Guinness Ventures

Shot Scope is a technology company based in Edinburgh, United Kingdom, focused on developing performance-tracking devices for golfers. The company's innovative device collects and analyzes a wide range of statistics from golf games, enabling players to gain a competitive edge and make informed decisions on the course. By identifying areas for improvement, Shot Scope allows golfers to tailor their practice sessions to address specific weaknesses. The technology is designed to provide detailed insights into various aspects of a player's performance, including club distances, approaches, short games, tee shots, and putting. Shot Scope's products are expected to undergo trials on UK golf courses, with a general release planned for 2016.

Holibob is a B2B marketplace specializing in tours and experiences, designed to connect consumer-facing travel and lifestyle brands with premium, instantly bookable inventory. The platform enhances the travel experience by offering curated and personalized content that fosters deep brand engagement. Holibob integrates suppliers through its online booking software, utilizing artificial intelligence and analytical tools to create optimized travel solutions for its partners. This approach not only provides travel brands with an incremental revenue stream but also improves the overall customer experience by offering tailored options that cater to diverse preferences.

Sportable is a sports data company based in London, England, established in 2015, that focuses primarily on rugby. The company specializes in developing innovative hardware and wearable devices designed to collect sport-specific data in real time. Sportable's technology includes a 3D tracking rugby ball that monitors trajectories and automates key performance metrics for teams. This advanced data collection provides teams, broadcasters, and viewers with unprecedented insights into player decision-making and performance. By partnering with various teams and manufacturers, Sportable aims to enhance player development and overall performance in the sport.

Qureight is an imaging analytics company focused on enhancing drug development through its clinical data curation and analytics platform. The company utilizes artificial intelligence and advanced processing tools to analyze large clinical datasets, particularly in the context of respiratory diseases such as Idiopathic Pulmonary Fibrosis and lung cancer. By collaborating with hospitals, pharmaceutical companies, and software developers, Qureight aims to structure medical images and associated clinical metadata, facilitating the identification of novel biomarkers and a deeper understanding of complex diseases and potential therapeutic strategies. Through these efforts, Qureight seeks to drive innovation in healthcare and improve patient outcomes.

Curators of original food, brands and experiences. Bringing non-stop originality to kitchens everywhere. Sessions is a growth platform for original food brands and experiences. Founded in 2019, we're on a mission to bring non-stop originality to every kitchen and food lovers across the UK. Today we have launched and scaled 10 food brands, partnered with 270+ hot kitchens delivering over 3 million orders, launched curated residencies in popular venues such as Mikkeller Brewery and Roundhouse, and are the team, chefs and hands behind the iconic reimagined food hall in Brighton, Sessions @ Shelter Hall. We Manage, Licence & Franchise our food brands alongside creating food tech products such as POS systems and kitchen tech hardware. Who's Hungry?

PlotBox is a developer of a cemetery management software used to facilitate cemeteries operation services. Its software offers records management that bring all deceased records together into a quickly searchable database that includes images of headstones and paper records, generate pre and at-need contracts with ease, interpret financial data as well as manages all the administration related to burials and cremations including finance and reporting that enable clients to generate leads and revenue for cemeteries and improves service levels for families.

Doctify Limited is a HealthTech company that operates an online platform enabling patients to search, compare, and book appointments with healthcare specialists across various medical fields, including cardiology, dermatology, and orthopedics, among others. Founded in 2014 and headquartered in London, the platform allows users to filter their options based on verified patient reviews, distance, and availability, ensuring they find the most suitable healthcare provider for their needs. In addition to serving patients, Doctify offers tools for healthcare professionals to manage their practices, enhance patient engagement, collect feedback, and reduce appointment no-shows through automated reminders. The company has expanded into five markets and continues to pursue aggressive growth plans, focusing on improving the overall patient experience by leveraging real-time insights from patient feedback.

