FirstPartyCapital

Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

Adimo integrates with any form of marketing to make it shoppable. FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for later purchase.

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

Lumen is a London-based ad tech start-up, founded in 2013 by eye-tracking expert Rob Stevens and advertising strategist Mike Follett. The company specialises in the application of eye-tracking technology to ad tech and market research. Lumen helps clients understand how customers consume business and advertising communications by using eye tracking to capture objective data illustrating what people actually look at.

Good-Loop converts advertising money into funding for social causes in a way that makes online advertising more effective, more rewarding and more ethical. We distribute video ads across our network of quality online publishers. The Good-Loop ad player will never auto-play or interrupt but if you choose to, you can opt-in to watch an advert and then donate 50% of the advertisers' money to your chosen social cause. But Good-Loop isn't just good for the world, it's also good for the advertisers' bottom line. The average completed view rate on YouTube is 30% and on Good-Loop it’s 61% – over double the engagement, for the same price. Good-Loop was part of the Collider Startup Accelerator Program 2017, and winner for their 2017 Demo Day - http://collider.io/

Passendo is an international technology company that specializes in Programmatic Email Advertising (PEA). The company provides a platform that simplifies the process of buying advertisements in email, making it as accessible as online advertising. It primarily serves publishers and advertisers, offering tools that help publishers generate new revenue streams while allowing advertisers to enhance brand awareness. By leveraging the advantages of modern advertising technology within the secure and targeted environment of email, Passendo enables effective marketing strategies that connect sellers with their audiences through a premium email publisher network.

Evorra is a SaaS marketplace, leveraging the latest clean-room technology, for brands and agencies to simply build and scale the most valuable audiences in the world while respecting privacy and providing data-source transparency.

Watching That is an independent measurement and monitoring platform tailored for the over-the-top (OTT) industry. The platform enables media and entertainment companies to integrate data sources easily, providing AI-powered monitoring that tracks essential metrics in near real-time. By offering independent measurement, Watching That delivers unbiased, outcome-focused data that benefits the entire OTT sector. It collects comprehensive data from advertisements across various devices, allowing companies to monitor, report, troubleshoot, and optimize their OTT businesses. This functionality aids in enhancing fill rates, cost per thousand impressions (CPMs), content views, and audience engagement, ultimately driving business success for its clients.