FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Past deals in Shopping

Tetra

Series A in 2025
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Krepling

Seed Round in 2025
Krepling is an innovative no-code composable platform designed for e-commerce, enabling merchants to create enhanced buying experiences online. Founded in early 2020 by brothers Liam and Travis Gerada, both experienced e-commerce merchants, Krepling empowers users to construct their entire e-commerce environment—from front-end stores to marketing and consumer purchasing flows—using a simple click-based interface rather than requiring coding skills. The platform consolidates various operational elements into a single solution, providing merchants with advanced data capabilities to better capture customer insights. Krepling operates with a hybrid remote work model across over five countries and serves merchants in more than 35 countries, promoting inclusivity in the e-commerce space.

Rebag

Venture Round in 2024
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

JUST

Seed Round in 2024
JUST is a digital solution that enhances e-commerce checkout experiences for brands. It integrates features that reduce cart abandonment and increase conversion rates, driving revenue growth. The platform partners with e-commerce providers to offer a customized, seamless shopping journey for customers.

JOKR

Series E in 2024
JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

La Bourse aux Livres

Seed Round in 2024
La Bourse aux Livres is an online platform focused on the buying and selling of second-hand books. It facilitates the resale of used books by providing users with a tool that quickly scans their books, estimates their value, and manages transactions seamlessly. The platform enables customers to access a wide variety of literature while allowing them to profit from selling their own used books. With its user-friendly interface, La Bourse aux Livres simplifies the process of book reselling, making it accessible for individuals looking to declutter their collections or discover new reading material.

Aisle

Series A in 2024
Aisle is a cash back platform that enhances the grocery shopping experience by allowing users to convert their grocery receipts into cash rewards. The company has developed a retail customer engagement tool that utilizes optical character recognition to process images of grocery receipts. This technology not only identifies the contents of the receipts but also provides brand suggestions tailored to individual spending habits and preferences. By streamlining the shopping process, Aisle aims to minimize friction for consumers and attract high-quality users, ultimately benefiting both shoppers and retail stores.

JUST

Seed Round in 2024
JUST is a digital solution that enhances e-commerce checkout experiences for brands. It integrates features that reduce cart abandonment and increase conversion rates, driving revenue growth. The platform partners with e-commerce providers to offer a customized, seamless shopping journey for customers.

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

FoodByUs

Series C in 2024
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Cardino

Seed Round in 2024
Cardino specializes in operating and developing a consumer-to-business digital platform focused on the buying and selling of secondhand electric vehicles. The company's platform provides an application where sellers can describe their cars, arrange for professional inspections, and have their vehicles purchased by Cardino if they are not sold to other buyers. This process ensures that customers can buy and sell electric cars efficiently and at competitive prices.

deco.cx

Seed Round in 2024
deco.cx is a digital experience platform that makes it easy to build high-performance ecommerce storefronts.

The Lobby

Seed Round in 2023
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Refurbed

Series C in 2023
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Elenas

Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Lumaly

Convertible Note in 2023
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Trocafone

Convertible Note in 2023
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Chrono24

Secondary Market in 2023
Founded in 2003, Chrono24 operates a global online marketplace for buying and selling luxury watches. It connects over 30,000 private sellers and professional dealers, offering more than 500,000 watches from various brands to over 20 million watch enthusiasts monthly.

Boxhub

Series A in 2023
Boxhub operates as an online platform and digital marketplace for buying and selling shipping containers. It provides a comprehensive inventory of new and used containers, upfront pricing, automated checkout, and door-to-door delivery, with a strong focus on customer service. The service enables businesses and individuals to source storage and logistics materials efficiently, offering flexible delivery options and quick access to containers for logistics, construction, or storage projects.

GAIA

Convertible Note in 2023
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Doocan

Convertible Note in 2023
Doocan operates an online marketplace that connects businesses worldwide with global furniture manufacturers. It offers direct-from-factory pricing, a diverse product range including dining, living, bedding, accents, and rugs, along with a quality guarantee and order tracking system.

