FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Accounting

Paro

Convertible Note in 2025
Paro is a platform that connects businesses with freelance finance professionals, including bookkeepers, accountants, and analysts, offering remote, on-demand support. Founded in 2015 and based in Chicago, Illinois, Paro utilizes artificial intelligence to match companies with experts who can address various financial needs. Their services encompass month-end accounting, tax preparation, financial modeling, cash flow management, and strategic advisory, among others. By leveraging a community of highly vetted finance specialists, Paro aims to provide tailored solutions that help businesses navigate immediate challenges and drive growth. This approach combines industry expertise with advanced technology, allowing companies to efficiently access the finance and accounting support they require to manage and expand their operations.

Proper

Series B in 2024
Proper Technologies, Inc. is a company that specializes in providing automated accounting and bookkeeping services tailored for the property industry. Founded in 2017 and based in San Francisco, California, Proper employs artificial intelligence and machine learning to enhance its offerings. The company serves property managers, property owners, and asset managers, enabling them to grow their portfolios while minimizing operational constraints. Proper's software streamlines accounting tasks, allowing accountants to focus on more strategic activities by ensuring accurate and efficient recording and classification of financial transactions. Through its innovative technology, Proper aims to deliver reliable and cost-effective accounting solutions for its clients in the property sector.

Flowie

Seed Round in 2024
Flowie is a developer of an invoicing platform designed to streamline financial transactions between companies. The platform integrates the procure-to-pay and order-to-cash processes, allowing businesses to automate their workflows and manage invoices efficiently. By centralizing accounts receivable and payable information, Flowie's solution provides clients with essential insights into their financial operations, helping them manage payments from customers and disbursements to suppliers effectively. Additionally, the platform ensures compliance with EU regulations, making it a reliable tool for organizations seeking to enhance their invoicing processes.

Finom

Series B in 2024
Finom is a financial technology company that offers a comprehensive platform designed for entrepreneurs, self-employed individuals, and small to medium-sized enterprises. Founded in 2019 and headquartered in Amsterdam, the Netherlands, Finom integrates digital banking, accounting, invoicing, and expense management into a single mobile-first solution. This approach enables users to efficiently manage their financial operations directly from their smartphones, streamlining processes and reducing the time and costs associated with traditional financial management. By combining various services into one platform, Finom aims to simplify financial tasks for its users and enhance their overall business efficiency.

Proper

Series B in 2023
Proper Technologies, Inc. is a company that specializes in providing automated accounting and bookkeeping services tailored for the property industry. Founded in 2017 and based in San Francisco, California, Proper employs artificial intelligence and machine learning to enhance its offerings. The company serves property managers, property owners, and asset managers, enabling them to grow their portfolios while minimizing operational constraints. Proper's software streamlines accounting tasks, allowing accountants to focus on more strategic activities by ensuring accurate and efficient recording and classification of financial transactions. Through its innovative technology, Proper aims to deliver reliable and cost-effective accounting solutions for its clients in the property sector.

Finom

Series A in 2023
Finom is a financial technology company that offers a comprehensive platform designed for entrepreneurs, self-employed individuals, and small to medium-sized enterprises. Founded in 2019 and headquartered in Amsterdam, the Netherlands, Finom integrates digital banking, accounting, invoicing, and expense management into a single mobile-first solution. This approach enables users to efficiently manage their financial operations directly from their smartphones, streamlining processes and reducing the time and costs associated with traditional financial management. By combining various services into one platform, Finom aims to simplify financial tasks for its users and enhance their overall business efficiency.

Finom

Seed Round in 2020
Finom is a financial technology company that offers a comprehensive platform designed for entrepreneurs, self-employed individuals, and small to medium-sized enterprises. Founded in 2019 and headquartered in Amsterdam, the Netherlands, Finom integrates digital banking, accounting, invoicing, and expense management into a single mobile-first solution. This approach enables users to efficiently manage their financial operations directly from their smartphones, streamlining processes and reducing the time and costs associated with traditional financial management. By combining various services into one platform, Finom aims to simplify financial tasks for its users and enhance their overall business efficiency.

Finom

Seed Round in 2020
Finom is a financial technology company that offers a comprehensive platform designed for entrepreneurs, self-employed individuals, and small to medium-sized enterprises. Founded in 2019 and headquartered in Amsterdam, the Netherlands, Finom integrates digital banking, accounting, invoicing, and expense management into a single mobile-first solution. This approach enables users to efficiently manage their financial operations directly from their smartphones, streamlining processes and reducing the time and costs associated with traditional financial management. By combining various services into one platform, Finom aims to simplify financial tasks for its users and enhance their overall business efficiency.

Plooto

Seed Round in 2020
Plooto, Inc. operates a cloud-based payments platform tailored for small and medium-sized businesses, founded in 2015 and headquartered in Toronto, Canada. The platform simplifies payment management by allowing users to send and receive payments online to anyone with an active bank account, typically completing transactions within 2-3 business days. Plooto also integrates with leading accounting software to automatically reconcile transactions, enhancing financial management. By streamlining the payment process, Plooto helps businesses overcome common challenges associated with traditional banking, enabling them to efficiently authorize, edit, send, and collect payments.

WEEL

Series A in 2018
Weel is an information technology company based in São Paulo, Brazil, that focuses on supporting the growth of small and medium-sized enterprises (SMEs). Founded in 2016, the company offers an automated online financial management platform designed to help businesses manage their cash flows effectively. This platform integrates with enterprise resource planning systems and facilitates the tracking of cash flows, billing statements, and record keeping. Additionally, it enables SMEs to access financing by allowing them to receive loans based on the prepayment of receivables. By providing these financial management and accountancy automation tools, Weel empowers merchants to optimize their inventories, improve cash flow, and enhance revenue generation.

WEEL

Series A in 2017
Weel is an information technology company based in São Paulo, Brazil, that focuses on supporting the growth of small and medium-sized enterprises (SMEs). Founded in 2016, the company offers an automated online financial management platform designed to help businesses manage their cash flows effectively. This platform integrates with enterprise resource planning systems and facilitates the tracking of cash flows, billing statements, and record keeping. Additionally, it enables SMEs to access financing by allowing them to receive loans based on the prepayment of receivables. By providing these financial management and accountancy automation tools, Weel empowers merchants to optimize their inventories, improve cash flow, and enhance revenue generation.

Paro

Convertible Note in 2017
Paro is a platform that connects businesses with freelance finance professionals, including bookkeepers, accountants, and analysts, offering remote, on-demand support. Founded in 2015 and based in Chicago, Illinois, Paro utilizes artificial intelligence to match companies with experts who can address various financial needs. Their services encompass month-end accounting, tax preparation, financial modeling, cash flow management, and strategic advisory, among others. By leveraging a community of highly vetted finance specialists, Paro aims to provide tailored solutions that help businesses navigate immediate challenges and drive growth. This approach combines industry expertise with advanced technology, allowing companies to efficiently access the finance and accounting support they require to manage and expand their operations.
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