Founder Collective

Founder Collective is a seed and early-stage venture capital firm founded in 2009 with roots in Cambridge, Massachusetts and offices in New York. The firm is built by entrepreneurs who have founded and exited technology companies, and it aims to back founders by providing practical capital and guidance to navigate the risks of venture funding. It concentrates on early investments in technology companies, with an emphasis on software and information technology, and it makes bets across the United States and beyond, though its roots are on the East Coast. The team partners with portfolio companies to help them scale, often supporting startups that seek modest initial financings. Through its network and hands-on approach, Founder Collective seeks to partner with ambitious teams to grow durable, technology-driven businesses.

Joe DeFilippi

CFO

David Frankel

Managing Partner

Amanda Herson

General Partner

Zach Klein

Venture Partner

Eric Paley

Managing Partner

Past deals in CRM

TravelJoy

Series A in 2024
TravelJoy is a travel management platform designed to enhance the trip planning experience for travel agents and their clients. It provides a suite of tools that streamline the booking process, allowing travel professionals to manage their businesses more efficiently. The platform offers modern, digital solutions that simplify invoicing and secure payments, enabling users to save time and stay organized. By focusing on these essential services, TravelJoy aims to help travel agents attract ideal clients more quickly and with less effort, thereby improving the overall efficiency of their operations in the tourism industry.

Vitally

Series A in 2021
Vitally, Inc. is a New York-based company that specializes in developing an analytics platform tailored for B2B SaaS businesses. Founded in 2017, Vitally's platform enables companies to monitor key product metrics essential for customer retention and assess the effectiveness of their post-sales processes. The platform integrates customer data to provide a comprehensive view of engagement metrics, which helps businesses establish health scores and notifications. Additionally, Vitally offers automation playbooks to streamline customer interactions and identifies opportunities or risks in customer relationships. By equipping organizations with insights into customer behavior, Vitally aims to enhance the overall customer experience and reduce churn.

MeetingNotes

Seed Round in 2020
Hugo Corporation, founded in 2016 and based in San Francisco, California, specializes in cloud-based connected meeting notes software. Its primary product, the Hugo application, enables teams to collaboratively set meeting agendas, share notes, and organize insights based on participant attendance. The software facilitates the transformation of meeting notes into actionable items and includes integrations with over 20 tools such as chat, CRM, video conferencing, and project management applications. This functionality allows organizations to manage their meetings effectively, ensuring efficiency and transparency in communication and collaboration among team members.

Vitally

Seed Round in 2019
Vitally, Inc. is a New York-based company that specializes in developing an analytics platform tailored for B2B SaaS businesses. Founded in 2017, Vitally's platform enables companies to monitor key product metrics essential for customer retention and assess the effectiveness of their post-sales processes. The platform integrates customer data to provide a comprehensive view of engagement metrics, which helps businesses establish health scores and notifications. Additionally, Vitally offers automation playbooks to streamline customer interactions and identifies opportunities or risks in customer relationships. By equipping organizations with insights into customer behavior, Vitally aims to enhance the overall customer experience and reduce churn.

Karuna Health

Seed Round in 2019
Karuna Health, Inc. is a healthcare technology company that specializes in developing a patient engagement and task management platform designed to improve communication between healthcare providers and patients. Founded in 2018 and headquartered in San Francisco, California, Karuna's platform automates essential patient care management tasks, enabling health guides to assist patients with appointment reminders, health status updates, and communication with care managers. It offers a comprehensive suite of tools that facilitate scheduling, transportation organization, and the secure exchange of information, all while ensuring compliance with HIPAA regulations. By integrating workflow and automation, Karuna Health aims to enhance the patient experience and streamline interactions among patients, their families, and healthcare teams.

Karuna Health

Seed Round in 2018
Karuna Health, Inc. is a healthcare technology company that specializes in developing a patient engagement and task management platform designed to improve communication between healthcare providers and patients. Founded in 2018 and headquartered in San Francisco, California, Karuna's platform automates essential patient care management tasks, enabling health guides to assist patients with appointment reminders, health status updates, and communication with care managers. It offers a comprehensive suite of tools that facilitate scheduling, transportation organization, and the secure exchange of information, all while ensuring compliance with HIPAA regulations. By integrating workflow and automation, Karuna Health aims to enhance the patient experience and streamline interactions among patients, their families, and healthcare teams.

Alyce

Seed Round in 2017
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

Rekener

Seed Round in 2017
Rekener operates a customer data platform for B2B companies. Incorporated in 2015, it's headquartered in Charlestown, Massachusetts. Rekener automatically consolidates customer data from various sources like Salesforce, Marketo, and HubSpot to provide analytical applications. These tools help prioritize resources on high-potential prospects and automate KPI tracking for continuous performance measurement.

TravelJoy

Seed Round in 2017
TravelJoy is a travel management platform designed to enhance the trip planning experience for travel agents and their clients. It provides a suite of tools that streamline the booking process, allowing travel professionals to manage their businesses more efficiently. The platform offers modern, digital solutions that simplify invoicing and secure payments, enabling users to save time and stay organized. By focusing on these essential services, TravelJoy aims to help travel agents attract ideal clients more quickly and with less effort, thereby improving the overall efficiency of their operations in the tourism industry.

