Guinness Ventures

Guinness Ventures is a London-based venture capital investment firm founded in 2010, specializing in early-stage companies. The firm focuses on providing scale-up capital to promising private enterprises and has a particular interest in businesses that demonstrate disruptive potential and ambitious growth strategies. Since its inception, Guinness Ventures has supported the expansion of over 180 companies, showcasing a commitment to fostering innovation and entrepreneurship. The firm actively seeks to partner with outstanding entrepreneurs who are eager to realize their vision and drive significant market impact.

Malcolm King Ph.D

Chief Investment Officer

Hugo Vaux

COO

46 past transactions

Shot Scope

Series B in 2024
Shot Scope is a company based in Edinburgh, United Kingdom, that specializes in developing performance-tracking devices for golfers. Its technology is designed to collect and analyze various statistics from golf games, allowing players to improve their performance by identifying areas of weakness. The device provides insights into club distances, approaches, short games, tee shots, and putting, enabling golfers to make informed decisions during play and tailor their practice sessions accordingly. The company has been conducting trials on UK golf courses and anticipates a general release of its product.

Holibob

Series A in 2024
Holibob operates as a B2B marketplace for tours and experiences. It helps consumer-facing travel and lifestyle brands to access their premium inventory that is instantly bookable. It also enables its B2B travel partners to access an incremental revenue stream, whilst improving their customer's experience via its curated and personalized content which generates deep brand experiences.

Qureight

Series A in 2024
Qureight is an imaging analytics company. It also aims to develop a new improved and streamlined version of its analytical platform – harnessing the ability of AI and advanced processing tools to gain new insights into respiratory diseases such as Idiopathic Pulmonary Fibrosis (IPF) and lung cancer.

Sessions

Funding Round in 2024
Curators of original food, brands and experiences. Bringing non-stop originality to kitchens everywhere. Sessions is a growth platform for original food brands and experiences. Founded in 2019, we're on a mission to bring non-stop originality to every kitchen and food lovers across the UK. Today we have launched and scaled 10 food brands, partnered with 270+ hot kitchens delivering over 3 million orders, launched curated residencies in popular venues such as Mikkeller Brewery and Roundhouse, and are the team, chefs and hands behind the iconic reimagined food hall in Brighton, Sessions @ Shelter Hall. We Manage, Licence & Franchise our food brands alongside creating food tech products such as POS systems and kitchen tech hardware. Who's Hungry?

Plotbox

Venture Round in 2023
PlotBox is a developer of a cemetery management software used to facilitate cemeteries operation services. Its software offers records management that bring all deceased records together into a quickly searchable database that includes images of headstones and paper records, generate pre and at-need contracts with ease, interpret financial data as well as manages all the administration related to burials and cremations including finance and reporting that enable clients to generate leads and revenue for cemeteries and improves service levels for families.

Doctify

Venture Round in 2023
Doctify Limited operates an online platform that enables patients to search, compare, and book appointments with a wide range of healthcare specialists, including doctors in various fields such as cardiology, dermatology, and pediatrics. Founded in 2014 and headquartered in London, the platform allows users to filter their searches based on specialties, location, and availability, enhancing the ease of finding suitable medical care. Additionally, Doctify provides healthcare professionals with tools to manage their practices effectively, including features for collecting and displaying reviews, receiving peer recommendations, and minimizing appointment no-shows through automated reminders. The company has expanded into multiple markets and focuses on enhancing the patient experience by facilitating meaningful feedback and insights into healthcare services.

Shot Scope

Series A in 2022
Shot Scope is a company based in Edinburgh, United Kingdom, that specializes in developing performance-tracking devices for golfers. Its technology is designed to collect and analyze various statistics from golf games, allowing players to improve their performance by identifying areas of weakness. The device provides insights into club distances, approaches, short games, tee shots, and putting, enabling golfers to make informed decisions during play and tailor their practice sessions accordingly. The company has been conducting trials on UK golf courses and anticipates a general release of its product.

Cera

Venture Round in 2022
Cera Care Limited, founded in 2016 and based in London, is a leading provider of digital-first home healthcare services in Europe. The company offers a wide range of care options, including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing services. With over 10,000 carers and nurses, Cera facilitates more than 60,000 in-person appointments daily, utilizing technology to enhance the quality of care while reducing costs. Cera's innovative use of data and machine learning allows caregivers to monitor patients' conditions digitally, predict health changes, and respond swiftly to any deterioration, which has contributed to a significant reduction in hospitalizations. The company has received numerous industry accolades, including recognition as the Most Outstanding Home Care Provider and a top-ten position in the Deloitte Fast 50 for three consecutive years. Cera was co-founded by Dr. Ben Maruthappu MBE and is advised by a board chaired by Sir David Behan, former CEO of the Care Quality Commission.