Shopper

Convertible Note in 2023
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

SidelineSwap

Venture Round in 2023
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

Choose

Series A in 2023
Choose is an online marketplace that facilitates the discovery and expression of opinions on fashion and lifestyle products. The platform allows users to explore curated items, rate and review products from various brands, and engage in voting to unlock rewards and personalized content through a robust recommendation system. By showcasing trendy and ethically-sourced products, Choose supports brands that prioritize environmental and social commitments, such as sustainable ingredients and local production. The platform also provides valuable customer insights, enabling brands to understand consumer preferences and respond to emerging trends in real-time. This approach enhances the shopping experience for users while assisting brands in launching new concepts effectively.

Laika

Convertible Note in 2023
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

Popsy

Pre Seed Round in 2023
Popsy is a rapidly growing AI-powered mobile application facilitating local buying and selling of various items, including electronics, clothing, housing, cars, and furniture. Its image recognition technology simplifies the selling process by suggesting titles, prices, and categories in real-time.

FoodByUs

Series B in 2023
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company specializing in the curation of celebrity-owned luxury items and personal collections. The firm operates an auction and interactive content platform that connects consumers with unique products sourced directly from influential talent, including entertainers, artists, creators, and athletes. By providing a tailored, white-glove service, Top Drwr ensures that items are verified and authenticated through direct collaboration with the celebrities and their teams. Customers can participate in online auctions to acquire exclusive items, with a portion of the proceeds donated to charitable causes. Based in the United States and Canada, Top Drwr serves as a bridge between consumers and the world of high-profile individuals, enhancing access to extraordinary collections.

Cardino

Series A in 2022
Cardino specializes in operating and developing a consumer-to-business digital platform focused on the buying and selling of secondhand electric vehicles. The company's platform provides an application where sellers can describe their cars, arrange for professional inspections, and have their vehicles purchased by Cardino if they are not sold to other buyers. This process ensures that customers can buy and sell electric cars efficiently and at competitive prices.

CommerceBear

Seed Round in 2022
CommerceBear is a vertical SaaS platform focused on the furniture and home goods sectors, providing e-commerce technology tools that automate the listing process on various online marketplaces. The company specializes in multichannel publishing and offers an automated inventory platform that enables furniture wholesalers to synchronize their product catalogs across major marketplaces. By optimizing and enriching product listings, CommerceBear assists brands in enhancing their visibility and driving revenue. Its comprehensive solution allows users to manage their entire e-commerce operations efficiently from a single point, streamlining workflows and improving operational effectiveness in the competitive online retail landscape.

JOKR

Venture Round in 2022
JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

aisle 3® - Every Store. One Checkout.

Seed Round in 2022
Shopping is highly fragmented with product research being disconnected from purchases. Buying online shouldn’t require multiple open tabs, notes and spreadsheets to track your progress. aisle 3 discovers products and uses AI to create the only universal view of Shopping. We care about the Shopper before the buy button.

Goin

Seed Round in 2022
Goin is a mobile application that enhances users' financial health by layering innovative saving, investing, and smart-shopping tools onto traditional banking services.

Hip eCommerce

Series B in 2022
Hip eCommerce operates online marketplaces for collectors, connecting buyers and sellers of stamps, postcards, and comic books through platforms HipStamp, HipComic, and HipPostcard. Founded in 2015 and based in Raleigh, North Carolina, the company builds collectible-specific communities that enable users to buy and sell across various pricing formats and locations. It provides a broad suite of seller services and tools to help sellers reach wider audiences and grow sales, while fostering passionate communities around stamps, postcards, and comics. The business aims to modernize collectibles e-commerce by combining marketplace functionality with community-driven features to support hobbyists and collectors globally.

Mazadat

Pre Seed Round in 2022
Mazadat is an innovative auctioning and e-commerce marketplace platform that facilitates transactions between individuals and businesses. The platform allows users to sell new or used items through time-boxed auctions, fixed-price listings, or a hybrid format. By merging online and offline experiences, Mazadat enhances its services with a growing network of decentralized physical service centers, which provide secure and convenient drop-off and pick-up options for goods. This approach ensures safety, privacy, and anonymity for users while supporting merchants with essential logistics and fulfillment services. Overall, Mazadat aims to streamline the buying and selling process, fostering a dynamic environment for commerce and enabling users to effectively manage their transactions.

