Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm dedicated to the modern consumer. It backs high-growth, branded consumer companies at seed and early stages, providing capital along with strategic guidance and consumer insight to help entrepreneurs anticipate and meet evolving customer needs. The firm emphasizes bridging online and offline commerce, leveraging e-commerce, marketplaces, and social/mobile platforms, and targets sectors such as consumer products, health and wellness, finance, and technology-enabled services. With a track record of supporting influential brands like Dollar Shave Club, Warby Parker, and Hims & Hers, Forerunner focuses on hands-on partnerships to accelerate growth and shape industries.

Jason Bornstein

Principal

Kirsten Green

Founding Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Past deals in Textiles

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

The Inside

Seed Round in 2018
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Outdoor Voices

Series C in 2018
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

The Inside

Pre Seed Round in 2017
The Inside is a home furnishings brand that specializes in offering a diverse range of products suitable for various styles and budgets. The company provides an extensive selection of items for bedrooms, living rooms, dining areas, outdoor spaces, and offices, including beds, chairs, lighting, wallpaper, benches, desk chairs, and room dividers. Additionally, The Inside offers online interior design services, allowing customers to personalize their selections with a variety of iconic fabric choices. The company is committed to a sustainable supply chain, utilizing digital printing and made-to-order manufacturing to deliver affordable, customized furnishings.

Outdoor Voices

Venture Round in 2017
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Outdoor Voices

Series B in 2016
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Outdoor Voices

Series A in 2015
Outdoor Voices is an athletic apparel company founded in 2012 and headquartered in Austin, Texas. It designs, manufactures, and sells a range of activewear products for men and women, including sports bras, tops, leggings, jackets, and accessories. The company's mission is to promote an active lifestyle by encouraging people to engage in recreational activities together. Outdoor Voices operates retail stores and sells its products online in the United States, Canada, the United Kingdom, and Australia.

Draper James

Series A in 2015
Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

The Guildery

Seed Round in 2015
The Guildery is an e-commerce startup specializing in the manufacture of home textiles and accessories. The company utilizes advanced digital printing technology to produce a wide range of fabrics and home goods, including pillows, drapes, and ottomans. By chemically bonding ink to fabric, Guildery offers customizable patterns and designs on-demand, eliminating the high costs and long wait times typically associated with artisan-made products. This approach allows The Guildery to cater to the $200 billion home décor industry by bridging the gap between mass-produced goods and high-end, made-to-order items.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Cotopaxi

Seed Round in 2014
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Bonobos

Series D in 2014
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Pickwick & Weller

Venture Round in 2013
Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Bonobos

Venture Round in 2013
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Pickwick & Weller

Seed Round in 2012
Pickwick & Weller, located in Los Angeles, specializes in designing and selling boutique t-shirts. The company focuses on creating modern workwear with sharp designs and a meticulous fit, emphasizing the development of beautifully crafted basics. With a commitment to quality, Pickwick & Weller aims to redefine contemporary apparel, one t-shirt at a time.

Bonobos

Venture Round in 2012
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Serena & Lily

Venture Round in 2011
Serena & Lily, Inc. is a home decor retailer based in Sausalito, California, specializing in a diverse range of furniture and lifestyle products for various spaces, including bedrooms, bathrooms, and living rooms. Founded in 2003, the company offers an extensive selection of items such as bedding, sofas, chairs, dining tables, and outdoor furniture, along with accessories like decorative pillows, rugs, and lighting. Serena & Lily is known for its sophisticated blend of patterns and colors, catering to different tastes and styles, from nurseries to living areas. The company sells its products through both physical stores and an online platform, providing customers with the convenience of shopping for quality home furnishings and decor tailored to their preferences.

Bonobos

Series B in 2010
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Bonobos

Seed Round in 2009
Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.
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