Forerunner Ventures

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Birdies is a footwear brand founded in 2015 by Bianca Gates and Marisa Sharkey that designs and manufactures comfortable, stylish shoes for women and girls. Based in Sacramento, California, the brand blends the comfort of a slipper with the support of a sneaker and the style of a designer flat, underpinned by its seven-layer comfort technology. It targets versatile, everyday wear, offering a range of designs that emphasize comfort and fashion. The brand is female-founded and focuses on footwear that bridges home and daily use, delivering options intended for various occasions.

11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

Stadium Goods is an online marketplace specializing in the retail of premium sneakers, streetwear footwear, and apparel. Founded in 2015 by John McPheters and Jed Stiller, the company is headquartered in New York City and operates both online and through a physical store in Soho. Stadium Goods curates a diverse selection of authentic products, catering to men, women, and children, and serves a global customer base. As of January 2019, it functions as a subsidiary of Farfetch Limited.

Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

Umano is an experiential shopping platform focused on showcasing children's drawings as artistic works while connecting consumers to the inspiring stories behind unique products. The company operates an online clothing brand that features original children's artwork and designs on a variety of apparel for men and women. Umano aims to empower kids by encouraging their creativity and allowing their artistic expressions to be celebrated and shared, thereby transforming their art into wearable items that resonate with buyers.

INTURN is an enterprise solution focused on providing innovative tools for fashion and apparel brands to efficiently manage slow-moving and excess inventory. The company has developed a marketplace that streamlines the buying and selling of off-price inventory, including apparel, footwear, and accessories. By automating what has traditionally been a manual and error-prone process, INTURN enhances profitability for brands and retailers. The platform offers a confidential and secure environment for transactions, complete with detailed product information, transaction rules, and analytics. Led by experienced professionals from the retail and technology sectors, INTURN aims to transform inventory management into a more effective and profitable endeavor for its clients.

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags made in Italy's esteemed family-owned artisan factories. By introducing new, limited edition styles weekly and selling directly to consumers, M.Gemi offers high-quality Italian craftsmanship at accessible prices. The company merges traditional artisanal techniques with modern technology to enhance customer experience and affordability, providing a diverse range of products while challenging conventional luxury market practices. M.Gemi's approach emphasizes both the value of old-world craftsmanship and the need for innovation within the fashion industry.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Trendabl, Inc. is a company that operates an online community centered on fashion enthusiasts. Founded in 2011 and based in New York, Trendabl offers a photo-sharing platform designed specifically for fashion-related content. Users can capture images, apply filters, and tag their photos with details such as brand, price, and retail availability. The application allows members to share their posts with friends and followers, fostering a vibrant community where users can connect with fashion icons, celebrities, designers, and influencers. Trendabl aims to enhance the way individuals engage with fashion through its innovative platform.

Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Threadflip is an online marketplace designed to transform the shopping experience for women by facilitating a peer-to-peer platform for buying and selling women's fashion. The company allows users to take photos of their clothing items and list them for sale, promoting an efficient and cost-effective way to shop for second-hand apparel. Threadflip aims to create a collaborative and inspirational environment for users, enhancing the way women curate their wardrobes. Although the company closed its operations in January 2015, it has since formed a partnership with Le Tote to continue its mission in the fashion marketplace.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.