Shot Scope is a technology company based in Edinburgh, United Kingdom, focused on developing performance-tracking devices for golfers. The company's innovative device collects and analyzes a wide range of statistics from golf games, enabling players to gain a competitive edge and make informed decisions on the course. By identifying areas for improvement, Shot Scope allows golfers to tailor their practice sessions to address specific weaknesses. The technology is designed to provide detailed insights into various aspects of a player's performance, including club distances, approaches, short games, tee shots, and putting. Shot Scope's products are expected to undergo trials on UK golf courses, with a general release planned for 2016.

Cera Care Limited is a leading provider of digital-first home healthcare services in Europe, specializing in care for elderly individuals. Founded in 2016 and based in London, the company offers a wide range of services including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing. Cera Care utilizes advanced technology and data analytics to enhance care delivery, enabling over 10,000 carers and nurses to conduct 60,000 in-person appointments daily. This tech-enabled approach has significantly improved patient outcomes, leading to a reduction in hospitalizations by up to 70%. Cera Care is recognized for its innovative practices, receiving multiple industry awards, including accolades for being the Most Outstanding Home Care Provider. The company was co-founded by Dr. Ben Maruthappu and is supported by an Advisory Board chaired by Sir David Behan, former CEO of the Care Quality Commission. With its commitment to high-quality care and the effective use of technology, Cera Care stands out in the home healthcare sector across multiple regions in the United Kingdom.

Distributed is a London-based software development company founded in 2017 that specializes in providing an on-demand Elastic Team platform. This platform enables clients to collaborate with fully managed, globally distributed teams of skilled software engineers, facilitating faster and more efficient software development and maintenance. By leveraging proprietary natural language processing and applied machine learning, Distributed enhances project management and talent utilization, allowing clients to achieve greater control over costs and outcomes. The company aims to empower organizations to innovate and grow despite the challenges posed by the increasing demand for specialized digital talent.

BibliU Ltd is a software platform developed to provide online access to textbooks and educational materials, catering primarily to colleges and universities. Founded in 2014 and headquartered in London, with an additional office in New York, BibliU offers a comprehensive digital content management solution that allows students to access textbooks and supplementary courseware from various devices anytime and anywhere. The platform boasts partnerships with thousands of publishers and open educational resource providers, making millions of digital resources available. Key features include instant access to course content, a discovery search tool, offline support, and analytics, along with synchronized highlights and comments to enhance the learning experience. Overall, BibliU aims to blend academic accessibility with affordability and automation in education.

Neighbourly Limited is a UK-based company that operates an online platform connecting community projects with individuals and organizations interested in providing support. Founded in 2012 and located in Bath, the platform fosters a network that includes businesses, charities, councils, and community groups, facilitating the donation of funds, resources, and volunteer time. Neighbourly's award-winning service simplifies the process for companies to contribute positively to their communities by enabling the redistribution of surplus products, financial donations, and fostering civic engagement. The platform serves as a bridge between local causes and verified charities, making it easier for users to participate in community development initiatives.

White Rabbit is a producer of gourmet plant-based pizzas, specializing in gluten-free options made from authentic Italian ingredients. The company offers a variety of packaged pizzas, including unique selections such as plant-based menagerie pizza, basic classic pizza, calzone-filled pizza, porcini sauce-topped pizza, and classic Margherita pizza. By focusing on high-quality ingredients and diverse flavors, White Rabbit aims to provide customers with an enjoyable Italian dining experience in a convenient format.

Dragonfly AI is a London-based company founded in 2018 that specializes in a predictive visual analytics platform designed to analyze and influence human attention. The platform employs advanced algorithms and artificial intelligence to simulate attention patterns, providing users with insights on what aspects of their content capture audience interest most effectively. By generating predictive heatmaps, Dragonfly AI enables organizations and brands to make data-informed decisions, enhancing the design process and optimizing content performance across various channels. This capability allows businesses to improve their return on investment by increasing audience engagement and efficiency throughout the design cycle, whether the content is digital or physical.

