Firestartr

Banked is a global payments network company founded in 2018 with offices in Palo Alto, London, Sydney, Melbourne, and Vilnius. It develops a payment platform that connects people's bank account data to third-party applications via secure APIs, enabling real-time, transparent, and secure payment processes. The platform offers features such as bank account connections, spending analysis, balance and income verification, and low-cost payments. By leveraging modern banking infrastructure, Banked aims to eliminate costly fees and enhance financial fluidity for consumers, businesses, and banks.

Wagestream Ltd., founded in 2018 and headquartered in London, United Kingdom, develops a financial services application designed to enhance employee benefits and financial well-being. The platform allows employees to access their earned wages instantly, providing them with greater control over their pay schedules. This innovation aims to alleviate financial stress related to unexpected expenses by eliminating the need for advances, loans, and the burdens of high-interest credit or payday loans. Additionally, Wagestream offers various financial tools that help businesses support their employees in managing expenses, setting savings goals, and developing financial plans. By addressing these financial challenges, Wagestream seeks to reduce the poverty premium and prevent employees from falling into cycles of debt.

Hubble operates an online marketplace designed to connect businesses seeking flexible office space with landlords and commercial space providers in London. The platform simplifies the process of renting office space by allowing users to search for various options, including co-working, shared offices, and private serviced offices. Hubble streamlines the entire transaction process, enabling clients to pay rent, sign contracts, and fulfill their office needs with just a few clicks. By reducing administrative burdens, Hubble adds value for both tenants and office providers, facilitating a quicker and more efficient match between those needing space and those offering it. This approach helps businesses find the right balance between office and remote work, supporting their operational needs and team productivity.

Urban is a wellness service platform that facilitates the booking of at-home treatments through an online portal. Founded in London in 2014 by Jack Tang and Giles Williams, the platform connects users with qualified wellness professionals for a variety of services, including massage, beauty treatments, personal training, and osteopathy. Urban aims to democratize wellness by making these services accessible in urban areas, thereby integrating wellness into the busy lives of city dwellers. Users can select from a range of trusted, pre-vetted practitioners, viewing detailed profiles that include personal bios, ratings, and reviews, while practitioners retain a significant portion of the booking fees.

Incrediblue Limited is an online marketplace and booking platform that specializes in yacht charters and sailing holidays. Founded in 2012 and based in London, the company connects travelers with a diverse range of boats across various global sailing destinations. Incrediblue aims to provide a unique and enjoyable vacation alternative to traditional hotels, catering to travelers seeking memorable experiences on the water. The platform also supports boat owners by helping them grow their rental businesses. As of January 2018, Incrediblue operates as a subsidiary of Sal a Navegar Servicios Náuticos, S.L.

Wise provides a core money transfer product, along with a borderless account for its audience of ex-pats, freelancers, and travelers, which holds over £2 billion in current deposits. The company features like automated identification verification, online and in-app technical assistance, and estimations of when money transfers will arrive, products and services that meet the needs of clients. Wise was established in 2011 by Kristo Kaarmann and Taavet Hinrikus in London, England.

Yoyo Wallet, established in 2013 and headquartered in London, specializes in mobile payment solutions. It offers a user-friendly app enabling customers to make in-store purchases using their smartphones, processing over 150,000 monthly transactions. The platform combines payment and loyalty features, providing retailers with a marketing tool for in-store customer engagement and targeted rewards based on purchase history. Yoyo Wallet serves retailers, universities, and corporate locations across the United Kingdom.

Adbrain Ltd. operates a real-time, self-service demand-side advertising platform that enables marketers to understand and engage with customers across various internet-connected devices and channels. Founded in 2012 and headquartered in London, with additional operations in New York, the company specializes in identity resolution technology, creating actionable customer ID maps that allow for effective targeting as consumers switch between devices. Adbrain's platform champions a transparent media buying model, empowering advertisers to run campaigns independently while retaining insights into their customer interactions. This comprehensive approach facilitates a single customer view, enabling marketers to measure user behavior and optimize their strategies across both online and offline environments. In 2017, Adbrain became a subsidiary of The Trade Desk, Inc.

Second Home is a workspace provider, established in 2014, that offers shared office spaces for entrepreneurs, innovators, and creative businesses in London, Lisbon, and Los Angeles. The company, founded by Rohan Silva, Samuel Aldenton, and Robin Klein, operates its headquarters in London, UK. Its spaces aim to foster collaboration and creativity, hosting a variety of cultural events and supporting entrepreneurship.

Cloud 66 Ltd. is a technology company that provides a DevOps-as-a-Service platform aimed at assisting developers in building, deploying, and managing applications across various cloud providers. Founded in 2011 and headquartered in London, with an additional office in San Francisco, the company offers several specialized tools, including Cloud 66 for Docker, which facilitates the deployment of containers; Cloud 66 for Rails, which simplifies database scaling; and Cloud 66 for Node, designed for application deployment. Additionally, Cloud 66 Enterprise delivers an on-premises solution for managing containers in production. The platform automates many aspects of the application lifecycle, providing developers, startups, non-profits, and digital agencies with integrated management tools that streamline operations and enhance productivity.

Yoyo Wallet, established in 2013 and headquartered in London, specializes in mobile payment solutions. It offers a user-friendly app enabling customers to make in-store purchases using their smartphones, processing over 150,000 monthly transactions. The platform combines payment and loyalty features, providing retailers with a marketing tool for in-store customer engagement and targeted rewards based on purchase history. Yoyo Wallet serves retailers, universities, and corporate locations across the United Kingdom.

Tray.io, Inc. is a technology company that specializes in providing a cloud-based API integration platform designed for enterprises. Founded in 2012 and headquartered in San Francisco, California, with an additional office in London, the company offers the Tray Platform, which empowers citizen automators within organizations to streamline complex processes and integrate their entire cloud stack. This platform connects to any software with an API, including both REST and SOAP-based APIs, and can process CSV files for applications with limited API support. Tray.io features a visual workflow builder that allows users to create automations without the need for coding, making it accessible for a broader range of users. In addition to its software offerings, the company provides guidance, training, support, and consulting services to help organizations maximize their automation efforts.