Distributed

Venture Round in 2022
Distributed is a software development company founded in 2017 and based in London, England. It offers an on-demand Elastic Team platform that enables clients to collaborate with fully managed, globally distributed teams of skilled software engineers. This approach allows organizations to build and maintain software more efficiently, cost-effectively, and with enhanced visibility. The platform leverages proprietary natural language processing and applied machine learning to streamline project development, ensuring rapid delivery of high-quality products and services. By facilitating access to specialist digital talent, Distributed helps clients navigate the challenges of cost and resource scarcity while fostering innovation and growth.

BibliU

Series B in 2022
BibliU Ltd is a software company headquartered in London, UK, with an additional office in New York, that specializes in providing a digital platform for accessing textbooks and educational resources. Founded in 2014, BibliU enables students to access textbooks and other course materials online through various devices, allowing for flexible study options. The company's platform offers features such as offline support, a discovery search tool, and tools for synchronized highlights and comments, enhancing the learning experience and productivity. BibliU collaborates with numerous publishers and open educational resource providers to offer a vast array of digital content, making academic materials more accessible and affordable for colleges and universities.

Neighbourly

Venture Round in 2022
Neighbourly is an award-winning giving platform that helps businesses make a positive impact in their communities by donating volunteer time, money and surplus products, easily.

White Rabbit

Funding Round in 2022
White Rabbit is a plant-based pizza maker.

Dragonfly AI

Series A in 2022
Dragonfly AI is a London-based company founded in 2018 that specializes in a predictive visual analytics platform aimed at optimizing content performance. The platform utilizes artificial intelligence algorithms to analyze and simulate human attention, providing insights into what captures an audience's focus first, whether in digital or physical formats. By generating predictive heatmaps, Dragonfly AI enables organizations to make data-informed decisions that enhance the effectiveness of their content across various channels. This technology helps to increase return on investment by improving engagement and efficiency throughout the design cycle, ultimately allowing brands to better capture and retain customer attention.

Forestreet

Series A in 2022
Forestreet specializes in providing independent advisory services to executive teams, helping them select the right partners to translate digital strategies into commercial success. The company has developed a proprietary database containing over 29,000 global digital change agents, ranging from established leaders to emerging disruptors. Additionally, Forestreet offers a next-generation software-as-a-service platform that democratizes access to market data and insights, eliminating the need for third-party research. Utilizing artificial intelligence, the platform delivers tailored advice through quantitative assessments that identify actionable steps, market trends, and potential disruptors. This comprehensive approach enables clients to effectively identify suitable partners and enhance their digital strategies.

Popsa

Series B in 2022
Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

Sessions

Series A in 2022
Curators of original food, brands and experiences. Bringing non-stop originality to kitchens everywhere. Sessions is a growth platform for original food brands and experiences. Founded in 2019, we're on a mission to bring non-stop originality to every kitchen and food lovers across the UK. Today we have launched and scaled 10 food brands, partnered with 270+ hot kitchens delivering over 3 million orders, launched curated residencies in popular venues such as Mikkeller Brewery and Roundhouse, and are the team, chefs and hands behind the iconic reimagined food hall in Brighton, Sessions @ Shelter Hall. We Manage, Licence & Franchise our food brands alongside creating food tech products such as POS systems and kitchen tech hardware. Who's Hungry?

Picnic Media Limited

Series A in 2021
Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

RwHealth

Series A in 2021
RwHealth is a London-based healthcare analytics company that specializes in leveraging artificial intelligence and machine learning to enhance predictive data and analytics within the healthcare sector. The company utilizes data from both public sector organizations and private firms on a global scale, providing solutions that improve operational efficiencies, health outcomes, and revenue growth for its clients. RwHealth's platform is integral to hospital and healthcare provider operations, facilitating patient flow management and strategic decision-making. With a proven track record, the company has successfully implemented its platform in various public and private healthcare systems, generating over £31 million in efficiency opportunities. RwHealth operates in the UK, US, and Australia, with a continuous emphasis on growth and innovation in healthcare analytics.

Wrisk

Series A in 2021
Wrisk Limited is a London-based company that develops and markets the Wrisk app, a flexible insurance application designed to streamline the management of various insurance needs. Launched in 2015, the app initially focused on contents insurance but has since expanded to cover areas such as motor, travel, health, and professional insurance. It features a unique Wrisk Score, which helps users understand the factors influencing their premiums; this score becomes more accurate as users provide additional information. The app enables customers to manage their insurance policies anytime and anywhere, with immediate effect on any updates made. Wrisk aims to attract both insured individuals and those who have previously avoided insurance, collaborating with partners like BMW, Hiscox, and Bupa to capture existing market share and create new opportunities. The company's approach combines insurance with technology to foster a seamless, mobile-first experience for users.