ASTRO

Series B in 2022
Astro Indonesia is a quick commerce start-up that specializes in on-demand grocery delivery. The platform offers a wide range of products, including fresh fruits and vegetables, dairy, meat, seafood, medicines, stationery, and snacks, allowing consumers to purchase essential items conveniently. By focusing on delivering groceries within a specified timeframe, Astro aims to provide an affordable and efficient shopping experience for its customers.

Blidz

Seed Round in 2022
Blidz is an AI-powered shopping platform offering a wide range of multi-category products, including daily goods, fashion, and gadgets. It uses artificial intelligence and gamification to tailor offers and present innovative flash deals, creating a gamified bargain-hunting experience that enhances online shopping.

OniGO

Series A in 2022
Founded in Tokyo, Japan in 2021, OniGO operates an online platform offering home delivery of supermarket groceries. It specializes in delivering fresh food and multi-category grocery products directly to customers' homes, enabling users to shop conveniently without leaving their houses.

NADUVI

Convertible Note in 2022
NADUVI is an online marketplace specializing in furniture and interior products sourced from various leading brands. The platform focuses on offering overstock items, including furniture, bathroom fittings, and designer lighting, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct shipping from sellers to consumers, NADUVI streamlines the distribution process, reducing unnecessary stops and costs associated with traditional retail channels. This model not only enhances efficiency but also enables customers to realize their interior design concepts with a curated selection of products while brands benefit from a platform to reach a broader audience.

Laika

Series B in 2022
Laika is an e-commerce platform specializing in a wide range of products and services for pets. The company provides over 4,000 product options, including food, snacks, medications, and accessories. In addition to these offerings, Laika features a services section with more than 17 different services, encompassing healthcare, grooming, and entertainment for pets. With a focus on convenience, Laika delivers all items directly to customers' homes, allowing them to select preferred delivery dates and times, including same-day delivery in major cities. The platform supports various payment methods, ensuring a seamless shopping experience for pet owners seeking to meet their pets' needs.

Tetra

Seed Round in 2021
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

TireTutor

Seed Round in 2021
Founded in 2018, TireTutor operates an online platform that connects consumers with local tire dealers. It offers transparent tire pricing comparisons and unbiased recommendations, enabling users to find the best deals on tires while helping dealers optimize their supply chain and enhance their online presence.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Singulart

Series B in 2021
Singulart is an online art gallery platform connecting global art enthusiasts with emerging artists worldwide. It empowers artists to independently manage sales, while offering collectors a diverse range of artwork, fostering cultural exploration and inspiration.

FoodByUs

Series A in 2021
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Sendbox

Seed Round in 2021
Sendbox is a platform that facilitates e-commerce on social media platforms like Instagram, Facebook, and WhatsApp. It offers infrastructure for shipping, secure escrow payments, and merchant discovery services to businesses and customers across North America, Europe, and Africa.

Favo

Series A in 2021
Favo is a supermarket shopping community that facilitates connections between local entrepreneurs and neighbors. The platform enables users to shop at wholesale prices while eliminating delivery costs and order management challenges through popular social media channels. By providing a streamlined and efficient buying experience, Favo allows customers to generate income without any upfront investment, fostering a sense of community and supporting local businesses.

Goin

Seed Round in 2021
Goin is a mobile application that enhances users' financial health by layering innovative saving, investing, and smart-shopping tools onto traditional banking services.

GAIA

Series C in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

WOW Shop

Seed Round in 2021
WOW Shop is an innovative retail company with the mission to make retailing existing.

Wowshop

Series A in 2021
Wowshop is a home shopping network that is accessible across television, online, and mobile platforms. They provide quality products and services to people’s lives. They serve customers.

