Anu Duggal

Founding Partner

Emily Powers

Investor and Senior Associate

Adrianna Samaniego

Partner

Past deals in Beauty

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Prismpop

Seed Round in 2022
PrismPop, Inc. is a social commerce platform focused on the beauty industry, facilitating the discovery of personalized beauty products through a mobile interface. Launched in 2018 and based in Pasadena, California, the platform fosters an online beauty community where users can engage with content and connect with third-party manufacturers to explore a variety of products and services tailored to their individual preferences.

Boss Beauties

Seed Round in 2022
Boss Beauties is a company dedicated to empowering women and girls, particularly women of color, by providing resources and support for career development. The organization focuses on financial literacy through networking, learning, coaching, and mentoring, helping individuals build essential skills for personal and professional growth. Additionally, Boss Beauties offers a platform that features impact programs, engaging content, and consumer products designed to inspire the next generation of female leaders. One of its innovative approaches includes an NFT collection, which further enables women to shape their careers and foster a sense of community among aspiring professionals. Through these initiatives, Boss Beauties aims to elevate and inspire women, creating opportunities for success in various fields.

VIOLETTE_FR

Seed Round in 2021
VIOLETTE FR is a multi-category line that includes skincare, hair, and makeup made with safe and effective vegan and cruelty-free ingredients. Its goal is to celebrate individuality while instilling the French mentality of celebrating imperfection.

Ceremonia

Pre Seed Round in 2020
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

RadSwan

Seed Round in 2019
RadSwan is a consumer goods company that specializes in providing hair fashion design for black women. The company features a is a socially conscious brand targeting the hair care and protective styling needs of black women with natural hair.

Live Tinted

Seed Round in 2019
Live Tinted is a digital community focused on the representation of all the shades in between. Despite incredible change and moves towards more diversity, many women and others still felt they were missed or looked over even in these progressive beauty spaces. They created TINTED & wanted to reach those people, to hear what they felt was missing, and to learn how they wanted to be represented authentically. They want to share the importance of a strong personal identity in order to build out their niche presence in beauty as part of the normal standard – to be seen as fully immersed, and no longer as a token or a checkmark. The company was founded in 2018 and is headquartered in Los Angeles, California.

Winky Lux

Seed Round in 2017
Winky Lux is a New York-based company established in 2015 that specializes in the manufacture of color cosmetic products. The brand offers a diverse range of items, including lip kits, shadow palettes, lipsticks, complexion powders, whipped creams, and blushes, all made from high-quality, cruelty-free ingredients. Winky Lux emphasizes non-toxic formulations that are free from parabens and phthalates, ensuring a commitment to sustainability and ethical practices. The company markets its products both online and through various retailers, allowing it to provide luxury cosmetics at accessible prices. With a focus on unique and vibrant colors, Winky Lux aims to create standout products that appeal to consumers looking for high-quality cosmetics.
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