Forestreet is a company that specializes in providing independent advisory services to executive teams, focusing on selecting the right partners to successfully implement digital strategies. It has developed a proprietary database of over 29,000 global digital change agents, which includes both established leaders and disruptive challengers. Additionally, Forestreet offers a next-generation software-as-a-service platform designed to streamline vendor discovery and democratize access to data. This platform leverages artificial intelligence to deliver unbiased insights, eliminating the need for third-party research. Through a combination of quantitative assessments and tailored advice, Forestreet helps clients navigate market trends, identify potential disruptors and new entrants, and access pre- and post-deal information, thereby facilitating informed decision-making and accelerating digital transformation efforts.

Popsa is a technology-driven company specializing in the creation of personalized photo products, such as photobooks and calendars, using advanced AI technology. Recognized as one of the fastest-growing tech startups in the UK and ranked among the top software companies in Europe, Popsa leverages generative AI to analyze consumer photos and automatically generate customized products, simplifying the personalization process. Its award-winning app, available in 12 languages on iOS and Android, has attracted over 8 million users globally, with a significant portion of its orders coming from markets outside the UK. Popsa's approach not only facilitates the creation of physical memories but also encourages users to reflect on their lives and relationships through their photos. The company aims to become a comprehensive platform for exploring all life’s moments, including both joyful and challenging experiences, fostering a deeper understanding of oneself and connections with others.

Curators of original food, brands and experiences. Bringing non-stop originality to kitchens everywhere. Sessions is a growth platform for original food brands and experiences. Founded in 2019, we're on a mission to bring non-stop originality to every kitchen and food lovers across the UK. Today we have launched and scaled 10 food brands, partnered with 270+ hot kitchens delivering over 3 million orders, launched curated residencies in popular venues such as Mikkeller Brewery and Roundhouse, and are the team, chefs and hands behind the iconic reimagined food hall in Brighton, Sessions @ Shelter Hall. We Manage, Licence & Franchise our food brands alongside creating food tech products such as POS systems and kitchen tech hardware. Who's Hungry?

Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

RwHealth is a London-based healthcare analytics company specializing in artificial intelligence and machine learning technologies. The company develops a predictive data and analytics platform that utilizes historical data to forecast future trends, outcomes, and risks in healthcare. By offering actionable insights for diagnosis and treatment planning, RwHealth enables healthcare providers to enhance clinical outcomes and operational efficiencies. The platform is essential for managing patient flow in hospitals and healthcare organizations, having been successfully implemented in both public and private healthcare systems. RwHealth has a proven track record, delivering significant efficiency opportunities for its clients, amounting to over £31 million. The company operates across the UK, US, and Australia, with a strong emphasis on growth and strategic partnerships in the healthcare sector.

Wrisk Limited is a London-based company established in 2015 that develops and markets the Wrisk app, a versatile insurance platform designed to simplify insurance management. The app initially focused on contents insurance but aims to expand its offerings to cover various insurance needs, including motor, travel, health, and professional insurance. By providing users with a personalized Wrisk Score, the app helps customers understand the factors influencing their premiums and encourages them to share more information for a more accurate assessment. This user-friendly platform allows customers to manage their insurance policies at any time, ensuring immediate updates to their coverage. Wrisk collaborates with industry partners to capture existing market share while also targeting individuals who may not have previously engaged with insurance, thereby creating a comprehensive solution that adapts to the evolving needs of its users.

Distributed is a London-based software development company founded in 2017 that specializes in providing an on-demand Elastic Team platform. This platform enables clients to collaborate with fully managed, globally distributed teams of skilled software engineers, facilitating faster and more efficient software development and maintenance. By leveraging proprietary natural language processing and applied machine learning, Distributed enhances project management and talent utilization, allowing clients to achieve greater control over costs and outcomes. The company aims to empower organizations to innovate and grow despite the challenges posed by the increasing demand for specialized digital talent.

ContentCal allows users to collaborate, share, plan and publish content to drive engagement on social media. Features include tracking performance, creating reports, and getting insight into what works on various channels.

LOKE is a developer of a mobile loyalty application that enables brick-and-mortar retailers to manage and deploy their own branded loyalty programs. The platform consolidates mobile payments, order-ahead services, and customer loyalty into a user-friendly application, complemented by a web portal and point-of-sale integrations. This infrastructure provides merchants with full transparency of sales, tracking customer interactions from initial contact to purchase. LOKE's solution allows businesses to enhance revenue, improve customer engagement, and boost staff efficiency, while offering secure transaction processing. By leveraging mobile technology, LOKE empowers merchants to replicate successful loyalty initiatives, such as those seen with major brands, at a significantly reduced cost and without extensive development time.

