Founder Collective

Kapu operates as a B2C Ecommerce start-up.

Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

Omnia Fishing, LLC is an e-commerce platform that specializes in providing anglers with a tailored shopping experience for fishing gear. Founded in 2018 and based in Golden Valley, Minnesota, the company employs a "shop-by-lake" concept, allowing customers to find, purchase, and organize their fishing equipment according to specific bodies of water. This approach enables anglers to access information relevant to their fishing conditions, such as the type of species, fishing styles, and seasonal variations. The platform features custom maps and a recommendation engine to help users discover branded products efficiently, complemented by a fast shipping system, thereby enhancing anglers' confidence and preparedness for their fishing excursions.

Omnia Fishing, LLC is an e-commerce platform that specializes in providing anglers with a tailored shopping experience for fishing gear. Founded in 2018 and based in Golden Valley, Minnesota, the company employs a "shop-by-lake" concept, allowing customers to find, purchase, and organize their fishing equipment according to specific bodies of water. This approach enables anglers to access information relevant to their fishing conditions, such as the type of species, fishing styles, and seasonal variations. The platform features custom maps and a recommendation engine to help users discover branded products efficiently, complemented by a fast shipping system, thereby enhancing anglers' confidence and preparedness for their fishing excursions.

Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

HeartThis is an online shopping platform that allows users to browse and purchase products from a variety of brands in one convenient location. The service enables shoppers to discover new items and take advantage of sales from their favorite stores, all while providing a streamlined purchasing experience with home delivery options. Headquartered in San Francisco, California, HeartThis is supported by a range of notable investors, enhancing its ability to innovate and expand within the competitive e-commerce landscape.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Bureau of Trade is a distinctive online marketplace designed for men's shopping, merging media and commerce to create a unique experience termed Transactional Entertainment. The company specializes in curating and selling an eclectic range of affordable rarities from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, literature, and vinyl records. By emphasizing narrative merchandise, Bureau of Trade aims to offer more than just products; it seeks to help men express their identities and values through carefully curated selections that enhance their personal stories.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

Send the Trend is an e-commerce platform co-founded by Divya Gugnani and Mariah Chase, specializing in accessories and beauty products tailored for female shoppers. The site allows customers to indicate their style preferences, which informs a monthly selection of curated items, including jewelry, handbags, and various fashion accessories. Products are priced at $29.95 for accessories, with handbags ranging from $39.95 to $49.95, all offered with free shipping. One of the platform's key features, My Style, enables customers to create personalized e-boutiques, allowing them to showcase their selections. Additionally, users can earn credits through social shopping activities, such as receiving $10 for referrals when another customer purchases from their My Style page. Recently, Send the Trend was acquired by QVC, enhancing its market presence.

Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.

SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Giiv, Inc. is an online platform that facilitates gift-giving through a text message system, enabling users to send tangible gifts to friends instantly. The service allows recipients to redeem gifts at the point-of-sale of partner retailers across the United States. Originally established as MoboGift, Giiv was incorporated in 2009 and is headquartered in Los Angeles, California. By leveraging mobile technology, Giiv streamlines the gifting process, making it convenient for users to share personalized gifts with their loved ones.

DealBase Corporation, founded in 2008 and based in San Francisco, California, operates a travel deals search platform that aggregates information on various travel-related offers. The platform provides users with access to a wide array of deals, including flights, hotels, vacation packages, car rentals, and discount coupons, sourced from airline and hotel websites, email newsletters, private hotel offers, rewards programs, and online travel agencies. By consolidating these offerings into a single platform, DealBase enables users to efficiently discover and take advantage of travel deals tailored to their needs.

Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.