Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm that focuses on the consumer economy, supporting founders who aim to meet evolving needs with funding, strategic guidance, and consumer insight. It backs early-stage companies, typically at seed or Series A, across sectors including consumer products, health and wellness, finance, commerce, entertainment, career and learning, security, productivity, and technology. The firm emphasizes brands that blend online and offline channels, e-commerce, internet marketplaces, and tools or services that enhance consumer experiences. It has backed notable consumer brands such as Dollar Shave Club, Warby Parker, and Hims & Hers, and tends to collaborate with local investors when the company is outside the Bay Area.

Jason Bornstein

Principal

Kirsten Green

Managing Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Priyanka Suri

Investor

Past deals in Wellness

Fay

Series B in 2025
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Teal Health

Seed Round in 2025
Teal Health specializes in developing at-home cervical cancer screening devices, aiming to enhance convenience, privacy, and accessibility for women. Their FDA-approved platform includes a sampling device, virtual consultations with licensed providers, secure laboratory testing, an online results portal, and coordination of follow-up care.

Fay

Series A in 2024
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

DUOS

Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Oura

Venture Round in 2022
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

KINLÒ

Seed Round in 2022
KINLÒ is a specialized skincare brand dedicated to formulating products specifically for individuals with melanated skin. Their product range includes facial oil, body oil, sunscreen, and eye cream, all designed to protect diverse skin types from sun damage.

Sika Health

Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.

Alkeme Health

Seed Round in 2021
Founded in 2020 by Ryan Mundy, Alkeme Health is a digital health platform dedicated to promoting mental well-being within the Black community. It offers content from Black practitioners and experts in psychology and mindfulness, aiming to normalize mental health and address unaddressed issues such as intergenerational trauma and systemic racism.

Calibrate

Series B in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

DUOS

Seed Round in 2021
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Calibrate

Series A in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Alkeme Health

Pre Seed Round in 2020
Founded in 2020 by Ryan Mundy, Alkeme Health is a digital health platform dedicated to promoting mental well-being within the Black community. It offers content from Black practitioners and experts in psychology and mindfulness, aiming to normalize mental health and address unaddressed issues such as intergenerational trauma and systemic racism.

Calibrate

Seed Round in 2020
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Oura

Series B in 2020
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Oura

Series B in 2019
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Ritual

Series B in 2019
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Prose

Series B in 2018
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Prose

Series A in 2017
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Ritual

Series A in 2017
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

Ritual

Seed Round in 2016
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.

MoveWith

Seed Round in 2016
MoveWith, Inc. is an online platform that facilitates fitness training by allowing users to discover, connect with, and book classes led by professional instructors. Founded in 2014 and based in San Francisco with an additional location in Boston, the company formerly operated under the name Gritsy, Inc. MoveWith offers a personalized audio fitness app that includes classes across nine categories, such as running, strength training, high-intensity interval training, yoga, and meditation. This approach aims to engage users' mind, body, and soul, empowering them to achieve their fitness goals through tailored audio experiences.
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