FirePower Capital

FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with our own or our partners’ capital. We started FirePower Capital with a single thought in mind: give lower mid-market companies access to the same level of sophisticated transactional advice that is only available to larger companies; reason is, investment banks in Canada do not “scale down” from headline-grabbing deals. As a team we have created a next-generation investment bank specifically for lower mid-market companies. Since 2012, we have brought together a diverse and dynamic team of deal-makers, marketers, entrepreneurs, engineers, and developers to execute on the vision. We have challenged the ways investment banks traditionally do deals: for example, we have created a cross-functional team in which experts fulfill a specific component of each deal; we have written new software that has allowed us to advance multiple deals simultaneously without sacrificing attention to detail; we have built new, active networks that connect Canadian businesses with relevant buyers, investors, and lenders worldwide. We are determined to win in the lower mid-market, where no-one thinks it is feasible to grow a successful investment bank. Our people will continue to disrupt the ways deals get done in Canada with their results-driven attitude, entrepreneurial spirit, and confidence to say “we can do this better”.

Sebastien Douville

Partner and COO

Jacobson, Ilan

President and CEO

Anthony Lipschitz

Partner, Private Equity

Trevor Simpson

Partner, Private Debt

Trevor Simpson

Associate Partner, Private Debt

27 past transactions

Spearhead Corporate Development

Private Equity Round in 2022
The luxury of choice in M&A: human-led, AI-powered sourcing and qualifying of proprietary M&A deals on the buy-side, at scale Spearhead enables active large strategic acquirers and PE firms to see more opportunities and close more off-market deals with more certainty, worldwide. Located in Toronto, Cape Town and Bengaluru, our team of 35+ seasoned dealmakers and researchers, expertly curate, connect with, and advance deal opportunities for our clients in the Americas, MENA, and APAC.

CleanDesign Income

Debt Financing in 2022
CleanDesign Power Systems created a hybrid energy management system to reduce harmful greenhouse gas emissions caused by drilling operations. They are equipped with technology that controls generator operation, optimizing rig capabilities. CleanDesign achieves ESG objectives while lowering costs. Savings grow as diesel costs climb.

GrowthGenius

Series A in 2021
GrowthGenius helps sales teams at B2B tech companies consistently fill their pipeline. We use machine learning to track 70+ buy signals, discover ideal customer profile insights, craft custom and deeply personalized email sequences, and reach out and follow-up at the perfect time, providing results 3x - 10x better than your industry average. Your pipeline is automatically filled with ready-to-buy customers. All your sales team has to do is what they do best: close the deal.

Wesbell Group of Companies

Private Equity Round in 2021
Wesbell Group of Companies is a telecommunications hardware company located in Mississauga.

sMedia

Debt Financing in 2021
sMedia is North America's leading digital technology company for automotive dealerships. As a Google SMB Premier Partner, we maximize ROI on online advertising strategy by driving engaged shoppers to Vehicle Detail Pages and converting them into high-quality leads. Over 450 dealerships across North America partner with sMedia to build traffic, maximize engagement, and drive leads and sales. What to expect from sMedia: - 100% average increase in button conversion rate on VDPs - 400% lower CPC compared to other vendors in the industry - 97% increase in VDP form fill out sMedia has been recognized as the fastest growing top Google Certified Agency in 2014 and 2015.

JUDI.AI

Debt Financing in 2020
JUDI.AI provides a small business lending analytics platform, credit risk analysis, automated underwriting, cash flow performance monitoring, portfolio reporting, and analytics services. Their customers' inquiries are addressed through phone, email, and online applications.

Property Vista

Debt Financing in 2020
Property Vista is an enterprise property management software solution that improves the property manager and tenant experiences. They integrates all of the necessary tools for property managers to efficiently manage their properties and improve the tenant experience.

Koa Natural Foods

Debt Financing in 2020
Koa Natural Foods is a Canadian manufacturer that is committed to the quality of our products. They offer a variety of healthy and organic foods that are delicious and nutritious and strive to encourage a lively lifestyle through our variety of products.

BATL

Private Equity Round in 2020
BATL has been extensively covered by the national and international press, including the BBC, The Wall Street Journal, and The Lonely Planet. To date, the company has hosted over 1.25 million visitors in leagues and private events - such as birthdays, bachelor/bachelorette parties and corporate team building. BATL’s proprietary digital scoring system and cloud-based operating platform is also broadly licensed by third parties in the axe throwing space.