GetHuman

Venture Round in 2016
GetHuman is an online consumer service platform that provides tools and information to help people resolve customer service issues, including step-by-step guides, access to company contact details, and options to review and compare service providers. Users can skip long holds, call from a browser, and receive guidance for common problems, while a team of experts can coordinate with customer care representatives and follow up on users' behalf to save time, money, and frustration. Founded in 2005 and based in Boston, GetHuman concentrates on simplifying the process of reaching the right support and obtaining quicker resolutions for consumer inquiries.

Troops

Series A in 2016
Troops is a developer of a revenue communications platform that enhances sales velocity, forecast accuracy, visibility, and collaboration for sales teams. The platform integrates with Salesforce to provide real-time transparency around sales data and operates as a Slackbot, enabling users to configure reports, communicate deal wins, and access information on both standard and custom Salesforce objects. By employing artificial intelligence, Troops allows users to create customizable notifications, view, and update data across various applications. This functionality helps sales teams receive actionable pipeline alerts and increases their overall sales activity.

Airtable

Series A in 2015
Airtable is a cloud-based software company that provides a no-code platform for creating and sharing relational databases and custom applications. The platform enables users to organize data, automate workflows, and build flexible templates for tasks such as project tracking, inventory management, and CRM, without coding. It supports collaboration across teams and can incorporate artificial intelligence features to streamline processes. Airtable serves organizations across various industries enabling teams to tailor software tools to their workflows without traditional development resources.

ToutApp

Series B in 2015
ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.

Drift

Series A in 2015
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Media Radar

Venture Round in 2014
MediaRadar, Inc. specializes in sales and marketing intelligence solutions tailored for the media industry. Founded in 2006 and based in New York, the company provides detailed advertising analysis and insights from various platforms, including magazines, websites, newspapers, and social media. Its services are designed to enhance advertisement sales and client management for both online and print media companies. MediaRadar serves over 1,200 publishers by delivering relevant information and analysis directly to sales teams, facilitating informed decision-making in real-time. The company's offerings enable clients to identify new advertising opportunities, monitor competitors, and ultimately increase their revenues across multiple media channels.

ToutApp

Series A in 2013
ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.

ThriveHive

Seed Round in 2013
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

flok

Series A in 2013
flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.

ToutApp

Seed Round in 2013
ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.

Airtable

Seed Round in 2013
Airtable is a cloud-based software company that provides a no-code platform for creating and sharing relational databases and custom applications. The platform enables users to organize data, automate workflows, and build flexible templates for tasks such as project tracking, inventory management, and CRM, without coding. It supports collaboration across teams and can incorporate artificial intelligence features to streamline processes. Airtable serves organizations across various industries enabling teams to tailor software tools to their workflows without traditional development resources.

ThriveHive

Venture Round in 2012
ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

ToutApp

Seed Round in 2011
ToutApp, Inc. is a software company that specializes in sales communications solutions designed to enhance the productivity of sales teams. Founded in 2010 and headquartered in New York, the company offers a platform that enables users to streamline communication, track leads, utilize templates, and access real-time analytics for lead scoring. This functionality allows sales teams to generate more opportunities and close deals more efficiently. ToutApp serves a diverse clientele, including both enterprises and non-profit organizations, with notable users such as Citrix and ProCore. In 2017, ToutApp became a subsidiary of Marketo, further expanding its capabilities in the sales software domain.

Custora

Seed Round in 2011
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Tello Applications

Seed Round in 2010
Tello is committed to helping companies improve customer service by providing real-time insight into the customer experience. With Tello™ mobile and social applications in hand, people everywhere can express their satisfaction with recent experiences and purchases. Tello then aggregates these sentiments and provides additional analysis. Using Tello, businesses of all sizes can continuously improve service by engaging customers in conversation, resolving issues, and monitoring employee ratings, comments, and analytics. Tello was founded in 2010 in Palo Alto, California by experienced entrepreneur Joe Beninato. Tello is backed by a world-class group of early-stage investors, including Jon Callaghan of True Ventures, Ron Conway of SV Angel, Mark Goines, Dave McClure of 500 Startups, Eric Paley of Founder Collective, Shervin Pishevar of SGN, Naval Ravikant of Venture Hacks, Chris Sacca of Lowercase Capital, Aydin Senkut of Felicis Ventures, and Russ Siegelman.

Stack Overflow

Series A in 2010
Stack Overflow is a company that operates an online platform and community for developers to learn, ask, and share programming knowledge. It offers complementary products including Stack Overflow for Teams, a knowledge-management platform for mission-critical information; Stack Overflow for Talent and Jobs, a hiring and employer-branding solution for technology teams; Stack Overflow Advertising for product promotion; and Stack Overflow Enterprise, a private, centralized space for large teams to collaborate and access critical company information. The platform also supports private knowledge sharing and helps developers solve coding problems as well as discover job opportunities, contributing to both individual learning and organizational efficiency.

Readyforce

Series A in 2010
Readyforce is a professional networking platform tailored specifically for college students, enabling them to connect with peers, mentors, and alumni while sharing career-related content and resources. Students can discover relevant events, seek guidance, and engage in discussions around career opportunities. For companies, Readyforce serves as an effective tool for reaching top college talent across the United States. Businesses can create detailed profiles, post job openings and internships, and promote events to attract students. The platform also allows companies to communicate directly with students based on specific criteria such as school and major, facilitating targeted outreach for scholarships, competitions, and brand engagement. Readyforce is designed to streamline the recruitment process and enhance talent community building, offering a free membership to all users.
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