FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with our own or our partners’ capital. 

We started FirePower Capital with a single thought in mind: give lower mid-market companies access to the same level of sophisticated transactional advice that is only available to larger companies; reason is, investment banks in Canada do not “scale down” from headline-grabbing deals.

As a team we have created a next-generation investment bank specifically for lower mid-market companies. Since 2012, we have brought together a diverse and dynamic team of deal-makers, marketers, entrepreneurs, engineers, and developers to execute on the vision.

We have challenged the ways investment banks traditionally do deals: for example, we have created a cross-functional team in which experts fulfill a specific component of each deal; we have written new software that has allowed us to advance multiple deals simultaneously without sacrificing attention to detail; we have built new, active networks that connect Canadian businesses with relevant buyers, investors, and lenders worldwide.

We are determined to win in the lower mid-market, where no-one thinks it is feasible to grow a successful investment bank. Our people will continue to disrupt the ways deals get done in Canada with their results-driven attitude, entrepreneurial spirit, and confidence to say “we can do this better”.

FirePower Capital

Partner and COO

Associate Partner, Private Debt

Founding Partner and CEO

Partner, Private Capital

GrowthGenius raised $1810154 on 2021-08-23 in Series A

GrowthGenius helps sales teams at B2B tech companies consistently fill their pipeline.

We use machine learning to track 70+ buy signals, discover ideal customer profile insights, craft custom and deeply personalized email sequences, and reach out and follow-up at the perfect time, providing results 3x - 10x better than your industry average.

Your pipeline is automatically filled with ready-to-buy customers. All your sales team has to do is what they do best: close the deal.

GrowthGenius

JUDI.AI raised $2500000 on 2020-11-13 in Debt Financing

JUDI.AI

Last Call Analytics raised an undisclosed amount on 2017-01-01 in Debt Financing

Last Call is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales. The company also offers girl apparel, such as t-shirts, tracksuits, thongs, guys apparel, including t-shirts, sleeveless, boxers, teddy bears, dog shirts, and clocks.

Last Call Analytics Inc.

Wesbell Group of Companies raised an undisclosed amount on 2021-06-21 in Private Equity Round

Wesbell Group of Companies is a telecommunications hardware company located in Mississauga.

Wesbell Group ofmpanies

CleanDesign Income raised $7881997 on 2022-02-02 in Debt Financing

CleanDesign Income

Hockeystick raised an undisclosed amount on 2016-09-15 in Venture Round

Smart companies understand that investors want to know what's going on in your business. It's a key part of the venture investing model and the best investors are expecting more data and more discipline around sharing it.

But it's not all about them. You benefit when your investors (and advisors) are better informed. It lets them jump in and help, whether it's opening that door or leading the next financing round.

Hockeystick.co Inc.

Last Call Analytics raised an undisclosed amount on 2017-12-01 in Venture Round

Spark CRM raised an undisclosed amount on 2019-08-28 in Debt Financing

Spark CRM is an online platform specifically designed to power the entire process of selling and marketing real estate. Using technology to help turn leads into buyers, inventory into contracts, and information into usable metrics. Spark is a safe, secure and cost-effective solution for selling and marketing real estate. 

They are all about creating the perfect sales management software and helping real estate professionals sell more homes. Spark CRM aims to advance real estate software through intuitive design and forward-thinking technology; creating a solution built around the end-user, but designed for the business.

Spark CRM

CPS Capital raised an undisclosed amount on 2021-07-12 in Debt Financing

CPS Capital

Pleasant Solutions raised an undisclosed amount on 2018-09-01 in Debt Financing

Pleasant Solutions Inc. designs and develops software. The company also fix and extend existing software and offers consulting services. Pleasant Solutions Inc. was founded in 2007 and is based in Victoria, Canada with additional locations in the United States and Canada.

Pleasant Solutions Inc.

sMedia raised $2737251 on 2021-02-02 in Debt Financing

sMedia is North America's leading digital technology company for automotive dealerships. 

As a Google SMB Premier Partner, we maximize ROI on online advertising strategy by driving engaged shoppers to Vehicle Detail Pages and converting them into high-quality leads.

Over 450 dealerships across North America partner with sMedia to build traffic, maximize engagement, and drive leads and sales.

What to expect from sMedia:
- 100% average increase in button conversion rate on VDPs
- 400% lower CPC compared to other vendors in the industry
- 97% increase in VDP form fill out 

sMedia has been recognized as the fastest growing top Google Certified Agency in 2014 and 2015.

sMedia

Environics Analytics raised an undisclosed amount on 2018-07-10 in Debt Financing

Environics Analytics helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling approaches to solve business challenges. Its team of 170 marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.

Environics Analytics

Koa Natural Foods raised an undisclosed amount on 2020-10-01 in Debt Financing

Koa Natural Foods is a Canadian manufacturer that is committed to the quality of our products. They offer a variety of healthy and organic foods that are delicious and nutritious and strive to encourage a lively lifestyle through our variety of products.

