer relationship management and real-time analytics. The company serves clients both in the United Kingdom and internationally.
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