Chrono24

Series C in 2021
Founded in 2003, Chrono24 operates a global online marketplace for buying and selling luxury watches. It connects over 30,000 private sellers and professional dealers, offering more than 500,000 watches from various brands to over 20 million watch enthusiasts monthly.

OniGO

Pre Seed Round in 2021
Founded in Tokyo, Japan in 2021, OniGO operates an online platform offering home delivery of supermarket groceries. It specializes in delivering fresh food and multi-category grocery products directly to customers' homes, enabling users to shop conveniently without leaving their houses.

JOKR

Series A in 2021
JOKR is a global platform for instant retail delivery operating at a hyper-local scale. It offers a fast, personalized, and sustainable grocery shopping experience through its network of micro-fulfillment centers, delivering orders within minutes.

Lumaly

Seed Round in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

Lumaly

Convertible Note in 2021
Lumaly is a digital shopping assistant and coupon platform that guides users through the full online shopping journey, from product discovery to checkout. The platform automatically detects and applies relevant discounts at checkout, provides savings opportunities, and helps retailers boost checkout conversions and drive traffic. It also offers a wallet with Bitcoin cashback and carbon offset options, along with deal discovery and reward features to enhance user savings and engagement.

SEND: 10 Min Grocery Delivery

Seed Round in 2021
We are SEND App - 10 minute grocery delivery! Browse the aisles from the comfort of your home, avoid the crowds, eliminate the lines and return countless hours back into your day with SEND, Australia’s first exclusively online supermarket. Get groceries, household essentials, pet products, premium meats, beauty supplies and pretty much everything in between! All delivered to your door in 10 minutes. SEND is reinventing groceries and making shopping easy with access to all your favourite products, from brands you love and trust, available at your fingertips whenever you need. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse and add products to your bag 4. Place your order 5. Enjoy groceries at your door in 10 minutes WHERE WE SEND SEND is growing fast and launching suburbs every week! Want us where you are? Download the app and join our waitlist. PAYMENT METHODS Pay your way! SEND supports Apple Pay so that you can place orders in just one tap. Never wait in line at a crowded supermarket again. 10 MINUTE DELIVERY Browse the aisles from the comfort of your home. Let us do the heavy lifting, literally! You can track your rider in real time, as they make their way to your delivery address. HAVE QUESTIONS? ASK US! Our support team is always here to help and can be reached at support@sendapp.com.au or visit send-app.io. Get 10 minute delivery on grocery items and more, download the app to try today! Proudly designed in Sydney, Australia by SEND.

NADUVI

Series A in 2021
NADUVI is an online marketplace specializing in furniture and interior products sourced from various leading brands. The platform focuses on offering overstock items, including furniture, bathroom fittings, and designer lighting, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct shipping from sellers to consumers, NADUVI streamlines the distribution process, reducing unnecessary stops and costs associated with traditional retail channels. This model not only enhances efficiency but also enables customers to realize their interior design concepts with a curated selection of products while brands benefit from a platform to reach a broader audience.

Shopper

Series B in 2021
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

DwellSocial

Seed Round in 2021
DwellSocial, Inc. is a Chicago-based company that operates an online platform designed to connect homeowners with contractors for various home projects and services. Founded in 2017, the platform facilitates professional referrals from users and group members, enhancing job opportunities within communities. Additionally, DwellSocial empowers neighborhoods by aggregating demand for meals from local restaurants, enabling pop-up dining experiences in suburban areas. This approach allows restaurants to expand their service areas, reach new customers, and optimize delivery logistics by consolidating orders from nearby patrons. By leveraging community engagement, DwellSocial aims to enrich local economies and improve access to both home services and dining options.

MPB

Series D in 2021
Founded in 2011 by Matt Barker, MPB is an online platform specializing in used photography and videography kit. It offers a technology-based service with competitive pricing assessments for camera bodies, lenses, filters, and accessories, transforming access to photo and video kits.

Meesho

Series E in 2021
Meesho operates as an online reselling platform that enables anyone to start a business without investment. Meesho connects manufacturers, wholesalers, and suppliers with resellers who use social media platforms like WhatsApp and Facebook to sell products to their network of friends and family. The company was founded in 2015 by Vidit Aatrey and Sanjeev Barnwa and is headquartered in Bangalore, Karnataka.