Koa Natural Foods

Lendified raised $11236502 on 2019-04-17 in Series A

Lendified Inc. provides online small business loan application. The company’s application lets users to apply for loan online, and get approved and small business loan the next business day. It offers loans to small businesses, including incorporated companies, limited partnerships, and/or sole proprietor organizations. The company has a strategic partnership with Chase Paymentech. Lendified Inc. was founded in 2015 and is based in Toronto, Canada. Lendified Inc. operates as a subsidiary of Lendified Holdings Inc.

Lendified

HealthCasa raised an undisclosed amount on 2019-12-16 in Private Equity Round

HealthCasa Limited operates a mobile health platform that provides in-home or in-office podiatry and orthotics services. The company also offers other healthcare services, including registered massage therapy, physiotherapy, naturopathy, and dietetics/nutrition services. It serves customers in Greater Toronto Area. The company was incorporated in 2017 and is based in Toronto, Canada.

HealthCasa

Sprout raised an undisclosed amount on 2019-11-26 in Debt Financing

Sprout is a health engagement platform enabling workplace wellbeing for corporate wellness. The platform provides employees with the resources needed to lead healthy lifestyles and to provide management with a solution to manage and measure its impact. It inspires employees to get fit and empowers employers to manage and quantify their corporate wellness.

Sprout was founded in 2012 by Martha Switzer and Christina Ford and is headquartered in Toronto, Ontario, Canada.

SPROUT Wellness Solutions Inc.

FirePower Capital acquires Interwork Technologies on 2018-04-27 for an undisclosed amount

Interwork offers a growing portfolio of cyber security products so you can provide your customer with best in class solutions in network + endpoint security, data protection + disaster recovery, access control & compliance. Below is a list of our industry leading next gen vendors that will help you with your business needs.

Interwork Technologies

Pita Pit Canada raised an undisclosed amount on 2018-03-15 in Debt Financing

Pita Pit Canada

BATL (batlgrounds.com) raised an undisclosed amount on 2017-09-01 in Venture Round

Our mission is to show people the power of being good to each other, using the axe as a tool to build community inspired by our backyard roots.  

Founded in 2006, BATL attracted initial seed capital in 2014 to grow from its original two Toronto locations.  Since then, BATL has expanded to today operating 14 corporately owned venues across North America; offering bar service, best-in-class facilities, and expertly trained coaches to host axe throwing leagues as well as private group events ranging from 2–100+ people.

BATL has been covered extensively by national and international press including the BBC, The Wall Street Journal and The Lonely Planet.  To date, the company has hosted over 1.25 million visitors in leagues and private events - such as birthdays, bachelor/ bachelorette parties and corporate team building.  

BATL’s proprietary digital scoring system and cloud-based operating platform is also broadly licensed by third parties in the axe throwing space.

BATL (batlgrounds.com)

Ample Organics raised an undisclosed amount on 2019-10-01 in Debt Financing

Ample Organics is an information technology company that offers enterprise seed-to-sale inventory software for the cannabis industry.

The company was founded in 2014 and based in Toronto, Ontario.

Ample Organics

Collabware raised an undisclosed amount on 2018-10-01 in Debt Financing

Collabware Systems Inc. offers lifecycle management software. It provides Collabware CLM, a record management tool focusing on electronic and physical records management, automatic record declaration, and content surfacing. The company has strategic alliances with KnowledgeLake, eScribe, Concerta, Gig Werks, StoneShare, TP Systems, and Habanero Consulting Group. Collabware Systems Inc. was founded in 2010 and is based in Vancouver, Canada.

Collabware Systems Inc.

Property Vista Software inc. raised an undisclosed amount on 2020-11-01 in Debt Financing

PV provides leading cloud-based Property Management solution for the Multi-Residential market

Property Vista Software inc.

GrowthGenius raised an undisclosed amount on 2018-12-01 in Debt Financing

BATL (batlgrounds.com) raised an undisclosed amount on 2020-07-01 in Private Equity Round

FirePower Capital acquires The Installation Group on 2019-11-19 for an undisclosed amount

Canada’s rural installation leader, The Installation Group continues to connect Canada to the world of communications and technology. We connect these worlds everyday by delivering advanced technologies with operational excellence through our dedicated people who are the best, brightest, and most educated in the industry.  As we continue to grow our company, our focus is on attracting, developing, and retaining the best talent. We offer an exciting opportunity to grow your career as we grow our company – through a positive, performance driven workplace.  We are a proud partner of Bell, Xplornet, AlarmForce, and weBoost Cellular Boosters.

The Installation Group

Konfidis raised an undisclosed amount on 2019-09-01 in Private Equity Round

KONFIDIS is the Better Way to Invest in Residential Real Estate. Innovative solutions to Search, Acquire and Manage your real estate investments.