WXR Fund

WXR Fund is a San Francisco-based venture capital firm that backs early-stage startups led by gender-diverse teams developing immersive technologies and artificial intelligence. It makes investments in North America across sectors including information technology, entertainment, education, healthcare, retail and training services from pre-seed to Series A. The firm prioritizes minority- and women-owned companies and minority stake investments, and it seeks opportunities at the intersection of immersive technologies and AI to drive inclusive innovation.

Martina Welkhoff

Founding Partner

Past deals in Augmented Reality

ShapesXR

Seed Round in 2023
ShapesXR enables users to instantly create fully immersive scenes and populate them with crucial artifacts which were previously impossible for people without the time and resources to develop costly physical environments, mock-ups, or experience laboratories.

inCitu

Pre Seed Round in 2022
inCitu is a social-impact software company that offers an augmented reality platform for visualizing urban development projects and engaging communities. The platform presents life-sized 3D visualizations, real-time data, and intuitive tools to showcase future city designs, enabling architects, planners, and residents to collaborate, assess proposed changes, and make informed decisions about urban planning and development.

Obsess

Series A in 2021
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.

Obsess

Seed Round in 2020
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.
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