Elenas

Series A in 2021
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Choose

Series A in 2021
Choose is an online marketplace that facilitates the discovery and expression of opinions on fashion and lifestyle products. The platform allows users to explore curated items, rate and review products from various brands, and engage in voting to unlock rewards and personalized content through a robust recommendation system. By showcasing trendy and ethically-sourced products, Choose supports brands that prioritize environmental and social commitments, such as sustainable ingredients and local production. The platform also provides valuable customer insights, enabling brands to understand consumer preferences and respond to emerging trends in real-time. This approach enhances the shopping experience for users while assisting brands in launching new concepts effectively.

Curtsy

Series A in 2021
Founded in 2015, Curtsy is a mobile application that facilitates women to buy and sell clothing, shoes, handbags, jewelry, and accessories directly from each other. The platform uses machine learning and human review to assist sellers in merchandising their items effectively and provides shipping kits for seamless order fulfillment.

Favo

Series A in 2021
Favo is a supermarket shopping community that facilitates connections between local entrepreneurs and neighbors. The platform enables users to shop at wholesale prices while eliminating delivery costs and order management challenges through popular social media channels. By providing a streamlined and efficient buying experience, Favo allows customers to generate income without any upfront investment, fostering a sense of community and supporting local businesses.

Eneba

Series A in 2020
Eneba is a digital gaming marketplace that helps players discover and purchase a broad catalog of games and related services across genres and platforms at affordable prices. Launched in 2018, it serves gaming communities worldwide and emphasizes safety, trust, and easy access to a diverse range of titles—from action and adventure to indie and strategy—across multiple operating systems.

Tertulia

Seed Round in 2020
Tertulia is a technology company that operates an application focused on book discovery and engagement. The app aggregates book mentions and conversations from various online platforms, including social media, podcasts, and websites. It provides users with personalized book recommendations and curated discussions about books. Additionally, Tertulia offers integrated book purchasing features, allowing customers to buy and have books delivered directly through the app.

Tiggy

Seed Round in 2020
Tiggy is a grocery delivery platform focused on transforming the way consumers purchase everyday essentials. Operating in Vancouver, the company provides a diverse selection of products across categories such as grocery, personal care, pet supplies, and fresh produce. Tiggy distinguishes itself by offering free delivery with no hidden fees or subscription requirements, allowing customers to conveniently avoid long queues and the burden of carrying heavy bags. The platform aims to enhance the shopping experience by prioritizing accessibility and efficiency in everyday purchases.

Drizly

Series C in 2020
Drizly is an online alcohol marketplace and liquor retail platform that enables on-demand delivery and shipping of beer, wine and spirits. It partners with retailers to bring their inventory online across 235 markets, offering a broad selection to consumers of legal drinking age and a transparent, personalized shopping experience. Founded in 2012 and headquartered in Boston, Massachusetts, Drizly helps retailers reach new customers and gain market and customer insights, supporting growth in sales. The platform also supports ordering of beverages along with mixers and garnishes, enabling customers to order without visiting a store.

SidelineSwap

Series A in 2020
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

Shopper

Series A in 2020
Shopper.com.br is a Brazilian startup that operates an online supermarket platform focused on automating the purchasing process for essential consumer products. By offering a range of items such as non-perishable food, beverages, cleaning products, toiletries, and more, Shopper aims to streamline the delivery of goods directly to consumers' homes. The company emphasizes efficiency by minimizing waste in the production and distribution chain, which in turn helps reduce prices for end consumers. Its innovative subscription model allows for predictable demand without the need for inventory, enabling Shopper to offer products at approximately 10% lower prices than traditional retail. Through its commitment to leveraging technology and maintaining a dedicated team, Shopper seeks to enhance the shopping experience, allowing consumers to save time and money on routine purchases.

