Forerunner Ventures
Forerunner Ventures, established in 2010 and based in San Francisco, is a venture capital firm specializing in early-stage investments in the consumer sector. The firm focuses on identifying and supporting entrepreneurs who anticipate and meet the evolving needs of modern consumers, thereby transforming industries and driving cultural change. Forerunner invests in a range of consumer-focused segments, including offline-to-online commerce, e-commerce, social and mobile commerce, internet marketplaces, and supporting tools and services. The firm typically invests $250,000 to $500,000 initially, with the potential for follow-on funding in top-performing companies. While preferring investments in the Bay Area, Forerunner also considers companies based in New York and Los Angeles, and often co-invests with active local investors when companies are not based in the Bay Area. Notable portfolio companies include Dollar Shave Club, Warby Parker, and Hims & Hers.
Past deals in Personal Health
Fay
Series B in 2025
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.
Teal Health
Seed Round in 2025
Teal Health is dedicated to improving women's health by providing innovative solutions, starting with at-home cervical cancer screenings. The company has developed the first FDA-approved device that allows women to perform cervical cancer screenings in the comfort and privacy of their own homes. By simplifying the screening process, Teal Health aims to encourage timely screenings and promote early treatment, ultimately working towards the eradication of cervical cancer in the United States. The company's mission focuses on designing health solutions that cater to women's preferences and experiences, addressing the pressing issues in women's health with a commitment to empowerment and accessibility.
Fay
Series A in 2024
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.
DUOS
Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.
Zeera
Series B in 2022
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.
Oura
Venture Round in 2022
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
Sika Health
Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.
Calibrate
Series B in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
Zeera
Series A in 2021
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.
DUOS
Seed Round in 2021
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.
Calibrate
Series A in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
Zeera
Seed Round in 2020
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.
Calibrate
Seed Round in 2020
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
Oura
Series B in 2020
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
Oura
Series B in 2019
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
Modern Fertility
Series A in 2019
Modern Fertility, Inc. is a women’s health company founded in 2017 and based in San Francisco, California, that focuses on empowering women to make informed decisions regarding their reproductive health. The company offers accessible fertility testing kits that allow women to measure key reproductive hormones, including those related to ovarian reserve and ovulation, through a simple finger-prick test or traditional blood draw at a nearby lab. By providing these tests at a fraction of the cost typically associated with infertility clinics, Modern Fertility aims to close the fertility information gap and provide women with valuable insights about their bodies before they decide to start families. Co-founded by Afton Vechery and Carly Leahy, the company is dedicated to advancing fertility science and enhancing women's understanding of their reproductive health.
Prose
Series B in 2018
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. The company employs a comprehensive online consultation process that evaluates factors such as hair type, texture, lifestyle, environmental exposure, diet, and stress levels. Based on the consultation results, Prose utilizes a proprietary algorithm to formulate products that address specific hair concerns. Each product is made to order in their New York City lab, ensuring freshness and effectiveness. Additionally, customers can choose from options that align with their personal preferences, including vegan, gluten-free, and fragrance-free formulations. Prose products are available nationwide through their website and select stylists.
Prose
Series A in 2017
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. The company employs a comprehensive online consultation process that evaluates factors such as hair type, texture, lifestyle, environmental exposure, diet, and stress levels. Based on the consultation results, Prose utilizes a proprietary algorithm to formulate products that address specific hair concerns. Each product is made to order in their New York City lab, ensuring freshness and effectiveness. Additionally, customers can choose from options that align with their personal preferences, including vegan, gluten-free, and fragrance-free formulations. Prose products are available nationwide through their website and select stylists.
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