Forerunner Ventures

CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women, focusing on comfort, fit, and aesthetic appeal. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP operates as a direct-to-consumer startup, offering an online platform for purchasing its products. The company's collection is crafted to provide flattering and unrestrictive options for women of all sizes, emphasizing quality and performance in its lingerie offerings. CUUP aims to meet the essential needs of women by delivering bras that do not compromise on support or comfort.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Rockets of Awesome is a direct-to-consumer brand specializing in children's apparel. The company offers a subscription model that delivers curated boxes of clothing to parents, allowing them to personalize selections based on their children's preferences. By utilizing technology and data, Rockets of Awesome aims to streamline the shopping experience, enabling parents to provide their children with the freedom to choose from a variety of styles, patterns, and colors. This innovative approach seeks to transform the way parents shop for kids' clothing, emphasizing personalization and exceptional merchandise.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Birdies, Inc., also known as Birdies Slippers, Inc., is a footwear brand established in 2015 by Bianca Gates and Marisa Sharkey, headquartered in Sacramento, California. The company specializes in manufacturing stylish and comfortable footwear for women, designed primarily for indoor use but versatile enough for everyday occasions. Birdies offers a variety of signature styles that merge the support of a sneaker, the softness of a slipper, and the elegance of a designer flat. Each product incorporates the brand's exclusive 7-layer comfort technology, ensuring luxurious style and ultimate comfort for its customers.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

Birdies, Inc., also known as Birdies Slippers, Inc., is a footwear brand established in 2015 by Bianca Gates and Marisa Sharkey, headquartered in Sacramento, California. The company specializes in manufacturing stylish and comfortable footwear for women, designed primarily for indoor use but versatile enough for everyday occasions. Birdies offers a variety of signature styles that merge the support of a sneaker, the softness of a slipper, and the elegance of a designer flat. Each product incorporates the brand's exclusive 7-layer comfort technology, ensuring luxurious style and ultimate comfort for its customers.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags, produced in esteemed family-owned artisan factories in Italy. The company distinguishes itself by introducing new, limited edition styles weekly and selling directly to consumers, which allows it to offer its products at more accessible price points. By merging traditional craftsmanship with modern technology, M.Gemi aims to provide a platform for Italian artistry while maintaining a commitment to quality and affordability. The brand caters to both men and women, emphasizing the belief that luxury can be both exquisite and attainable.

INTURN is an enterprise solution that specializes in helping fashion and apparel brands efficiently manage and convert slow-moving and excess inventory. The company's platform offers a secure marketplace for brands and retailers to confidentially buy and sell off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for its users. The platform provides detailed product information, transaction rules, and analytics, making it a valuable tool for merchants seeking to optimize their inventory management. Founded and led by experts in retail and technology, INTURN aims to streamline the inventory conversion process in the fashion industry.

Stadium Goods is an online marketplace specializing in the retail of premium sneakers and streetwear apparel, catering to a global audience. Founded in 2015 by John McPheters and Jed Stiller, the company operates both an e-commerce platform and a physical store located in Soho, New York City. By curating a selection of authentic footwear and apparel for men, women, and children, Stadium Goods aims to provide a comprehensive shopping experience for sneaker enthusiasts. The company became a subsidiary of Farfetch Limited in 2019, further enhancing its market presence and operational capabilities.

Rockets of Awesome is a direct-to-consumer brand specializing in children's apparel. The company offers a subscription model that delivers curated boxes of clothing to parents, allowing them to personalize selections based on their children's preferences. By utilizing technology and data, Rockets of Awesome aims to streamline the shopping experience, enabling parents to provide their children with the freedom to choose from a variety of styles, patterns, and colors. This innovative approach seeks to transform the way parents shop for kids' clothing, emphasizing personalization and exceptional merchandise.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Rockets of Awesome is a direct-to-consumer brand specializing in children's apparel. The company offers a subscription model that delivers curated boxes of clothing to parents, allowing them to personalize selections based on their children's preferences. By utilizing technology and data, Rockets of Awesome aims to streamline the shopping experience, enabling parents to provide their children with the freedom to choose from a variety of styles, patterns, and colors. This innovative approach seeks to transform the way parents shop for kids' clothing, emphasizing personalization and exceptional merchandise.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

