Felix Capital

Founded in London in 2014, Felix Capital is a venture capital firm focusing on the intersection of technology and creativity. It invests in digital lifestyle, authentic brands, platforms, and enabling software technologies across Europe and the United States. The firm supports entrepreneurs with innovative ideas, aiming to build category-leading companies.

Angela Chou

Investor

Frederic Court

Founder and Managing Partner

Leslie Gabb

Finance Partner

Susan Lin

Partner

Grita Loebsack

Investor

Past deals in FMCG

Holy

Venture Round in 2025
Holy is a company dedicated to revolutionizing the soft drink industry by offering powder-based beverages. Their product lineup includes HOLY Energy and HOLY Iced Tea, both designed to be sugar-free and sustainably packaged. Holy emphasizes delivering a unique taste experience while promoting social responsibility. The company provides a diverse range of flavors and options, catering to various customer preferences, and actively seeks to engage individuals interested in joining their team.

Violette

Series B in 2024
Violette is a skincare and cosmetics company that offers a range of products including makeup, hair care, and skincare. Its products are vegan, cruelty-free, and environmentally conscious, aiming to empower users to express their individuality while embracing natural beauty.

Pure Pet Food

Venture Round in 2024
Pure Pet Food is a producer of healthy, human-grade pet meals, specializing in dehydrated and freeze-dried pet food. The company focuses on creating low-processed, natural recipes designed for pets with sensitivities and ailments. By gently dehydrating ingredients using warm air to remove moisture, Pure Pet Food preserves the nutritional integrity of its products. This approach allows pet owners to access a variety of fresh and unprocessed meal options for their pets at affordable prices, promoting better health and well-being for animals.

AllPlants

Venture Round in 2023
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.

Everdrop

Series B in 2022
Everdrop GmbH, founded in 2019 and based in Munich, Germany, specializes in the manufacturing of sustainable cleaning products. The company offers a range of plastic-free packaged cleanser tablets, reusable spray bottles, and vegan natural cosmetics, all designed to minimize the use of disposable plastic and unnecessary chemicals. Everdrop's products enable consumers to create an eco-friendly household by providing convenient solutions for cleaning various surfaces, including kitchens and bathrooms. By focusing on sustainability and simplicity, Everdrop aims to promote a more responsible approach to household cleaning.

AllPlants

Series B in 2021
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.

Lick

Series A in 2021
Lick is a home decor brand focused on transforming homes with ease. It offers durable, low-odor paints, artisan wallpaper, stick-on samples, user-friendly tools, sustainable supplies, and support services such as color consultants.

Violette

Seed Round in 2021
Violette is a skincare and cosmetics company that offers a range of products including makeup, hair care, and skincare. Its products are vegan, cruelty-free, and environmentally conscious, aiming to empower users to express their individuality while embracing natural beauty.

Everdrop

Seed Round in 2021
Everdrop GmbH, founded in 2019 and based in Munich, Germany, specializes in the manufacturing of sustainable cleaning products. The company offers a range of plastic-free packaged cleanser tablets, reusable spray bottles, and vegan natural cosmetics, all designed to minimize the use of disposable plastic and unnecessary chemicals. Everdrop's products enable consumers to create an eco-friendly household by providing convenient solutions for cleaning various surfaces, including kitchens and bathrooms. By focusing on sustainability and simplicity, Everdrop aims to promote a more responsible approach to household cleaning.

Lick

Seed Round in 2020
Lick is a home decor brand focused on transforming homes with ease. It offers durable, low-odor paints, artisan wallpaper, stick-on samples, user-friendly tools, sustainable supplies, and support services such as color consultants.

YFood

Series B in 2020
YFood is a food-tech startup focused on creating innovative food solutions tailored for modern lifestyles. The company specializes in the production of convenient meal alternatives, including ready-to-drink nutritional beverages, drink powders, and bars. YFood's products are designed to offer balanced nutrition by incorporating essential proteins, vitamins, minerals, omega fatty acids, and fiber, providing a healthy alternative to traditional junk food. These offerings aim to supply consumers with sustained energy throughout the day, meeting the demands of a fast-paced lifestyle while prioritizing nutritional value.

AllPlants

Series A in 2018
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.

Frichti

Series B in 2017
Frichti is a French grocery delivery service established in 2015, initially offering homemade meals without preservatives or additives for delivery within 15 minutes in Paris. In 2018, the company expanded its business model to create a 'new gen supermarket', providing over 2,000 product references including fresh produce, meats, dairy, and household essentials, sourced directly from producers at affordable prices. Today, Frichti delivers groceries within 15 minutes to customers in Paris, Lyon, Lille, Bordeaux, and Brussels via its 'fresh food darkstores', with all products carefully selected and ordered directly from producers through its web-based ordering platform.

AllPlants

Seed Round in 2017
AllPlants Ltd. is a London-based company established in 2016 that specializes in preparing and delivering vegan meal packages across the United Kingdom. The company offers a diverse menu featuring dishes from Asian, Italian, and Middle Eastern cuisines. AllPlants focuses on providing convenient, healthy, and sustainable meal options, with its frozen meals being handmade to ensure essential nutrients are preserved. The company is committed to environmentally friendly practices, utilizing packaging that is 100% recyclable, partly compostable, and mostly reusable. By delivering these carefully crafted meals directly to customers' doorsteps, AllPlants aims to promote a plant-based lifestyle that benefits both individuals and the planet.
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