Flashtalking is a leading global independent ad server and analytics technology company based in London, United Kingdom. It specializes in data-driven advertising management, offering a platform that enables real-time personalization and effectiveness analysis of digital advertising. Flashtalking's innovative products and services support advertisers in creating, activating, and measuring data-driven campaigns across various channels, including desktop, mobile, and connected television. The company distinguishes itself with unique cookieless tracking, data orchestration, and algorithmic multi-touch attribution, providing actionable insights and creative relevance. By integrating expertise and a comprehensive partner ecosystem, Flashtalking empowers sophisticated global brands to enhance engagement and optimize return on investment in their digital marketing efforts.
Innovid is an independent omni-channel advertising and analytics platform designed specifically for television. The company offers a comprehensive software solution that enables advertisers to personalize, deliver, and measure innovative advertising experiences across various devices and media outlets. Its services encompass ad serving, measurement, and creative optimization for TV advertisements, catering to advertisers, publishers, and media agencies. With a strong presence in the U.S., Canada, EMEA, APAC, and LATAM, Innovid focuses on enhancing the effectiveness of TV advertising by providing tools that facilitate the creation and analysis of ads in connected TV, mobile TV, and desktop environments.
Drishyam.ai
Acquisition in 2022
Drishyam.ai specializes in enhancing customer support through its advanced image recognition technology. The company's platform leverages deep learning and artificial intelligence to automate the product identification process, enabling enterprises to streamline operations and improve efficiency. By facilitating accurate troubleshooting and quick identification of products, Drishyam.ai aims to reduce support costs for businesses, ultimately simplifying the customer support experience.
Protected Media
Acquisition in 2021
Protected Media Ltd. is a digital advertising solutions provider focused on ad fraud prevention and detection. Founded in 2014 and headquartered in Petah Tikva, Israel, with an additional office in New York, the company offers an anti-fraud solution that enables users to identify and block bots, thereby protecting brands and ensuring that digital ads are visible to real audiences. Its product suite includes ProtectedTV, a patent-pending solution for connected TV (CTV) that employs three-way authentication and verification technology, enhancing transaction validity across the CTV supply chain. Accredited by the Media Rating Council for detecting and filtering general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), Protected Media utilizes advanced cyber methodologies to safeguard its clients from evolving threats. The company serves over 100 global customers, including supply-side platforms, demand-side platforms, networks, publishers, and advertisers, providing them with the necessary tools to enhance advertising security and optimize their digital marketing efforts.
Spongecell
Acquisition in 2018
Spongecell, Inc. is an advertising technology company based in New York that specializes in creating and managing personalized digital advertisements. Founded in 2006, the company transforms traditional banner ads into interactive formats that can incorporate video, social media, and other engaging features. Its Creative Management Platform enables brands to develop unique ad experiences across display, mobile, and video platforms, leveraging intelligent data integrations and decision-making tools. By streamlining the creative process, Spongecell empowers advertisers and their agencies to execute effective online campaigns that enhance brand engagement and drive performance. The company has received recognition for its innovative approach to programmatic advertising and operates as a subsidiary of Simplicity Marketing Ltd.
Encore Media Metrics
Acquisition in 2016
Encore Media Metrics provides advanced media measurement, attribution and reporting as a service to agencies and brands seeking better metrics and greater efficiency. Leveraging proprietary IP and a decade of media management, Encore provides better reports and deeper insights into interactive campaigns, while reducing the cost and complexity of media measurement.
Device[9]
Acquisition in 2015
Device[9] is a technology company focusing on German privacy standard-compliant recognition capabilities with market-leading accuracy. It is shortlisted for the i-com Global Data Venture Challenge Award 2015 for leveraging value from marketing data and measurement. The proprietary technologies and products are designed to be highly scalable, quick to integrate, and easily enabling real-time decisions to drive performance.
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