Lolli

Seed Round in 2020
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Singulart

Venture Round in 2020
Singulart is an online art gallery platform connecting global art enthusiasts with emerging artists worldwide. It empowers artists to independently manage sales, while offering collectors a diverse range of artwork, fostering cultural exploration and inspiration.

FoodByUs

Series B in 2020
FoodByUs is an online marketplace based in Sydney, Australia, founded in 2016. The platform connects local food sellers with consumers, allowing users to discover, purchase, and enjoy a variety of artisanal food products, including doughnuts, cupcakes, and pies. By enabling food service venues to list their offerings, FoodByUs facilitates direct orders from local suppliers, providing a convenient way for buyers to access quality food while reducing costs. Users have the option to collect their orders or have them delivered, enhancing the overall customer experience.

Refurbed

Series A in 2020
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Lolli

Series A in 2020
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Wowshop

Seed Round in 2020
Wowshop is a home shopping network that is accessible across television, online, and mobile platforms. They provide quality products and services to people’s lives. They serve customers.

Curtsy

Seed Round in 2019
Founded in 2015, Curtsy is a mobile application that facilitates women to buy and sell clothing, shoes, handbags, jewelry, and accessories directly from each other. The platform uses machine learning and human review to assist sellers in merchandising their items effectively and provides shipping kits for seamless order fulfillment.

Black Limba

Seed Round in 2019
Black Limba is an online retailer specializing in women's fashion, offering a wide range of products including lingerie, bras, panties, sportswear, swimsuits, and accessories. The company aims to empower women by providing stylish, comfortable, and high-quality products that celebrate individuality.

FlipGive

Series A in 2019
FlipGive is a team funding platform focused on transforming how youth sports teams raise money. The company enables members to pool their spending as a group, earning cash back from everyday purchases such as groceries, gas, clothing, equipment, dining, and travel. By creating a direct digital channel between more than 700 merchant partners and the North American youth sports market, FlipGive aggregates the traditionally fragmented market, allowing teams to manage their funds and collect donations efficiently. This innovative approach simplifies fundraising for youth sports teams, making it easier for them to secure financial support while fostering customer loyalty for participating brands.

AYR

Seed Round in 2019
AYR is an e-commerce driven women's clothing company based in New York City. Founded in 2014 by Maggie Winter and Jac Cameron, AYR specializes in year-round womenswear, with a focus on denim. The company offers a range of clothing items including jeans, pants, shirts, dresses, jackets, and work-wear, primarily sold online.

Hip eCommerce

Seed Round in 2019
Hip eCommerce operates online marketplaces for collectors, connecting buyers and sellers of stamps, postcards, and comic books through platforms HipStamp, HipComic, and HipPostcard. Founded in 2015 and based in Raleigh, North Carolina, the company builds collectible-specific communities that enable users to buy and sell across various pricing formats and locations. It provides a broad suite of seller services and tools to help sellers reach wider audiences and grow sales, while fostering passionate communities around stamps, postcards, and comics. The business aims to modernize collectibles e-commerce by combining marketplace functionality with community-driven features to support hobbyists and collectors globally.

The Lobby

Seed Round in 2019
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Zageno

Series B in 2019
Zageno Inc. is an online retailer specializing in life science research products for scientists worldwide. Founded in 2015 and headquartered in Cambridge, Massachusetts, the company operates a comprehensive e-commerce platform that offers over 10 million products, including preparation items for protein purification and DNA extraction, gene editing tools, PCR reagents, sequencing kits, and various laboratory accessories. Zageno aims to streamline the procurement process for researchers by providing a user-friendly interface and a unique Scientific Score rating system that features unbiased, peer-reviewed evaluations of products. This approach enhances the purchasing experience, making it more efficient and reliable for life science professionals while also serving as an effective sales channel for suppliers. Additionally, Zageno has a presence in Berlin, Germany, further extending its reach in the scientific community.

Rebag

Series C in 2019
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

MollyBox

Series B in 2018
Founded in Shanghai, China in 2015 by Yifu Sun and Yi Ju, MollyBox is an e-commerce platform that delivers themed boxes of natural pet foods and toys on a monthly subscription basis.

