Forerunner Ventures
Forerunner Ventures, established in 2010 and based in San Francisco, is a venture capital firm specializing in early-stage investments in the consumer sector. The firm focuses on identifying and supporting entrepreneurs who anticipate and meet the evolving needs of modern consumers, thereby transforming industries and driving cultural change. Forerunner invests in a range of consumer-focused segments, including offline-to-online commerce, e-commerce, social and mobile commerce, internet marketplaces, and supporting tools and services. The firm typically invests $250,000 to $500,000 initially, with the potential for follow-on funding in top-performing companies. While preferring investments in the Bay Area, Forerunner also considers companies based in New York and Los Angeles, and often co-invests with active local investors when companies are not based in the Bay Area. Notable portfolio companies include Dollar Shave Club, Warby Parker, and Hims & Hers.
Fay is a company that connects individuals with dietitians covered by their health insurance, promoting improved dietary habits and overall well-being. It offers consulting services focused on medical nutrition therapy, enabling clients to select a dietitian and arrange either virtual or in-person consultations. Fay designs personalized nutrition plans tailored to each client's needs and works with insurance providers to ensure that these services are accessible and affordable. By facilitating customized nutrition counseling, Fay aims to enhance food-related health outcomes for its clients.
Fay is a company that connects individuals with dietitians covered by their health insurance, promoting improved dietary habits and overall well-being. It offers consulting services focused on medical nutrition therapy, enabling clients to select a dietitian and arrange either virtual or in-person consultations. Fay designs personalized nutrition plans tailored to each client's needs and works with insurance providers to ensure that these services are accessible and affordable. By facilitating customized nutrition counseling, Fay aims to enhance food-related health outcomes for its clients.
Hilma
Venture Round in 2019
Hilma is a New York-based company founded in 2019 by Hilary Quartner, Lily Galef, and Nina Mullen, dedicated to creating quality natural remedies that support health. The business focuses on developing clinical herbal products that combine scientific research with natural ingredients, ensuring that each formulation is backed by clinical studies and a scientific advisory board of practicing clinicians. Hilma's offerings are gluten-free, vegan, and soy-free, catering to consumers seeking effective health solutions without adverse side effects. The company emphasizes the synergy between science and nature, aiming to provide consumers with safe and reliable health remedies.
ALOHA is an employee-owned company founded in 2013 by three Hawaiian business partners, specializing in the production and retail of plant-based protein products. Based in New York, the company offers a diverse range of items, including protein drinks, protein bars, and protein powders, all made from USDA Organic and non-GMO ingredients. ALOHA products are designed to be healthy, delicious, and free from common allergens such as soy and dairy, as well as sugar alcohols and stevia. The company is committed to sustainability and ethical sourcing, ensuring that its practices are beneficial for both the environment and the communities it serves. ALOHA's products are available at various grocery and natural food retailers, as well as online through platforms like Amazon and its own direct-to-consumer website.
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