Learfield
Learfield is a prominent player in the college athletics sector, with a history spanning over four decades. The company manages multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas, supporting athletic departments at various competitive levels. As the title sponsor of the Learfield Directors’ Cup, it underscores its commitment to enhancing collegiate sports. Learfield offers a wide range of services to its partners, including professional concessions, ticket sales, branding, licensing and trademark consulting, as well as digital and social media expertise. Additionally, the company aids in campuswide business and sponsorship development and provides advanced venue and technology systems through its affiliated companies.
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Past deals in Ticketing
Paciolan
Acquisition in 2017
Paciolan, founded in 1980, specializes in providing automated ticketing solutions for sports and entertainment venues. The company offers a comprehensive suite of services that includes ticketing, fundraising, marketing, and analytics, enabling venues to enhance their customer relationships and optimize revenue potential. Paciolan's platform facilitates online and mobile ticket purchases, while also integrating in-event engagement tools and social media technologies to foster user interaction and re-engagement. With over three decades of experience, Paciolan positions itself as a technology leader in the ticketing industry, dedicated to helping venues fill empty seats and connect more intimately with their customers.
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