Distributed

Series A in 2021
Distributed is a software development company founded in 2017 and based in London, England. It offers an on-demand Elastic Team platform that enables clients to collaborate with fully managed, globally distributed teams of skilled software engineers. This approach allows organizations to build and maintain software more efficiently, cost-effectively, and with enhanced visibility. The platform leverages proprietary natural language processing and applied machine learning to streamline project development, ensuring rapid delivery of high-quality products and services. By facilitating access to specialist digital talent, Distributed helps clients navigate the challenges of cost and resource scarcity while fostering innovation and growth.

ContentCal

Series A in 2021
ContentCal allows users to collaborate, share, plan and publish content to drive engagement on social media. Features include tracking performance, creating reports, and getting insight into what works on various channels.

LOKE

Series A in 2021
We deliver brick and mortar retailers full transparency of sales, from initial point of customer contact to the point of purchase through easy to use tools that increase revenue, increase customer engagement and improve staff efficiency. Our product consolidates mobile payments, order ahead and loyalty with a merchant branded smartphone app, a merchant web portal, point-of-sale integrations and secure transaction processing infrastructure. The platform empowers any merchant to replicate the success of programs like the Starbucks mobile payment app, harnessing the power and distribution of mobile to grow their business but at a fraction of the cost and without the years of testing and iteration.

Tailify

Series A in 2021
Tailify is an influencer marketing platform dedicated to enhancing brand marketing through the power of influence. The company combines data analysis with insights from psychology and behavioral science to understand not just consumer actions, but the motivations behind them. This approach enables Tailify to leverage AI and a skilled service team to optimize influencer selection, messaging, and performance measurement, setting it apart from traditional agencies. Tailify's unique team comprises data scientists, marketers, and psychologists who collaborate with customer service professionals to develop, manage, and scale influencer programs for global brands. This multidisciplinary expertise positions Tailify as a leader in the influencer marketing space.

Neighbourly

Series A in 2021
Neighbourly is an award-winning giving platform that helps businesses make a positive impact in their communities by donating volunteer time, money and surplus products, easily.

Doctify

Series B in 2021
Doctify Limited operates an online platform that enables patients to search, compare, and book appointments with a wide range of healthcare specialists, including doctors in various fields such as cardiology, dermatology, and pediatrics. Founded in 2014 and headquartered in London, the platform allows users to filter their searches based on specialties, location, and availability, enhancing the ease of finding suitable medical care. Additionally, Doctify provides healthcare professionals with tools to manage their practices effectively, including features for collecting and displaying reviews, receiving peer recommendations, and minimizing appointment no-shows through automated reminders. The company has expanded into multiple markets and focuses on enhancing the patient experience by facilitating meaningful feedback and insights into healthcare services.

efoldi

Venture Round in 2020
efoldi is a manufacturer of folding, compact mobility scooters. They invent, design, and manufactures innovative products. All created to improve convenience, efficiency, quality (and enjoyment) of life by enabling easy mobility. Their mission is to build an iconic brand for people with reduced mobility symbolizing freedom, fashion, and fun. The eFOLDi scooter is the very first of many smart products they brought to life, which is a fortunate U-turn of two unfortunate events in the lives of my father and myself. The company was founded in 2009 and is based in London, England.

Thriva

Series A in 2020
Thriva Limited is a London-based company that specializes in at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva manufactures blood analyzers and testing kits, which include lancets for finger-pricking, collection tubes, and prepaid envelopes for returning samples. The kits test various health indicators such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. Thriva operates an online subscription platform that allows users to analyze, compare, and monitor their health regularly. Test results are processed by a partner laboratory and reviewed by an in-house doctor. In addition to providing results, Thriva offers guidance to users on areas for improvement in their health.

BibliU

Series A in 2020
BibliU Ltd is a software company headquartered in London, UK, with an additional office in New York, that specializes in providing a digital platform for accessing textbooks and educational resources. Founded in 2014, BibliU enables students to access textbooks and other course materials online through various devices, allowing for flexible study options. The company's platform offers features such as offline support, a discovery search tool, and tools for synchronized highlights and comments, enhancing the learning experience and productivity. BibliU collaborates with numerous publishers and open educational resource providers to offer a vast array of digital content, making academic materials more accessible and affordable for colleges and universities.