Tailify AB, established in 2013 and headquartered in Stockholm, Sweden, operates an influencer marketing platform. It connects brands with influential content creators across various social media channels, including Tumblr, Instagram, Facebook, Twitter, Pinterest, websites, and Flipboard. Tailify specializes in native advertising and sponsored images, offering services that enhance brand awareness, drive customer engagement, and deliver measurable results. Its unique approach combines data science, marketing expertise, and psychological insights to optimize influencer selection, messaging, and campaign measurement. Tailify serves a broad range of industries, such as technology, fashion, food and beverage, and entertainment, helping global brands effectively market through influence.

Neighbourly Limited is a UK-based company that operates an online platform connecting community projects with individuals and organizations interested in providing support. Founded in 2012 and located in Bath, the platform fosters a network that includes businesses, charities, councils, and community groups, facilitating the donation of funds, resources, and volunteer time. Neighbourly's award-winning service simplifies the process for companies to contribute positively to their communities by enabling the redistribution of surplus products, financial donations, and fostering civic engagement. The platform serves as a bridge between local causes and verified charities, making it easier for users to participate in community development initiatives.

Doctify Limited is a HealthTech company that operates an online platform enabling patients to search, compare, and book appointments with healthcare specialists across various medical fields, including cardiology, dermatology, and orthopedics, among others. Founded in 2014 and headquartered in London, the platform allows users to filter their options based on verified patient reviews, distance, and availability, ensuring they find the most suitable healthcare provider for their needs. In addition to serving patients, Doctify offers tools for healthcare professionals to manage their practices, enhance patient engagement, collect feedback, and reduce appointment no-shows through automated reminders. The company has expanded into five markets and continues to pursue aggressive growth plans, focusing on improving the overall patient experience by leveraging real-time insights from patient feedback.

eFOLDi is a London-based manufacturer specializing in innovative folding mobility scooters aimed at enhancing the quality of life for individuals with reduced mobility. Founded in 2009, the company designs and produces compact scooters that can be effortlessly folded into the size of a wheeled suitcase within seconds. These scooters combine the durability and range of traditional mobility vehicles with the convenience of easy transport, making them suitable for car boots, public transport, and travel on cruise ships and airplanes. eFOLDi's mission is to create a brand that embodies freedom, style, and enjoyment for its users, starting with the eFOLDi scooter, which represents a significant advancement in mobility solutions.

Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.

BibliU Ltd is a software platform developed to provide online access to textbooks and educational materials, catering primarily to colleges and universities. Founded in 2014 and headquartered in London, with an additional office in New York, BibliU offers a comprehensive digital content management solution that allows students to access textbooks and supplementary courseware from various devices anytime and anywhere. The platform boasts partnerships with thousands of publishers and open educational resource providers, making millions of digital resources available. Key features include instant access to course content, a discovery search tool, offline support, and analytics, along with synchronized highlights and comments to enhance the learning experience. Overall, BibliU aims to blend academic accessibility with affordability and automation in education.

DiffusionData is a technology company specializing in the development of intelligent real-time applications for a diverse range of industries, including financial services, e-gaming, social gaming, and digital media. The company's advanced data distribution platform offers enterprise-grade, two-way delta data streaming, enabling organizations to securely consume and organize data from various sources. Its innovative real-time event broker, featuring intelligent queuing and a patented delta-streaming protocol, significantly reduces bandwidth costs by delivering only the necessary data. This technology allows for hyper-personalized user experiences at scale, ensuring efficient data delivery to any device, regardless of connectivity or location. By optimizing application data and enhancing the speed of delivery, DiffusionData addresses the complexities of real-time data distribution for its clients.