MollyBox

Series B in 2018
Founded in Shanghai, China in 2015 by Yifu Sun and Yi Ju, MollyBox is an e-commerce platform that delivers themed boxes of natural pet foods and toys on a monthly subscription basis.

Lolli

Pre Seed Round in 2018
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Orchard Mile

Seed Round in 2018
Orchard Mile is an online retail platform based in the United States that specializes in fashion apparel and various consumer products. The company aims to replicate the luxurious experience of shopping in high-end boutiques by providing a curated selection of designers within a single shopping interface. Orchard Mile's platform features a diverse range of items, including clothing, home decor, art, jewelry, and gifts, sourced from micro-retailers across the country. This approach allows customers to discover and purchase their preferred products while enjoying a seamless and inviting shopping experience. The name "Orchard Mile" is inspired by Singapore's renowned retail district, reflecting the company's commitment to delivering a sophisticated online shopping environment.

Black Limba

Seed Round in 2018
Black Limba is an online retailer specializing in women's fashion, offering a wide range of products including lingerie, bras, panties, sportswear, swimsuits, and accessories. The company aims to empower women by providing stylish, comfortable, and high-quality products that celebrate individuality.

Vivense

Series D in 2018
Vivense is a Turkish online furniture retailer that connects customers with furniture manufacturers. It offers a broad range of furniture items such as sofas, chairs, tables, beds, dining tables, lighting, and decor. Through its platform, customers can order furniture online, with free delivery available for certain products.

SidelineSwap

Series A in 2018
SidelineSwap operates as an online platform facilitating the buying, selling, and trading of sporting goods. Established in 2012 and headquartered in Franklin Square, New York, the company specializes in a wide array of products across various sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, snowboarding, and others. Its offerings span new, used, and vintage apparel, electronics, equipment, and accessories, catering to both individual consumers and retailers seeking circular shopping experiences through its trade-in program and marketplace technology.

Hip eCommerce

Seed Round in 2018
Hip eCommerce operates online marketplaces for collectors, connecting buyers and sellers of stamps, postcards, and comic books through platforms HipStamp, HipComic, and HipPostcard. Founded in 2015 and based in Raleigh, North Carolina, the company builds collectible-specific communities that enable users to buy and sell across various pricing formats and locations. It provides a broad suite of seller services and tools to help sellers reach wider audiences and grow sales, while fostering passionate communities around stamps, postcards, and comics. The business aims to modernize collectibles e-commerce by combining marketplace functionality with community-driven features to support hobbyists and collectors globally.

Rappi

Series C in 2018
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.

NA-KD.com

Series B in 2018
Na-kd is an innovative online fashion marketplace that caters primarily to a global audience of fashion enthusiasts. The platform focuses on providing a diverse range of women's clothing, including trousers, jeans, sweaters, trendy dresses, and accessories. By leveraging a mobile-based shopping experience, Na-kd simplifies the process of purchasing fashionable apparel. Additionally, the company offers a unique merchant service designed to enhance the e-commerce capabilities of digital brands and social influencers, thereby expanding its reach and influence within the fashion industry. Na-kd is backed by the founding team of a successful online fashion store, which adds to its credibility and expertise in the sector.

Couple

Seed Round in 2018
Couple specializes in lab-grown diamond rings sold online. It simplifies the process by eliminating the complexities of the traditional mined diamond market.

Trocafone

Venture Round in 2017
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Rep The Squad

Seed Round in 2017
Rep The Squad, Inc. is a subscription-based service based in Seattle, Washington, specializing in sports team jerseys. Established in 2017, the company offers fans the flexibility to choose from a diverse selection of officially licensed professional sports jerseys, which can be rented and sent to them one at a time. This model allows fans to easily showcase their support for various teams by wearing a different jersey each time. Co-founded by e-commerce veteran Brian Watkins, Rep The Squad has garnered support from notable investors and champion athletes, enhancing its credibility and market presence. The company aims to amplify fandom and provide a unique solution for sports enthusiasts looking to expand their wardrobe with their favorite team jerseys.
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