INTURN is an enterprise solution that specializes in helping fashion and apparel brands efficiently manage and convert slow-moving and excess inventory. The company's platform offers a secure marketplace for brands and retailers to confidentially buy and sell off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for its users. The platform provides detailed product information, transaction rules, and analytics, making it a valuable tool for merchants seeking to optimize their inventory management. Founded and led by experts in retail and technology, INTURN aims to streamline the inventory conversion process in the fashion industry.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags, produced in esteemed family-owned artisan factories in Italy. The company distinguishes itself by introducing new, limited edition styles weekly and selling directly to consumers, which allows it to offer its products at more accessible price points. By merging traditional craftsmanship with modern technology, M.Gemi aims to provide a platform for Italian artistry while maintaining a commitment to quality and affordability. The brand caters to both men and women, emphasizing the belief that luxury can be both exquisite and attainable.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, along with home décor items. Founded in 2013 and headquartered in New York, the company offers a diverse range of products including dresses, skirts, sweaters, outerwear, tops, pants, and denim. Its accessory line features handbags, jewelry, hats, belts, sunglasses, and shoes, while the home collection includes gifts, stationery, linens, and decorative items. Draper James emphasizes personal style and sensibility in its offerings, catering to a multi-channel lifestyle for women. The brand's products are available for purchase online.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Guildery is an e-commerce startup that specializes in the mass customization of home products, particularly home textiles and accessories. Operating within the $200 billion home décor industry, Guildery addresses the gap between high-end, made-to-order items and mass-produced goods by offering personalized products without the high costs and lengthy timelines typically associated with artisan customization. The company utilizes advanced digital printing techniques that chemically bond ink to fabric, enabling a virtually limitless selection of patterns and materials to be produced on-demand. Guildery curates exclusive designs from various artists, allowing customers to choose from a range of items, including pillows, drapes, and ottomans, all tailored to individual preferences.

INTURN is an enterprise solution that specializes in helping fashion and apparel brands efficiently manage and convert slow-moving and excess inventory. The company's platform offers a secure marketplace for brands and retailers to confidentially buy and sell off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for its users. The platform provides detailed product information, transaction rules, and analytics, making it a valuable tool for merchants seeking to optimize their inventory management. Founded and led by experts in retail and technology, INTURN aims to streamline the inventory conversion process in the fashion industry.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags, produced in esteemed family-owned artisan factories in Italy. The company distinguishes itself by introducing new, limited edition styles weekly and selling directly to consumers, which allows it to offer its products at more accessible price points. By merging traditional craftsmanship with modern technology, M.Gemi aims to provide a platform for Italian artistry while maintaining a commitment to quality and affordability. The brand caters to both men and women, emphasizing the belief that luxury can be both exquisite and attainable.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

PS Dept. operates a mobile e-commerce application that focuses on personal shopping services. The platform provides users with direct access to personal shoppers at selected retail stores, bridging the gap between the convenience of online shopping and the personalized assistance of in-store experts. Through this application, users can search for and order accessories and apparel, benefiting from tailored suggestions made by qualified associates in the field. This service enhances the shopping experience by combining the ease of digital transactions with the expertise of professional shoppers, catering to individuals seeking a more guided approach to retail.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Trendabl, Inc. is a company that operates an online community centered around fashion enthusiasts. Launched in March 2012, it offers a photo-sharing platform designed for users to capture and upload images related to fashion. The application allows users to enhance their photos with filters and tag them with details including brand, price, and retail availability. Users can share their images with followers and connect with fashion icons, celebrities, designers, and influencers, thereby creating a vibrant social network focused on fashion content. Founded in 2011, Trendabl is headquartered in New York, New York.

Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Threadflip operates an online marketplace designed to transform the shopping experience for women's fashion through a peer-to-peer model. The platform enables users to photograph and list their clothing items for sale, facilitating a collaborative and engaging environment for buying and selling pre-owned apparel. This approach not only promotes efficient transactions but also fosters a sense of community among users. While Threadflip ceased operations in January 2015, it has since formed a partnership with Le Tote to continue its vision of enhancing the way women shop for clothes and style their wardrobes.

Threadflip operates an online marketplace designed to transform the shopping experience for women's fashion through a peer-to-peer model. The platform enables users to photograph and list their clothing items for sale, facilitating a collaborative and engaging environment for buying and selling pre-owned apparel. This approach not only promotes efficient transactions but also fosters a sense of community among users. While Threadflip ceased operations in January 2015, it has since formed a partnership with Le Tote to continue its vision of enhancing the way women shop for clothes and style their wardrobes.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity through direct selling.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.