Founder Collective

Founder Collective, established in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York, is a venture capital firm managed by entrepreneurs who have founded and sold technology companies. The firm focuses on seed-stage investments in technology-related companies across the United States, with a preference for the Boston and New York regions. Founder Collective aims to provide a user-friendly approach to venture capital, advising entrepreneurs to raise the least amount of money necessary to maintain control of their firms. The firm manages multiple funds, including Founder Collective I, II, III, and IV, investing between $0.2 to $2 million per round, primarily in the software and information technology sectors.

Joe DeFilippi

CFO

Noah Glass

Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

James Tamplin

Founder Partner

Brent Willess

Principal

Past deals in Shopping

Kapu

Seed Round in 2025
Kapu operates as a B2C Ecommerce start-up.

Smalls

Series B in 2023
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Omnia Fishing

Venture Round in 2022
Omnia Fishing, LLC is an e-commerce platform that specializes in providing fishing gear tailored to specific bodies of water. Founded in 2018 and based in Golden Valley, Minnesota, the company utilizes a "shop-by-lake" concept, allowing anglers to discover and purchase gear relevant to their fishing locations. The platform features custom maps and a recommendation engine to help users find suitable products based on various factors such as water body, species, fishing styles, and seasonal conditions. Additionally, Omnia Fishing emphasizes fast shipping, enhancing the overall shopping experience for fishing enthusiasts.

Omnia Fishing

Seed Round in 2021
Omnia Fishing, LLC is an e-commerce platform that specializes in providing fishing gear tailored to specific bodies of water. Founded in 2018 and based in Golden Valley, Minnesota, the company utilizes a "shop-by-lake" concept, allowing anglers to discover and purchase gear relevant to their fishing locations. The platform features custom maps and a recommendation engine to help users find suitable products based on various factors such as water body, species, fishing styles, and seasonal conditions. Additionally, Omnia Fishing emphasizes fast shipping, enhancing the overall shopping experience for fishing enthusiasts.

Smalls

Series A in 2020
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Smalls

Seed Round in 2019
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Dia&Co

Venture Round in 2016
Dia&Co is an e-commerce platform focused on providing clothing and accessories for women who wear plus-sized apparel. The company offers a unique try-on-at-home model, where customers complete an online survey to convey their style preferences. Based on this information, they receive a curated box containing five items, which they can try on at home. Customers can purchase the items they like and return the rest free of charge. Each box incurs a styling fee that can be applied as credit toward any purchase. Additionally, customers who choose to buy all items in a box are rewarded with a discount. Dia&Co aims to simplify the shopping experience for the plus-size community by offering a diverse range of apparel, including tops, denim, dresses, and outerwear, tailored to meet their style needs.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

Tulip

Seed Round in 2013
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HeartThis

Seed Round in 2013
HeartThis operates an online shopping platform that allows users to conveniently browse and purchase products from a wide range of brands in one location. The service is designed to help customers discover new items and take advantage of sales from their favorite stores, all while offering home delivery options. Based in San Francisco, California, HeartThis has garnered support from notable investors, including Freestyle Capital and Founder Collective, among others. The platform aims to enhance the shopping experience by consolidating various retailers into a single, user-friendly interface.

Top10 Group

Series A in 2013
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.

Olo

Series B in 2013
Olo Inc., established in 2005 and headquartered in New York, specializes in managed Software-as-a-Service (SaaS) solutions for multi-unit restaurants. It facilitates digital ordering and delivery programs, enabling over 60,000 restaurants worldwide to manage orders seamlessly across various platforms, including branded websites, marketplaces, social media channels, and virtual assistants. Olo's platform processes millions of orders weekly, supporting prominent restaurant brands like Applebee's, Cheesecake Factory, Chili's, Denny's, Shake Shack, and Wingstop, among others. As of November 16, 2020, Olo operates as a subsidiary of Kin Slips.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Bureau of Trade

Seed Round in 2012
Bureau of Trade is an online marketplace focused on men's shopping, combining media and commerce under the concept of Transactional Entertainment. The company curates and sells a diverse range of unique items from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, and literature. Bureau of Trade aims to provide not just products, but narrative merchandise that helps men express their individuality and values. The business is backed by notable venture capital firms and is committed to delivering affordable rarities that enhance the personal and aesthetic lives of its customers.

Top10 Group

Series A in 2011
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform focused on accessories and beauty products, co-founded by Divya Gugnani and Mariah Chase. The site allows customers to indicate their style preferences, after which personalized product selections are made monthly. Items range in price, with accessories typically costing $29.95 and select handbags priced at $39.95 or $49.95, all with free shipping included. A unique feature, My Style, enables customers to create their own curated e-boutiques, fostering a personalized shopping experience. Additionally, customers can earn credits through social shopping functionalities, such as receiving a $10 credit when another customer makes a purchase from their My Style page. Recently, Send the Trend was acquired by QVC, further expanding its reach in the retail market.

Svpply

Seed Round in 2010
Svpply is a social shopping platform designed to enhance the online retail experience by allowing users to track and discover products of interest. Users can register on the site to curate a personal collection of items they like and receive recommendations based on the preferences of their friends on social media platforms such as Twitter and Facebook. By tagging interesting products found across the internet, Svpply facilitates the discovery of unique items that users might not encounter otherwise. This approach brings together shoppers, tastemakers, and merchants, creating a collaborative environment for product exploration and purchase.

BaubleBar

Series A in 2010
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

SavingStar

Series A in 2010
SavingStar, Inc. is an online grocery rewards platform that offers cash back on grocery and online shopping purchases. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to redeem offers by linking them to their supermarket and drugstore loyalty cards or by submitting a receipt image. Shoppers earn cash back on specific item-level purchases, with the value automatically credited to their SavingStar or partner accounts. The platform also supports double cash back at various online retailers, including popular websites. Additionally, brands can utilize the platform to run promotions, incentivizing shoppers to buy specific products or engage with content. SavingStar was formerly known as SaveWave Inc. and adopted its current name in February 2011. It operates as a subsidiary of Quotient Technology Inc.

Coupang

Venture Round in 2010
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

DealBase

Series A in 2009
DealBase Corporation operates a travel deals website that aggregates and provides comprehensive information on various travel-related offers, including flights, hotels, vacation packages, car rentals, and discounts. Founded in 2008 and headquartered in San Francisco, California, the company sources its deals from multiple channels, such as airline and hotel websites, email newsletters, private offers, rewards programs, and online travel agencies. By consolidating this information onto a single platform, DealBase enables users to easily access and compare travel options, making it simpler to find the best deals for their journeys.

Milo

Seed Round in 2008
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.

Olo

Series A in 2008
Olo Inc., established in 2005 and headquartered in New York, specializes in managed Software-as-a-Service (SaaS) solutions for multi-unit restaurants. It facilitates digital ordering and delivery programs, enabling over 60,000 restaurants worldwide to manage orders seamlessly across various platforms, including branded websites, marketplaces, social media channels, and virtual assistants. Olo's platform processes millions of orders weekly, supporting prominent restaurant brands like Applebee's, Cheesecake Factory, Chili's, Denny's, Shake Shack, and Wingstop, among others. As of November 16, 2020, Olo operates as a subsidiary of Kin Slips.
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