TruU

TruU, Inc. specializes in identity and access management solutions, providing a platform that integrates artificial intelligence and machine learning to authenticate users based on their behavior, interactions, and biometric data. Founded in 2017 and headquartered in Palo Alto, California, with additional offices in Denver and Boulder, Colorado, TruU aims to eliminate traditional username and password systems in favor of more secure biometric and behavioral signatures. The company offers Continuous Adaptive Trust (TCAT), a security framework that continuously validates user identity and access based on real-time behavioral, environmental, and device parameters. This innovative approach is deployed by Fortune 500 companies to enhance security while reducing fraud and operational friction. TruU's solutions also facilitate passwordless access to both digital platforms and physical spaces, thereby lowering the costs associated with identity management while significantly improving cybersecurity for enterprises.