Innovid
Acquisition in 2024
Innovid is an independent omni-channel advertising and analytics platform designed specifically for television. The company offers a comprehensive software solution that enables advertisers to personalize, deliver, and measure innovative advertising experiences across various devices and media outlets. Its services encompass ad serving, measurement, and creative optimization for TV advertisements, catering to advertisers, publishers, and media agencies. With a strong presence in the U.S., Canada, EMEA, APAC, and LATAM, Innovid focuses on enhancing the effectiveness of TV advertising by providing tools that facilitate the creation and analysis of ads in connected TV, mobile TV, and desktop environments.
Drishyam.ai
Acquisition in 2022
Drishyam.ai specializes in enhancing customer support through its advanced image recognition technology. The company's platform leverages deep learning and artificial intelligence to automate the product identification process, enabling enterprises to streamline operations and improve efficiency. By facilitating accurate troubleshooting and quick identification of products, Drishyam.ai aims to reduce support costs for businesses, ultimately simplifying the customer support experience.
Protected Media
Acquisition in 2021
Protected Media Ltd. is a leading provider of digital advertising solutions, specializing in ad fraud prevention and detection. Established in 2014 and headquartered in Petah Tikva, Israel, with an additional office in New York, the company offers an anti-fraud solution that helps brands identify and block malicious bots, ensuring that display, mobile, and video ads reach genuine audiences. Protected Media's product suite leverages advanced cybersecurity methodologies to deliver comprehensive protection against sophisticated ad fraud threats. Its patented solution for Connected TV (CTV) employs a unique three-way authentication system to verify the integrity of transactions across the CTV supply chain. Serving over 100 global clients, including supply-side platforms, demand-side platforms, networks, publishers, and advertisers, Protected Media is recognized for its ability to enhance advertising security and optimize the effectiveness of digital marketing campaigns.
Spongecell
Acquisition in 2018
Spongecell, Inc. is an advertising technology company based in New York City, founded in 2006. It specializes in designing and developing tools and services that enhance digital advertising, with a focus on transforming traditional banner ads into interactive formats that incorporate features such as video, mapping, and social media integration. Spongecell offers a Creative Management Platform that enables brand advertisers to create personalized ad experiences at scale, utilizing intelligent data integrations and decision-making tools. This platform allows marketers to deliver engaging content across various devices and formats, including display, mobile, and video, ultimately driving performance and return on investment. As of January 2018, Spongecell operates as a subsidiary of Simplicity Marketing Ltd.
Encore Media Metrics
Acquisition in 2016
Encore Media Metrics provides advanced media measurement, attribution and reporting as a service to agencies and brands seeking better metrics and greater efficiency. Leveraging proprietary IP and a decade of media management, Encore provides better reports and deeper insights into interactive campaigns, while reducing the cost and complexity of media measurement.
Device[9]
Acquisition in 2015
Device[9] is a technology company focusing on German privacy standard-compliant recognition capabilities with market-leading accuracy. It is shortlisted for the i-com Global Data Venture Challenge Award 2015 for leveraging value from marketing data and measurement. The proprietary technologies and products are designed to be highly scalable,
quick to integrate, and easily enabling real-time decisions to drive performance.