Felix Capital

Felix Capital, established in 2014, is a London-based venture capital firm that invests in early-stage, digital lifestyle-focused companies. It operates at the intersection of technology and creativity, backing authentic brands, platforms, and enabling software technologies in the consumer, media, and technology sectors. Felix Capital typically invests between $0.5 million to $5 million per round, with a focus on Europe and the United States. The firm seeks to support entrepreneurs with innovative ideas, helping them build category-leading companies that stand out and drive change in the digital lifestyle space.

Angela Chou

Investor

Julien Codorniou

Investor

Frederic Court

Co-Founder, Investor and Managing Partner

Leslie Gabb

Finance Partner

Maria Auersperg de Lera

Investor

Susan Lin

Investor

Sophie Luck

Investor

Antoine Nussenbaum

Co-Founder, Investor and Partner

Sarah Shanfield

Investor

Willian Shiang

COO

Past deals in FMCG

Holy

Venture Round in 2025
Holy is a company dedicated to revolutionizing the soft drink industry by offering powder-based beverages. Their product lineup includes HOLY Energy and HOLY Iced Tea, both designed to be sugar-free and sustainably packaged. Holy emphasizes delivering a unique taste experience while promoting social responsibility. The company provides a diverse range of flavors and options, catering to various customer preferences, and actively seeks to engage individuals interested in joining their team.

Violette_FR

Series B in 2024
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Pure Pet Food

Venture Round in 2024
Pure Pet Food is a producer of healthy, human-grade pet meals, specializing in dehydrated and freeze-dried pet food. The company focuses on creating low-processed, natural recipes designed for pets with sensitivities and ailments. By gently dehydrating ingredients using warm air to remove moisture, Pure Pet Food preserves the nutritional integrity of its products. This approach allows pet owners to access a variety of fresh and unprocessed meal options for their pets at affordable prices, promoting better health and well-being for animals.

Everdrop

Series B in 2022
Everdrop GmbH, founded in 2019 and based in Munich, Germany, specializes in the manufacturing of sustainable cleaning products. The company offers a range of plastic-free packaged cleanser tablets, reusable spray bottles, and vegan natural cosmetics, all designed to minimize the use of disposable plastic and unnecessary chemicals. Everdrop's products enable consumers to create an eco-friendly household by providing convenient solutions for cleaning various surfaces, including kitchens and bathrooms. By focusing on sustainability and simplicity, Everdrop aims to promote a more responsible approach to household cleaning.

Violette_FR

Seed Round in 2021
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Lick

Series A in 2021
Lick is a home decor brand focused on simplifying the process of transforming living spaces. The company manufactures a range of products, including durable and low-odor paints, artisan wallpaper, and stick-on samples that allow customers to visualize their choices effectively. Additionally, Lick offers easy-to-use tools and sustainable decor supplies to facilitate redecorating efforts. The brand also provides support services, such as color consultations, to enhance the customer experience and ensure successful home transformations. By prioritizing ease and customer satisfaction, Lick aims to make home decor accessible and enjoyable for everyone.

Everdrop

Seed Round in 2021
Everdrop GmbH, founded in 2019 and based in Munich, Germany, specializes in the manufacturing of sustainable cleaning products. The company offers a range of plastic-free packaged cleanser tablets, reusable spray bottles, and vegan natural cosmetics, all designed to minimize the use of disposable plastic and unnecessary chemicals. Everdrop's products enable consumers to create an eco-friendly household by providing convenient solutions for cleaning various surfaces, including kitchens and bathrooms. By focusing on sustainability and simplicity, Everdrop aims to promote a more responsible approach to household cleaning.

Lick

Seed Round in 2020
Lick is a home decor brand focused on simplifying the process of transforming living spaces. The company manufactures a range of products, including durable and low-odor paints, artisan wallpaper, and stick-on samples that allow customers to visualize their choices effectively. Additionally, Lick offers easy-to-use tools and sustainable decor supplies to facilitate redecorating efforts. The brand also provides support services, such as color consultations, to enhance the customer experience and ensure successful home transformations. By prioritizing ease and customer satisfaction, Lick aims to make home decor accessible and enjoyable for everyone.

YFood

Series B in 2020
YFood is a food-tech startup focused on creating innovative food solutions tailored for modern lifestyles. The company specializes in the production of convenient meal alternatives, including ready-to-drink nutritional beverages, drink powders, and bars. YFood's products are designed to offer balanced nutrition by incorporating essential proteins, vitamins, minerals, omega fatty acids, and fiber, providing a healthy alternative to traditional junk food. These offerings aim to supply consumers with sustained energy throughout the day, meeting the demands of a fast-paced lifestyle while prioritizing nutritional value.

Frichti

Series B in 2017
Frichti is a French grocery delivery service established in 2015, initially offering homemade meals without preservatives or additives for delivery within 15 minutes in Paris. In 2018, the company expanded its business model to create a 'new gen supermarket', providing over 2,000 product references including fresh produce, meats, dairy, and household essentials, sourced directly from producers at affordable prices. Today, Frichti delivers groceries within 15 minutes to customers in Paris, Lyon, Lille, Bordeaux, and Brussels via its 'fresh food darkstores', with all products carefully selected and ordered directly from producers through its web-based ordering platform.
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