Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm that focuses on the consumer economy, supporting founders who aim to meet evolving needs with funding, strategic guidance, and consumer insight. It backs early-stage companies, typically at seed or Series A, across sectors including consumer products, health and wellness, finance, commerce, entertainment, career and learning, security, productivity, and technology. The firm emphasizes brands that blend online and offline channels, e-commerce, internet marketplaces, and tools or services that enhance consumer experiences. It has backed notable consumer brands such as Dollar Shave Club, Warby Parker, and Hims & Hers, and tends to collaborate with local investors when the company is outside the Bay Area.

Jason Bornstein

Principal

Kirsten Green

Founding Partner and Managing Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Past deals in San Francisco Bay Area

Prenuvo

Series B in 2025
Prenuvo, Inc. is a company that specializes in whole-body magnetic resonance imaging (MRI) scanning services aimed at early detection of solid tumors and other medical conditions. Founded in 2018 and headquartered in Vancouver, Canada, Prenuvo operates preventative screening clinics in both Vancouver and Silicon Valley, California. The company leverages advanced multiparametric MRI techniques to provide high-quality imaging for various diagnostic needs, including cancer and major diseases. Prenuvo's innovative approach to MRI scanning focuses on delivering precise and reproducible results, making it a valuable resource for patients and pharmacology companies seeking clinically accurate and affordable methods for early symptom detection.

Faire

Series F in 2021
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Faire

Series E in 2020
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Heroes Jobs

Venture Round in 2019
Heroes Jobs Inc. is a San Francisco-based company founded in 2017 that specializes in a mobile application designed to streamline the recruitment process. The platform connects job seekers with employers through video messaging, allowing users to respond to pre-recorded interview questions. Candidates can re-record their answers multiple times before submitting them to potential employers, enhancing their chances of making a positive impression. By facilitating this innovative approach to job applications, Heroes Jobs aims to simplify the hiring process across various industries, enabling job seekers to showcase their skills effectively and connect with their ideal job opportunities.

Faire

Series D in 2019
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Heroes Jobs

Pre Seed Round in 2019
Heroes Jobs Inc. is a San Francisco-based company founded in 2017 that specializes in a mobile application designed to streamline the recruitment process. The platform connects job seekers with employers through video messaging, allowing users to respond to pre-recorded interview questions. Candidates can re-record their answers multiple times before submitting them to potential employers, enhancing their chances of making a positive impression. By facilitating this innovative approach to job applications, Heroes Jobs aims to simplify the hiring process across various industries, enabling job seekers to showcase their skills effectively and connect with their ideal job opportunities.

Faire

Series C in 2018
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Faire

Series B in 2018
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Faire

Series A in 2018
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Faire

Seed Round in 2017
Faire is a two-sided marketplace connecting local retail stores with unique wholesale merchandise from brands and makers. It offers retailers tools for data insights, financial terms, and logistics support to compete with larger competitors. Faire's platform simplifies wholesale buying and selling processes, offering net 60 payment terms and free returns.

Packagd

Series A in 2017
Packagd Corp. is a technology company based in Menlo Park, California, specializing in the development of mobile shopping applications. Founded in 2016 by Eric Feng, a notable entrepreneur and former CTO of Hulu and Flipboard, Packagd offers an innovative app named Unboxed. This application enhances the mobile shopping experience by curating a collection of unboxing and product review videos sourced from creators on platforms like YouTube. Users can engage with these videos through live chat features, allowing for real-time interaction with hosts and other viewers. The app also facilitates secure purchasing directly through Apple Pay, merging entertainment and shopping in a manner reminiscent of traditional live shopping programs.

Zesty

Series A in 2015
Zesty is a catering service based in San Francisco that specializes in providing regular office meals to companies in the area. The company partners with a wide range of high-quality Bay Area restaurants, offering a diverse selection of cuisines curated by in-house dietitians who provide nutritional information for each dish. Meals are delivered by Zesty's own team, ensuring reliable service and the convenience of an in-house catering experience. Zesty serves a variety of dining occasions, including breakfasts, lunches, dinners, and special events, catering to notable clients such as Salesforce, Uber, and GitHub. In addition to its catering services, Zesty promotes employee well-being through initiatives like gym memberships, on-site sports massage, and flexible vacation policies. The company has secured over $20 million in funding from prominent Silicon Valley investors and operates from its office in the Potrero Hill district of San Francisco.

BloomThat

Series A in 2015
BloomThat is an on-demand flower delivery service founded in 2013 in San Francisco by David Bladow, Matthew Schwab, and Chad Powell. The company specializes in providing next and same-day delivery of handcrafted bouquets and curated goods, with prices starting around $32. By sourcing flowers directly from farms, BloomThat ensures high-quality products that celebrate life’s milestones and everyday moments. The service is currently available for delivery within an hour in the San Francisco Bay Area, New York, and Los Angeles, while also offering next-day delivery options across the United States.

HotelTonight

Series A in 2011
HotelTonight, Inc. is a mobile application designed for booking same-day hotel accommodations, specializing in last-minute deals for unsold rooms. Founded in 2010 and headquartered in San Francisco, California, the platform provides a marketplace that allows hotels to fill last-minute vacancies that would otherwise remain unoccupied. Users can easily access these discounted rates through their smartphones and tablets, making it a convenient option for business travelers, leisure travelers, and locals alike. The application enables bookings for rooms up to 100 days in advance, catering to various travel needs while ensuring significant savings for its customers. As of April 2019, HotelTonight operates as a subsidiary of Airbnb, Inc.
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