Forerunner Ventures

Craftwork is a full-service company specializing in residential painting. It leverages software to enhance both homeowner and operator experiences.

Craftwork is a full-service company specializing in residential painting. It leverages software to enhance both homeowner and operator experiences.

The Expert is a platform that connects customers with interior design professionals for hour-long, one-on-one video consultations. Based in Los Angeles, the service enables clients to access design expertise from designers around the world through online video calls without committing to a full-service project or high budgets. The platform provides personalized guidance and support from top home design experts, allowing users to obtain tailored advice for specific spaces or projects. By focusing on concise, affordable consultations, it complements traditional interior design services rather than replacing them.

The Expert is a platform that connects customers with interior design professionals for hour-long, one-on-one video consultations. Based in Los Angeles, the service enables clients to access design expertise from designers around the world through online video calls without committing to a full-service project or high budgets. The platform provides personalized guidance and support from top home design experts, allowing users to obtain tailored advice for specific spaces or projects. By focusing on concise, affordable consultations, it complements traditional interior design services rather than replacing them.

The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

Hamlet is a United States-based company that specializes in personalized home interior decor styling services. It provides clients with tailored recommendations for home furnishings and decor, engaging them through a text-based platform. The company collaborates directly with leading manufacturers and retailers to source high-quality products, including apartment-friendly sofas and bar carts. Hamlet manages the ordering and delivery processes, ensuring convenience for clients without imposing additional costs beyond retail prices. By prioritizing individual preferences and budgets, Hamlet aims to enhance the home styling experience for its customers.

Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

The Guildery is an e-commerce startup specializing in the manufacture of home textiles and accessories. The company utilizes advanced digital printing technology to produce a wide range of fabrics and home goods, including pillows, drapes, and ottomans. By chemically bonding ink to fabric, Guildery offers customizable patterns and designs on-demand, eliminating the high costs and long wait times typically associated with artisan-made products. This approach allows The Guildery to cater to the $200 billion home décor industry by bridging the gap between mass-produced goods and high-end, made-to-order items.

Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Darby Smart, Inc. is a San Francisco-based company that operates a video commerce platform focused on do-it-yourself (DIY) projects in various categories, including fashion, beauty, home decor, and more. Established in 2013, the platform allows users to create and share videos that showcase how to use products and execute DIY projects, thereby enhancing creativity and providing inspiration. With a community of approximately 5 million users, Darby Smart enables shoppers to view and engage with content that brings products to life and demonstrates their practical applications. The company emphasizes a user-friendly experience, making it easier for consumers to explore and purchase chic materials while following simple instructions to create their desired styles. As of 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Serena & Lily, Inc. is a home decor retailer based in Sausalito, California, specializing in a diverse range of furniture and lifestyle products for various spaces, including bedrooms, bathrooms, and living rooms. Founded in 2003, the company offers an extensive selection of items such as bedding, sofas, chairs, dining tables, and outdoor furniture, along with accessories like decorative pillows, rugs, and lighting. Serena & Lily is known for its sophisticated blend of patterns and colors, catering to different tastes and styles, from nurseries to living areas. The company sells its products through both physical stores and an online platform, providing customers with the convenience of shopping for quality home furnishings and decor tailored to their preferences.