Cera Care Limited is a leading provider of digital-first home healthcare services in Europe, specializing in care for elderly individuals. Founded in 2016 and based in London, the company offers a wide range of services including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing. Cera Care utilizes advanced technology and data analytics to enhance care delivery, enabling over 10,000 carers and nurses to conduct 60,000 in-person appointments daily. This tech-enabled approach has significantly improved patient outcomes, leading to a reduction in hospitalizations by up to 70%. Cera Care is recognized for its innovative practices, receiving multiple industry awards, including accolades for being the Most Outstanding Home Care Provider. The company was co-founded by Dr. Ben Maruthappu and is supported by an Advisory Board chaired by Sir David Behan, former CEO of the Care Quality Commission. With its commitment to high-quality care and the effective use of technology, Cera Care stands out in the home healthcare sector across multiple regions in the United Kingdom.

Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes paired with Italian sauces. Catering to affluent food enthusiasts across the United Kingdom, the company offers a diverse selection of handmade pasta, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragù. Utilizing fresh, local ingredients, Pasta Evangelists aims to provide customers with the experience of preparing restaurant-quality pasta at home in a matter of minutes, bringing the authentic flavors of Italy to their kitchens.

Cera Care Limited is a leading provider of digital-first home healthcare services in Europe, specializing in care for elderly individuals. Founded in 2016 and based in London, the company offers a wide range of services including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing. Cera Care utilizes advanced technology and data analytics to enhance care delivery, enabling over 10,000 carers and nurses to conduct 60,000 in-person appointments daily. This tech-enabled approach has significantly improved patient outcomes, leading to a reduction in hospitalizations by up to 70%. Cera Care is recognized for its innovative practices, receiving multiple industry awards, including accolades for being the Most Outstanding Home Care Provider. The company was co-founded by Dr. Ben Maruthappu and is supported by an Advisory Board chaired by Sir David Behan, former CEO of the Care Quality Commission. With its commitment to high-quality care and the effective use of technology, Cera Care stands out in the home healthcare sector across multiple regions in the United Kingdom.

Coniq is a technology company specializing in customer engagement for shopping centers, outlets, and retail brands. Its flagship platform, IQ, facilitates real-time, personalized customer interactions across multiple channels, helping businesses generate revenue efficiently. Coniq's solution processes over £1 billion in annual sales for its clients, serving more than 20 million consumers from 1,800 brands across 24 countries worldwide.

Popsa is a technology-driven company specializing in the creation of personalized photo products, such as photobooks and calendars, using advanced AI technology. Recognized as one of the fastest-growing tech startups in the UK and ranked among the top software companies in Europe, Popsa leverages generative AI to analyze consumer photos and automatically generate customized products, simplifying the personalization process. Its award-winning app, available in 12 languages on iOS and Android, has attracted over 8 million users globally, with a significant portion of its orders coming from markets outside the UK. Popsa's approach not only facilitates the creation of physical memories but also encourages users to reflect on their lives and relationships through their photos. The company aims to become a comprehensive platform for exploring all life’s moments, including both joyful and challenging experiences, fostering a deeper understanding of oneself and connections with others.

Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.

MORI is an innovative babywear brand that focuses on providing sustainable clothing products and essentials for infants and toddlers through a direct-to-consumer e-commerce platform. The company emphasizes the use of organic cotton and bamboo, specifically designed for sensitive skin, and ensures that its materials are processed without harmful chemicals. This commitment to quality and safety allows MORI to offer soft, hygienic clothing at an affordable price, appealing to environmentally conscious parents seeking the best for their children.

Blu Wireless Technology is a Silicon IP company specializing in the development of advanced 60GHz baseband technology aimed at supporting the WiGig standard and enhancing 4G backhaul applications. The company's innovative solutions are designed for power-sensitive mobile applications and long-range access points, enabling data rates exceeding multiple Gbps over distances greater than 300 meters. By licensing its technology as a comprehensive System IP solution, Blu Wireless Technology provides clients in the telecom and semiconductor markets with the tools necessary to build efficient 5G infrastructure. Their expertise in mmWave silicon IP, coupled with a deep understanding of market dynamics, allows them to deliver unique, cost-effective products that distinguish their partners and customers from competitors.

