TruU

TruU, Inc. is a technology company that specializes in identity and access management solutions, focusing on enhancing security through innovative methods. Founded in 2017 and headquartered in Palo Alto, California, with additional offices in Denver and Boulder, Colorado, TruU develops a continuous-learning platform that utilizes artificial intelligence and machine learning to authenticate users based on their behavior, interactions, and biometrics. The platform employs a security model known as Continuous Adaptive Trust, which continuously validates user identity and access in real-time, rather than solely at the point of login. This approach not only eliminates the need for traditional usernames and passwords but also enhances security by using biometric and behavioral signatures. TruU's solutions are deployed by Fortune 500 companies to reduce fraud and improve operational efficiency, providing a passwordless login experience for various applications and securing access to physical assets such as buildings and restricted areas. The company aims to lower identity management costs while significantly improving the cybersecurity posture of enterprises.