Firstrock Capital

Alpha'a, Inc. is an online retail platform based in New York that specializes in connecting companies with visual arts through a business-to-business (B2B) marketplace. Established in 2014, Alpha'a addresses the challenges of sourcing art for commercial spaces by offering a wide range of customizable art pieces without holding inventory. The platform allows artists from around the world to license their artwork and facilitates dropshipping of limited edition prints across three continents. This innovative approach enables businesses to access quality art at competitive prices, enhancing their design concepts. With a significant addressable market in the interior and hospitality sectors, Alpha'a leverages its global reach to create a steady revenue stream for artists and art institutions. The company differentiates itself by providing customizable solutions that meet the specific needs of clients, ensuring that each artwork purchased includes perpetual copyright. Led by experienced professionals with extensive backgrounds in finance and the art market, Alpha'a aims to revolutionize the way businesses procure art while supporting creators globally.

Alpha'a, Inc. is an online retail platform based in New York that specializes in connecting companies with visual arts through a business-to-business (B2B) marketplace. Established in 2014, Alpha'a addresses the challenges of sourcing art for commercial spaces by offering a wide range of customizable art pieces without holding inventory. The platform allows artists from around the world to license their artwork and facilitates dropshipping of limited edition prints across three continents. This innovative approach enables businesses to access quality art at competitive prices, enhancing their design concepts. With a significant addressable market in the interior and hospitality sectors, Alpha'a leverages its global reach to create a steady revenue stream for artists and art institutions. The company differentiates itself by providing customizable solutions that meet the specific needs of clients, ensuring that each artwork purchased includes perpetual copyright. Led by experienced professionals with extensive backgrounds in finance and the art market, Alpha'a aims to revolutionize the way businesses procure art while supporting creators globally.

Snappr is the one-stop-shop for visual content creation, including the largest on-demand photography and photo editing marketplace. Snappr Shoots is a self-service application to book photographers. Snappr Workflows is a SaaS product for enterprises to automate their visual content pipeliness. Snappr also provides free tools such as the Snappr Photo Analyzer, an AI portrait photo-analysis tool. Snappr was founded in 2017 and is headquartered in San Francisco, California.

Tobly provides an online rental platform. They offer construction equipment rental services that equipment includes cranes, scissor lifts, excavators, and similar major pieces of hardware.

Payfully provides capital and liquidity services to commission based workers. Our proprietary platform offers a economical and efficient alternative to the standard underwriting and credit options that exist in the market today. With our flagship service, Real Estate Agents can get their commissions while in-contract; no need to wait until the closing date.

Kiwibot is a pioneer in autonomous robotic systems, known for its sidewalk robots that function completely autonomously, efficiently, and precisely.

Upbeat is a software-powered next-generation PR agency that focuses on media marketing for various companies. The company is a team of software engineers and PR professionals working together to bring the old-school PR industry to the modern world. Upbeat turns story ideas to into something presentable by connecting the best stories to the best storytellers. They also manage email outreach and follow-ups and keep track of pitch's progress with real-time analytics and email updates. And, its software is also an avenue to monitor media opportunities on company's behalf.

Forestry.io’s content management system is meant to simplify posting and updating material processes on static websites. The startup offers a full-featured CMS for your static site with support for Jekyll, Hugo and Git that is suitable in creating documentation sites.

Litimetrics is a legal technology engine for attorneys. They empower attorneys and litigants to make better decisions based on insights about durations, outcomes and behavioral patterns. The insights are based on machine learning and statistics on law firms, attorneys and judges mined from millions of pages of court records.

Clipboard Health is a marketplace where nurses can search for jobs based on what they're qualified for and what they care about, and apply with one click.

FUSAR Technologies builds a platform for connected cameras, communication, and safety technology. FUSAR stands for the fusion of technology and adventure. Their mission is to make technology as easy to use in motion as it is when standing still. The FUSAR app is the cornerstone of their ecosystem and their line of companion hardware devices allows users to interact with the app on-the-go, enabling entirely new experiences. It was founded in 2014 and is based in Kearny, New Jersey.

Dossier is the next generation document tool for teams. Dossier organizes information into channels, mirroring the way your team already communicates about work. Dossier quickly notifies and surfaces the latest changes to a document, showing users exactly what was added and by whom, so they're never out of loop. Finally, Dossier deeply integrate with the rest of tools your team already uses, making sure document content never goes out of date.

BotFactory sells desktop enterprise 3D printing solutions using inkjet nanotechnology, computer vision, and artificial intelligence to fabricate complete electronic boards in a few hours, greatly accelerating our customers' time to market. Applications are diverse, including flexible electronics, e-textiles, drone tech, IoT, distributed manufacturing, and professional R&D services.

Ubidots specialized in connected hardware and software solutions to remotely monitor, control, and automate processes for healthcare clients at well funded startups and Fortune 1,000s in the American Southeast and across Latin America. Between 2012 and 2014, Ubidots expanded their support industries and accomplished countless internet connected projects across – Healthcare, Energy / Utilities, Manufacturing, Transportation, and Retail – learning the many small characteristics of IoT and Cloud enablement that digital transformation experts cannot speak to unless they have gotten their hands dirty in the field. With a strong backbone and a steadfast determination to be more than another Latin American “copy-cat,” Ubidots joined the Boston MassChallenge Accelerator in 2014, pivoting into a global product-based cloud IoT startup, gaining US venture and support and leaving behind the local services business. Since Ubidots pivot in 2014, Ubidots has become known within hardware, software, embedded engineering, and maker circles as the affordable, reliable, and most useable platform in an IoT platform ecosystem filled with strong competition.

Slidebean has been helping founders navigate fundraising for over a decade. Starting as an AI pitch deck builder, their online platform hit $1M ARR in 2017 and continued to evolve to include financial modeling, pitch deck design services, and hundreds of hours of video materials to help entrepreneurs course through their rounds of funding.

Meural is a provider of an art technology platform designed to offer a digital frame to render images lifelike and textured. Its art technology platform combines art, technology, and design to create a digitally connected canvas built to showcase artwork and photography that provide consumers with newfound access to art from the past, present, and future while meaningfully improving the personal space. It was founded in 2014 and headquartered in New York, United States.

Slidebean has been helping founders navigate fundraising for over a decade. Starting as an AI pitch deck builder, their online platform hit $1M ARR in 2017 and continued to evolve to include financial modeling, pitch deck design services, and hundreds of hours of video materials to help entrepreneurs course through their rounds of funding.

Swipecast allows advertising agencies, fashion retailers and designers to hire models, photographers, stylists, hair and makeup artists, art directors and casting directors directly over an iPhone, iPad or desktop, without having to go through an agency. Swipecast charges just 10% vs. 40% charged by agencies, by eliminating the "middle man." Swipecast aims to roll up the entire 1099 freelance industry by enabling them to connect directly with each other, view each others' profiles, and book each other over the app. Users get paid in 2 days, vs. 3-5 months, when paid through traditional agencies. The total addressable market globally is about $50 billion, including the "long-tail" of the industry.

Arthena is a venture-backed financial technology company which has pioneered quantitative strategies for asset acquisition, allowing for targeting investment decisions. Arthena is committed to bringing transparency to art investing, enabling investors to view and learn about acquired assets and artists.