Founder Collective

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Gradient X is a programmatic marketing platform specifically designed for mobile advertising, leveraging advanced technologies to enable advertisers to maximize the potential of mobile media. Built from the ground up by seasoned professionals in the ad tech industry, Gradient X addresses the unique challenges faced by marketers in mobile environments, providing feature parity with more established advertising channels. The company's cloud-based infrastructure supports on-demand solutions, integrating emerging technologies to enhance advertising strategies. The founding team comprises experts who have previously held significant roles in successful companies, accumulating extensive experience across various advertising formats, including social, display, and video. Gradient X has secured substantial investment from a range of institutional firms and angel investors, affirming its position as a leader in mobile advertising innovation.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the app. With nearly 10 million installs in the U.S., Lucktastic consistently ranks among the top lifestyle apps on both Google Play and the Apple Store. Jump Ramp, now a subsidiary of MobilityWare, aims to expand its brand and grow a network of apps internationally, while fostering a fast-paced, innovative work environment.

Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, focusing on optimizing digital advertising across various channels, including Search, Social, Display, and Mobile. The company offers an advanced platform that empowers advertisers to create rich, personalized advertisements at scale, utilizing a marketplace of expert writers and designers. By enhancing ad creative, Boost Media significantly improves conversions-per-impression for enterprise advertisers, driving greater revenue and engagement. Trusted with over $300 million in advertising spend, Boost Media provides optimization and insights for campaigns across prominent networks and premium publisher sites such as Google, Microsoft, Yahoo Bing Ads, and Facebook. The company is currently expanding its workforce as it aims to revolutionize the digital advertising industry and plans to pursue a public offering in the future.

Heyzap Inc. is a mobile advertising and developer tools company based in San Francisco, California. Founded in 2009, it specializes in offering a range of services including mediation, publishing, and advertising solutions tailored for mobile developers. Heyzap's technology supports various platforms such as Android, iPhone, iPad, and Amazon Fire, allowing both established app producers and indie developers to effectively monetize their applications. The company's software development kit (SDK) enables users to discover apps while providing developers the means to maximize revenue through effective user acquisition and cross-promotion. In 2016, Heyzap became a subsidiary of Fyber GmbH, further enhancing its capabilities in the mobile advertising space.

Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a comprehensive pay-per-call advertising marketplace that facilitates live phone interactions between insurance carriers, agents, and transaction-ready consumers. Datalot's platform provides digital marketing and analytics solutions designed to scale insurance policy sales, effectively converting prospects into customers through customized campaigns and analytics-driven consumer routing. Additionally, it offers tools for managing agent presence and ensuring regulatory compliance, thereby enhancing the overall efficiency of the sales process within the insurance sector.

Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

Heyzap Inc. is a mobile advertising and developer tools company based in San Francisco, California. Founded in 2009, it specializes in offering a range of services including mediation, publishing, and advertising solutions tailored for mobile developers. Heyzap's technology supports various platforms such as Android, iPhone, iPad, and Amazon Fire, allowing both established app producers and indie developers to effectively monetize their applications. The company's software development kit (SDK) enables users to discover apps while providing developers the means to maximize revenue through effective user acquisition and cross-promotion. In 2016, Heyzap became a subsidiary of Fyber GmbH, further enhancing its capabilities in the mobile advertising space.