Wolf & Badger is a multi-channel retail platform established in 2010 by the Graham brothers, Henry and George. It features over 700 independent, ethical, and unique brands from around the globe, focusing on fashion and design. The platform offers a diverse range of consumer products, including garments, shoes, accessories, and homeware. Wolf & Badger aims to connect stylish customers with limited-edition, sustainable, and high-quality items while providing a vital platform for independent brands to flourish. Customers can make purchases using various payment options, including cash on delivery and card transactions.

Imagen Ltd, established in 1991 and based in Willingham, UK, specializes in designing and developing media archive management solutions. The company offers three primary products: Imagen2, a comprehensive media asset management and publishing system; ImagenCloud, a cloud-based solution for managing and publishing videos and images; and Orbital, a compliance recording system. Its client portfolio includes prominent organizations such as the Ministry of Defence, The Police, BBC, ITN, Imperial War Museum, British Telecom, and British Pathé. Imagen Ltd operates under its current name since August 2015, following a rebrand from Cambridge Imaging Systems Limited.

HeadBox is a UK-based online marketplace that connects corporate and SME event planners directly with owners of unique, inspiring, and off-site meeting spaces. Its platform enables users to search, book, and pay for spaces online, streamlining the event planning process. HeadBox caters to a wide range of events, including workshops, meetings, product launches, and corporate parties, helping both guests and hosts unlock revenue and reduce hassle. Founded in 2015, the company is headquartered in Reading, United Kingdom.

Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes paired with Italian sauces. Catering to affluent food enthusiasts across the United Kingdom, the company offers a diverse selection of handmade pasta, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragù. Utilizing fresh, local ingredients, Pasta Evangelists aims to provide customers with the experience of preparing restaurant-quality pasta at home in a matter of minutes, bringing the authentic flavors of Italy to their kitchens.

MWS Technology, formerly known as MyWorkSearch Limited, is a UK-based company established in 2009 and headquartered in London. It specializes in developing technology platforms for vocational training and employability. The company's primary product, Aptem, offers a comprehensive delivery platform for apprenticeships, study programs, and employability solutions. This includes features such as employee engagement functionality, employer engagement CRM, recruitment management, e-learning deliveries, virtual classrooms, mobile applications, and learning progress tracking. Additionally, MWS Technology develops the MyWorkSearch platform, which focuses on employability and outplacement programs, including case management and job-seeking portals. The company's mission is to create technology that helps individuals find fulfilling jobs and acquire the skills needed for career advancement.

Popsa is a technology-driven company specializing in the creation of personalized photo products, such as photobooks and calendars, using advanced AI technology. Recognized as one of the fastest-growing tech startups in the UK and ranked among the top software companies in Europe, Popsa leverages generative AI to analyze consumer photos and automatically generate customized products, simplifying the personalization process. Its award-winning app, available in 12 languages on iOS and Android, has attracted over 8 million users globally, with a significant portion of its orders coming from markets outside the UK. Popsa's approach not only facilitates the creation of physical memories but also encourages users to reflect on their lives and relationships through their photos. The company aims to become a comprehensive platform for exploring all life’s moments, including both joyful and challenging experiences, fostering a deeper understanding of oneself and connections with others.

Cera Care Limited is a leading provider of digital-first home healthcare services in Europe, specializing in care for elderly individuals. Founded in 2016 and based in London, the company offers a wide range of services including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing. Cera Care utilizes advanced technology and data analytics to enhance care delivery, enabling over 10,000 carers and nurses to conduct 60,000 in-person appointments daily. This tech-enabled approach has significantly improved patient outcomes, leading to a reduction in hospitalizations by up to 70%. Cera Care is recognized for its innovative practices, receiving multiple industry awards, including accolades for being the Most Outstanding Home Care Provider. The company was co-founded by Dr. Ben Maruthappu and is supported by an Advisory Board chaired by Sir David Behan, former CEO of the Care Quality Commission. With its commitment to high-quality care and the effective use of technology, Cera Care stands out in the home healthcare sector across multiple regions in the United Kingdom.