Banzai International, founded in 2015, is a SaaS company based in Seattle, Washington, with an additional office in Cary, North Carolina. It operates an online platform that specializes in event marketing automation. Banzai, its primary product, is designed for field marketing teams to discover, market, and automate professional event outreach, thereby increasing registrations. The platform also facilitates connections among professionals through global B2B events, enhancing educational opportunities. Banzai serves over 100 clients, including prominent companies like Adobe and Dell Technologies, by providing marketing automation solutions for webinars and events. Its offerings help marketers grow their audience and create more engaging experiences, ultimately driving business expansion.
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
Vidello
Acquisition in 2024
Vidello is a developer of a cloud-based video management and hosting platform that provides online businesses with essential tools for marketing and hosting videos. The platform enables instant streaming, A/B split testing, and advanced video analytics, allowing users to enhance their video marketing strategies. By offering a comprehensive video hosting and marketing suite, Vidello helps businesses increase sales, improve customer experiences, and build more effective operations through the use of video content.
OpenReel
Acquisition in 2024
OpenReel is a developer of a remote video creation platform designed to assist enterprises, media, and entertainment companies in producing high-quality video content from over 125 countries. The platform allows teams to direct and capture high-definition video using a user's phone, which can be customized to align with branding needs. This technology streamlines the traditionally resource-intensive process of in-person video shoots, enabling businesses of all sizes to improve internal communication, create influencer content, and gather client testimonials. By providing a comprehensive solution for video editing and creation, OpenReel empowers organizations to scale their content production efforts efficiently, affordably, and sustainably.
Demio
Acquisition in 2021
Demio is a user-friendly webinar platform that focuses on helping marketers engage and convert their audiences through live interactions. The platform offers a range of features designed to enhance lead generation, demand generation, user activation, customer engagement, and brand awareness. By streamlining the setup process, Demio enables marketers to conduct effective webinars with minimal hassle, making it easier to connect with potential customers and drive business growth.
High Attendance
Acquisition in 2020
High Attendance is a cloud-based enterprise event management solution that specializes in virtual and hybrid events. The company offers a centralized platform designed to assist businesses in managing corporate events, generating leads, and streamlining marketing processes. High Attendance enables event managers to efficiently create and organize events, deliver customizable invitations to attendees, and import client information directly into the system, thereby enhancing overall business operations.
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