Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm dedicated to the modern consumer. It backs high-growth, branded consumer companies at seed and early stages, providing capital along with strategic guidance and consumer insight to help entrepreneurs anticipate and meet evolving customer needs. The firm emphasizes bridging online and offline commerce, leveraging e-commerce, marketplaces, and social/mobile platforms, and targets sectors such as consumer products, health and wellness, finance, and technology-enabled services. With a track record of supporting influential brands like Dollar Shave Club, Warby Parker, and Hims & Hers, Forerunner focuses on hands-on partnerships to accelerate growth and shape industries.

Jason Bornstein

Principal

Kirsten Green

Founding Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Past deals in Dietary Supplements

Fay

Series B in 2025
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Fay

Series A in 2024
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Ritual

Series B in 2019
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Ritual

Series A in 2017
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Ritual

Seed Round in 2016
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

PHL

Seed Round in 2014
ALOHA is an employee-owned company founded in 2013 by three Hawaiian business partners, specializing in the production and retail of plant-based protein products. Based in New York, the company offers a diverse range of items, including protein drinks, protein bars, and protein powders, all made from USDA Organic and non-GMO ingredients. ALOHA products are designed to be healthy, delicious, and free from common allergens such as soy and dairy, as well as sugar alcohols and stevia. The company is committed to sustainability and ethical sourcing, ensuring that its practices are beneficial for both the environment and the communities it serves. ALOHA's products are available at various grocery and natural food retailers, as well as online through platforms like Amazon and its own direct-to-consumer website.
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