HealthCasa

Private Equity Round in 2019
HealthCasa provides healthcare appointments to patients in the safety and comfort of their own home. HealthCasa At Work provides fully-managed corporate health and wellness programs including a full suite of on-site healthcare appointments, workshops and wellness seminars.

Sprout

Debt Financing in 2019
Sprout is a health engagement platform enabling workplace wellbeing for corporate wellness. The platform provides employees with the resources needed to lead healthy lifestyles and to provide management with a solution to manage and measure its impact. It inspires employees to get fit and empowers employers to manage and quantify their corporate wellness. Sprout was founded in 2012 by Martha Switzer and Christina Ford and is headquartered in Toronto, Ontario, Canada.

Ample Organics

Debt Financing in 2019
Ample Organics is an information technology company that offers enterprise seed-to-sale inventory software for the cannabis industry. The company was founded in 2014 and based in Toronto, Ontario.

Konfidis

Private Equity Round in 2019
KONFIDIS is the Better Way to Invest in Residential Real Estate. Innovative solutions to Search, Acquire and Manage your real estate investments.

Spark

Debt Financing in 2019
Spark is a platform specifically designed to power the entire process of selling and marketing real estate. Using technology to help turn leads into buyers, inventory into contracts, and information into usable metrics. Spark is a safe, secure and cost-effective solution for selling and marketing real estate.

Lendified

Series A in 2019
The Lendified story begins with a wealth of banking experience, a deep knowledge of the canadian financial services marketplace, married with cutting edge technology.

GrowthGenius

Debt Financing in 2018
GrowthGenius helps sales teams at B2B tech companies consistently fill their pipeline. We use machine learning to track 70+ buy signals, discover ideal customer profile insights, craft custom and deeply personalized email sequences, and reach out and follow-up at the perfect time, providing results 3x - 10x better than your industry average. Your pipeline is automatically filled with ready-to-buy customers. All your sales team has to do is what they do best: close the deal.

Collabware

Debt Financing in 2018
Collabware helps enterprises and governments achieve legislative and regulatory information management compliance by providing intelligent archiving, discovery, and records management solutions. By automatically protecting critical content and revealing dark data, Collabware solutions increase organizational transparency so information can be properly retained, managed, and harnessed for business transformation.

Pleasant Solutions

Debt Financing in 2018
Pleasant Solutions serves as an incubator for several departments and brands. Each new hire chooses a child for Pleasant Solutions to adopt on their behalf as part of the company's onboarding process.

Environics Analytics

Debt Financing in 2018
Environics Analytics helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling approaches to solve business challenges. Its team of 170 marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.

Interwork Technologies

Acquisition in 2018
Interwork offers a growing portfolio of cyber security products so you can provide your customer with best in class solutions in network + endpoint security, data protection + disaster recovery, access control & compliance. Below is a list of our industry leading next gen vendors that will help you with your business needs.

Pita Pit Canada

Debt Financing in 2018
Pita Pit Canada is a quick-service restaurants serving better-for-you meals with the freshest possible ingredients.

Last Call Analytics

Venture Round in 2017
Last Call is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales. The company also offers girl apparel, such as t-shirts, tracksuits, thongs, guys apparel, including t-shirts, sleeveless, boxers, teddy bears, dog shirts, and clocks.

BATL

Venture Round in 2017
BATL has been extensively covered by the national and international press, including the BBC, The Wall Street Journal, and The Lonely Planet. To date, the company has hosted over 1.25 million visitors in leagues and private events - such as birthdays, bachelor/bachelorette parties and corporate team building. BATL’s proprietary digital scoring system and cloud-based operating platform is also broadly licensed by third parties in the axe throwing space.

Last Call Analytics

Debt Financing in 2017
Last Call is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales. The company also offers girl apparel, such as t-shirts, tracksuits, thongs, guys apparel, including t-shirts, sleeveless, boxers, teddy bears, dog shirts, and clocks.

Hockeystick

Venture Round in 2016
Smart companies understand that investors want to know what's going on in your business. It's a key part of the venture investing model and the best investors are expecting more data and more discipline around sharing it. But it's not all about them. You benefit when your investors (and advisors) are better informed. It lets them jump in and help, whether it's opening that door or leading the next financing round.
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