Felix Capital

Felix Capital, established in 2014, is a London-based venture capital firm that invests in early-stage, digital lifestyle-focused companies. It operates at the intersection of technology and creativity, backing authentic brands, platforms, and enabling software technologies in the consumer, media, and technology sectors. Felix Capital typically invests between $0.5 million to $5 million per round, with a focus on Europe and the United States. The firm seeks to support entrepreneurs with innovative ideas, helping them build category-leading companies that stand out and drive change in the digital lifestyle space.

Angela Chou

Investor

Frederic Court

Co-Founder, Investor and Managing Partner

Leslie Gabb

Finance Partner

Maria Auersperg de Lera

Investor

Susan Lin

Investor

Antoine Nussenbaum

Co-Founder, Investor and Partner

Sarah Shanfield

Investor

Willian Shiang

COO

Past deals in Publishing

Agave Games

Series A in 2024
Agave Games is a mobile games publishing company that focuses on and specializes in the casual puzzle genre to offer fun gaming experiences. Its product-centered publishing approach includes development cycles from ideation to the end product, guide development studios, and product evaluation.

Agave Games

Seed Round in 2022
Agave Games is a mobile games publishing company that focuses on and specializes in the casual puzzle genre to offer fun gaming experiences. Its product-centered publishing approach includes development cycles from ideation to the end product, guide development studios, and product evaluation.

Papier

Series C in 2022
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Moonbug

Venture Round in 2020
Moonbug Entertainment Limited is a global entertainment company that specializes in creating and distributing engaging digital content for children, particularly preschoolers. Founded in 2018 and headquartered in London, with an office in Los Angeles, the company aims to inspire and educate young audiences through its diverse offerings. Moonbug produces and publishes thousands of minutes of video and audio content each month, available on platforms such as YouTube, Netflix, and Amazon. The company focuses on themes of compassion, empathy, and resilience, providing valuable storytelling that expands children's worlds and minds.

Moonbug

Series A in 2018
Moonbug Entertainment Limited is a global entertainment company that specializes in creating and distributing engaging digital content for children, particularly preschoolers. Founded in 2018 and headquartered in London, with an office in Los Angeles, the company aims to inspire and educate young audiences through its diverse offerings. Moonbug produces and publishes thousands of minutes of video and audio content each month, available on platforms such as YouTube, Netflix, and Amazon. The company focuses on themes of compassion, empathy, and resilience, providing valuable storytelling that expands children's worlds and minds.

Goop

Series C in 2018
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Papier

Series A in 2017
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Goop

Series B in 2016
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Goop

Series A in 2015
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

The Business of Fashion

Series A in 2015
The Business of Fashion Ltd. is an online platform that serves as a vital resource for fashion creatives, executives, and entrepreneurs both in the United Kingdom and internationally. Established in 2007 and headquartered in London, the company provides comprehensive business intelligence on emerging designers, disruptive technologies, and global brands. It has amassed a significant global following, operating in over 200 countries and territories, and is widely regarded as an essential daily read for industry professionals. The platform is noted for its invaluable insights and analysis, making it an indispensable tool for those involved in the fashion sector.
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