DiffusionData

Series A in 2020
DiffusionData is a technology company that specializes in creating intelligent real-time applications for a diverse range of industries, including financial services, e-gaming, social gaming, and digital media. The company's platform is designed for enterprise-grade data distribution, offering real-time, two-way, and delta data streaming capabilities. By securely consuming data from any source, DiffusionData organizes and hyper-personalizes granular information to enhance user experiences across devices, regardless of connectivity or location. Its innovative real-time event broker employs intelligent queuing and a patented delta-streaming protocol, which significantly reduces bandwidth costs by transmitting only the necessary data. This approach allows clients to optimize their application data and deliver services at scale and speed.

Cera

Debt Financing in 2020
Cera Care Limited, founded in 2016 and based in London, is a leading provider of digital-first home healthcare services in Europe. The company offers a wide range of care options, including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing services. With over 10,000 carers and nurses, Cera facilitates more than 60,000 in-person appointments daily, utilizing technology to enhance the quality of care while reducing costs. Cera's innovative use of data and machine learning allows caregivers to monitor patients' conditions digitally, predict health changes, and respond swiftly to any deterioration, which has contributed to a significant reduction in hospitalizations. The company has received numerous industry accolades, including recognition as the Most Outstanding Home Care Provider and a top-ten position in the Deloitte Fast 50 for three consecutive years. Cera was co-founded by Dr. Ben Maruthappu MBE and is advised by a board chaired by Sir David Behan, former CEO of the Care Quality Commission.

Pasta Evangelists

Series B in 2020
Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes accompanied by Italian sauces. Catering to affluent food enthusiasts, the company provides a diverse range of handmade pasta options, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragu. Utilizing fresh, local ingredients, Pasta Evangelists aims to bring restaurant-quality pasta to homes across the United Kingdom, allowing customers to enjoy authentic Italian flavors with the convenience of quick preparation. The company offers recipe boxes that make it easy for consumers to create gourmet meals in minutes.

Cera

Funding Round in 2020
Cera Care Limited, founded in 2016 and based in London, is a leading provider of digital-first home healthcare services in Europe. The company offers a wide range of care options, including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing services. With over 10,000 carers and nurses, Cera facilitates more than 60,000 in-person appointments daily, utilizing technology to enhance the quality of care while reducing costs. Cera's innovative use of data and machine learning allows caregivers to monitor patients' conditions digitally, predict health changes, and respond swiftly to any deterioration, which has contributed to a significant reduction in hospitalizations. The company has received numerous industry accolades, including recognition as the Most Outstanding Home Care Provider and a top-ten position in the Deloitte Fast 50 for three consecutive years. Cera was co-founded by Dr. Ben Maruthappu MBE and is advised by a board chaired by Sir David Behan, former CEO of the Care Quality Commission.

Coniq

Private Equity Round in 2020
Coniq operates as a customer engagement and loyalty platform designed for shopping malls, outlets, and retail brands. Its platform, known as IQ, offers a streamlined approach to enhancing revenue by enabling businesses to understand and engage with customers in real-time through personalized experiences across various channels. Coniq's technology facilitates the issuance of coupons, vouchers, and loyalty cards across both physical and digital media, while also tracking online marketing efforts to monitor in-store spending. This comprehensive engagement strategy supports over £1 billion in annual sales for its clients and serves more than 20 million consumers across 1,800 brands in 24 countries.

Popsa

Series A in 2019
Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

Thriva

Series A in 2019
Thriva Limited is a London-based company that specializes in at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva manufactures blood analyzers and testing kits, which include lancets for finger-pricking, collection tubes, and prepaid envelopes for returning samples. The kits test various health indicators such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. Thriva operates an online subscription platform that allows users to analyze, compare, and monitor their health regularly. Test results are processed by a partner laboratory and reviewed by an in-house doctor. In addition to providing results, Thriva offers guidance to users on areas for improvement in their health.

MORI

Series A in 2019
MORI is a sustainable babywear brand that operates an e-commerce platform specializing in clothing and essentials for infants and toddlers. The company offers a range of products made from organic cotton and bamboo, designed specifically for sensitive skin. MORI emphasizes the use of unique fabrics that are soft and hygienic, ensuring that the clothing is safe for young children. By adopting a direct-to-consumer model, MORI aims to provide affordable, high-quality babywear while disrupting the traditional retail market.

Blu Wireless

Venture Round in 2019
Blu Wireless Technology is a Silicon IP company specializing in the development of 60GHz baseband technology aimed at enhancing WiGig and 4G backhaul applications. The company focuses on creating high-bandwidth communication systems tailored for the telecom and semiconductor markets, enabling clients to efficiently establish 5G infrastructure. Blu Wireless offers its technology as a complete System IP solution, capable of delivering data rates exceeding multiple Gbps over distances greater than 300 meters. With expertise in mmWave silicon IP and a deep understanding of market demands, Blu Wireless provides partners and customers with reliable solutions that stand out in a competitive landscape while remaining cost-effective and timely.

Imagen

Series B in 2019
Imagen Ltd specializes in media archive management solutions, providing tools for content owners to manage, search, and distribute their media libraries effectively. Its offerings include Imagen2, a comprehensive media asset management and publishing system; ImagenCloud, a cloud-based platform for video and image management; and Orbital, a system designed for compliance recording. The company serves a diverse clientele, including the Ministry of Defence, The Police, the BBC, ITN, the Imperial War Museum, British Telecom, and British Pathe. Founded in 1991 and based in Willingham, United Kingdom, Imagen was previously known as Cambridge Imaging Systems Limited before rebranding in August 2015. The company's modular enterprise video platform supports businesses of all sizes in monetizing their media archives.

HeadBox

Series B in 2018
HeadBox is an online marketplace that connects corporate and SME bookers with owners of creative and inspiring event spaces across the UK. The platform simplifies the event planning process by allowing users to search for, book, and pay for venues online, catering to a variety of events such as workshops, meetings, product launches, and corporate parties. By providing a seamless experience, HeadBox helps clients save time and effort in organizing their events, making it easier to find suitable spaces for their needs.

Pasta Evangelists

Series A in 2018
Pasta Evangelists Limited is a London-based company founded in 2016 that specializes in producing and delivering fresh pasta dishes accompanied by Italian sauces. Catering to affluent food enthusiasts, the company provides a diverse range of handmade pasta options, such as lobster tortelloni, pappardelle with Tuscan wild boar ragu, and malloreddus with Italian sausage ragu. Utilizing fresh, local ingredients, Pasta Evangelists aims to bring restaurant-quality pasta to homes across the United Kingdom, allowing customers to enjoy authentic Italian flavors with the convenience of quick preparation. The company offers recipe boxes that make it easy for consumers to create gourmet meals in minutes.

MWS Technology

Series A in 2018
MWS Technology Limited specializes in developing innovative technology solutions aimed at enhancing vocational training and employability. The company offers the Aptem platform, which provides comprehensive tools for apprenticeships, study programs, and outplacement services. This platform features functionalities such as employee and employer engagement, recruitment and candidate management, e-signatures, course creation, e-learning delivery, virtual classrooms, and progress tracking and reporting. Additionally, MWS Technology develops the MyWorkSearch platform, which focuses on employability and job-seeking through case management and a dedicated portal. Founded in 2009 and based in London, the company aims to empower individuals by equipping them with the necessary skills to secure fulfilling employment and advance in their careers. MWS Technology was previously known as MyWorkSearch Limited before changing its name in January 2016.

Popsa

Seed Round in 2018
Popsa is a rapidly growing consumer app that specializes in creating personalized photobooks and other products through the use of generative AI technology. By analyzing data contained in users' photos, Popsa simplifies the personalization process, allowing users to create meaningful products without the usual complexities. The app, available on both iOS and Android in 12 languages, has attracted over 8 million users and processes around 18,000 orders weekly, peaking at 80,000 during the fourth quarter. With its strongest markets in France and the US, Popsa's revenue reflects a diverse international customer base, with only 15% originating from the UK. The company aims to help individuals reflect on their life experiences and relationships through their photos, aspiring to become a global platform that encompasses all of life's moments, both joyful and challenging.

Cera

Series A in 2018
Cera Care Limited, founded in 2016 and based in London, is a leading provider of digital-first home healthcare services in Europe. The company offers a wide range of care options, including elderly care, palliative care, respite care, post-discharge care, dementia care, and private nursing services. With over 10,000 carers and nurses, Cera facilitates more than 60,000 in-person appointments daily, utilizing technology to enhance the quality of care while reducing costs. Cera's innovative use of data and machine learning allows caregivers to monitor patients' conditions digitally, predict health changes, and respond swiftly to any deterioration, which has contributed to a significant reduction in hospitalizations. The company has received numerous industry accolades, including recognition as the Most Outstanding Home Care Provider and a top-ten position in the Deloitte Fast 50 for three consecutive years. Cera was co-founded by Dr. Ben Maruthappu MBE and is advised by a board chaired by Sir David Behan, former CEO of the Care Quality Commission.
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